My slides from the Emerce Conversion 2015 conference. Here's a nice method of reconfiguring a data collection platform such as Google Analytics so it gives you best possible data for YOUR business alone.
Here's the slides from my MeasureCamp presentation on Google Tag Manager, the data layer, and the tool-specific data model.
Here's an accompanying blog post as well:
http://www.simoahava.com/analytics/google-tag-manager-data-model/
Slides from my talk at MeasureCamp VII (London) in September 2015. Some key findings about Data Layers and how they are integrated with tag management solutions and organisations.
Tricks and tweaks for Google Analytics and Google Tag Manager
Slides from my talk at Google Analytics User Conference in Amsterdam.
Some preaching about data collection and then a list of my favorite ways to make GTM and GA data more meaningful to your organization and your unique business goals.
Search Marketer's Toolkit for Google Tag Manager and Google Analytics
My slides from the Searchlove Boston conference in May 2016. The presentation covers actionable tips and tricks for working with Google Tag Manager and Google Analytics.
Meaningful Data - Best Internet Conference 2015 (Lithuania)
The document discusses tips and tricks for improving data quality in Google Analytics. It provides examples of tracking additional metrics like weather and page visibility. It emphasizes understanding data collection mechanisms and moving beyond aggregate metrics to combine, segment, and visualize data. Custom dimensions and tags can be used to inject semantic data for crawlers. Overall it stresses that high quality data requires understanding how the data is collected and earned, not acquired.
The document discusses Google Analytics and strategies for making metrics more meaningful. It proposes treating blog content like online products by tracking things like page views, scroll depth, and dwell time to measure user engagement. Specific strategies covered include using the Page Visibility API to determine meaningful page views and modeling content engagement metrics after ecommerce metrics like product impressions, add to cart, and purchase. The tips provided emphasize designing data collection with analysis in mind.
Marketing analytics & brand measurement - Ahmad Abdullah - Google
Ahmad Abdullah from Google was at the ISB Digital Summit 2014 to conduct a session on 'Marketing analytics & brand measurement' as part of the Digital Deep Dive workshop.
Enhanced ecommerce by Robrecht De Nul, OMCollective
De recent uitgebrachte nieuwe versie van Enhanced E-commerce brengt vele voordelen met zich mee. Denk aan het meten van de gebruikers interactie met de producten je webshop tot aan de shopping ervaring van de gebruiker: productimpressies, productklikken, het bekijken van productinformatie, het toevoegen van een product aan een winkelwagentje, het initiëren van het betalingsproces, transacties, en terugbetalingen, kunnen allemaal inzichtelijk worden gemaakt. Wij leggen uit hoe je dit kunt doen.
After the introduction of Enhanced E-commerce by Google a lot has changed and new tracking possibilities came available. In this presentation we show what's new, what's possible and what the benefits can be for your webshop.
The document discusses IPv6 support among Swiss cloud providers. It finds that many SaaS, PaaS, and IaaS providers either support IPv6 natively or have plans to add support. However, some major providers like Microsoft Azure and Amazon AWS still only offer partial IPv6 support. The document warns that choosing a provider without IPv6 could require costly migration later and result in inability to access certain services over IPv6. It concludes that IPv6 support should be a procurement requirement for cloud services and long-term contracts.
The document discusses how to improve application performance using asynchronous and concurrent programming with gevent. It provides examples of patching urllib2 to enable asynchronous requests, spawning multiple requests concurrently using gevent, and limiting concurrent requests using a semaphore to control throughput. It also shows how to run a WSGI server asynchronously using gevent to handle requests without blocking.
an API for standardised access to Big Earth Observation data in a landscape of a growing number of EO cloud providers
11:40
16/11/2019
With the opening of global archives of Earth Observation data streams from satellites we have arrived at a richness of operationally available observations over the whole globe, starting from the Landsat series of satellites and now the plethora of available data coming through Copernicus and its series of Sentinel satellites, that has never been available before. This created huge opportunities for research and businesses, being able to exploit the temporal domain of those observations in a powerful manner, but also poses challenges in terms of data management and processing capacities. As a consequence, a growing number of cloud services and customized solutions in various research centres have been developed, leading to processing workflows optimized for specific system architectures and back-end infrastructures. As such this is limiting portability and reproducibility of workflows across backends, both for science and business applications. (...)
URL Funnel Optimisation: How to get budget for SEO - Michal Magdziarz, CEO, D...
In his talk, DeepCrawl CEO, Michal Magdziarz breaks down the disconnect between SEOs and CEOs. He explains why he believes SEOs are still fighting to justify more budget and resource and provides actionable insights as to how they can prove the impact they have on the wider business.
High level overview about SAPUI5/OpenUI5 with tips and tricks and lots of links how to get started. Focus of this presentation are the SAP InnoJam events (30 hour hackathons).
This talk was given as a keynote for the HEEMAC conference at the University of Southern Florida.
