The document discusses designing mobile web experiences. It begins by noting that while some devices like the iPhone are popular, the overall penetration of smartphones remains relatively low globally. It then examines the diversity of mobile devices and browsers in use. The document argues for an adaptive approach that works across different browsers and devices, using techniques like responsive design with media queries. It provides guidelines for mobile-friendly development, such as using semantic HTML, limiting animations for performance, and structuring CSS to deliver the right styles for each device type. The goal is to make the mobile web accessible to all users, not just those with specific devices.
- The world is like a stage where humans play different roles throughout their lives from birth to death.
- According to the poet, a human plays seven roles or stages in their life - as an infant, schoolboy, lover, soldier, justice, old man, and second childhood before death.
- The stages depict the physical and mental changes a person undergoes from being fully dependent as an infant to losing abilities in old age before exiting the world.
The document discusses how the rise of content marketing poses threats and opportunities. It warns that an influx of lower-quality content from inexperienced creators could overwhelm audiences and reduce engagement. However, building a "great content brand" through high-quality, strategic content can attract audiences and talent. The key is focusing on creating useful, entertaining content in your area of expertise to develop trust and gain shares over time.
États et pratiques des relations avec les influenceurs - Les nouveaux défis d...
La présentation PPT de ma conférence - éclair, lors du Webinaire International de l'OMRSP de l'Université Laval, le 5 avril dernier, dans le cadre de la Semaine du Numérique de la Ville de Québec.
The document provides 26 time management hacks and advice for improving productivity. Some of the key recommendations include only planning 4-5 hours of real work per day, starting with small tasks to get working, separating thinking from execution to work faster, setting deadlines, delegating tasks that can be 80% completed by others, taking notes, and taking breaks occasionally. The overall message is that focusing work in concentrated blocks, prioritizing the most important tasks, and establishing routines can help maximize productivity.
Mobile devices have seen tremendous growth over the past decade. What began as voice-only devices are now powerful computers that are highly personal, accessible through many operating systems and manufacturers, and support a vast array of applications and services. However, designing for mobile introduces unique constraints around limited screens, battery life, and varied contexts of use. The most popular uses of mobile today include social networking, games, photos, messaging and information searching, though there is opportunity for applications that enhance people's lives in meaningful ways by supporting tasks, learning, self-improvement and quality of life. Successful mobile design focuses on the user, iterates quickly, and views limitations as opportunities rather than barriers.
The document discusses the diversity of mobile devices globally and how this diversity is likely to persist. It notes that while some designers may choose to only design for the newest, most powerful platforms, an inclusive approach is needed to provide accessibility while still ensuring a great user experience across a wide range of contexts, inputs, and users. Context, attention, and usability have changed as mobile devices have become more capable and integrated into more aspects of our lives.
This document discusses the diversity of mobile devices and user experiences globally. It notes that while smartphones have gained popularity in some markets, global smartphone penetration remains only around 23% and the mobile experience varies greatly depending on location, device capabilities, and network infrastructure. This diversity is likely to continue as new platforms and low-cost devices disrupt the market.
The document discusses the rise of mobile devices and their potential for museums. It notes that over half the global population now owns a mobile phone and smartphones are increasingly popular. The document outlines several options for museums to engage mobile audiences, including adapting existing websites, developing separate mobile sites or apps, or creating mobile web apps. It argues that mobile offers opportunities to provide contextual, ubiquitous experiences and engage visitors both on-site and off-site.
Telecoms 2.0: Understanding the Impact of Open Mobile
Ajit Jaokar discusses the concept of open mobile and how forces are driving the industry in that direction. Open mobile refers to devices that are not tied to a single network and allow complete customization. The internet, user-generated content, and social networking are pushing for more open standards and interconnectivity. While different platforms and app stores currently exist, the open nature of the web will ultimately dominate as it allows for a common programming environment and global reach.
