How to use analytics to grow your eCommerce business

For the fourth consecutive year, BlueHornet has surveyed consumers across the United States to better understand their behavior about email marketing. This year, over 1,800 consumers reveal they are increasingly digitally connected, savvy, and have high expectations of email marketing. Take a deep dive into the data from the report and learn what your customers are saying, and doing, about marketing emails.

This document summarizes a presentation about the importance and best practices of welcome emails. Some key points include: - Welcome emails have high open rates of 50% on average and are more effective than newsletters at engaging subscribers. They set expectations for future communications. - Goals of a welcome email series include increasing engagement through open and click rates as well as conversions. Testing is important. - Case studies showed that subscribers who read welcome emails had read rates around 50% for subsequent messages over 180 days, while those who did not read welcome messages had much lower read rates. - Best practices include personalizing messages based on how the subscriber signed up and using subsequent messages to promote social media, offer content or discounts,

The DMA reports that email yields a 4,300% return on investment for brands and companies, which could explain why over 183 billion emails are sent everyday, around the world to your customers’ inboxes. Join us as we take a look at some of the tactics and tools in use in the Marketing Cloud that will make your emails stand out from the pack by being smarter and more relevant to your audience. We’ll also share some real life examples of the Marketing Cloud platform in action and give you a look at what we have in store for email in the Marketing Cloud Roadmap.

This presentation is from Affiliate Summit East 2017 (July 30 - August 1, 2017 in New York). Session description: We will go over topics such as understanding coupon API strategies, getting your banners past ad blockers, video media scripting tricks, contextual SEO triggers and more!

This webinar discusses how two companies, a plumbing company and an orchid company, improved their marketing results by shifting from traditional outbound marketing to inbound marketing. The plumbing company saw a 27% increase in new customers per month after implementing inbound strategies like SEO, social media, content marketing and lead nurturing emails. The orchid company increased its website traffic by 500% and captured over 7,000 new leads using similar inbound tactics like blogging, social media campaigns, and landing pages to build its brand and engage customers. The presentation concludes with a Q&A section.

Marketing expert, Joel Book and Brandon Lake discuss 5 critical steps that will dramatically increase conversions and keep customers engaged before and after the sale.

StrongMail is an email marketing company founded in 2002 that provides technology platforms and services for email, social media, and interactive marketing. They have over 550 customers in industries like retail, travel, finance, media, and technology. The document discusses strategies for increasing subscriber engagement with email campaigns, which is a top priority for marketers in 2011 according to StrongMail's survey. Some engagement strategies discussed include offering an exclusive email mini-series, using mystery coupons, promoting cross-channel engagement, giving subscribers incentives and rewards, and creating a sense of urgency.

Word-of-mouth (WOM) is becoming retailers’ most powerful marketing channel. In fact, 80% of all purchase cycles involve some form of WOM recommendation, according to Forrester Research. These recommendations can drive three to five times more conversions over any other marketing channel. To harness the power of WOM, retailers’ customer acquisition strategies must include a referral marketing program. The resulting WOM recommendations can help retailers increase awareness, acquire new customers and boost overall sales. During this webinar, you’ll learn: How referral programs help drive customer acquisition; Best practices to increase awareness and new sales via referral programs; and Ways to measure program results and calculate “real” ROI. Register for the webinar, titled: 6 Referral Marketing Best Practices To Turn Customers Into Word-Of-Mouth Marketers, and learn how you can turn one-time shoppers into life-long brand advocates.

Michael Vorel, CEO of Vastplanet.com on leading Ecommerce Trends, Online Merchants, Conversion Strategies and features high volume affiliate marketing sites. Presentation includes takeaway affiliate marketing strategies and industry trends.

The document describes rules and competitors for an email marketing battle. Heavyweights will battle for 60 minutes through scary good email campaigns. The goal is to convince the audience you are the best fighter. It then profiles three competitors - Travelocity, Shockwave, and HauteLook - including their business, email marketing campaigns, objectives, strategies, metrics, and results. Travelocity promotes discounted city pairs, Shockwave educates new members, and HauteLook notifies members of daily flash sales. All aim to increase engagement, retention, and conversions.

