Slides from my talk at Reaktor Breakpoint 2015 in Helsinki, Finland. The topic is Meaningful Data, and I use content engagement as an example of how to utilize Google Analytics reports to provide amazing insights with just a little customization.
A beginners look at Google Tag Manager, as precented by shown by Scott Hendison at Pubcon Las Vegas, on November 8th, 2017.
Talk on agile analytics, definition of success, multi-disciplinary teams, and transparency. Presented at MeasureCamp XII, London (2018).
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: How To Use Event Tracking To Improve Marketing Performance. PRESENTATION: Let's Start Using Event Tracking For More Than Email Clicks - Given by Joe Martinez, @MilwaukeePPC - Granular, Senior Manager, Paid Media & Community. #SMX #22C2
My presentation titled "Browsers eat data quality for breakfast" from SuperWeek 2020. The presentation introduces the "tracking protection / prevention / blocking" mechanisms implemented in the major browsers. The information comes from the www.cookiestatus.com service.
A collection of Google Tag Manager tips collected over the years. Most are frequently asked questions in the product forums.
While content is essential to many agencies, creating an efficient content production system can be challenging—so let us show you how. In this presentation, Seeker founder, Gareth Simpson, demonstrates how to scale your content marketing efforts by using smart systems and automation. By taking a process-driven approach, you can scale your creative output and keep creatives happy. It’s a win-win.
The document discusses how to run SEO experiments to test changes on websites. It recommends bucketing pages into control and treatment groups to test elements like title tags, meta descriptions, and content. It provides steps for designing an experiment, waiting 2-4 weeks for results, analyzing traffic differences between groups, concluding if results are significant, and iterating on new experiments. It also includes an example of testing alternative title tags on a company's community pages.
Google Tag Manager is a great tool for tracking but do you know you can also use it to hack your way into some great SEO optimisation ?
1) The document discusses Google's Hummingbird update and Secure Search, which encrypts all search activity. It emphasizes the importance of quality content that is frequent, fresh, and unique. 2) It recommends focusing content strategies on keywords, updating stale content, and using techniques like FAQs, Google Authorship, and Publisher Markup to demonstrate content ownership. 3) While SEO reporting may change with Secure Search hiding keywords, the key factors of tracking revenue from organic search, focusing on content, and using multi-touch attribution remain the same.
Branded3's Director of Search Stephen Kenwright, looks at whether 'Engagement is the New Anchor Text' and how you can future-proof your SEO. Delivered at London's SMX, May 2017.
At Erudite we like to conduct our own R and D so that we truly understand the competitive landscape. We analysed the Lighthouse speed metrics of 5,000 of the UKs top websites, and categorised them by channel, so that we can better understand mobile site speed in the context of competition.
This document provides an overview of getting started with analytics. It includes recommendations to install Google Tag Manager and Google Analytics to properly track data. It also suggests defining marketing funnels and using UTM codes to track marketing campaigns. A checklist is proposed to use templates for analytics inquiries. Resources are shared on the digital marketing measurement model, startup analytics pyramids, and the official Analytics developer documentation.
1. Audience segmentation using unsupervised machine learning can analyze individual user sessions from analytics tools like Google Analytics to automatically group users into behavior segments. 2. The key steps involve extracting session data, processing it, selecting important features, clustering the data using algorithms like k-means, and manually exploring the resulting segments. 3. These segments can provide insights for hypotheses to test in conversion rate optimization experiments and personalizing the user experience.
In this talk, Rachel will share her perspective on the key topics we need to be learning about and the main challenges we're up against today as technical SEOs, such as JavaScript rendering, web performance, and keeping up with developers.
Sites with any level of content production quickly build up pages that are outdated and left unmanaged, crawl budget can be wasted on low quality pages, penalties may be incurred and organic search visibility can be lost for the pages that matter most on a site. Sam will be sharing a new framework for conducting regular content audits that make use of many data sources but that are time efficient to implement and put you in the best position to make decisions on how to deal with the content on the sites you manage. Sam will examine the different data sources that you can bring together from commonly used tools and how to anchor this with crawl data in unique and original ways to assess onsite engagement and performance in search.