With the adoption of responsive design, we're finding that our pixel perfect content is no longer being placed in pixel perfect boxes on pixel perfect web sites. Placeholder content no longer suffices during development. Copy and paste doesn't work in migrating between designs. With the emergence of the small screen as a primary computing device, web site design is more strongly informed by our content than ever before. With these changes we need to rethink how content affects layouts, and how we can best communicate these changes and engage with stakeholders to create future-friendly web sites.
Learn why we need to be advocates for content at all phases of a project.
Explore the fundamental content types and content rules that will shape how content flows and is viewed by visitors.
Learn how content choreography can help keep our stakeholders most important message the focus of your site.
Review and rethink our web development workflows to create a new process that is better suited to addressing the constraints of the small screen.
Why is the Opensource Center by Atos developping a business model around Next...
Atos is a large French IT services company that is developing a business model around Nextcloud through its Open Source Center. The reasons for this include the growing popularity of Nextcloud as an alternative to US cloud providers, Atos' ability to support large customers due to its size and expertise, and the benefits for Nextcloud of gaining more users, bug reports, contributions and improved apps. Atos plans to promote Nextcloud to customers, install it on their infrastructures or host it, and provide support, creating a Nextcloud offering.
JS awesomeness or how will ES6 help me build better apps ?
The document provides an overview of new features in ECMAScript 6 (ES6). It begins with a brief history of JavaScript and reasons for a new version. It then discusses environments for running ES6 like Node.js, browsers, and transpilers. The bulk of the document focuses on new language features in ES6 like arrow functions, let/const variables, generators, destructuring, and Object.observe. It concludes with links to resources for learning more about ES6.
CIS14: Baking Fine-Grained Authorization Into Your Apps and APIs using ALFA, ...
This document discusses lasagna and why it is better than spaghetti. It begins with a brief history of pasta, noting how lasagna kicked spaghetti out. It then suggests that code can feel like spaghetti and introduces the idea of using attributes and policies to control access in a more organized way, similar to the layers in lasagna. Finally, it promotes putting authorization at different layers in applications, similar to the layers in baking lasagna.
Markus Schneider presents an overview of initOS GmbH&Co. KG's Odoo code search tool. The tool was created to provide a centralized search of Odoo code across GitHub repositories, index module metadata and code details. Statistics on the tool's index show over 500 repositories containing over 120 million lines of code in over 12,000 modules. Future plans include adding documentation search and code previews.
These are the slides for my September API Craft SF talk on how we built / design Splunk's API. You can find the video here: https://www.youtube.com/watch?v=vHXcDKK4eGY. My talk starts at about 60 mins. The other two are on Uber and Sift Science and you should watch them as well!
FULL-STACK DEVELOPMENT INTERNSHIP - INTRODUCTION DAY 1
The document discusses web development technologies and provides an overview of an internship plan at Logritha Technologies. It covers traditional and latest front-end technologies like HTML, CSS, JavaScript, jQuery, and back-end technologies like Java, PHP, ASP.NET. It also mentions database technologies like MySQL, Oracle, and MongoDB. The document describes aspects of web hosting like control panels, hosting management, domain registration, and hosting. It provides demo links for cPanel and WHM and concludes by thanking the audience.
System Analysis of OlpoKaj - A Local Micro Jobs Platform
OlpoKaj is a system that can be used to hire people to perform short term task provided by the hirer. This is also be a good platform for freelance worker to find jobs they prefer or service they provide.
Hirer can post a job where freelance worker can apply or bid for the best price and there will also be a showcase for freelance workers where they can showcase their work and services they provide.
This document discusses the evolution of Parimatch's sports betting product and its new platform. It covers:
1. Parimatch has evolved its product every 3 years, with yearly betting amount increases of 30%. Its active users have grown from 2,000 to 200,000 from 2004 to 2018.
2. The new BetLab platform was created in 2014 and uses technologies like .NET, Node.js, React, PostgreSQL and Redis. It currently has over 250 employees developing products like a sportsbook, core system and payments hub.
3. The presentation outlines solutions for handling the high loads on sports betting sites around major events, including using Aerospike for scalable transactions and Kafka for real-
The document discusses a case study on customer churn for a telecommunications company called Mobicom. It aims to identify the top five factors driving churn and recommend proactive retention programs. Key factors analyzed include usage, billing issues, network quality, data usage and rate plans. The analysis identifies age, retention calls, equipment age and length of relationship as top predictors of churn. It recommends rate plan migration and prioritizing high-churn customers for retention campaigns.
Claudio T A Carneiro is a senior SAP FI/CO/PS consultant with over 10 years of experience implementing and supporting SAP projects. He has a graduate degree in business administration and post-graduate degree in IT systems analysis. He is certified in SAP FI and CO modules and has experience with GL, FM, ML, PC, PS, PA, and other FI/CO modules. He has implemented SAP projects in Brazil, UK, Argentina, Spain, and USA across various industries.
