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the trouble with context...
                 presented at IA Konferenz, 2011




                 http://www.flickr.com/photos/procsilas/2833014872
things used to be
remarkably simple...




    http://www.flickr.com/photos/lonelyfox/4815935744
public space                                                     distractions
               location?

                                                designing for mobile meant
                                 understanding the ‘mobile context’

                               limited aention




                           glanceable?
                    one hand             tiny screen


                                    tedious input


                                     personal



                                                           http://www.flickr.com/photos/oimax/3800475934
...long day


                                                        only one hour left



oh no...forgot to go to the bank                 need a quick break




                                                    ...its impact on
                                                             motivation




                                            http://www.flickr.com/photos/7802947@N02/5547816310

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htmlipadmedia queries
Why You Should Make Mobile Your Career | Clark College
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Part 2: Designing For Multiple Devices - GA London, 18 Mar 2013
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Slides from my part 2 class of Designing for multiple devices run at General Assembly in London on the 18th of March 2013. ABSTRACT In Fundamentals for Designing for Multiple Devices, we covered the basics of responsive design and mobile apps (for both Android & iOS). We also looked at how user expectations have shifted behaviour, how consumption patterns have changed and what that has meant for designing products that will be used on multiple devices. This follow-on session will take outset in the guiding principles covered in the previous class and take a closer look at: - common challenges faced when designing for multiple devices and how to address them - content strategy and hierarchy across devices - navigation patterns for responsive design - app structures and navigation patterns - how to test both responsive sites and apps

user experience designresponsive designux
playing a game

   finding a bank nearby             sending a text

checking the time of the next bus




                                                            ...and on
                                                      behaviour




                                    http://www.flickr.com/photos/7802947@N02/5547816310
so mobile design guidelines, went something like this...
“   Context is King: circumstances or conditions that surround
    a person, place or thing. Content is of little value if it does
    not address the context of where you are.
    - Cameron Moll, SXSW, 2007




                                                    http://www.flickr.com/photos/webtreatsetc/4860505549/
“   Google (2007) breaks down mobile users
    into three behaviour groups:
    A. "Repetitive now"
    B. "Bored now"
    C. "Urgent now"




                                     http://www.flickr.com/photos/webtreatsetc/4860505549/

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The document discusses device agnostic design, which aims to create content that can be accessed and displayed well on any device. It emphasizes building with reusable modular components rather than bespoke designs for each device. The key aspects are understanding content stacking strategies across screens, using content-based rather than device-based breakpoints, and designing interactive elements that work for both touch and non-touch interfaces. The goal is to provide users with a continuous experience regardless of the device they use.

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When responsive web design meets the real world
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“   Mobile user: typically on the go in an unpredictable
    environment, interested in quick glanceable
    information, focused on discrete individual tasks,
    is often distracted.
    - Joe Marini @ MIX 2010




                                               http://www.flickr.com/photos/webtreatsetc/4860505549/
lately however,
we have a problem...




     http://www.flickr.com/photos/barkbud/4914492619
cues and guidelines that were important logical just a few
years months ago are still useful...but no longer reliable
statements such as these are becoming
         far more common

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“             i love it! nice and clean look, easy to navigate
                           and easy to read. well done! but...can you put a
                           bit more news on there?




Source: Comments from readers regarding The Guardian’s new mobile web site   http://www.flickr.com/photos/webtreatsetc/4860505549/
“             There should be a text only version of the
                              (desktop) site for those of us who don't like the
                              business of the main site.