This document discusses the rise of mobile internet access globally, particularly in Africa and Asia. It notes that mobile phone subscriptions now exceed internet users in many parts of the world. The document then outlines some of the key differences between mobile and traditional web access, including varying screen sizes and mobile-optimized browsers. It argues that libraries risk losing users to search engines like Google if they do not adapt their online content and services for mobile devices.
Singapore Mobile 2.0 & Ux Trends 2009: Scott Weiss
The document discusses trends in mobile 2.0 and handset user experience from 2009-2010. It covers the rise of social networking features on mobile devices, improving usability through iterative design testing, and examples of early mobile social networking applications. It also provides tips for localizing content and examples of issues with early touchscreen and camera technologies.
Web 3.0 is the next evolution of the World Wide Web that aims to make it smarter and more personalized. It will treat the entire web as a giant database that can be queried to provide tailored answers and recommendations to users. For example, a user could ask "What are my options for an action movie and Chinese food?" and Web 3.0 would analyze their question, search the internet, and present optimized results. It is expected that mobile technology will be integral to Web 3.0's development given growing mobile internet usage worldwide. Web 3.0 could enable more advanced mobile applications for tourism, banking, and marketing.
10 reasons why now is the perfect time to get serious about the mobile web
The document discusses 10 reasons why now is the perfect time to get serious about the mobile web. It summarizes that mobile devices are becoming more powerful and ubiquitous, social networking and location-based apps are driving mobile internet usage. It also notes that businesses are recognizing the opportunities in mobile applications and services to take advantage of new technologies enabled by smartphones.
A strategic overview of developing for Chrome on Android and native on Android. Touching on the migration from the open web to walled gardens of applications.
Designing for diversity - how to stop worrying and embrace the Android revol...
It took 16 years for smartphone penetration to reach 1 billion people. Analysts believe it will take only 3 years to reach the next billion. The devices these consumers buy will be incredibly diverse, yet many will run on Android; a platform that now sees more than 1.5 million activations per day.
In this presentation, we explore the fascinating rise of Android around the globe. From dual SIM phones in Indonesia, to dual screen e-ink devices in Russia and crowd-sourced platform modifications in China, we will discover the role open source has played in Android's popularity and how to design for such a diverse environment.
Digital Winners 7-8 November:
Firefox OS: The Web as an Open Platform for Innovation and Consumer Choice, Brendan Eich, CTO and SVP Engineering Mozilla
This document discusses the history and state of the mobile web. It covers how Tim Berners-Lee and others helped develop early internet technologies. It provides statistics on internet and mobile device usage. It also discusses best practices for designing mobile websites, including using media queries and the jQuery Mobile framework. jQuery Mobile allows for progressive enhancement, graceful degradation, and accessibility across multiple devices.
History has many examples of powerful companies that seem to be unbeatable. Then in a short time they become irrelevant due to new companies with new ideas. One of the factors in such transformation is technology. Never in history has technological change been so important in building and destroying companies.
We look at few examples of successful companies that fail to address the changing times and become disrupted. We also look at why technology emerges when it does and why some ideas can only be realised when certain conditions are met.
In this first lecture we set the tone for the course and define the themes that we will be looking at.
The document discusses the challenges of developing for the mobile web. It analyzes different mobile browsers and their inconsistencies. It presents a case study of a website called Liever.com and evaluates developing a native mobile app versus a mobile web approach. The document argues that W3C Widgets, which allow creating local web applications, are a promising solution for the mobile web. However, it notes that widgets still face issues with animations, accessing device functionality, and security.
The document discusses the rise of mobile technology and its impact on various industries. It notes that mobile internet adoption grew much faster than previous technologies, with over 10 billion mobile devices sold in the first 10 years. Mobile is changing how people consume media through video streaming, time-shifting content, and content aggregation apps. Industries like education and testing are exploring opportunities in mobile learning, test preparation, and low-stakes assessments. Communication trends show social networking and mobile messaging on the rise.
