Conversionista : Conversion manager course - Stockholm 20 march 2013

Mike King's Authority Rainmaker presentation about how to perform the world's greatest content audit using quantitative and qualitative research techniques.

What are Progressive Web Apps, how do they work, how they will benefit your site and how you can optimize them? Get the answers to these questions here!

Emily Grossman's talk about PWAs from BrightonSEO September 2017 Video slides have been replaced by a screenshot with links to the videos or their original sources.

Lär dig vad dina besökare tittar på och vad de struntar i. Se hur bilder och ord fångar besökarnas uppmärksamhet och leder dem varsamt men bestämt till avslut. Och se exempel på hur A/B-tester kan hitta oväntade och makalösa resultat.

Conversion Optimization

The document discusses various tips for improving website usability and conversions. It suggests that every company should have a Director of Details to focus on small improvements without a large budget. Some tips include using simple language for error messages, taking responsibility for errors rather than blaming users, prominently displaying search, and directing users to next steps rather than saying they are finished. Tracking error messages in analytics can provide insights into common problems. The overall message is that many small details can be optimized to improve the user experience.

From Digital Elite Camp in Estonia.: Content marketing is the new hot thing and ad agencies are flocking like vultures over a newly killed zebra on the African savannah. And agencies do what they have always done: Focus focus on acquisition and campaigns. But content marketing is more “always on” than “campaigns”. And again they forget about conversion and what happens on the site or landing page. This session will teach you the conversion side of content marketing. Not only how to draw visitors, but how to actually create business value out of those eyeballs.

Garantibil är en relativt nylanserad sajt som direkt påbörjat sitt optimeringsarbete.

The Phone House har en kasse där konvertering optimerats i flera steg och där både drastiska och diskreta ändringar lett till fina resultat.

Mathem visar sina A/B-tester och hur de optimerat flera sidor av sin sajt.

Stop guessing! Stop copying tests you've seen! Don't blindly follow best practices! Your website, your users, your products are unique. Use Google Analytics, surveys, mouse tracking, eyetracking etc. to find the gaps in your website and texts. This will enable you to create better ab-tests.

Beskrivning av vår metodik för att mäta/förbättra konvertering för en E-handlare i fyra steg: 1. Stanna på sajten 2. Hitta produkter 3. Lägga i varukorg 4. Checka ut. Plus: Case study - Hur vi förbättrade Mathems konverteringsgrad med över 30%

Growth hacking techniques startups are using to onboard and activate new users. Learn more at learn.growhack.com

The tools used by the CRO masters round the world to optimise analytics, UX, VOC,insight and testing - all to optimise your insight or conversion figures.

My jam packed slides from the jam packed day at #cjam2. Hope you enjoy downloading, using and giving me feedback on these. Happy converting!

A roundup of all the things to help you maintain a competitive edge in experience design and conversion optimisation. With examples of companies putting this stuff together, the tools they are using and their project management approaches, this presentation delves deeper into the cultural aspects of CRO.

An updated version of a slide deck on psychology, UX, split testing, photography and increasing your site conversion.

This document summarizes a presentation about using Chrome DevTools to test and optimize websites for Google's upcoming Page Experience update. It discusses the components of the update like mobile-friendliness and core web vitals. It provides guidance on using DevTools to test for issues in areas like intrusive interstitials, HTTPS security, and core web vitals metrics. The presentation emphasizes that field data may differ from lab tests in DevTools, and it outlines many resources for further information on the Page Experience update and related topics.

BrightonSEO, March 2021 With Google's Page Experience ranking signal update rolling out in May 2021, you're running out of time to put in the budget line items for all the fancy SEO tools you'll need! Don't panic. Rachel Anderson and Jamie will show you how to optimize for humans (and algorithm updates) using an underestimated SEO ally: Chrome DevTools.

This document summarizes Craig Sullivan's presentation on UX and conversion rate optimization (CRO). Some of the key topics and tools discussed include: conducting guerrilla usability testing outside the office; using session replay tools to analyze user behavior; leveraging the voice of the customer through surveys and customer feedback; acting like a private investigator to research competitors; and experimenting with split testing tools and analytics to optimize conversions and revenue. Specific examples are provided of split testing people in photos and the effectiveness of different images in TV advertising. The presentation emphasizes the importance of blending UX techniques with analytics, testing, and data to create successful, customer-delighted products and services.

This is a talk I gave to the UXPA-UK, focusing on how you can blend UX,agile, UCD, tools and CRO into one nice quant and qual mashup.