The document discusses several email marketing campaigns. It describes the campaigns' objectives, strategies, metrics, and results. For a campaign by Mint.com to acquire new users, it tested different incentives and found that no incentive led to the highest new user conversion rate. A Turner Sports campaign promoting live streaming of a golf tournament saw a 13% increase in clicks through when using a video email versus a static image email. A Motley Fool campaign saw strong open, click through, and conversion rates when using a video email capturing investors' mindsets compared to a static version.

When it’s done right, Email Marketing can easily be one of the most efficient and effective ways to keep customers regularly coming back to do business with you – over and over again. Learn how to gain the most from this powerful marketing channel – at all key stages of the process. In this training guide, veteran marketer Nikki Johnson presents various tips, tricks, and best practices to help you capture maximum value through this tool.

View this presentation to learn how direct access to customer data stored in SAP CRM can transform the way email communications are created and dramatically increase open, click and conversion rates. StrongMail email experts walk through several “before and after” examples of how integrating CRM data into email communications can change the way email marketing is perceived by your customers and drive increased engagement and revenue.

Social media marketing used to be about engagement and creating a more genuine and personal presence online. Now, social media is used for the entire consumer journey, including customer acquisition, remarketing, retention, and service. Let’s explore paid social vs. organic social media and why it’s crucial to have a hybrid strategy in place.

Looking to get started with digital marketing? Our Digital Marketing 101 presentation will help you understand the fundamentals of a good digital marketing strategy. Overview: 1. Goal Alignment 2. Marketing Funnel, Tactics, and Key Metrics 3. Website Optimization 4. Search: Paid vs Organic 5. Content: Blog, Social Media, and Email To learn more, visit us at www.fifthtribe.com Related Content: 1. Google Adwords 101 (Infographic) https://medium.com/fifth-tribe-stories/google-adwords-101-infographic-c1f9f4eb6937#.7pvtkt7xu 2. SEO 101: The Five Basic Steps (Infographic) https://medium.com/fifth-tribe-stories/seo-101-the-five-basic-steps-infographic-601b5402f58a#.yc5s9k7ck

These slides were presented at the Semrush webinar "E-commerce Marketing: How to Attract, Convert and Retain Customers". Video replay is available at https://www.semrush.com/webinars/e-commerce-marketing-how-to-attract-convert-retain-customers/

Presented at Silverpop's US Client Summit in May 2013. Originally titled "10 Ideas to Take Back to the Office."

Andrey Sverdlov, regional manager at international analytics solution provider AT Internet, will tell us how best analytics may be used to improve e-commerce performance.

Dust off those jingle bells! The holiday season is just around the corner and it is time to set your store up for Q4! Nosto, ROBIN and WeMakeWebsites hosted a holiday webinar for Shopify retailers exclusively October 9th, 2014. Through the webinar slides, our ecommerce experts share proven tips on how to boost the sales of your Shopify powered online store this holiday season with quick wins that you will have the time and marketing budget for to make this the best holiday season of your online store so far.

Raising funds is something most businesses don't like to do. Sometimes it's because the lending landscape has changed and it appears difficult – if not impossible – to raise capital and sometimes the reason is that small businesses don't believe they should be raising funds at all. Marc Gorlin, the co-founder and Chairman of Kabbage will present some case studies of growing businesses and how and why they raised the capital to fund the expansion of their businesses.

This white paper explains how to calculate the expected return on an investment made in site search. It shows how to build a robust calculation from existing site performance metrics to help make an informed data-driven decision about the value that search can add to your online organisation.