This document discusses creating an accessible and inclusive mobile experience. It begins by noting that while some devices like the iPhone are popular, they only represent a small portion of the overall mobile device market and user population. It then examines the need to make the mobile web accessible to all users, not just those with certain devices, and provides examples of how usage and capabilities vary greatly across the global mobile landscape. The document advocates for an adaptive approach that considers all mobile contexts rather than targeting specific devices or browsers.
The document discusses the growth of mobile web browsing and Opera Mini. It notes that in July 2009, Opera Mini users viewed over 12 billion pages, up 15.4% from the previous month. Emerging markets like Russia and Indonesia have seen especially strong growth, driven by increasing social networking on mobile devices. Examples from Russia show people using the mobile web for transportation updates, news, and social media. The mobile web enables access to information without needing a PC. The document suggests India, Nigeria, South Africa and other countries may see similar growth patterns.
1) Mobile devices are always with us and reinvent interaction models through built-in hardware features and personalization.
2) Context is very important for mobile experiences and the best device depends on one's current task and situation.
3) To be successful on mobile, experiences must be simple, context-aware, and leverage the user's existing digital ecosystem and the device's sensors and capabilities.
The document discusses trends in mobile marketing from 2008-2011, including the growth of mobile users and revenues from mobile data and advertising. It notes that mobile offers opportunities for personalized, location-based marketing close to the point of purchase or creation. Effective mobile marketing harnesses collective intelligence, enables social sharing of content, and provides a positive customer experience through easy-to-use and responsive applications.
Monetizing Social Media- How Influencers and Brands Make Money Online
Monetizing social media involves influencers and brands leveraging their online presence to generate income. Influencers, who amass large followings on platforms like Instagram, YouTube, and TikTok, make money through sponsored posts, brand partnerships, affiliate marketing, and selling their own products or services. Brands collaborate with influencers to reach targeted audiences, increasing their visibility and credibility. Additionally, both influencers and brands use ad revenue from platforms, subscription services, and exclusive content offerings to boost their earnings. This dynamic ecosystem allows for diverse revenue streams, making social media a lucrative avenue for digital entrepreneurship.
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Digital Marketing Mastery: Strategies for Success in the Digital Age
In today's fast-paced digital landscape, mastering the art of digital marketing is essential for businesses looking to thrive and grow. This comprehensive guide delves into the core strategies and techniques that drive successful digital marketing campaigns. From understanding the nuances of SEO and the power of social media to leveraging the precision of Google Ads and the creativity of content marketing, this PDF covers it all. Whether you're a seasoned marketer or new to the field, you'll find actionable insights and practical tips to enhance your digital marketing efforts and achieve your business goals.
Feel free to adjust or expand on this based on the specific content and focus of your PDF. If you provide more details or specific sections, I can help tailor it even further.
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What Are The Dos & Don'ts When Responding To Negative Reviews On Google
Learn to navigate negative Google reviews effectively to maintain business reputation. Reviews influence decisions and visibility, so respond promptly, acknowledge feedback, offer solutions, and maintain professionalism. Avoid ignoring reviews, defensiveness, generic responses, and arguments. Monitor reviews, train staff, seek feedback, and highlight improvements to enhance customer trust and business success.
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The document discusses editing a video project called "Ignotus". It notes that the first edit was completed using Windows Movie Maker and additional editing is needed in Final Cut Pro to add music, typography, and finish the opening. Everyone will collaborate to complete the final edit for Ignotus to a high standard quickly.
- The world is like a stage where humans play different roles throughout their lives from birth to death.
- According to the poet, a human plays seven roles or stages in their life - as an infant, schoolboy, lover, soldier, justice, old man, and second childhood before death.
- The stages depict the physical and mental changes a person undergoes from being fully dependent as an infant to losing abilities in old age before exiting the world.
The document discusses how the rise of content marketing poses threats and opportunities. It warns that an influx of lower-quality content from inexperienced creators could overwhelm audiences and reduce engagement. However, building a "great content brand" through high-quality, strategic content can attract audiences and talent. The key is focusing on creating useful, entertaining content in your area of expertise to develop trust and gain shares over time.