The document provides recommendations for various tools to analyze website usage including web analytics, feedback tools, session recording software, usability testing options, A/B testing platforms, and testing tools for browsers, email, mobile, and performance. It also lists numerous specific software and services for each category to help optimize websites through user research and experimentation. Resources for conversion rate optimization techniques and best practices are also referenced.

The document provides tips and guidelines for optimizing website conversion rates through user experience design, testing, and analytics. It emphasizes the importance of user research, agile testing approaches, mobile and cross-channel design, performance optimization, and tracking online and phone interactions. Guidelines are also given for improving image selection to increase conversion rates.

The document discusses reasons why mobile conversion may be low and provides solutions in 10 areas: 1. Fix issues with analytics setup and instrumentation 2. Use proper customer insights like testing and surveys as inputs instead of guesses 3. Conduct usability testing early and often using remote tools 4. Experience the mobile experience firsthand to understand user problems 5. Shorten testing cycles and continuously improve through small changes 6. Track users across channels to understand full customer journeys 7. Use event tracking instead of page-based tracking to understand interactions 8. Consider the context of mobile use not just the pages 9. Improve mobile photos and copy to better engage and inform users 10. Optimize mobile

This document provides information about a Google Analytics training seminar to be held on September 3rd, 2014 from 10:00am to 12:00pm. It will be presented by Matt Lynch, General Manager of Vorian Agency, and will cover using Google Analytics to gain insights from website data, including traffic sources, user behavior, and conversions. The document also includes details about the presenter and contact information for Vorian Agency.

In this session, we explain how to mine GA for broken device experiences, flows, funnel blocks and more... Using a new grid tool we've developed, you can pull multi-dimensional segmented funnel and metric data from Google Analytics - we explain how it works, why you need it and what problems it solves. Find where your site is leaking money through data

This document discusses approaches to monitoring digital user experience. It defines digital user experience and explains why it is important. Common approaches covered include analytics, synthetic user monitoring, real user monitoring, and infrastructure monitoring. Both synthetic and real user monitoring are needed to fully understand user experience. Real user monitoring provides insight into actual user behavior and interactions but requires users. Synthetic monitoring allows testing when no users are present. Infrastructure monitoring helps identify performance issues related to applications and infrastructure. Together these approaches provide full visibility from end users to infrastructure.

A visitor came to your website. Does he understand what you are offering? Does he know where to click next to get what he came for? Are his expectations met? You have a couple of seconds to attract and keep the visitor on the website. Are you using this time in a smart way? Let me show you how to find out what your visitors expect from you and improve your WordPress website goal conversion rate.

This document summarizes a talk given by Chris Heilmann at ForwardJS in 2015. Heilmann discusses the state of web development technologies and how developers have focused too much on experimental features that are not ready for production use. This has led to a fragmented web where browsers implement features differently. He argues developers should focus on standardizing and improving existing web standards rather than constantly introducing new technologies. ES6 is highlighted as a priority for improving existing JavaScript.

Webinar featuring Google, Launch Digital Marketing and Xtreme Xperience who will share why site optimization is important, how to do it and business results associated with optimization. Watch on-demand webinar: https://hs.wpengine.com/webinar-optimizing-ux-increased-conversions

Great design needs great insights based on qualitative and quantitative data. And you need to use a/b testing to validate the end result. As 70% of a/b tests have no or negative results, the chance of impactless design is to too high for you not to a/b test.

Progressive Web Apps aim to bring the benefits of native mobile apps to the web. They use newer web capabilities like app manifests and service workers to deliver app-like experiences through the browser. App manifests allow web apps to be installed on home screens and launched full screen like native apps. Service workers enable features like offline access and push notifications. Early adopters are seeing increased user engagement through Progressive Web Apps, with metrics like conversions and time spent improving. While browser support is still evolving, Progressive Web Apps provide a promising approach for delivering high-quality mobile experiences through the web.

- what is difference between digital marketer and growth hacker? - how can we use growth hacking to increasing revenue ? - how can Data analysis can improve growth hacking process in your startup / company ? - how can company / startup using growth hacking step by step ? - is growth hacking hype or not ? - is growth hacking depend on person or not ? and the other answer about growth hacking ....

A look at why product design is still so poor, even after 22 years of digital design work. Why do these problems exist and how can we remove them from the way we build products? Lean corporate and startup growth models are explored in the solutions to this horrendous problem!

Slides to go with a talk on rapid, lightweight research you can do before tackling a landing page, funnel step or lead-gen form. Comes complete with all the Google Analytics reports you'll need to mine useful data to share! Less bullshit, more truth in meetings!