The document discusses building a business case for e-commerce by considering a company's maturity and culture. It presents three types of company cultures - operational excellence, product leadership, and customer intimacy - and explains how an e-commerce business case should support the company's existing culture. For example, an operational excellence culture primarily focuses on decreasing costs, so an e-commerce case for such a company should focus on how e-commerce can reduce costs of manufacturing, delivery, and customer service. The document also cites research showing the benefits companies have experienced from e-commerce, such as increased sales opportunities and reduced costs of adoption.

Steven Soule presented on ecommerce trends and conversion best practices. He discussed emerging trends like the Internet of Things and how devices like Amazon Echo are changing user interactions. He also covered machine learning applications for recommendations and fraud detection. Soule then reviewed best practices for optimization, including providing diverse and integrated shopping experiences across devices and environments, enhancing the user experience through ease of use and trusted brands, tailoring experiences to users, and testing variations to maximize conversions.

Euro IT Group teams have delivered dozens of ecommerce platforms. We cover the complete spectrum of ecommerce services from software architecture and development to additional plug ins development, modules extensions, user experience design, testing, maintenance and support, integration with other business systems (eg CRM, ERP, inventory), SEO, marketing, store migration or mobile responsive versions of your ecommerce platform. Our e-commerce team consists of technical people, business analysts and marketing specialists with hands on experience in tailoring feature rich e-commerce solutions for companies that required modern design, a rich user experience, huge data volumes and integration with additional systems, all this done following the latest industry trends. Our focus is mostly on Magento development.

Alex Schmelkin, CEO and co-founder of Cake & Arrow (formerly Alexander Interactive), the award-winning customer experience agency, spoke at Internet Retailer Conference and Expo (IRCE) Chicago on Thursday, June 9th with Joshua Nafman, Senior Director of Brand & Digital Marketing at KIND Snacks, where he is responsible for telling stories that encourage people to do the kind thing for their bodies, their tastebuds and their world. Ai has been a featured speaker at IRCE for several years. This past Thursday, Alex partnered with Joshua Nafman, Senior Director of Brand & Digital at KIND, to deliver a comprehensive presentation on content strategy. Designed to help retailers better reach and more deeply engage with their customers, their presentation explained: the fundamentals of content strategy plans how to uncover holes in those plans how to establish successful ways for content will work across your site. In this session, attendees were also able to hear recent case studies about content challenges that retailers faced, discover how they created content strategies that worked for their businesses, and learn how they measured ROI.

Case studies from european Divante projects. e-Commerce: from design to Magento implementation. Conversion optimization and eMarketing. Clients includes: Intersport, Praktiker, TUI and others.

Our first Leeds Online Seller Meetup held on 7th April in Leeds Beckett University was really successful. We had attendance of 20 online businesses and a representative from local chamber of commerce. There was an interesting mix of businesses selling fancy clothes, books to kitchen doors.

This document discusses how appending lifestyle and purchase behavior data to marketing lists can increase revenue through improved lead nurturing and sales effectiveness. It recommends jointly venturing with ClaimYourDeal.com, which provides risk-free list appendage services to overlay additional consumer data onto lists, allowing for more targeted campaigns. Benchmark data shows list appendage can increase sales by up to 300% by improving lead scoring, nurturing, and segmentation. The joint venture enables intelligently targeting offers while increasing marketing productivity and ROI through automated campaigns.

I work with startups, VC and PE funds on daily and I have noticed that despite tones of very good books on lean methods (i.e. Lean Analytics, Running Lean etc.) startups as well as small / medium businesses have problems with applying this knowledge in practice. We have noticed that, especially first time startups, do not really understand their business model (which is totally understandable). That’s why, it is very difficult for them to know what they should concentrate on. Most entrepreneurs / startups have more or less clear business idea but quite often they do not know the business models they have chosen works in practice and they end up learning it the hard way, through their own mistakes. They have even more problems with translating the business idea / business model into coherent Excel model and checking whether the idea is worth trying. No matter what business you are trying to start it is worth devoting some time and building a financial / business model in the form of Excel. This simple tool will help you estimate the value of your business, see how much cash you need and how your business ideas and KPIs are affecting your business. Once you build the model you can play with it and see how using different assumptions and parameters your profit will change. Our intention is that thanks to the presentation you will know: 1. what your business model is about, what to concentrate on and what are the key KPIs for you? 2. How you can translate it into Excel and evaluate your business? 3. How to make conclusions on the basis of your business model presented in the form of Excel In this course I will talk about 4 online business models: e-commerce, marketplaces, SaaS, media site and 2 more traditional ones: restaurant and consulting (service) firm