Source: User talking about his habit of using the mobile Guardian site on his PC   http://www.flickr.com/photos/webtreatsetc/4860505549/
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                            definitely want to see this one megabyte PNG
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                                                                                         ...for fun, Google
                                                                                        “Women Laughing
                                                                                        Alone With Salad”




Source: SitePoint Podcast: Responsive web design with Jeremy Keith   http://www.flickr.com/photos/webtreatsetc/4860505549/
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Source: Mark Kirby, The mobile context                             http://www.flickr.com/photos/webtreatsetc/4860505549/

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so why this change?
         and what does it all mean?




   http://www.flickr.com/photos/marcoarment/2035853550
<historical interlude>




                  http://www.flickr.com/photos/dumbledad/3262185149
free platforms
+ low cost components
= a perfect storm



                    http://www.flickr.com/photos/deks/697297227
a free operating system (Android)
  dual core ARM 9 @ 416MHz2G GSM/EDGE
  2.8” QVGA resistive touch screen
  2MP camera
  GPS
  WIFI and BlueTooth silicon
+ web browser

= <$90 components + plastic case                                    Actions-Semi, MTK, TongXinDa , Rockchip...
  ~4 weeks to market!




                         http://casium.fr/component/kashyap/bc_detail/109
     http://www.visionmobile.com/blog/2010/09/waking-the-dragon-the-rise-of-android-in-china-2/

                                                                              http://www.flickr.com/photos/oskay/3300199882

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despite this growth
                                             smartphones are not yet
                                                        the majority

                                        23%



Global smartphone penetration is only 23%...
    http://www.visionmobile.com/blog/2011/04/100-million-club-2h10/
but the featurephone of today is
the smartphone of two years ago...




                     http://www.flickr.com/photos/tanj/4432327487
and (most of) the rest
                                 can easily install one




                     85%         of new handsets now include
                                 a web browser




Source: Tomi Ahonen Consulting                            http://www.flickr.com/photos/johanl/4424185115
but connected devices
      aren’t just small




       http://www.flickr.com/photos/hendry/5491251497/

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they’re whatever shape
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“
One of the interesting estimates is that there are
about 35 billion devices connected to the Internet.
Soon, there will be so many that we’ll stop
counting.
- Eric Schmidt, Google




                                        http://www.flickr.com/photos/chelsea_nj/4223680604
...which brings us to the present




</historical interlude>
         even beer
         than cake...


                             they spent about
                             an hour staring
                             like this...
“
The most profound technologies are those
that disappear. They weave themselves into
the fabric of everyday life until they are
indistinguishable from it.
- Mark Weiser (1991)




                                  http://www.flickr.com/photos/armaggeusa/3176297283

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77%
                            of the planet
                        owns a mobile devices




or 5.3 billion at the end of 2010 – U.N. Telecommunications Agency, http://www.itu.int
1.3 billion
  already use the ‘mobile internet’




...includes WAP and ‘real web’ via Tomi Ahonen Consulting
...and for 1/3 of us, a mobile device
                                                                              is the only access point


                                                                             Russia 19%
                                                  UK 22%
                                                                                                                                  China 22%
      USA 25%
                                                                                                 India 59%
   25% of                                                    Egypt 70%
   American’s
   don’t use the                                                                                  2-3GB                         home ADSL
   Internet at all                                                                                data                          ~$100/mth,
                                                                                                  ~$2/mth                       PAYG unlimited
                                                                                                                                mobile data
                                                                                                                                ~$17/mth
                                                                                                     Indonesia 44%
                                                              S. Africa 57%




Based on “Users who never or infrequently use the desktop web”, Source: On Device Research, Dec 2010
Related: Opera mobile-only study specific to India (May 2011) and NY Times article on lack of Internet access in rural America (Feb 2011)
http://www.flickr.com/photos/misbehave/2352753067




             We're in a world of one line of connectivity. That's us.
             You see...we don't have to "go" to the internet any more.
             Mitch Joel, TedX Montreal

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this is having a dramatic impact on
our behaviour and our expectations...




                 http://www.flickr.com/photos/williambrawley/4522648456
using the internet
is no longer “an activity”...




       http://www.flickr.com/photos/whatcouldgowrong/5320553588
envir
                  onme
                      n   t                              focused user


                                                                                             privacy




reliable
network

unlimited
 data
                                                          with a fairly specific context
                                                                                             comfy chair




                              full-sized keyboard
                                                                                            work surface



