What's the weather like? MeasureFest 2014
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The document discusses how weather data can be collected from website visitors and analyzed. It describes a system that uses a weather API to determine the weather based on a visitor's IP address, then tracks metrics like sessions, revenue and average order value according to the weather type. Implementation details are provided, such as using Google Tag Manager and storing the weather data in a custom dimension for analysis in Google Analytics. Some caveats of the system are also mentioned, such as it only capturing the current weather for a visitor's location.
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What's the weather like? MeasureFest 2014
- 1. What’s The Weather Like? @SimoAhava #measurefest
- 2. Is Circumstance a factor in online behavior? #measurefest | @SimoAhava
- 3. Is Circumstance a factor in online behavior? #measurefest | @SimoAhava
- 4. Is Circumstance a factor in online behavior? #measurefest | @SimoAhava
- 5. Is Circumstance a factor in online behavior? #measurefest | @SimoAhava
- 6. Is Circumstance a factor in online behavior? #measurefest | @SimoAhava
- 7. What can weather tell us? Weather – type Sessions Revenue Avg. Order Value Per Session Value Clouds 58,434 €61,468.20 €157.61 €1.05 Clear 50,962 €52,417.60 €147.66 €1.03 Rain 20,743 €23,312.60 €175.28 €1.12 #measurefest | @SimoAhava
- 8. What can weather tell us? Weather – type Sessions Revenue Avg. Order Value Per Session Value Clouds 58,434 €61,468.20 €157.61 €1.05 Clear 50,962 €52,417.60 €147.66 €1.03 Rain 20,743 €23,312.60 €175.28 €1.12 #measurefest | @SimoAhava
- 9. What can weather tell us? Weather – type Sessions Revenue Avg. Order Value Per Session Value Clouds 58,434 €61,468.20 €157.61 €1.05 Clear 50,962 €52,417.60 €147.66 €1.03 Rain 20,743 €23,312.60 €175.28 €1.12 #measurefest | @SimoAhava
- 10. What can weather tell us? Weather – type Sessions Revenue Avg. Order Value Per Session Value Clouds 58,434 €61,468.20 €157.61 €1.05 Clear 50,962 €52,417.60 €147.66 €1.03 Rain 20,743 €23,312.60 €175.28 €1.12 #measurefest | @SimoAhava
- 11. What can weather tell us? Weather – type Sessions Revenue Avg. Order Value Per Session Value Clouds 58,434 €61,468.20 €157.61 €1.05 Clear 50,962 €52,417.60 €147.66 €1.03 Rain 20,743 €23,312.60 €175.28 €1.12 #measurefest | @SimoAhava
- 12. Implementation http://www.simoahava.com/weather Google Tag Manager Weather API #measurefest | @SimoAhava
- 13. Implementation http://www.simoahava.com/weather 1. Visitor arrives on website #measurefest | @SimoAhava
- 14. Implementation http://www.simoahava.com/weather 2. A custom cookie determines if page view is first in session #measurefest | @SimoAhava
- 15. Implementation http://www.simoahava.com/weather 3. Identify visitor IP #measurefest | @SimoAhava
- 16. Implementation http://www.simoahava.com/weather 4. Geolocate the visitor #measurefest | @SimoAhava
- 17. Implementation http://www.simoahava.com/weather 5. Poll for weather at visitor location, parse data and store in dataLayer #measurefest | @SimoAhava
- 18. Implementation http://www.simoahava.com/weather 6. Send to GA as a non- interaction event, using session-scope custom dimension #measurefest | @SimoAhava
- 19. Caveats
- 20. cost of using external api
- 21. custom metrics are count only
- 22. weather is ”now” and ”here”
- 23. actual insights require context
- 24. …and a lot of data