Understand the needs, wants, and preferences of your target audience . Track customer behaviour, patterns, and adapt to accommodate shifts #webinar with @leadsquared #marketingautomation www.upturnc.com

The document discusses common gaps in dealership marketing strategies that reduce effectiveness. It identifies 10 questions about a dealership's customer database and how they collect and update customer contact information. Maintaining accurate customer data is important as typical email list annual churn is 25-50% and email marketing averages a 44x return on investment. The document advocates segmenting customers and personalizing communications based on behaviors and preferences rather than generic messaging. It provides examples of how non-promotional content engages customers more and how the top 20% of customers account for a large portion of revenue and business. Overall, the document promotes using customer data analytics to improve marketing strategy and maximize returns.

The document discusses how analytics can be used to solve business problems in the retail banking industry. It describes how analytics can be applied to various areas of a bank's profit and loss statement, including acquiring new customers, reducing customer attrition, improving account activation rates, and maximizing revenue from interest, fees, and cross-selling. It also discusses how strategic reporting, marketing analytics, and data-driven insights can be used for segmentation, customer lifetime value analysis, profitability and loyalty analysis, cross-selling strategies, and customer retention programs. The overall aim is to provide a top-down analytical approach to optimize all areas of a bank's operations and financial performance.

What do healthcare, banking, and sports all have in common? These industries are taking data-driven approaches to make better decisions. It’s clear that data will play a huge role in our futures, and commerce brands know that they’re one of the industries that can benefit the most from it. Although most brands have adapted data-driven methodology into their marketing, they’re likely struggling to achieve worthwhile results and tap into its vast potential. Become truly data-driven by not just looking at basic metrics like open and click rates, but diving deeper into data so you can make better, more informed decisions. Going beyond basic marketing data will help you uncover ways to help your eCommerce program grow significantly. We’ll share some simple strategies and playbooks designed to drive increased revenue, customer lifetime value, and repeat purchasers by examining: -What key data to pay attention to so you can reach your goals, and current industry trends -Why and what data is your winning formula for revenue growth, using the SMART goal method -How to properly interpret and take action with the data available to you -Leveraging your ESP for real-time optimization

Scaling your Direct-to-Consumer (D2C) brand requires an ever-growing toolbox, which includes first-party data, lifecycle tools like SMS messaging and loyalty programs, buttoned-up fulfillment and omnichannel marketing strategies, and a keen understanding of ecommerce trends. The good news? Our subject matter experts, plus experts from across the industry, shared all the knowledge you need to grow and scale your D2C business in 2022.

The document discusses loyalty programs and provides best practices for developing successful programs. It notes that loyalty program memberships have grown significantly in recent years. Key elements for success include targeting offerings, offering the right rewards, understanding customers, effective communication, and measuring results. Innovative programs are integrated with payments, marketing, customer service, supply chain, and employee programs. The document concludes there is an opportunity for restaurants to develop profitable loyalty programs.