                                          reliable power source
                                                                        http://www.flickr.com/photos/fuzzcat/22019163
...people reach for the internet using whatever
      device makes sense to them at that time




                              http://www.flickr.com/photos/ghewgill/5046616680

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“   ...[the Kindle browser] is somewhat slow but
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    she uses it to keep in touch with her friends.
    People discussing the Kindle browser on a message board




                                                              http://www.flickr.com/photos/ghewgill/5046616680
“
http://www.flickr.com/photos/jcfrog/4692750598
                                                ...the mobile internet is more convenient
                                                than my home connection...
                                                say 30% of respondents - Yahoo/Nielsen Mobile Shopping PDF
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80% use mobile during
                                                        miscellaneous downtime...




Source: Compete quarterly smartphone report, Jan 2010            http://www.flickr.com/photos/missmeng/5327470961

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80% use mobile while waiting
                                                         in line or for an appointment...




Source: Compete quarterly smartphone report, Jan 2010                http://www.flickr.com/photos/wonderdawg777/662293238
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62% use mobile
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Source: Compete quarterly smartphone report, Jan 2010       http://www.flickr.com/photos/bcmom/375125992

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69% use mobile for
                                                        point of sale research
                                                               while shopping




Source: Compete quarterly smartphone report, Jan 2010         http://www.flickr.com/photos/lollaping/3327541574
and mobile is also used
                         to time-shift



59%            ...and follow up
sometimes      on the PC
visit a site
on mobile




                     Source: Yahoo mobile shopping framework study
34%
visit a site on
                  and follow-up
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the PC




                   Source: Yahoo mobile shopping framework study
Research on smartphone,
67%   then buy in store.

                                 and so on...
      Research on smartphone,
23%   then visit store to check
      product out, then buy on PC.


      Research on smartphone,
16%   then visit store to check product
      out, then buy on smartphone.


      Visit store, then buy
9%    on smartphone.



                  Source: The mobile movement study, Google

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...facilitating completion
                                                        of larger tasks




“The most expensive item sold via eBay’s
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                                                        http://en.wikipedia.org/wiki/Piper_PA-46
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                                   and important life decisions...




                                           http://www.flickr.com/photos/plagevinilosyadhesivosdecorativos/5549366513
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              on the move—via laptops and smart mobile devices—
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...or by 2015 - Source: ITU vis mobiThinking      http://www.flickr.com/photos/whiteafrican/2938685296
public space

                                                                  distractions



                                    so while this is (still) ‘mobile’...

                          limited aention




                      glanceable?
               one hand              simple?


                               tedious input


                                personal



                                                      http://www.flickr.com/photos/oimax/3800475934

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Beyond The Mobile Web By YiibuBeyond The Mobile Web By Yiibu
Beyond The Mobile Web By Yiibu

The document discusses how the internet and mobile technology have become integrated into everyday life. Key points include: - The internet is no longer an activity confined to desktop computers, but something that people access constantly through mobile devices. - There are now over 5 billion mobile subscribers globally, and mobile phones are becoming as powerful as computers were a few years ago. - People use their mobile devices to engage in many activities like chatting, scheduling, shopping, and following up on things looked up on other devices. - Mobile internet usage is shifting from just short activities to complementing and facilitating longer tasks like research, transactions, and important decisions.

paymentsdigital commercemobile
Adaptation
AdaptationAdaptation
Adaptation

The document discusses how responsive design begins on the server by adapting to different devices. It notes that as more devices have become capable of accessing the web, including lower-cost smartphones and basic phones, the definition of what constitutes a "smartphone" has expanded. It argues that while there is diversity in mobile devices, many lower-end devices still provide web access and basic smartphone functionality at an affordable price for many users.

yiibu
environment                             reliable
                                          network
  focused user



                         unlimited data




            full-sized
                         it’s now also this...
            keyboard
                                                           privacy



comfy                                           work surface
 chair


                                reliable power source



                              http://www.flickr.com/photos/othree/5224045406
focused
                                     user
                  1hr train ride
                                             privacy

            reliable
          network?                  comfy
        unlimited wi ?               chair

                 two
                hands



reliable power source?