This document summarizes strategies for social media platforms like Digg and StumbleUpon. It discusses differences between the platforms, important factors like trust, categories, soliciting votes, and metrics for evaluating success. Platform trust, content quality, submitter reputation, proper categories and soliciting 50-100 votes are highlighted as important for success on Digg. Quality content and sharing with friends are emphasized for StumbleUpon. Traffic spikes and backlinks are outlined as metrics to measure performance.
Here's my list of 10 JavaScript (related) concepts that I think all web analysts should understand at least on a basic level. A solid grasp of JavaScript is a base requirement for anyone working with the web browser.
My slides from the Searchlove Boston conference in May 2016. The presentation covers actionable tips and tricks for working with Google Tag Manager and Google Analytics.
The document discusses how weather data can be collected from website visitors and analyzed. It describes a system that uses a weather API to determine the weather based on a visitor's IP address, then tracks metrics like sessions, revenue and average order value according to the weather type. Implementation details are provided, such as using Google Tag Manager and storing the weather data in a custom dimension for analysis in Google Analytics. Some caveats of the system are also mentioned, such as it only capturing the current weather for a visitor's location.
Slides from my first talk at SMX München on March 17, 2015. The talk was about inspiring a critical approach to the metrics and dimensions we access through tools like Google Analytics. Sometimes we have to tweak the data collection mechanism to get more relevant results in our tools. In fact, I want to say that the quality of data in these platforms is directly proportional to your understanding of how the data is collected and aggregated. So be critical! Make the most of the metrics and dimensions, and ensure that the data you're using to grow your business is relevant.
The document discusses tag management systems and how they operate in the stateless web environment. It notes that TMS inject JavaScript and act as message buses to update data models. While TMS were originally developed for non-technical marketers, they now serve both marketing and technical functions, including injecting tags and metadata, fixing code errors, and loading libraries. The document cautions against using TMS to fix underlying website issues and recommends proper integration with backend systems.
My slides from the Emerce Conversion 2015 conference. Here's a nice method of reconfiguring a data collection platform such as Google Analytics so it gives you best possible data for YOUR business alone.
Here's the slides from my MeasureCamp presentation on Google Tag Manager, the data layer, and the tool-specific data model. Here's an accompanying blog post as well: http://www.simoahava.com/analytics/google-tag-manager-data-model/
Slides from my talk at MeasureCamp VII (London) in September 2015. Some key findings about Data Layers and how they are integrated with tag management solutions and organisations.
The slides from my talk at GPeC Summit, Romania, on 11 May 2015. I introduce the Enhanced Ecommerce reports for Google Analytics, but before I do, I outline my ideology for using Enhanced Ecommerce. It's not just a flashy set of reports, it's an optimization tool and a hypothesis machine. I'm less interested in successful transactions and more in things like abandonment and lack of engagement. Enhanced Ecommerce lets us expand the somewhat broken concept of a session-based conversion rate, and granularly investigate its components and particles. This way we can analyze not only transactions, visits, and visitors, but the products themselves, too.
The slides from my second talk at SMX München (18 March 2015). I've used Enhanced Ecommerce, implemented via Google Tag Manager, to analyze the content and user funnels on my website, and how people interact with different pieces of content. In these slides, I explain the methodology and the reasoning for such an unconventional approach. It's such a fun experiment, but it also leads to a lot of new insights for content optimization.
Learn how to use Universal Analytics and dimension widening to import CRM data into Google Analytics, and then remarket to those segments. I also share my tips for organising a large Google Analytics implementation, plus a trick to simplifying your reporting with Custom Metrics. This talk was given at MeasureCamp London on 20th September 2014. The organisation document referenced in this presentation will be uploaded separately. Find out more at: www.metricmogul.co.uk @edbrocklebank
Rand's opening to Mozcon 2015 in Seattle, WA with a discussion of the current state of the web marketing/SEO industry and some reflections on what our future might be.