États et pratiques des relations avec les influenceurs - Les nouveaux défis d...Raymond Morin
La présentation PPT de ma conférence - éclair, lors du Webinaire International de l'OMRSP de l'Université Laval, le 5 avril dernier, dans le cadre de la Semaine du Numérique de la Ville de Québec.
The document provides 26 time management hacks and advice for improving productivity. Some of the key recommendations include only planning 4-5 hours of real work per day, starting with small tasks to get working, separating thinking from execution to work faster, setting deadlines, delegating tasks that can be 80% completed by others, taking notes, and taking breaks occasionally. The overall message is that focusing work in concentrated blocks, prioritizing the most important tasks, and establishing routines can help maximize productivity.
Mobile devices have seen tremendous growth over the past decade. What began as voice-only devices are now powerful computers that are highly personal, accessible through many operating systems and manufacturers, and support a vast array of applications and services. However, designing for mobile introduces unique constraints around limited screens, battery life, and varied contexts of use. The most popular uses of mobile today include social networking, games, photos, messaging and information searching, though there is opportunity for applications that enhance people's lives in meaningful ways by supporting tasks, learning, self-improvement and quality of life. Successful mobile design focuses on the user, iterates quickly, and views limitations as opportunities rather than barriers.
The document discusses the diversity of mobile devices globally and how this diversity is likely to persist. It notes that while some designers may choose to only design for the newest, most powerful platforms, an inclusive approach is needed to provide accessibility while still ensuring a great user experience across a wide range of contexts, inputs, and users. Context, attention, and usability have changed as mobile devices have become more capable and integrated into more aspects of our lives.
This document discusses the diversity of mobile devices and user experiences globally. It notes that while smartphones have gained popularity in some markets, global smartphone penetration remains only around 23% and the mobile experience varies greatly depending on location, device capabilities, and network infrastructure. This diversity is likely to continue as new platforms and low-cost devices disrupt the market.
The document discusses the rise of mobile devices and their potential for museums. It notes that over half the global population now owns a mobile phone and smartphones are increasingly popular. The document outlines several options for museums to engage mobile audiences, including adapting existing websites, developing separate mobile sites or apps, or creating mobile web apps. It argues that mobile offers opportunities to provide contextual, ubiquitous experiences and engage visitors both on-site and off-site.
Ajit Jaokar discusses the concept of open mobile and how forces are driving the industry in that direction. Open mobile refers to devices that are not tied to a single network and allow complete customization. The internet, user-generated content, and social networking are pushing for more open standards and interconnectivity. While different platforms and app stores currently exist, the open nature of the web will ultimately dominate as it allows for a common programming environment and global reach.
This document discusses the rise of mobile internet access globally, particularly in Africa and Asia. It notes that mobile phone subscriptions now exceed internet users in many parts of the world. The document then outlines some of the key differences between mobile and traditional web access, including varying screen sizes and mobile-optimized browsers. It argues that libraries risk losing users to search engines like Google if they do not adapt their online content and services for mobile devices.
Singapore Mobile 2.0 & Ux Trends 2009: Scott WeissYOGESH TADWALKAR
The document discusses trends in mobile 2.0 and handset user experience from 2009-2010. It covers the rise of social networking features on mobile devices, improving usability through iterative design testing, and examples of early mobile social networking applications. It also provides tips for localizing content and examples of issues with early touchscreen and camera technologies.
Web 3.0 is the next evolution of the World Wide Web that aims to make it smarter and more personalized. It will treat the entire web as a giant database that can be queried to provide tailored answers and recommendations to users. For example, a user could ask "What are my options for an action movie and Chinese food?" and Web 3.0 would analyze their question, search the internet, and present optimized results. It is expected that mobile technology will be integral to Web 3.0's development given growing mobile internet usage worldwide. Web 3.0 could enable more advanced mobile applications for tourism, banking, and marketing.