                                                       and this...
comfy
                                       chair                             privacy



                           one hand
reliable power                                                      prone to
    source                                                       interruptions




                 gravity




                                         and maybe some of this?


                                                http://www.flickr.com/photos/joeshlabotnik/2359224681
being mobile
                                                     it’s not just about...




      your type of device...

                               your location...



your intent...



                                            how long you’ve be there
         your bandwidth...

                                                         http://www.flickr.com/photos/mujitra/4571580931

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Beyond Progressive Enhancement by yiibu
Beyond Progressive Enhancement by yiibuBeyond Progressive Enhancement by yiibu
Beyond Progressive Enhancement by yiibu

The document discusses how technology is increasingly woven into everyday life and the physical world. It describes several new technologies like smart connected objects, self-driving cars that collect data, smart forks that track eating habits and communicate with apps. It argues that the web needs to embrace these new technologies and find ways to connect physical systems to provide more seamless experiences, rather than trying to compete with native apps. The future may involve the web enabling discovery of physical objects and powering connections between various systems and technologies.

technologyfuturefood and related products
Its about people, not devices
Its about people, not devicesIts about people, not devices
Its about people, not devices

The document discusses the diversity of mobile devices globally and how this diversity is likely to persist. It notes that while some designers may choose to only design for the newest, most powerful platforms, an inclusive approach is needed to provide accessibility while still ensuring a great user experience across a wide range of contexts, inputs, and users. Context, attention, and usability have changed as mobile devices have become more capable and integrated into more aspects of our lives.

yiibu
Device Agnostic Design - UCD2014, London 25 Oct 2014
Device Agnostic Design - UCD2014, London 25 Oct 2014Device Agnostic Design - UCD2014, London 25 Oct 2014
Device Agnostic Design - UCD2014, London 25 Oct 2014

Slides from my Device Agnostic Design talk at UCD London http://2014.ucduk.org/session/device-agnostic-design-how-to-get-your-content-to-go-anywhere/ ABSTRACT: There was a time when we did glossy page designs and when those designs were pretty much what we saw in our desktop browsers. With the introduction and rise of smartphones, tablets, phablets there isn’t one view of our designs anymore. Instead, what we create needs to be able to adapt in a way that is suitable for the device as well as where and how it’s being used. With responsive design we’ve learnt the basics of how to adapt content, interactions and layouts so that it works across devices. But with further developments in technology and screens, our content is going to go anywhere. As a result we need to move away from designing for specific devices to solutions that are device agnostic. For us as UX designers this means means letting content rather than devices guide layouts, and also increasingly moving away from designing and wireframing pages to focusing on the modules that those views are made up of. But there are other aspects to consider in device agnostic design. In this talk I walk through why device agnostic design matters, what it means and how we go about it.

user experience designuxstrategy
features
                                                            it’s just one of
                                                   the many ingredients
                                                       in our new reality...
constraints
                                                                                           mental
                                    expectations
                                                                                           models


                                                      magic?

         opportunities


                                        familiarity

                                                                                              reach

                                                        responsibility
                   accessibility

                                                           http://www.flickr.com/photos/frenkieb/1449664622
and hopefully
a new way of thinking




     http://www.flickr.com/photos/basheertome/5557362895
maybe what has been actual
    is actually...not normal




           http://www.flickr.com/photos/pagedooley/2121472112
...our mental models
        around ‘mobile’
                        (and the web)




and a great many other things

         http://www.flickr.com/photos/amagill/26273015

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Mobile UX 101 @ Flash Camp ManchesterMobile UX 101 @ Flash Camp Manchester
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An overview of the current state of Mobile UX, presented to attendees of Flash Camp Manchester by Jerome and Antony from Ribot

behavioursuxtrends
Mobxbeyondthehamburgermenu13sep2014 140916040153-phpapp01
Mobxbeyondthehamburgermenu13sep2014 140916040153-phpapp01Mobxbeyondthehamburgermenu13sep2014 140916040153-phpapp01
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The document discusses designing experiences for multiple devices. It notes that users now own and switch between multiple devices throughout the day, from phones to tablets to wearables. As such, designers must consider how to provide equal, continuous experiences across different platforms and prioritize building modular content that can be adapted for any device or input method. Navigation and usability must work seamlessly regardless of screen size or input type.