Google Analytics is one of the most valuable sources of information we can have to identify SEO opportunities, make decisions and optimize the sites we work for. However, we don’t generally use it to drive SEO benefit. In this webinar, Alexander Holl (CEO of 121WATT & Leader of German Advisory Board, SMX Munich), will show you how to use Google Analytics to drive SEO Benefit. You’ll learn: * Why use Organic Search Sources Feature of Universal Analytics? * How to Improve the data quality by detecting Spam Referrals & Bots * How to use 404 Reports to Detect Lost Link Opportunities * Reporting & Analyzing Google Panda ... plus, much more!
This document discusses hidden quirks, misleading metrics, and tips/tricks related to using Google Analytics. Some key points covered include: - The definition of a "session" in Google Analytics is arbitrary and can misrepresent how users actually interact with a site. - Metrics like "average time on page" and "bounce rate" are misleading since they are averages that obscure individual session behaviors. - Attributes like landing pages and sources/mediums are not always accurate in Google Analytics due to technical issues. - There are ways to potentially sabotage or falsify a site's analytics data if an attacker knows the tracking ID. - Workarounds and advanced features exist but are not
he master class is designed to help users get more out of their Google Analytics setup and reporting. The session will be an opportunity to workout where you are at with you Google Analytics setup and usage. As part of this there will be an opportunity for: * An overview of Google Analytics and tracking principles * Learning about Google Tag Manager which can be used to remove some of the headache around setting up GA event tracking * Automated Google Analytics reporting using Google Sheets/Google Sites * Emerging GA uses you might not have considered before
This document discusses how SEOs can help with cybersecurity by identifying vulnerabilities and malicious activity on websites. It provides three ways SEOs can benefit security: 1) Prevent risks by checking robots.txt files and Google search results for sensitive information exposure, 2) Identify weaknesses like outdated plugins or default credentials through site crawls, and 3) Identify malicious activity by monitoring for hacked pages or spammy content. Specific tips include using Google Alerts to monitor code repositories for leaks, crawling sites as Google would to detect unusual content, and reviewing Search Console for security warnings. The document emphasizes the value of vigilance, asking questions, and investigating anomalies to enhance website protection.
For every marketer of mobile application, acquiring new customers certainly requires more effort in terms of time and money. On the other hand, firm can always focus on maintaining existing customer base and gain maximum out of them. If this is the case, then predictive analysis will be the correct approach for this situation. The primary goal of this webinar is to predict segment of Mobile application users, * Who will uninstall the app * Remain inactive (which will be also termed as a churner) for quite long time and are expected to churn. Churn analysis is the approach by which we will predict the likelihood of this event to occur. Our webinar covers: * How to extract data from Google Analytics using R * How to build churn model in R * Identifying the customer/subscriber segment that are classified based on past data pattern, who are likely to churn (Study customer behavior Patterns) Watch Full Webinar - http://www.tatvic.com/webinar/churn-analysis-for-mobile-application/
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Solving SEO Issues In Google's Post-Update World. PRESENTATION: Solving SEO Issues In Google's Post Update World: How To Track Unconfirmed Algorithm Updates - Given by Glenn Gabe, @glenngabe - G-Squared Interactive, President. #SMX #31A
Solving SEO Issues In Google's Post Update World: How To Track Unconfirmed Algorithm Updates : http://simplifiedws.com/
The document outlines a presentation about applying user experience (UX) techniques to improve search engine optimization (SEO). It discusses measuring key UX metrics like dwell time, bounce rate, and pogo sticking that can impact SEO rankings. A case study is presented on how fixing non-clickable links on the Portsmouth City Council website significantly improved metrics like bounce rate and average time on page, leading to a 50% increase in organic traffic from Google. The key takeaway is that testing and improving UX, especially navigation on landing pages, can positively impact SEO without directly being a ranking factor.