10 reasons why now is the perfect time to get serious about the mobile webTijs Vrolix
The document discusses 10 reasons why now is the perfect time to get serious about the mobile web. It summarizes that mobile devices are becoming more powerful and ubiquitous, social networking and location-based apps are driving mobile internet usage. It also notes that businesses are recognizing the opportunities in mobile applications and services to take advantage of new technologies enabled by smartphones.
A strategic overview of developing for Chrome on Android and native on Android. Touching on the migration from the open web to walled gardens of applications.
Designing for diversity - how to stop worrying and embrace the Android revol...yiibu
It took 16 years for smartphone penetration to reach 1 billion people. Analysts believe it will take only 3 years to reach the next billion. The devices these consumers buy will be incredibly diverse, yet many will run on Android; a platform that now sees more than 1.5 million activations per day.
In this presentation, we explore the fascinating rise of Android around the globe. From dual SIM phones in Indonesia, to dual screen e-ink devices in Russia and crowd-sourced platform modifications in China, we will discover the role open source has played in Android's popularity and how to design for such a diverse environment.
Digital Winners 2013: Brendan eich updatedTelenor Group
Digital Winners 7-8 November:
Firefox OS: The Web as an Open Platform for Innovation and Consumer Choice, Brendan Eich, CTO and SVP Engineering Mozilla
This document discusses the history and state of the mobile web. It covers how Tim Berners-Lee and others helped develop early internet technologies. It provides statistics on internet and mobile device usage. It also discusses best practices for designing mobile websites, including using media queries and the jQuery Mobile framework. jQuery Mobile allows for progressive enhancement, graceful degradation, and accessibility across multiple devices.
History has many examples of powerful companies that seem to be unbeatable. Then in a short time they become irrelevant due to new companies with new ideas. One of the factors in such transformation is technology. Never in history has technological change been so important in building and destroying companies.
We look at few examples of successful companies that fail to address the changing times and become disrupted. We also look at why technology emerges when it does and why some ideas can only be realised when certain conditions are met.
In this first lecture we set the tone for the course and define the themes that we will be looking at.
The document discusses the challenges of developing for the mobile web. It analyzes different mobile browsers and their inconsistencies. It presents a case study of a website called Liever.com and evaluates developing a native mobile app versus a mobile web approach. The document argues that W3C Widgets, which allow creating local web applications, are a promising solution for the mobile web. However, it notes that widgets still face issues with animations, accessing device functionality, and security.
Mobile Revolution and Assessment - ATP 2011Peter Pascale
The document discusses the rise of mobile technology and its impact on various industries. It notes that mobile internet adoption grew much faster than previous technologies, with over 10 billion mobile devices sold in the first 10 years. Mobile is changing how people consume media through video streaming, time-shifting content, and content aggregation apps. Industries like education and testing are exploring opportunities in mobile learning, test preparation, and low-stakes assessments. Communication trends show social networking and mobile messaging on the rise.
This document discusses creating an accessible and inclusive mobile experience. It begins by noting that while some devices like the iPhone are popular, they only represent a small portion of the overall mobile device market and user population. It then examines the need to make the mobile web accessible to all users, not just those with certain devices, and provides examples of how usage and capabilities vary greatly across the global mobile landscape. The document advocates for an adaptive approach that considers all mobile contexts rather than targeting specific devices or browsers.
The document discusses the growth of mobile web browsing and Opera Mini. It notes that in July 2009, Opera Mini users viewed over 12 billion pages, up 15.4% from the previous month. Emerging markets like Russia and Indonesia have seen especially strong growth, driven by increasing social networking on mobile devices. Examples from Russia show people using the mobile web for transportation updates, news, and social media. The mobile web enables access to information without needing a PC. The document suggests India, Nigeria, South Africa and other countries may see similar growth patterns.
1) Mobile devices are always with us and reinvent interaction models through built-in hardware features and personalization.