Quantify your drive: IoT on a personal scale with SAP technologies
Presentation and demo given during SAP Inside Track Silicon Valley 2016 in SAP Palo Alto campus.
https://wiki.scn.sap.com/wiki/display/events/SAP+Inside+Track+Silicon+Valley+2016%3A+%23SITsv
Slightly updated for Kariera IT Wrocław on 2016-10-22
The document discusses new features in SAP S/4HANA Finance 1709. Key areas covered include Central Finance, Financial Planning and Analysis, Accounting and Financial Close, Treasury Management, and Financial Operations. For each area, Fiori apps are listed as a new feature. Other new features discussed include central AP/AR management, profitability analysis, planning content, material ledger, and value-added cloud services.
Progressive Web Apps - Intro and State of Market in Australia
Introduction to Progressive Web Apps (PWA) criteria, what makes a PWA; service worker protocol, using Lighthouse to audit; meta data in web app manifest for homescreen adds. Also features a deep dive into the top 100 Australian retail sites and five key PWA criteria.
My talk from Digital Elite Day 2020 (Conversion Elite track).
I go over the main changes in browser tracking protections since as early as 2003 (Safari version 1). Then I discuss the impact these tracking protections have on digital analytics, advertising, and experimentation.
Server-side Tagging in Google Tag Manager - MeasureSummit 2020
My presentation from MeasureSummit 2020.
I walk you through the key benefits and concerns of Server-side Tagging in Google Tag Manager, before wrapping up with an example of how SST lets you reduce client-side bloat.
For more details about Server-side Tagging, see this resource: https://www.simoahava.com/analytics/server-side-tagging-google-tag-manager/
My presentation titled "Browsers eat data quality for breakfast" from SuperWeek 2020.
The presentation introduces the "tracking protection / prevention / blocking" mechanisms implemented in the major browsers.
The information comes from the www.cookiestatus.com service.
The document discusses challenges and best practices for ensuring high quality data. It notes that data quality is an investment that requires expertise from both technical and business perspectives, as well as mature processes. It emphasizes the importance of communication structures, citing Conway's Law, and warns that complex data pipelines can introduce conflicts if not properly designed. It also stresses that individual data sources should not be viewed in isolation. Throughout it provides examples and potential issues to consider to continually improve data quality.
Essential Search Marketing Tweaks For Google Analytics And Google Tag Manager
Slides from my SMX Munich 2018 talk.
How to measure engagement with the web analytics tools at our disposal?
How to turn reports more meaningful for our particular organizational idiosyncracies and goals?
How to become more critical about the data that is spoon-fed to us by the default installations of our favorite tools?
Google Tag Manager - 5 years. What have we learned?
Looking back on five years of Google Tag Manager. Has the tool changed? Have we? What's coming up in the next 5 years?
My talk at MeasureCamp #11 (London).
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The advent of social media has revolutionized communication, transforming the way people connect, share, and interact globally. At the forefront of this digital revolution are visionary entrepreneurs who recognized the potential of the internet to foster social connections and create communities. This essay explores the founders of some of the most influential social media platforms, their journeys, and the lasting impact they have made on society.
Mark Zuckerberg, along with his college roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes, founded Facebook in 2004. Initially created as a social networking site for Harvard University students, Facebook rapidly expanded to other universities and eventually to the general public. Zuckerberg's vision was to create an online directory that connected people through their real-life social networks.
Twitter, founded in 2006 by Jack Dorsey, Biz Stone, and Evan Williams, brought a new dimension to social media with its microblogging platform. Dorsey envisioned a service that allowed users to share short, real-time updates, limited to 140 characters (now 280). This concise format encouraged rapid sharing of information and fostered a culture of brevity and immediacy.
Kevin Systrom and Mike Krieger co-founded Instagram in 2010, focusing on photo and video sharing. Systrom, who studied photography, wanted to create an app that made mobile photos look professional. The app's unique filters and easy-to-use interface quickly gained popularity, amassing over a million users within two months of its launch.
Instagram's emphasis on visual content has had a significant cultural impact. It has popularized the concept of influencers, giving rise to a new industry where individuals can monetize their popularity and reach. The platform has also revolutionized digital marketing, enabling brands to connect with consumers in more authentic and engaging ways. Acquired by Facebook in 2012, Instagram continues to be a dominant force in social media, shaping trends and cultural norms.
Reid Hoffman founded LinkedIn in 2002 with the goal of creating a professional networking platform. Unlike other social media sites focused on personal connections, LinkedIn was designed to connect professionals, facilitate job searches, and foster business relationships. The platform allows users to create professional profiles, network with colleagues, and share industry insights.
LinkedIn has become an indispensable tool for job seekers, recruiters, and businesses. It has transformed the job market by making it easier to find and connect with potential employers and employees. LinkedIn's influence extends beyond job searches; it has become a hub for professional development, thought leadership, and industry news. Hoffman's vision has significantly impacted how professionals manage their careers and build their networks.
Jan Koum and Brian Acton co-founded WhatsApp in 2009, aiming to create a simple, reliable..