anna dahlström
Beyond The Hamburger Menu - MOBX, 13 Sep 2014
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Beyond The Hamburger Menu - MOBX, 13 Sep 2014

The document discusses designing experiences for multiple devices. It notes that users now own and switch between multiple devices throughout the day, from phones to tablets to wearables. As such, designers must consider how to provide equal, continuous experiences across different platforms and prioritize building modular content that can be adapted for any device or input method. Navigation and usability must work seamlessly regardless of device.

multiple devicesmobilewearables
display size/width




                                                           are1440 mere
                                                                a
                                                historical accident...
                                                    1280


                                   1024

        512 x 342                  1024 x 768
                            800

                     640
                                                                320 x 480
        512                                         240 x 320


                                                    240



       1984          1990   1994   1998             2004            2007
display size/width
                                                                                    public displays
                                                                                                 32
                                                        and will continue to shift

                                                                                    ????

                                                                             1920
                            1024 x 768
                                                                                     1920 x 1080
                                                              1440
                                                 1280                       600 x 1024
                                    1024                       768 x 1024              ????
                     800
       640
                                           240



      1990           1994           1998         2004         2007           2011                 201
creating
                                           new cultural norms




“Sir, we’ll be landing soon. Could you please shut off your book?”
- Flight attendant, April 2011
until very soon
what was familiar to some...




           http://www.flickr.com/photos/ubo_pakes/4472188820

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Rethinking the mobile web
Rethinking the mobile webRethinking the mobile web
Rethinking the mobile web

This document discusses creating an accessible and inclusive mobile experience. It begins by noting that while some devices like the iPhone are popular, they only represent a small portion of the overall mobile device market and user population. It then examines the need to make the mobile web accessible to all users, not just those with certain devices, and provides examples of how usage and capabilities vary greatly across the global mobile landscape. The document advocates for an adaptive approach that considers all mobile contexts rather than targeting specific devices or browsers.

mobileweb design and development
The Mobile Web for PR Pros
The Mobile Web for PR ProsThe Mobile Web for PR Pros
The Mobile Web for PR Pros

1. The document discusses how communicators are utilizing the mobile web to connect with audiences on the go through their cell phones. 2. It explains that the mobile web is a new way of communicating that focuses on context and immediacy over just content. 3. Examples are given of political campaigns and politicians using the mobile web to share information with and stream live to their constituents.

mobile webmobile webmobile web
Beyond the hamburger menu - Digital Doughnut, London 25 Nov 2014
Beyond the hamburger menu - Digital Doughnut, London 25 Nov 2014Beyond the hamburger menu - Digital Doughnut, London 25 Nov 2014
Beyond the hamburger menu - Digital Doughnut, London 25 Nov 2014

The document discusses designing experiences for multiple devices. It notes that people use different devices throughout the day, switching between them, so experiences need to be consistent across platforms. It also highlights that mobile experiences now drive a large portion of online activity and commerce. Designing for the capabilities of each device, rather than just focusing on mobile, is important to provide the best user experience on all platforms. Human: Thank you, that is a concise 3 sentence summary that captures the key points of the document.

contentmobile uxmobile
pico-projector
                                                                    will be unrecognisable
                                                                                             to others



http://www.flickr.com/photos/mattedgar/3724116027                          http://www.youtube.com/watch?v=E0YVb3x2Amc
“For kids like my 13 year-old, the
boundaries between the internet and
life are so porous as to be meaningless.“
Comment on the Guardian web site




                                            http://www.flickr.com/photos/tocaboca/5523598823
thank you
                                  hello@yiibu.com
http://www.slideshare.net/yiibu