Session Replay or Screen Recording tools are now part of an arsenal of discovery toolkits that can drive optimisation, bug fixes, funnel and journey analysis - using qual and quant techniques. Without these tools, the analytics data misses emotion, frustration, friction and more - I've collated the best tips, tricks, tools and approaches to yield the most valuable insights for CRO / Growth Hacking.

The document discusses best practices for A/B testing, including: 1. Performing analytics health checks and modelling to understand user flows before testing. 2. Testing in areas informed by analytics rather than copying competitors, and accounting for device mix. 3. Doing user research like surveys, interviews and usability testing to inform testing. 4. Prioritizing high opportunity, low cost tests and creating a money model to estimate potential returns. 5. Conducting pre-flight checks to ensure tests are functioning properly across devices before launching.

This document provides tips for scaling testing and innovation through stupid testing. It discusses the hype cycle of testing where stupid testing leads to questioning ROI and a faith crisis before smarter testing approaches emerge. It advocates starting with basic analytics health checks, understanding customer devices and traffic, doing research before testing, prioritizing high opportunity tests, and performing pre-flight checks to avoid broken tests. The document cautions against stopping tests at arbitrary confidence levels and recommends testing for longer to obtain more reliable results.

My Slides from Reaktor Breakpoint 2015 - This is by far the best deck (and hopefully talk) I've done this year. Masses of info, reading, articles, useful reports and more.

In this talk, I show the key shortcuts to stop doing stupid testing and move towards innovative and transformative design & build methodologies, including innovation through split testing exploration

A compendium of the most common mistakes and problems people encounter when trying to optimise or split test cross device experiences (mobile, tablet, desktop, app, tv etc.)

What are the common assumptions about AB (split) testing that are wrong? What are the lies told by vendors, consultants and the stuff you have convinced yourself about. What is illusory - what can you trust - what's it really all about. 20 top myths debunked after asking fellow CRO professionals what is on THEIR top list.

The document discusses common mistakes made in A/B testing and provides advice to avoid false or misleading results. It recommends integrating analytics to properly track and segment test results, running tests for sufficient time periods that include full business cycles to avoid false positives or negatives, and performing thorough quality assurance testing to prevent browser or device-related issues from influencing outcomes. The key is to design hypotheses based on solid customer insights and data rather than guesses, and continue testing until a representative sample is collected rather than stopping early just because a test appears significant.

An updated deck of a short talk (30m) given at the first Brighton CRO meetup. Contains useful AB testing tools as well as full speaker notes for most of the slides.

The main slide deck from Digital Impact - which goes with the deck uploaded just before this one (with the same cover page)

This document discusses best practices for A/B testing. It provides guidance on several common mistakes made in A/B testing, including not testing for long enough, putting too much faith in confidence values, and self-stopping tests prematurely. The key recommendations are to test for at least two business cycles or purchase cycles, whichever is longer, continue testing until the predetermined end date regardless of early results, and make decisions based on error bar separation and sample sizes rather than confidence values. Testing best practices like collecting a large enough sample size and running whole cycle tests are emphasized to avoid false positives and draw reliable conclusions from A/B tests.

My slides from a short talk at Measurefest on the common mistakes and problems people hit in AB and Multivariate testing (and how to fix them).

An expanded deck of the top 18 blockers to getting successful AB or Multivariate test results. In this deck, you get a complete checklist of the stuff you need to prepare, watch, launch and monitor your testing, so it gets you the *right* conclusions.

A practical toolkit for getting inside customers heads, in order to design and create persuasive psychological approaches to copy, pages, buttons, designs and your entire service. Craig shows you here how to mine what you already have - to design a better bank balance and continuously improving future for your company, staff and your customers.

The top reasons and solutions for not getting value out of your AB tests - some practical tips for designing insightful and correctly instrumented test

The document discusses common problems with optimization efforts and provides solutions. It addresses issues like having the wrong analytics setup, relying on the wrong inputs for insights, not testing enough, having too long of product cycles, poor use of photos/images, poorly designed tests, confusing statistics, lack of segmentation, and optimizing individual channels in isolation. The author provides specific recommendations in each area to improve optimization work like ensuring proper instrumentation, using multiple tools and data sources, testing more frequently, shortening release cycles, conducting cross-browser testing, and integrating analytics with testing platforms.