Tarun Gaur On Data Breaches and Privacy Fears https://www.cbs19news.com/story/50764645/tarun-gaur-on-data-breaches-and-privacy-fears-navigating-the-minefield-of-modern-internet-safety
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MeasureCamp IX (London) - 10 JavaScript Concepts for web analystsSimo Ahava
Here's my list of 10 JavaScript (related) concepts that I think all web analysts should understand at least on a basic level. A solid grasp of JavaScript is a base requirement for anyone working with the web browser.
SuperWeek 2016 - Garbage In Garbage Out: Data Quality in a TMS WorldSimo Ahava
Simo Ahava discusses data quality and the importance of a data-driven process and culture. He advocates for breaking down silos between teams by implementing a shared data layer and involving stakeholders from all teams in iterative development through a definition of done that incorporates data tracking requirements. Empowering developers to facilitate data collection and analysis, and hiring hybrid profiles with both business and technical skills can also improve data quality.
Here's the slides from my MeasureCamp presentation on Google Tag Manager, the data layer, and the tool-specific data model.
Here's an accompanying blog post as well:
http://www.simoahava.com/analytics/google-tag-manager-data-model/
Slides from my talk at MeasureCamp VII (London) in September 2015. Some key findings about Data Layers and how they are integrated with tag management solutions and organisations.
Tricks and tweaks for Google Analytics and Google Tag ManagerSimo Ahava
Slides from my talk at Google Analytics User Conference in Amsterdam.
Some preaching about data collection and then a list of my favorite ways to make GTM and GA data more meaningful to your organization and your unique business goals.
Search Marketer's Toolkit for Google Tag Manager and Google AnalyticsSimo Ahava
My slides from the Searchlove Boston conference in May 2016. The presentation covers actionable tips and tricks for working with Google Tag Manager and Google Analytics.
Meaningful Data - Best Internet Conference 2015 (Lithuania)Simo Ahava
The document discusses tips and tricks for improving data quality in Google Analytics. It provides examples of tracking additional metrics like weather and page visibility. It emphasizes understanding data collection mechanisms and moving beyond aggregate metrics to combine, segment, and visualize data. Custom dimensions and tags can be used to inject semantic data for crawlers. Overall it stresses that high quality data requires understanding how the data is collected and earned, not acquired.
The document discusses Google Analytics and strategies for making metrics more meaningful. It proposes treating blog content like online products by tracking things like page views, scroll depth, and dwell time to measure user engagement. Specific strategies covered include using the Page Visibility API to determine meaningful page views and modeling content engagement metrics after ecommerce metrics like product impressions, add to cart, and purchase. The tips provided emphasize designing data collection with analysis in mind.
Marketing analytics & brand measurement - Ahmad Abdullah - GoogleJigserv Digital
Ahmad Abdullah from Google was at the ISB Digital Summit 2014 to conduct a session on 'Marketing analytics & brand measurement' as part of the Digital Deep Dive workshop.
De recent uitgebrachte nieuwe versie van Enhanced E-commerce brengt vele voordelen met zich mee. Denk aan het meten van de gebruikers interactie met de producten je webshop tot aan de shopping ervaring van de gebruiker: productimpressies, productklikken, het bekijken van productinformatie, het toevoegen van een product aan een winkelwagentje, het initiëren van het betalingsproces, transacties, en terugbetalingen, kunnen allemaal inzichtelijk worden gemaakt. Wij leggen uit hoe je dit kunt doen.
After the introduction of Enhanced E-commerce by Google a lot has changed and new tracking possibilities came available. In this presentation we show what's new, what's possible and what the benefits can be for your webshop.
The state of IPv6 at Swiss cloud providersAarno Aukia
The document discusses IPv6 support among Swiss cloud providers. It finds that many SaaS, PaaS, and IaaS providers either support IPv6 natively or have plans to add support. However, some major providers like Microsoft Azure and Amazon AWS still only offer partial IPv6 support. The document warns that choosing a provider without IPv6 could require costly migration later and result in inability to access certain services over IPv6. It concludes that IPv6 support should be a procurement requirement for cloud services and long-term contracts.
The document discusses how to improve application performance using asynchronous and concurrent programming with gevent. It provides examples of patching urllib2 to enable asynchronous requests, spawning multiple requests concurrently using gevent, and limiting concurrent requests using a semaphore to control throughput. It also shows how to run a WSGI server asynchronously using gevent to handle requests without blocking.
an API for standardised access to Big Earth Observation data in a landscape of a growing number of EO cloud providers
11:40
16/11/2019
With the opening of global archives of Earth Observation data streams from satellites we have arrived at a richness of operationally available observations over the whole globe, starting from the Landsat series of satellites and now the plethora of available data coming through Copernicus and its series of Sentinel satellites, that has never been available before. This created huge opportunities for research and businesses, being able to exploit the temporal domain of those observations in a powerful manner, but also poses challenges in terms of data management and processing capacities. As a consequence, a growing number of cloud services and customized solutions in various research centres have been developed, leading to processing workflows optimized for specific system architectures and back-end infrastructures. As such this is limiting portability and reproducibility of workflows across backends, both for science and business applications. (...)