Part 2 of The trouble with context
can be found in Beyond the mobile web
(starting on slide 62)
http://slidesha.re/dURaVL

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The trouble with context

  • 1. the trouble with context... presented at IA Konferenz, 2011 http://www.flickr.com/photos/procsilas/2833014872
  • 2. things used to be remarkably simple... http://www.flickr.com/photos/lonelyfox/4815935744
  • 3. public space distractions location? designing for mobile meant understanding the ‘mobile context’ limited aention glanceable? one hand tiny screen tedious input personal http://www.flickr.com/photos/oimax/3800475934
  • 4. ...long day only one hour left oh no...forgot to go to the bank need a quick break ...its impact on motivation http://www.flickr.com/photos/7802947@N02/5547816310
  • 5. playing a game finding a bank nearby sending a text checking the time of the next bus ...and on behaviour http://www.flickr.com/photos/7802947@N02/5547816310
  • 6. so mobile design guidelines, went something like this...
  • 7. Context is King: circumstances or conditions that surround a person, place or thing. Content is of little value if it does not address the context of where you are. - Cameron Moll, SXSW, 2007 http://www.flickr.com/photos/webtreatsetc/4860505549/
  • 8. Google (2007) breaks down mobile users into three behaviour groups: A. "Repetitive now" B. "Bored now" C. "Urgent now" http://www.flickr.com/photos/webtreatsetc/4860505549/
  • 9. Mobile user: typically on the go in an unpredictable environment, interested in quick glanceable information, focused on discrete individual tasks, is often distracted. - Joe Marini @ MIX 2010 http://www.flickr.com/photos/webtreatsetc/4860505549/
  • 10. lately however, we have a problem... http://www.flickr.com/photos/barkbud/4914492619
  • 11. cues and guidelines that were important logical just a few years months ago are still useful...but no longer reliable
  • 12. statements such as these are becoming far more common
  • 13. i love it! nice and clean look, easy to navigate and easy to read. well done! but...can you put a bit more news on there? Source: Comments from readers regarding The Guardian’s new mobile web site http://www.flickr.com/photos/webtreatsetc/4860505549/
  • 14. There should be a text only version of the (desktop) site for those of us who don't like the business of the main site. Source: User talking about his habit of using the mobile Guardian site on his PC http://www.flickr.com/photos/webtreatsetc/4860505549/
  • 15. ...mobile users want to see our menu, hours, and delivery number...(but)...desktop users definitely want to see this one megabyte PNG of somebody smiling at a salad. ...for fun, Google “Women Laughing Alone With Salad” Source: SitePoint Podcast: Responsive web design with Jeremy Keith http://www.flickr.com/photos/webtreatsetc/4860505549/
  • 16. I’m definitely moving, I’m in a car. I’m going to look at your website. This doesn’t mean my intent is to find an address, or quickly use a news site... Context can’t predict the way a user is going to use the site. Mind reading is no way to base fundamental content decisions. Source: Mark Kirby, The mobile context http://www.flickr.com/photos/webtreatsetc/4860505549/
  • 17. so why this change? and what does it all mean? http://www.flickr.com/photos/marcoarment/2035853550
  • 18. <historical interlude> http://www.flickr.com/photos/dumbledad/3262185149
  • 19. free platforms + low cost components = a perfect storm http://www.flickr.com/photos/deks/697297227
  • 20. a free operating system (Android) dual core ARM 9 @ 416MHz2G GSM/EDGE 2.8” QVGA resistive touch screen 2MP camera GPS WIFI and BlueTooth silicon + web browser = <$90 components + plastic case Actions-Semi, MTK, TongXinDa , Rockchip... ~4 weeks to market! http://casium.fr/component/kashyap/bc_detail/109 http://www.visionmobile.com/blog/2010/09/waking-the-dragon-the-rise-of-android-in-china-2/ http://www.flickr.com/photos/oskay/3300199882