2) Context is very important for mobile experiences and the best device depends on one's current task and situation.
3) To be successful on mobile, experiences must be simple, context-aware, and leverage the user's existing digital ecosystem and the device's sensors and capabilities.
The document discusses trends in mobile marketing from 2008-2011, including the growth of mobile users and revenues from mobile data and advertising. It notes that mobile offers opportunities for personalized, location-based marketing close to the point of purchase or creation. Effective mobile marketing harnesses collective intelligence, enables social sharing of content, and provides a positive customer experience through easy-to-use and responsive applications.
Similar to Yiibu rethinkingthemobileweb-100910074556-phpapp01 (20)
Monetizing Social Media- How Influencers and Brands Make Money OnlineArpan Buwa
Monetizing social media involves influencers and brands leveraging their online presence to generate income. Influencers, who amass large followings on platforms like Instagram, YouTube, and TikTok, make money through sponsored posts, brand partnerships, affiliate marketing, and selling their own products or services. Brands collaborate with influencers to reach targeted audiences, increasing their visibility and credibility. Additionally, both influencers and brands use ad revenue from platforms, subscription services, and exclusive content offerings to boost their earnings. This dynamic ecosystem allows for diverse revenue streams, making social media a lucrative avenue for digital entrepreneurship.
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Digital Marketing Mastery: Strategies for Success in the Digital Agesiddheshmatwandkar6
In today's fast-paced digital landscape, mastering the art of digital marketing is essential for businesses looking to thrive and grow. This comprehensive guide delves into the core strategies and techniques that drive successful digital marketing campaigns. From understanding the nuances of SEO and the power of social media to leveraging the precision of Google Ads and the creativity of content marketing, this PDF covers it all. Whether you're a seasoned marketer or new to the field, you'll find actionable insights and practical tips to enhance your digital marketing efforts and achieve your business goals.
Feel free to adjust or expand on this based on the specific content and focus of your PDF. If you provide more details or specific sections, I can help tailor it even further.
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1. Rethinking the Mobile Web
a pragmatic look at creating an accessible and inclusive mobile experience
http://www.flickr.com/photos/fpat/3692425154
2. we
a lovely, location-b
ased,
social, photo thing
y...
this presentation
is
not about these.
http://www.flickr.com/photos/scobleizer/3985020876
apps, and...
3. Dinosaurs!
we think the iPad is pretty awesome, but...
http://www.flickr.com/photos/goincase/4647893507
5. billion
1.8
the number of internet
connections in the world today...
26% of the world’s population at the beginning of 2010 – http://www.internetworldstats.com
6. billion
6.8
the number of people
in the world today...
*2009 estimates put the population around 6.79 billion inhabitants...
7. billion
3.4
the number of people
with mobile devices today...
or roughly 1/2 the population of the planet, which is...
17. about 6% US market share...
enormous
impact
US Population: 307 million
Smartphone penetration: 31% of pop.
iPhone market share: 21% of smp.
Total iPhones in US: 19 million (~6%)
low overall
penetration
The iPhone Reality in Europe: Low Overall Penetration, Enormous Impact
http://moconews.net/article/419-deep-discounts-on-smartphones-drive-u.s.-adoption-rates-to-nearly-a-thi/ and http://www.npd.com/press/releases/press_100510.html
19. only 4% EU5* market share...
enormous
impact
EU5* = France, Germany, Italy, Spain and United Kingdom
low overall
penetration
The iPhone Reality in Europe: Low Overall Penetration, Enormous Impact
http://www.comscore.com/layout/set/popup/layout/set/popup/Press_Events/Press_Releases/2010/6/The_iPhone_Reality_in_Europe_Low_Overall_Penetration_Enormous_Impact
20. <4% global market share*
enormous
impact
low overall
penetration
*I suspect it’s actually much less, but finding accurate global figures is a tad difficult...