URL Funnel Optimisation: How to get budget for SEO - Michal Magdziarz, CEO, D...DeepCrawl
In his talk, DeepCrawl CEO, Michal Magdziarz breaks down the disconnect between SEOs and CEOs. He explains why he believes SEOs are still fighting to justify more budget and resource and provides actionable insights as to how they can prove the impact they have on the wider business.
High level overview about SAPUI5/OpenUI5 with tips and tricks and lots of links how to get started. Focus of this presentation are the SAP InnoJam events (30 hour hackathons).
The Squishy Future of Content - HEEMAC EditionDave Olsen
This talk was given as a keynote for the HEEMAC conference at the University of Southern Florida.
With the adoption of responsive design, we're finding that our pixel perfect content is no longer being placed in pixel perfect boxes on pixel perfect web sites. Placeholder content no longer suffices during development. Copy and paste doesn't work in migrating between designs. With the emergence of the small screen as a primary computing device, web site design is more strongly informed by our content than ever before. With these changes we need to rethink how content affects layouts, and how we can best communicate these changes and engage with stakeholders to create future-friendly web sites.
Learn why we need to be advocates for content at all phases of a project.
Explore the fundamental content types and content rules that will shape how content flows and is viewed by visitors.
Learn how content choreography can help keep our stakeholders most important message the focus of your site.
Review and rethink our web development workflows to create a new process that is better suited to addressing the constraints of the small screen.
Why is the Opensource Center by Atos developping a business model around Next...Jérôme aka "Genma" Kun
Atos is a large French IT services company that is developing a business model around Nextcloud through its Open Source Center. The reasons for this include the growing popularity of Nextcloud as an alternative to US cloud providers, Atos' ability to support large customers due to its size and expertise, and the benefits for Nextcloud of gaining more users, bug reports, contributions and improved apps. Atos plans to promote Nextcloud to customers, install it on their infrastructures or host it, and provide support, creating a Nextcloud offering.
JS awesomeness or how will ES6 help me build better apps ?Пламен Стоев
The document provides an overview of new features in ECMAScript 6 (ES6). It begins with a brief history of JavaScript and reasons for a new version. It then discusses environments for running ES6 like Node.js, browsers, and transpilers. The bulk of the document focuses on new language features in ES6 like arrow functions, let/const variables, generators, destructuring, and Object.observe. It concludes with links to resources for learning more about ES6.
CIS14: Baking Fine-Grained Authorization Into Your Apps and APIs using ALFA, ...CloudIDSummit
This document discusses lasagna and why it is better than spaghetti. It begins with a brief history of pasta, noting how lasagna kicked spaghetti out. It then suggests that code can feel like spaghetti and introduces the idea of using attributes and policies to control access in a more organized way, similar to the layers in lasagna. Finally, it promotes putting authorization at different layers in applications, similar to the layers in baking lasagna.
Markus Schneider presents an overview of initOS GmbH&Co. KG's Odoo code search tool. The tool was created to provide a centralized search of Odoo code across GitHub repositories, index module metadata and code details. Statistics on the tool's index show over 500 repositories containing over 120 million lines of code in over 12,000 modules. Future plans include adding documentation search and code previews.
These are the slides for my September API Craft SF talk on how we built / design Splunk's API. You can find the video here: https://www.youtube.com/watch?v=vHXcDKK4eGY. My talk starts at about 60 mins. The other two are on Uber and Sift Science and you should watch them as well!
The document discusses web development technologies and provides an overview of an internship plan at Logritha Technologies. It covers traditional and latest front-end technologies like HTML, CSS, JavaScript, jQuery, and back-end technologies like Java, PHP, ASP.NET. It also mentions database technologies like MySQL, Oracle, and MongoDB. The document describes aspects of web hosting like control panels, hosting management, domain registration, and hosting. It provides demo links for cPanel and WHM and concludes by thanking the audience.
System Analysis of OlpoKaj - A Local Micro Jobs PlatformArman Hossain
OlpoKaj is a system that can be used to hire people to perform short term task provided by the hirer. This is also be a good platform for freelance worker to find jobs they prefer or service they provide.
Hirer can post a job where freelance worker can apply or bid for the best price and there will also be a showcase for freelance workers where they can showcase their work and services they provide.
Konstantin Obraztsov "Sports Betting evolution"Fwdays
This document discusses the evolution of Parimatch's sports betting product and its new platform. It covers:
1. Parimatch has evolved its product every 3 years, with yearly betting amount increases of 30%. Its active users have grown from 2,000 to 200,000 from 2004 to 2018.
2. The new BetLab platform was created in 2014 and uses technologies like .NET, Node.js, React, PostgreSQL and Redis. It currently has over 250 employees developing products like a sportsbook, core system and payments hub.
3. The presentation outlines solutions for handling the high loads on sports betting sites around major events, including using Aerospike for scalable transactions and Kafka for real-
The document discusses a case study on customer churn for a telecommunications company called Mobicom. It aims to identify the top five factors driving churn and recommend proactive retention programs. Key factors analyzed include usage, billing issues, network quality, data usage and rate plans. The analysis identifies age, retention calls, equipment age and length of relationship as top predictors of churn. It recommends rate plan migration and prioritizing high-churn customers for retention campaigns.