Dr. Peter Fader, co-founder of predictive analytics company Zodiac and marketing professor at Wharton, teams up with CMO Michael Loban of web analytics consultancy InfoTrust to explain the basics of using Customer Lifetime Value (CLV) and predictive analytics to supercharge your marketing and business strategy. The presentation covers- -The definition of Customer Lifetime Value (CLV) -Why CLV is meaningful to your organization -How to think about calculating CLV and why many methods are incorrect -How to use CLV and predictive analytics to optimize your strategy and campaigns -Common questions and concerns

This presentation was presented at #CustomerAnalytics Conference, Chicago 2014 by Maruti Peri, VP Sales. BRIDGEi2i helps businesses extract each ounce of loyalty in today's “Age of the Customers” as customer loyalty keeps fighting an uphill battle with increased product choices and proliferation of prospective client information. To know more about BRIDGEi2i Customer Intelligence Solutions, visit http://www.bridgei2i.com/customer-intelligence.html

This document discusses relationship management and customer relationship management (CRM). It defines CRM as managing customer interactions across the customer lifecycle through information, processes, technology, and people. The document outlines CRM strategies like customer acquisition, retention, loyalty, and evangelism. It discusses tracking customer data and metrics like customer lifetime value to improve the customer experience and business outcomes.

Watch This Free Webinar On-Demand: http://dg-r.co/2fuk0LO - Maximize Customer Lifetime Value In 2017 by Leveraging Your 2016 Wins Learn why Customer Lifetime Value is a critical metric that can improve your ABM plan & shape your 2017 budget You worked hard in 2016 to target and convert the accounts and prospects with the highest propensity to buy. Now you need to keep those new customers happy while continuing to expand those relationships. Join Matt Zelen, SVP of Customer Success at Act-On Software, and learn how you can maximize your customer lifetime value in 2017, including: • Why customer lifetime value is a vital strategic metric for your business; • How both customer lifetime value and customer acquisition can help determine marketing budget in 2017; • Tips and tricks to creating a long-term, strategic approach to defining customer lifetime value; and • How CLV positively impacts account-based marketing initiatives.

Presentation by Bill Egan, VP of Business Development at 3 Birds Marketing at the Digital Dealer Conference on August 8th, 2016.

The document discusses applying decision science techniques to solve various business problems in customer relationship management. It covers topics like prospect targeting and acquisition, customer segmentation, profitability and loyalty analysis, cross-selling and upselling strategies, campaign management, customer lifetime value analysis, and customer retention through churn management. Decision science helps businesses make targeted decisions at each customer lifecycle stage to optimize acquisition, usage, retention, and customer lifetime value.

Join Kapil Mohan, product manager at Zenreach, and Bahador Jamshidi, paid social account manager at Hanapin, to learn how to use Facebook offline conversion to track campaigns to real-world outcomes.

This document presents a solution for gaining insights into e-commerce channel and customer profitability. It proposes a platform to identify the most profitable channels, customers, and products by analyzing metrics like contribution margin, variable marketing spend, and customer lifetime value. This would allow marketers to increase profitability and optimize spending. It provides examples of dashboards and analyses that could be created using the platform, including stacked cost per order, lifetime contribution margin by customer, and category performance over time. The goal is to understand true customer and channel profitability to make more informed marketing decisions.

This document discusses the importance of measuring lead quality using ROI metrics for B2B marketers. It recommends tracking contact rates, quote rates, and monthly ROI to evaluate lead performance. Calculating customer lifetime value is also important to consider long-term profit from customers over years. Not all leads are equal - high quality leads from reputable sources will be actively seeking services, verified and targeted prospects. Measuring leads helps optimize budgets and improve sales conversion.

According to a recent Forbes report, 89% of business leaders believe analytics will revolutionise business operations. Analytics not only provides marketers with valuable insights but also serves as the driving force behind the effectiveness of digital marketing. Understanding your customers' behaviour and preferences helps you drive targeted messages across different digital and social platforms, allowing you to communicate with them more effectively. In collaboration with the Marketing Institute of Singapore (MIS), Singtel invites you to a complimentary workshop on Digital Marketing analytics. Key Points: • Learn how analytics enables you to gain insights on your customers so as to develop effective marketing strategies • Understand how to put together an effective web measurement programme to define and improve marketing ROI • Acquire skills to better market your products or services to your target audience using the right tools and platforms