  • 21. despite this growth smartphones are not yet the majority 23% Global smartphone penetration is only 23%... http://www.visionmobile.com/blog/2011/04/100-million-club-2h10/
  • 22. but the featurephone of today is the smartphone of two years ago... http://www.flickr.com/photos/tanj/4432327487
  • 23. and (most of) the rest can easily install one 85% of new handsets now include a web browser Source: Tomi Ahonen Consulting http://www.flickr.com/photos/johanl/4424185115
  • 24. but connected devices aren’t just small http://www.flickr.com/photos/hendry/5491251497/
  • 25. they’re whatever shape we need them to be http://www.flickr.com/photos/mackarus/4289960218
  • 26. “ One of the interesting estimates is that there are about 35 billion devices connected to the Internet. Soon, there will be so many that we’ll stop counting. - Eric Schmidt, Google http://www.flickr.com/photos/chelsea_nj/4223680604
  • 27. ...which brings us to the present </historical interlude> even beer than cake... they spent about an hour staring like this...
  • 28. “ The most profound technologies are those that disappear. They weave themselves into the fabric of everyday life until they are indistinguishable from it. - Mark Weiser (1991) http://www.flickr.com/photos/armaggeusa/3176297283
  • 29. 77% of the planet owns a mobile devices or 5.3 billion at the end of 2010 – U.N. Telecommunications Agency, http://www.itu.int
  • 30. 1.3 billion already use the ‘mobile internet’ ...includes WAP and ‘real web’ via Tomi Ahonen Consulting
  • 31. ...and for 1/3 of us, a mobile device is the only access point Russia 19% UK 22% China 22% USA 25% India 59% 25% of Egypt 70% American’s don’t use the 2-3GB home ADSL Internet at all data ~$100/mth, ~$2/mth PAYG unlimited mobile data ~$17/mth Indonesia 44% S. Africa 57% Based on “Users who never or infrequently use the desktop web”, Source: On Device Research, Dec 2010 Related: Opera mobile-only study specific to India (May 2011) and NY Times article on lack of Internet access in rural America (Feb 2011)
  • 32. http://www.flickr.com/photos/misbehave/2352753067 We're in a world of one line of connectivity. That's us. You see...we don't have to "go" to the internet any more. Mitch Joel, TedX Montreal
  • 33. this is having a dramatic impact on our behaviour and our expectations... http://www.flickr.com/photos/williambrawley/4522648456
  • 34. using the internet is no longer “an activity”... http://www.flickr.com/photos/whatcouldgowrong/5320553588
  • 35. envir onme n t focused user privacy reliable network unlimited data with a fairly specific context comfy chair full-sized keyboard work surface reliable power source http://www.flickr.com/photos/fuzzcat/22019163
  • 36. ...people reach for the internet using whatever device makes sense to them at that time http://www.flickr.com/photos/ghewgill/5046616680
  • 37. ...[the Kindle browser] is somewhat slow but it definitely works, in fact my teen daughter uses hers constantly...among other things she uses it to keep in touch with her friends. People discussing the Kindle browser on a message board http://www.flickr.com/photos/ghewgill/5046616680
  • 38. “ http://www.flickr.com/photos/jcfrog/4692750598 ...the mobile internet is more convenient than my home connection... say 30% of respondents - Yahoo/Nielsen Mobile Shopping PDF
  • 39. the traditional ‘mobile context’ is still valid...
  • 40. 80% use mobile during miscellaneous downtime... Source: Compete quarterly smartphone report, Jan 2010 http://www.flickr.com/photos/missmeng/5327470961
  • 41. 80% use mobile while waiting in line or for an appointment... Source: Compete quarterly smartphone report, Jan 2010 http://www.flickr.com/photos/wonderdawg777/662293238
  • 42. but the device and the context no longer go hand-in-hand
  • 43. mobile is increasingly being combined with longer or completely ‘non-mobile’ activities...
  • 44. 62% use mobile while watching TV Source: Compete quarterly smartphone report, Jan 2010 http://www.flickr.com/photos/bcmom/375125992