The document provides instructions for passing the Google Analytics IQ exam. It covers topics such as installing the Google Analytics tracking code, working with report data, and advanced analysis. Key points discussed include setting date ranges and comparison dates for reports, adding annotations, identifying metrics and dimensions, filtering and sorting data, and using advanced segments. The overall aim is to teach the skills needed to interpret Google Analytics data and pass the Google Analytics IQ certification exam.
Are you getting the most from your Analytics? Are your analytics set up properly or are you new to Google Analytics? And which of your marketing activities have the most impact? In this session, Andy will show you how to maximize the value of your Analytics. You’ll go beyond the basic reports, into the deeper analysis with the real value is hiding. We’ll take you step-by-step through setup, finding insights and taking action. You'll learn how to find the nuggets that will make you a better marketer. Be prepared to level-up your digital marketing expertise. The truth waiting to be discovered in your Analytics Join us LIVE for a summit or workshop in Chicago: Find out more about our latest events at: http://digitalmegaphone.com/chicago-digital-marketing-workshops-conferences-and-summits/
Michael Fridmans's presentation from the Google Analytics User Conference in Sydney and Melbourne in 2013. The presentation covers tips and techniques for getting your analysis noticed by managers and HiPPOS.
The agenda covers various topics related to conversion optimization and user experience including recommended tools, project styles, analytics tips, best practices, and opportunities for site reviews. Key learning points from 6 years of optimization experience will also be discussed. The session will be led by an experienced director of optimization with past experience at several large companies.
The full presentation from ReadingSEO on the 5th of September. Talks from Nick Wilsdon, Roxana Stingu & Luci Wood.
Sharpen your inbound marketing skills with intermediate and advanced strategies used by enterprise e-commerce and multilocation brands. Corporate consultant and agency-trainer Steve Wiideman will be covering technical, contextual and off-page visibility opportunities that touch users during key micro-moments, while improving organic visibility. Learn how to marry data from what we already know about our paid and organic visitors with insights garnered from competitor research. Explore recent case studies from brands you’ll immediately recognize and every detail of the campaigns they used to boost search engine rankings and drive referral traffic. Specific topics covered include performing a technical obstacle analysis and organizing tasks for web developers, inbound link analysis and creative strategy, competitive analysis, along with post-Google Hummingbird keyword research for taxonomy and content marketing planning. Leave this Inbound Marketing Master Class with templates, tools and actionable checklists for maximizing inbound marketing efforts.
On Wednesday, November 4th Sr. Director of Audience Development, Chris Muller, presented a webinar on the importance of measurement in relation to engagement. He took a deeper dive into a variety of metrics, highlighting bounce rates and what they mean for your page.
Which possibilities offers Google Analytics for online vacancies? How do visitors get on your site, what behavior do they exhibit there, and when do they leave again? Google Analytics can give all this information. For that you need to know the environment of course, and know what the possibilities are. Want to learn how Analytics works and to work on some practical assignments? Watch the presentation to learn more.
GA4 is Google's latest version of Google Analytics that allows combining mobile app and website usage data. It uses an event-based data model instead of pages and sessions. While GA4 provides improved cross-device tracking and engagement metrics, it still lacks robust ecommerce reporting and attribution features found in GA3. Key differences between GA4 and GA3 include different measurement models, tracking IDs, custom dimensions/metrics, and GA4 provides automatic event tracking and a connection to BigQuery.
GA4 is Google's latest version of Google Analytics that allows combining mobile app and website usage data in a single property for unified reporting. It uses an event-based measurement model rather than sessions and pageviews. Reporting and metrics in GA4 are different from GA3 and data cannot be transferred between the two. While GA4 provides benefits, it currently lacks some GA3 features, so maintain GA3 tracking in parallel for now.