Claudio T A Carneiro is a senior SAP FI/CO/PS consultant with over 10 years of experience implementing and supporting SAP projects. He has a graduate degree in business administration and post-graduate degree in IT systems analysis. He is certified in SAP FI and CO modules and has experience with GL, FM, ML, PC, PS, PA, and other FI/CO modules. He has implemented SAP projects in Brazil, UK, Argentina, Spain, and USA across various industries.
Quantify your drive: IoT on a personal scale with SAP technologiesVitaliy Rudnytskiy
Presentation and demo given during SAP Inside Track Silicon Valley 2016 in SAP Palo Alto campus.
https://wiki.scn.sap.com/wiki/display/events/SAP+Inside+Track+Silicon+Valley+2016%3A+%23SITsv
Slightly updated for Kariera IT Wrocław on 2016-10-22
SAP S4HANA 1709 - Novedades in SAP Finances.pdfrodolfo246793
The document discusses new features in SAP S/4HANA Finance 1709. Key areas covered include Central Finance, Financial Planning and Analysis, Accounting and Financial Close, Treasury Management, and Financial Operations. For each area, Fiori apps are listed as a new feature. Other new features discussed include central AP/AR management, profitability analysis, planning content, material ledger, and value-added cloud services.
Progressive Web Apps - Intro and State of Market in AustraliaErudite
Introduction to Progressive Web Apps (PWA) criteria, what makes a PWA; service worker protocol, using Lighthouse to audit; meta data in web app manifest for homescreen adds. Also features a deep dive into the top 100 Australian retail sites and five key PWA criteria.
Similar to Content Engagement with Google Analytics (Emerce Conversion 2015) (20)
My talk from Digital Elite Day 2020 (Conversion Elite track).
I go over the main changes in browser tracking protections since as early as 2003 (Safari version 1). Then I discuss the impact these tracking protections have on digital analytics, advertising, and experimentation.
Server-side Tagging in Google Tag Manager - MeasureSummit 2020Simo Ahava
My presentation from MeasureSummit 2020.
I walk you through the key benefits and concerns of Server-side Tagging in Google Tag Manager, before wrapping up with an example of how SST lets you reduce client-side bloat.
For more details about Server-side Tagging, see this resource: https://www.simoahava.com/analytics/server-side-tagging-google-tag-manager/
My presentation titled "Browsers eat data quality for breakfast" from SuperWeek 2020.
The presentation introduces the "tracking protection / prevention / blocking" mechanisms implemented in the major browsers.
The information comes from the www.cookiestatus.com service.
You can't spell MEASURE without CUSTOMIZATIONSimo Ahava
The document discusses challenges and best practices for ensuring high quality data. It notes that data quality is an investment that requires expertise from both technical and business perspectives, as well as mature processes. It emphasizes the importance of communication structures, citing Conway's Law, and warns that complex data pipelines can introduce conflicts if not properly designed. It also stresses that individual data sources should not be viewed in isolation. Throughout it provides examples and potential issues to consider to continually improve data quality.
Essential Search Marketing Tweaks For Google Analytics And Google Tag ManagerSimo Ahava
Slides from my SMX Munich 2018 talk.
How to measure engagement with the web analytics tools at our disposal?
How to turn reports more meaningful for our particular organizational idiosyncracies and goals?
How to become more critical about the data that is spoon-fed to us by the default installations of our favorite tools?
Google Tag Manager - 5 years. What have we learned?Simo Ahava
Looking back on five years of Google Tag Manager. Has the tool changed? Have we? What's coming up in the next 5 years?
My talk at MeasureCamp #11 (London).
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The advent of social media has revolutionized communication, transforming the way people connect, share, and interact globally. At the forefront of this digital revolution are visionary entrepreneurs who recognized the potential of the internet to foster social connections and create communities. This essay explores the founders of some of the most influential social media platforms, their journeys, and the lasting impact they have made on society.
Mark Zuckerberg, along with his college roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes, founded Facebook in 2004. Initially created as a social networking site for Harvard University students, Facebook rapidly expanded to other universities and eventually to the general public. Zuckerberg's vision was to create an online directory that connected people through their real-life social networks.
Twitter, founded in 2006 by Jack Dorsey, Biz Stone, and Evan Williams, brought a new dimension to social media with its microblogging platform. Dorsey envisioned a service that allowed users to share short, real-time updates, limited to 140 characters (now 280). This concise format encouraged rapid sharing of information and fostered a culture of brevity and immediacy.
Kevin Systrom and Mike Krieger co-founded Instagram in 2010, focusing on photo and video sharing. Systrom, who studied photography, wanted to create an app that made mobile photos look professional. The app's unique filters and easy-to-use interface quickly gained popularity, amassing over a million users within two months of its launch.