3 TED style talks of 15-20 minutes, featuring: (1) Conversion methodologies, Lean UX and Agile? What gives? (2) #Measurecamp and my Top Analytics Tips of 2013 (3) Conversion tools of the CRO masters

Six months into 2024, and it is clear the privacy ecosystem takes no days off!! Regulators continue to implement and enforce new regulations, businesses strive to meet requirements, and technology advances like AI have privacy professionals scratching their heads about managing risk. What can we learn about the first six months of data privacy trends and events in 2024? How should this inform your privacy program management for the rest of the year? Join TrustArc, Goodwin, and Snyk privacy experts as they discuss the changes we’ve seen in the first half of 2024 and gain insight into the concrete, actionable steps you can take to up-level your privacy program in the second half of the year. This webinar will review: - Key changes to privacy regulations in 2024 - Key themes in privacy and data governance in 2024 - How to maximize your privacy program in the second half of 2024

Widya Salim and Victor Ma will outline the causal impact analysis, framework, and key learnings used to quantify the impact of reducing Twitter's network latency.

We are honored to launch and host this event for our UiPath Polish Community, with the help of our partners - Proservartner! We certainly hope we have managed to spike your interest in the subjects to be presented and the incredible networking opportunities at hand, too! Check out our proposed agenda below 👇👇 08:30 ☕ Welcome coffee (30') 09:00 Opening note/ Intro to UiPath Community (10') Cristina Vidu, Global Manager, Marketing Community @UiPath Dawid Kot, Digital Transformation Lead @Proservartner 09:10 Cloud migration - Proservartner & DOVISTA case study (30') Marcin Drozdowski, Automation CoE Manager @DOVISTA Pawel Kamiński, RPA developer @DOVISTA Mikolaj Zielinski, UiPath MVP, Senior Solutions Engineer @Proservartner 09:40 From bottlenecks to breakthroughs: Citizen Development in action (25') Pawel Poplawski, Director, Improvement and Automation @McCormick & Company Michał Cieślak, Senior Manager, Automation Programs @McCormick & Company 10:05 Next-level bots: API integration in UiPath Studio (30') Mikolaj Zielinski, UiPath MVP, Senior Solutions Engineer @Proservartner 10:35 ☕ Coffee Break (15') 10:50 Document Understanding with my RPA Companion (45') Ewa Gruszka, Enterprise Sales Specialist, AI & ML @UiPath 11:35 Power up your Robots: GenAI and GPT in REFramework (45') Krzysztof Karaszewski, Global RPA Product Manager 12:20 🍕 Lunch Break (1hr) 13:20 From Concept to Quality: UiPath Test Suite for AI-powered Knowledge Bots (30') Kamil Miśko, UiPath MVP, Senior RPA Developer @Zurich Insurance 13:50 Communications Mining - focus on AI capabilities (30') Thomasz Wierzbicki, Business Analyst @Office Samurai 14:20 Polish MVP panel: Insights on MVP award achievements and career profiling

YOUR RELIABLE WEB DESIGN & DEVELOPMENT TEAM — FOR LASTING SUCCESS WPRiders is a web development company specialized in WordPress and WooCommerce websites and plugins for customers around the world. The company is headquartered in Bucharest, Romania, but our team members are located all over the world. Our customers are primarily from the US and Western Europe, but we have clients from Australia, Canada and other areas as well. Some facts about WPRiders and why we are one of the best firms around: More than 700 five-star reviews! You can check them here. 1500 WordPress projects delivered. We respond 80% faster than other firms! Data provided by Freshdesk. We’ve been in business since 2015. We are located in 7 countries and have 22 team members. With so many projects delivered, our team knows what works and what doesn’t when it comes to WordPress and WooCommerce. Our team members are: - highly experienced developers (employees & contractors with 5 -10+ years of experience), - great designers with an eye for UX/UI with 10+ years of experience - project managers with development background who speak both tech and non-tech - QA specialists - Conversion Rate Optimisation - CRO experts They are all working together to provide you with the best possible service. We are passionate about WordPress, and we love creating custom solutions that help our clients achieve their goals. At WPRiders, we are committed to building long-term relationships with our clients. We believe in accountability, in doing the right thing, as well as in transparency and open communication. You can read more about WPRiders on the About us page.

Stream processing is a crucial component of modern data infrastructure, but constructing an efficient and scalable stream processing system can be challenging. Decoupling compute and storage architecture has emerged as an effective solution to these challenges, but it can introduce high latency issues, especially when dealing with complex continuous queries that necessitate managing extra-large internal states. In this talk, we focus on addressing the high latency issues associated with S3 storage in stream processing systems that employ a decoupled compute and storage architecture. We delve into the root causes of latency in this context and explore various techniques to minimize the impact of S3 latency on stream processing performance. Our proposed approach is to implement a tiered storage mechanism that leverages a blend of high-performance and low-cost storage tiers to reduce data movement between the compute and storage layers while maintaining efficient processing. Throughout the talk, we will present experimental results that demonstrate the effectiveness of our approach in mitigating the impact of S3 latency on stream processing. By the end of the talk, attendees will have gained insights into how to optimize their stream processing systems for reduced latency and improved cost-efficiency.