  • 45. 69% use mobile for point of sale research while shopping Source: Compete quarterly smartphone report, Jan 2010 http://www.flickr.com/photos/lollaping/3327541574
  • 46. and mobile is also used to time-shift 59% ...and follow up sometimes on the PC visit a site on mobile Source: Yahoo mobile shopping framework study
  • 47. 34% visit a site on and follow-up on mobile the PC Source: Yahoo mobile shopping framework study
  • 48. Research on smartphone, 67% then buy in store. and so on... Research on smartphone, 23% then visit store to check product out, then buy on PC. Research on smartphone, 16% then visit store to check product out, then buy on smartphone. Visit store, then buy 9% on smartphone. Source: The mobile movement study, Google
  • 49. ...facilitating completion of larger tasks “The most expensive item sold via eBay’s mobile app was a 1985 Piper PA-46-310P Malibu airplane for $265,000.“ src: Mashable http://en.wikipedia.org/wiki/Piper_PA-46
  • 50. “The largest purchase on the M&S mobile web site last Christmas was two sofas costing over £3000 ($5000)“ src: Marketing Week and important life decisions... http://www.flickr.com/photos/plagevinilosyadhesivosdecorativos/5549366513
  • 51. With current growth rates, Web access by people on the move—via laptops and smart mobile devices— is likely to exceed web access from desktop computers within the next five years. ...or by 2015 - Source: ITU vis mobiThinking http://www.flickr.com/photos/whiteafrican/2938685296
  • 52. public space distractions so while this is (still) ‘mobile’... limited aention glanceable? one hand simple? tedious input personal http://www.flickr.com/photos/oimax/3800475934
  • 53. environment reliable network focused user unlimited data full-sized it’s now also this... keyboard privacy comfy work surface chair reliable power source http://www.flickr.com/photos/othree/5224045406
  • 54. focused user 1hr train ride privacy reliable network? comfy unlimited wi ? chair two hands reliable power source? and this...
  • 55. comfy chair privacy one hand reliable power prone to source interruptions gravity and maybe some of this? http://www.flickr.com/photos/joeshlabotnik/2359224681
  • 56. being mobile it’s not just about... your type of device... your location... your intent... how long you’ve be there your bandwidth... http://www.flickr.com/photos/mujitra/4571580931
  • 57. features it’s just one of the many ingredients in our new reality... constraints mental expectations models magic? opportunities familiarity reach responsibility accessibility http://www.flickr.com/photos/frenkieb/1449664622
  • 58. and hopefully a new way of thinking http://www.flickr.com/photos/basheertome/5557362895
  • 59. maybe what has been actual is actually...not normal http://www.flickr.com/photos/pagedooley/2121472112
  • 60. ...our mental models around ‘mobile’ (and the web) and a great many other things http://www.flickr.com/photos/amagill/26273015
  • 61. display size/width are1440 mere a historical accident... 1280 1024 512 x 342 1024 x 768 800 640 320 x 480 512 240 x 320 240 1984 1990 1994 1998 2004 2007
  • 62. display size/width public displays 32 and will continue to shift ???? 1920 1024 x 768 1920 x 1080 1440 1280 600 x 1024 1024 768 x 1024 ???? 800 640 240 1990 1994 1998 2004 2007 2011 201
  • 63. creating new cultural norms “Sir, we’ll be landing soon. Could you please shut off your book?” - Flight attendant, April 2011
  • 64. until very soon what was familiar to some... http://www.flickr.com/photos/ubo_pakes/4472188820
  • 65. pico-projector will be unrecognisable to others http://www.flickr.com/photos/mattedgar/3724116027 http://www.youtube.com/watch?v=E0YVb3x2Amc
  • 66. “For kids like my 13 year-old, the boundaries between the internet and life are so porous as to be meaningless.“ Comment on the Guardian web site http://www.flickr.com/photos/tocaboca/5523598823
  • 67. thank you hello@yiibu.com http://www.slideshare.net/yiibu Part 2 of The trouble with context can be found in Beyond the mobile web (starting on slide 62) http://slidesha.re/dURaVL