21. ie: BMW
The ”most popular” devices don’t necessarily
translate to the most used devices.
ie: Ford
24. the first smartphone in 2003...
considered
portable in 1984
fits in your pocket
still widely used...
Released: 1984
CPU: 8 MHz
RAM: 128k (512k max)
Storage: 400k (3.5” floppy)
Display: 22.9 cm Monochrome
Dimensions: 34.5 x 24.4 x 27.7 cm
Weight: 7.5 kgs
Released: 2003
CPU: 104 MHz
RAM: 6 MB
Storage: 32 MB MMC Card
Display: 5.3 cm Thousands of colours
Dimensions: 10.9 x 5.8 x 2.4 cm
Weight: 122 g
25. the music phone in 2008...
again, it was ‘portable’...?
...this runs Flash
not a feature phone,
nor a smartphone...
Released: 1998
CPU: 233 MHz
RAM: 32 MB (512 MB max)
Storage: 4 GB (+ optical drive)
Display: 38.1 cm Millions of colours
Dimensions: 40.1 x 38.6 x 44.7 cm
Weight: 17.3 kgs
Released: 2008
CPU: 434 MHz
RAM: 128 MB
Storage: 8 GB (16 GB max)
Display: 8.1 cm Millions of colours
Dimensions: 11.1 x 5.2 x 1.5 cm
Weight: 109 g
26. the feature phone in 2009...
smartphone from 2005
extremely
popular today...
still widely
used today...
Released: 2005
CPU: 220 MHz
RAM: 22 MB
Storage: 64 MB
Display: 5.3 cm Thousands of colours
Dimensions: 10.8 x 5.3 x 2.2 cm
Weight: 126 g
Released: 2009
CPU: 369 MHz
RAM: 30 MB
Storage: 1 GB (16 GB max)
Display: 5.1 cm Thousands of colours
Dimensions: 10.6 x 4.7 x 1.5 cm
Weight: 88 g
27. the smartphone in 2010...
...playing “catch-up”
Released: 2010
CPU: 680 MHz
RAM: 256 MB
Storage: 16 GB (32 GB max)
Display: 8.9 cm Millions of colours
Dimensions: 11.4 x 5.9 x 1.3 cm
Weight: 135 g
raising the “bar”...
Released: 2010
CPU: 1 GHz A4 Processor
RAM: 512 MB
Storage: 16 GB (32 GB max)
Display: 8.9 cm Millions of colours
Dimensions: 11.5 x 5.9 x 0.9 cm
Weight: 137 g
28. ”
...but folks with those other phones
simply don’t use the Internet.
http://www.flickr.com/photos/carbonnyc/3369424492
29. ”
yeah, and grandma
doesn’t do Facebook...
Grandma*
Facebook
http://www.flickr.com/photos/amagill/304701054
*not my Grandma
30. billion
1.3
the number of mobile internet
users today...
...includes WAP and ‘real web’ via Tomi Ahonen Consulting
31. 1/3
number of global internet
users who access the internet
only via mobile...
...includes WAP and ‘real web’ via Tomi Ahonen Consulting
34. mobile browser market share
via http://gs.statcounter.com - 02/2010
other?
things have changed
skeptical
UC ate Nokia’s share...
other?
other?
note OperaMini...
quality + sample size?
Data Source: http://gs.statcounter.com
Published Under a Creative Commons Attribution 3.0 Unported License
You are free to copy, distribute and transmit the work and to adapt the work providing it is attributed to www.icrossing.co.uk
http://www.flickr.com/photos/icrossing_uk/4342659861
Blackberry!
35. something happened in February...
UC browser...
Nokia browser...
Top 9 Mobile Browsers in China from Sep 09 to Aug 10 | StatCounter Global Stats
http://gs.statcounter.com/#mobile_browser-CN-monthly-200909-201008
36. moving forward...
used in iOS, Android, Palm WebOS, Nokia Qt,
Bada, Symbian and new Blackberry...
primarily used on feature
phones supporting Java ME...