Presentation by Ken Williams and Cory Watson in Columbus on 09-Jun-2022. The session was in-person seminar that went into some of the key aspects of Google Analytics 4 and the main steps organizations should go through in order to adopt the platform, with Google's Universal Analytics slated to go away in July 2023. Details at https://www.cbuswaw.com/june-2022-google-analytics-4-meetup-and-bonus-seminar
George Weiner, founder of Whole Whale, helps make sense of Google Analytics. He'll show you how to track social, content, and user behavior; analyze the numbers; and become an action-oriented, data-driven organization.
These are the best companies to convert for psd to wordpress theme. You can choose according to need your budget and requirements.
Here, we explore some of the common challenges faced in UI/UX design and how professional services can help overcome them.
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特殊工艺完全按照原版制作【微信:A575476】【(kcl毕业证书)英国伦敦国王学院毕业证成绩单offer】【微信:A575476】(留信学历认证永久存档查询)采用学校原版纸张(包括:隐形水印,阴影底纹,钢印LOGO烫金烫银,LOGO烫金烫银复合重叠,文字图案浮雕,激光镭射,紫外荧光,温感,复印防伪)行业标杆!精益求精,诚心合作,真诚制作!多年品质 ,按需精细制作,24小时接单,全套进口原装设备,十五年致力于帮助留学生解决难题,业务范围有加拿大、英国、澳洲、韩国、美国、新加坡,新西兰等学历材料,包您满意。 【业务选择办理准则】 一、工作未确定,回国需先给父母、亲戚朋友看下文凭的情况,办理一份就读学校的毕业证【微信:A575476】文凭即可 二、回国进私企、外企、自己做生意的情况,这些单位是不查询毕业证真伪的,而且国内没有渠道去查询国外文凭的真假,也不需要提供真实教育部认证。鉴于此,办理一份毕业证【微信:A575476】即可 三、进国企,银行,事业单位,考公务员等等,这些单位是必需要提供真实教育部认证的,办理教育部认证所需资料众多且烦琐,所有材料您都必须提供原件,我们凭借丰富的经验,快捷的绿色通道帮您快速整合材料,让您少走弯路。 留信网认证的作用: 1:该专业认证可证明留学生真实身份【微信:A575476】 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内,将在公安局网内查询个人身份证信息后,同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料,供国家高端企业选择人才 → 【关于价格问题(保证一手价格) 我们所定的价格是非常合理的,而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格,因为我想坦诚对待大家 不想跟大家在价格方面浪费时间 对于老客户或者被老客户介绍过来的朋友,我们都会适当给一些优惠。 选择实体注册公司办理,更放心,更安全!我们的承诺:可来公司面谈,可签订合同,会陪同客户一起到教育部认证窗口递交认证材料,客户在教育部官方认证查询网站查询到认证通过结果后付款,不成功不收费! 办理(kcl毕业证书)英国伦敦国王学院毕业证【微信:A575476】外观非常精致,由特殊纸质材料制成,上面印有校徽、校名、毕业生姓名、专业等信息。 办理(kcl毕业证书)英国伦敦国王学院毕业证【微信:A575476】格式相对统一,各专业都有相应的模板。通常包括以下部分: 校徽:象征着学校的荣誉和传承。 校名:学校英文全称 授予学位:本部分将注明获得的具体学位名称。 毕业生姓名:这是最重要的信息之一,标志着该证书是由特定人员获得的。 颁发日期:这是毕业正式生效的时间,也代表着毕业生学业的结束。 其他信息:根据不同的专业和学位,可能会有一些特定的信息或章节。 办理(kcl毕业证书)英国伦敦国王学院毕业证【微信:A575476】价值很高,需要妥善保管。一般来说,应放置在安全、干燥、防潮的地方,避免长时间暴露在阳光下。如需使用,最好使用复印件而不是原件,以免丢失。 综上所述,办理(kcl毕业证书)英国伦敦国王学院毕业证【微信:A575476 】是证明身份和学历的高价值文件。外观简单庄重,格式统一,包括重要的个人信息和发布日期。对持有人来说,妥善保管是非常重要的。