These fighter aircraft have uses outside of traditional combat situations. They are essential in defending India's territorial integrity, averting dangers, and delivering aid to those in need during natural calamities. Additionally, the IAF improves its interoperability and fortifies international military alliances by working together and conducting joint exercises with other air forces.

Presented at Gartner Data & Analytics, London Maty 2024. BT Group has used the Neo4j Graph Database to enable impressive digital transformation programs over the last 6 years. By re-imagining their operational support systems to adopt self-serve and data lead principles they have substantially reduced the number of applications and complexity of their operations. The result has been a substantial reduction in risk and costs while improving time to value, innovation, and process automation. Join this session to hear their story, the lessons they learned along the way and how their future innovation plans include the exploration of uses of EKG + Generative AI.

This presentation, delivered at the Postgres Bangalore (PGBLR) Meetup-2 on June 29th, 2024, dives deep into connection pooling for PostgreSQL databases. Aakash M, a PostgreSQL Tech Lead at Mydbops, explores the challenges of managing numerous connections and explains how connection pooling optimizes performance and resource utilization. Key Takeaways: * Understand why connection pooling is essential for high-traffic applications * Explore various connection poolers available for PostgreSQL, including pgbouncer * Learn the configuration options and functionalities of pgbouncer * Discover best practices for monitoring and troubleshooting connection pooling setups * Gain insights into real-world use cases and considerations for production environments This presentation is ideal for: * Database administrators (DBAs) * Developers working with PostgreSQL * DevOps engineers * Anyone interested in optimizing PostgreSQL performance Contact info@mydbops.com for PostgreSQL Managed, Consulting and Remote DBA Services

In the modern digital era, social media platforms have become integral to our daily lives. These platforms, including Facebook, Instagram, WhatsApp, and Snapchat, offer countless ways to connect, share, and communicate.

Today’s digitally connected world presents a wide range of security challenges for enterprises. Insider security threats are particularly noteworthy because they have the potential to cause significant harm. Unlike external threats, insider risks originate from within the company, making them more subtle and challenging to identify. This blog aims to provide a comprehensive understanding of insider security threats, including their types, examples, effects, and mitigation techniques.

The DealBook is our annual overview of the Ukrainian tech investment industry. This edition comprehensively covers the full year 2023 and the first deals of 2024.

Not so much to say

Cybersecurity is a major concern in today's connected digital world. Threats to organizations are constantly evolving and have the potential to compromise sensitive information, disrupt operations, and lead to significant financial losses. Traditional cybersecurity techniques often fall short against modern attackers. Therefore, advanced techniques for cyber security analysis and anomaly detection are essential for protecting digital assets. This blog explores these cutting-edge methods, providing a comprehensive overview of their application and importance.

Your comprehensive guide to RPA in healthcare for 2024. Explore the benefits, use cases, and emerging trends of robotic process automation. Understand the challenges and prepare for the future of healthcare automation

Our Linux Web Hosting plans offer unbeatable performance, security, and scalability, ensuring your website runs smoothly and efficiently. Visit- https://onliveserver.com/linux-web-hosting/

This is a powerpoint that features Microsoft Teams Devices and everything that is new including updates to its software and devices for May 2024

This presentation explores the practical application of image description techniques. Familiar guidelines will be demonstrated in practice, and descriptions will be developed “live”! If you have learned a lot about the theory of image description techniques but want to feel more confident putting them into practice, this is the presentation for you. There will be useful, actionable information for everyone, whether you are working with authors, colleagues, alone, or leveraging AI as a collaborator. Link to presentation recording and transcript: https://bnctechforum.ca/sessions/details-of-description-part-ii-describing-images-in-practice/ Presented by BookNet Canada on June 25, 2024, with support from the Department of Canadian Heritage.

How do we build an IoT product, and make it profitable? Talk from the IoT meetup in March 2024. https://www.meetup.com/iot-sweden/events/299487375/

Manual Method of Product Research | Helium10 | MBS RETRIEVER

Kief Morris rethinks the infrastructure code delivery lifecycle, advocating for a shift towards composable infrastructure systems. We should shift to designing around deployable components rather than code modules, use more useful levels of abstraction, and drive design and deployment from applications rather than bottom-up, monolithic architecture and delivery.