Advanced Google Analytics with Andy Crestodina - Part 1
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Are you getting the most from your Analytics? Are your analytics set up properly or are you new to Google Analytics? And which of your marketing activities have the most impact? In this session, Andy will show you how to maximize the value of your Analytics. You’ll go beyond the basic reports, into the deeper analysis with the real value is hiding. We’ll take you step-by-step through setup, finding insights and taking action. You'll learn how to find the nuggets that will make you a better marketer. Be prepared to level-up your digital marketing expertise. The truth waiting to be discovered in your Analytics Join us LIVE for a summit or workshop in Chicago: Find out more about our latest events at: http://digitalmegaphone.com/chicago-digital-marketing-workshops-conferences-and-summits/
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Advanced Google Analytics with Andy Crestodina - Part 1
- 1. @crestodina Andy Crestodina ADVANCED GOOGLE ANALYTICS WITH Andy Crestodina Part 1 #DigiMegaphone
- 2. @crestodina #DigiMegaphone source: Orbit Media 94.6%of top marketing sites use Google Analytics
- 3. @crestodina #DigiMegaphone source: Orbit Media 25%of Orbit clients have Analytics set up properly
- 4. source: Social Media Today
- 5. @crestodina #DigiMegaphone How Google Analytics Works Javascript and Cookies
- 6. @crestodina #DigiMegaphone How Google Analytics works
- 7. @crestodina #DigiMegaphone How Google Analytics works
- 8. @crestodina #DigiMegaphone How Google Analytics works
- 9. @crestodina #DigiMegaphone How Google Analytics works
- 10. @crestodina #DigiMegaphone How Google Analytics works
- 11. @crestodina #DigiMegaphone 1. No cookie? No data 2. JavaScript disabled? No data 3. Time on page? Or time on tab? 4. Same device, different user 5. Same user, different device / browser When it doesn’t work
- 12. @crestodina #DigiMegaphone Basic issues with GA
- 13. @crestodina #DigiMegaphone First Touch Deep Dive Purchase Purchase Loyalty This can be a problem...
- 14. @crestodina #DigiMegaphone First Touch Deep Dive Purchase Purchase Loyalty This can be a problem...
- 15. @crestodina #DigiMegaphone@crestodina • #CMWorld URL problems...
- 21. @crestodina #DigiMegaphone The click doesn’t count! Carousel / slideshow advancing Anchor/jump links Rollover content Dropdowns expanding Offsite links / social media buttons Social sharing buttons Video plays Livechat interactions Embedded map interactions Tabs Filters Scrolling Comment / review submission Mailto: links PDF, PPT, Word downloads Lightbox interactions
- 22. GA Jargon
- 26. Filter out traffic from yourself ...you are not your target audience
- 27. How accurate is this data?
- 28. How accurate is this data?
- 34. @crestodina #DigiMegaphone Exclude traffic from robots ...because they never convert
- 35. @crestodina #DigiMegaphone Are there robots in my Analytics?
- 36. @crestodina #DigiMegaphone These referring sites look strange...
- 37. How to exclude traffic from robots
- 38. @crestodina #DigiMegaphone Setting up goals ...because GA doesn’t know what success looks like.
- 39. 1. Leads 2. Subscribers 3. Ecommerce Customers 4. Event Registrants 5. Donors 5 types of conversions...
- 42. Thank you messages ...not good for Analytics
- 44. Email links ...not good for Analytics
- 47. Forms / thank you pages ...perfect for Analytics
- 48. Thank you! Forms / thank you pages ...perfect for Analytics
- 49. Thank you!
- 50. Good Bye.
- 51. Subscribers from ‘Thank You’ page
- 52. @crestodina #DigiMegaphone What about event tracking? That’ll work, right?
- 53. Remember those “non-pageview” interactions? ...they are trackable
- 55. @crestodina #DigiMegaphone source: Orbit Media 41.4%of top marketing sites use Google Tag Manager
- 56. @crestodina #DigiMegaphone ...so let’s use thank you pages ...because that was kinda rough.
- 57. @crestodina #DigiMegaphone 1. They see a Thank You page (additional messaging) 2. They get an auto-response email 3. Sends an email notification to you 4. Saves to database or CRM 5. Records as a conversion in Analytics 5 Things that happen when visitors submit...
- 58. Thank you! 58
- 59. Good Bye. 59
- 60. Go away. 60
- 61. Thank you! 61
- 62. Subscribers from ‘Thank You’ page 62
- 64. @crestodina #DigiMegaphone Remove every dead end from your website
- 71. The Goals report
- 72. The Goals reportThe Goals report
- 73. The All Pages report
- 74. The All Pages report ...with page values
- 75. The Reverse Goal Path report
- 76. The Funnel Visualization report
- 77. Where you visitors are coming from
- 78. The Channels report ...with conversion rates
- 79. The Channels report ...with conversion rates
- 81. @crestodina #DigiMegaphone 1 in 3marketers don’t know which tactic has the biggest impact
- 82. @crestodina #DigiMegaphone 1. Add “social proof” to your top pages 2. Make sure every page has a call to action 3. Add people and personality 4. Use short, simple forms 5. Answer visitors’ top questions 5 Tips for better conversion rates
- 83. @crestodina #DigiMegaphone 7 Things to add to your testimonials
- 84. @crestodina #DigiMegaphone Campaign Tracking Code Where are your email visitors hiding?
- 85. Where are my email visitors?
- 86. There they are!! Where are my email visitors?
- 94. Medium broadest origin of traffic cpc Source Specific (branded) origin of traffic facebook Campaign Name Specific marketing effort spring_sale Campaign tracking for a FB ad...
- 95. Medium broadest origin of traffic email Source Specific (branded) origin of traffic mailchimp Campaign Name Specific marketing effort april_newsletter Campaign tracking for an email newsletter
- 96. Medium broadest origin of traffic cpm Source Specific (branded) origin of traffic twitter Campaign Name Specific marketing effort event_registration Campaign tracking for Twitter campaign
- 97. Now we have campaign data!
- 100. @crestodina #DigiMegaphone Never add campaign tracking code to internal links