Instagram's emphasis on visual content has had a significant cultural impact. It has popularized the concept of influencers, giving rise to a new industry where individuals can monetize their popularity and reach. The platform has also revolutionized digital marketing, enabling brands to connect with consumers in more authentic and engaging ways. Acquired by Facebook in 2012, Instagram continues to be a dominant force in social media, shaping trends and cultural norms.
Reid Hoffman founded LinkedIn in 2002 with the goal of creating a professional networking platform. Unlike other social media sites focused on personal connections, LinkedIn was designed to connect professionals, facilitate job searches, and foster business relationships. The platform allows users to create professional profiles, network with colleagues, and share industry insights.
LinkedIn has become an indispensable tool for job seekers, recruiters, and businesses. It has transformed the job market by making it easier to find and connect with potential employers and employees. LinkedIn's influence extends beyond job searches; it has become a hub for professional development, thought leadership, and industry news. Hoffman's vision has significantly impacted how professionals manage their careers and build their networks.
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Content Engagement with Google Analytics (Emerce Conversion 2015)
1. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLONETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
CONTENT ENGAGEMENT
NEW METHODS FOR EVALUATING CONTENT WITH GOOGLE ANALYTICS
Emerce Conversion, 14th April 2015
2. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLONETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
SIMO AHAVA @ NetBooster
Head of Analytics, Nordics
Google Developer Expert 2014-2016
Twitter: @SimoAhava
Google+: +SimoAhava
#Conversion15 | @SimoAhava
www.simoahava.com
4. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
PLUG-AND-PLAY
ANALYTICS
#Conversion15 | @SimoAhava
5. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Google Analytics is a tool
designed to work for
9,163,750*
different businesses
* Author’s estimate, not an official figure
6. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
It is thus conceivable
Google does not know
what your business KPIs
are
7. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
2,578,000
DEAR BOSS,
Last month, the number of Sessions on our site was…
…which is an uplift of +2.78% compared to the previous month.
8. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
21.20%
DEAR BOSS,
Last month, the Conversion Rate for eCommerce on our site was…
…which is an uplift of +5% compared to the previous month.
9. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
All metrics and dimensions used by a data collection
/ processing / reporting platform subscribe to the
schemas of said platform.
10. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
All metrics and dimensions used by a data collection
/ processing / reporting platform subscribe to the
schemas of said platform.
Sessionization schema
11. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
All metrics and dimensions used by a data collection
/ processing / reporting platform subscribe to the
schemas of said platform.
Event tracking schema
12. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
All metrics and dimensions used by a data collection
/ processing / reporting platform subscribe to the
schemas of said platform.
Transactional schema
13. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
This has two major implications
on how we process, analyze, and
report on the data.
14. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
All sessionized
data is
arbitrary
15. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
16. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Fictional
17. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Fictional
Fictional
18. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Fictional
Fictional
Fictional
19. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Fictional
Fictional
Fictional
Fictional
20. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
How can an arbitrary,
fictional metric ever be
a good KPI?*
* Rhetorical question, it can’t
21. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Data quality is
earned, not
acquired.
22. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Stay away from
aggregate metrics.
23. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Stay away from
aggregate metrics.
Segment, customize,
combine, visualize.
24. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Aggregate
Segmented
User-centric
Cohorts
Predictive
21.20%
Our website’s eCommerce
Conversion Rate for January
was…
25. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Aggregate
Segmented
User-centric
Cohorts
Predictive
12.57%
Visitors who landed on our site
through our January Facebook
campaign had an eCommerce
Conversion Rate of…
26. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Aggregate
Segmented
User-centric
Cohorts
Predictive
19.20%
Visitors with no previous
transactions who landed on
our site through our January
Facebook campaign had an
eCommerce Conversion Rate
of…
27. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Aggregate
Segmented
User-centric
Cohorts
Predictive
New customers via Facebook
vs.
Old customers via Facebook
vs.
Overall eCommerce Conversion Rate
28. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Aggregate
Segmented
User-centric
Cohorts
Predictive
This data, combined with
information from our sales
engine and CRM, gives us the
following optimization
opportunities…
29. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
ADVANCED CONTENT
ANALYSIS
#Conversion15 | @SimoAhava
30. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
We need to collect
data in a meaningful
way.
31. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Sometimes it means
we need to tweak the
data collection
mechanism.
32. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Take Bounce Rate,
for example.
33. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
34. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
35. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
36. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
37. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Remember, Bounce Rate
is a heavily sessionized
metric that is not inherently
good or bad.
38. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
39. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
After X seconds on the
page, send a pulse to GA
which negates the bounce.
40. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Google Tag Manager
1. Create new Timer
Trigger
2. Set Interval to X ms
3. Set Limit to 1
4. Fire Event Tag with
this Trigger
41. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
42. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
However, you’re playing
into the hands of the
schema overlords.
43. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Instead of trying to get
Bounce Rate lower by
tweaking a metric, how
about improving internal
linking?
44. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
…or measuring calls-to-
action?
45. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
…or combining dwell time
with scroll depth?
46. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
http://cutroni.com/blog/2014/02/12/advanced-content-tracking-with-universal-analytics/
47. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
48. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
49. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Adapted for Google Tag
Manager:
https://github.com/sahava/content/
50. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
1 Universal Analytics Tag 1 Custom Event Trigger 9 Data Layer Variables
51. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
OK, this is better for
understanding intent (and
content)…
53. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Bounce Rate became more
meaningful for users and
content.
54. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
…But let’s take a (huge)
leap forwards….
55. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
”Traditional” Ecommerce
Session Entrance Receipt Page
56. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
”Traditional” Ecommerce
Session Entrance Receipt Page
transactionId
revenue
products
1 conversion
57. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Enhanced Ecommerce
Session Entrance Receipt Page
58. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Enhanced Ecommerce
Session Entrance Receipt Page
transactionId
revenue
products
1 conversion
59. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Enhanced Ecommerce
Session Entrance Receipt Page
transactionId
revenue
products
1 conversion
Product impressions
60. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Enhanced Ecommerce
Session Entrance Receipt Page
transactionId
revenue
products
1 conversion
Product impressions
Click on impr.
61. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Enhanced Ecommerce
Session Entrance Receipt Page
transactionId
revenue
products
1 conversion
Product impressions
Click on impr.
View product details
62. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Enhanced Ecommerce
Session Entrance Receipt Page
transactionId
revenue
products
1 conversion
Product impressions
Click on impr.
View product details
Add to cart
63. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Enhanced Ecommerce
Session Entrance Receipt Page
transactionId
revenue
products
1 conversion
Product impressions
Click on impr.
View product details
Add to cart
Checkout step 1
64. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Enhanced Ecommerce
Session Entrance Receipt Page
transactionId
revenue
products
1 conversion
Product impressions
Click on impr.
View product details
Add to cart
Checkout step 1
Checkout step 2
65. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Enhanced Ecommerce
Session Entrance Receipt Page
transactionId
revenue
products
1 conversion
Product impressions
Click on impr.
View product details
Add to cart
Checkout step 1
Checkout step 2
Checkout step 3
66. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Enhanced Ecommerce shifts
the focus from conversions to
the entire journey.
67. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Including missed
opportunities.
68. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
1. Implementation
69. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
1. Implementation
2. Activation
70. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
1. Implementation
2. Activation 3. New Reports
71. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
This is very cool for your
webstore.
72. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
73. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
It’s infinitely cooler for
your content.
74. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Shopping Reading Behavior
75. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Checkout Behavior Content Engagement
76. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Product Article Performance
77. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Product Content List Performance
78. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Internal Promotions
79. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Content is to a blog what
products are to a store.
80. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Sort out the terminology
first.
81. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Product: A blog article
Product price: Words in an
article
Product impression: Views of
a title or title+ingress in content
lists
Product list: Widget / content
area where article impressions
can be gathered from
Product list click: Clicks on
entries in an article list
Product detail view: Page
load of an article page
Add to cart: First scroll on an
article page
Checkout: 1/3, 2/3, and 3/3
scroll depth on an article page
Purchase: 3/3 scroll depth on
an article page and minimum of
60 seconds dwell time
82. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Then, work on data
collection.
83. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
84. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Product impression
Product impression
Product
impressions
Internal promotion
85. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Article Impression
Promotion Impression
Article Impression Click
86. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
87. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Article View
88. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Scrolling Begins
89. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Scroll Depth Steps
90. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Purchase
91. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Using Ecommerce terminology
for content analysis opens up a
new world of data-driven
insight.
92. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
SURVIVAL TIPS
93. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Takeaway 1/5
Be critical: Measuring content engagement with plug-and-play
analytics relies on Pageviews – not very constructive.
94. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Takeaway 2/5
Be critical: Focusing on a single, sessionized, often corrupted metric
like Bounce Rate should not headline your reports.
95. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Takeaway 3/5
Be critical: Fixing data collection so that it measures your business
objectives more accurately requires work.
96. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Takeaway 4/5
Be critical: Focus on people, not tools; focus on questions, not
answers; focus on a well-defined dataset, not the universe.
3 rules of data collection
1) Rule of data passivity – data does nothing, data beats nothing. It’s a
passive medium and requires an active agent (analyst) to interpret.
2) Rule of data subjectivity – any interpretation of data relies on a well-
formulated hypothesis. Whether data is ”bad” or ”good” depends on
what you want to know.
3) Rule of data scarcity – no matter what you do, you will never have all
the data. An arbitrary line must be drawn, and you must understand
where and why this artificial limit exists.
97. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
#Conversion15 | @SimoAhava
Takeaway 5/5
BE CRITICAL!
Data quality is directly proportional to how
well you understand the data collection.
98. NETBOOSTER NORDIC // COPENHAGEN // AARHUS // STOCKHOLM // HELSINKI // OSLO
THANK YOU
Twitter: @SimoAhava
Google+: +SimoAhava
www.simoahava.com
#Conversion15 | @SimoAhava