+
WebKit
OperaMini
watch these...
Windows Mobile
proxy browser...
lots of new browsers, variation and of course – legacy browsers
Obigo
“Fennec”
Internet Explorer
Browser
UC
proxy browsers
MicroB
SkyFire
Internet Browser
37. the importance of WebKit...
open source
licensed under the GNU Library General Public License
excellent standards support
including HTML, CSS3, SVG, etc.
innovations often contributed back
example: HTML5, CSS animations, SquirrelFish, etc.
adopted by many leading companies
WebKit
including Apple, Nokia, Samsung, Google, Palm, etc.
used in many mobile operating systems
including iOS, Android, webOS, Bada, Symbian, etc.
btw - “There is no WebKit on Mobile” by @ppk
http://www.quirksmode.org/blog/archives/2009/10/there_is_no_web.html
38. the importance of OperaMini...
free
costs consumers absolutely nothing
a full-web experience
supports Ajax, zooming, tabbed browsing, etc
excellent standards support
based on the same code-base as the Opera browser
available just about anywhere
on JavaME, iPhone, Android, Windows Mobile + more
an extremely efficient browser
a proxy server filters, compresses & pre-renders content
usable on older devices
breathe new life into those antique devices...
very important
OperaMini
39. proxy browser
rendered + optimised
on proxy server...
and proxy browsers...
free + unlimited
bandwidth
OBML*
limited + costly
bandwidth
HTML
proxy server
bbc.co.uk
*OBML (Opera Binary Markup Language) is highly optimised for mobile networks + devices.
40. on private networks...
caller
a
d
limited + costly
bandwidth
switching
centre
c
receiver
b
base-station
to the Internet...
transcoding, bandwidth limitations, service blocking and no packet neutrality
41. also availabl
e for Android
...
OperaMini is great for browsing
the web on iPhone when your
connection stinks. Which is
unfortunately is fairly often in my
case. – @jonathanstark
http://www.flickr.com/photos/johanl/4424185115
”
63. these are also mobile...
WebKit
approximations based on actual device testing - font rendering will vary...
http://colly.com/
WebKit
64. as are these...
the iPhone is #1 device for OperaMini
*OperaMini is often preferred by many users as it optimises content prior to download, which reduces data costs.
http://colly.com/
70. once again
why are we writing for only one browser...
2000
2010
...is WebKit the new Internet Explorer?
71. ”
“This site works best in Safari 4”
is ok where “This site works best in
IE4” wasn’t?!? Open standards or
double standards? – @csssquirrel
via @brucel
http://www.flickr.com/photos/pjanvandaele/3990379048
72. ”
If you want to use the web on a
mobile device, is the purchase of
an iPhone the cost of entry?
or Android device
this design can work on
*many* more devices...
let alone only one device?
73. as per my highly sophisticated
mobile web triage process... ;)
Good
Could be improved
Needs to be improved
let’s make it more accessible...
http://colly.com/
74. 3 one style sheet w/@media queries
4
jQuery used only for animation...
5 same images used for
all screen devices...
only a few issues...
2
4
well structured,
meaningful markup
Javascript animations tend to work
poorly on the majority of mobile devices...
Good
Could be improved
Needs to be improved
76. 2. use well structured, meaningful markup
for those still paying attention, yes there is a #1 and we will get to it shortly...
77. 2
well structured, meaningful markup...
mmm... meaning!
structure
there’s lots more, but who
wants to stare at code...
http://colly.com/
view source
78. 2
well structured, meaningful markup...
use <header>, <h1>, <p> and other semantically meaningful tags to provide basic structure
*Note: this is not from hp://colly.com
recreating
existing <tags>
is not cool
<div class="body">
<div class="header">
<div class= "h1">
<span>Hello World!</span>
</div>
<div> soup...
</div>
<div class="body">HTML
<span class="emphasis">can actually be</span>meaningful.
</div>
</div>
soup is best served in a bowl...
without a basic, meaningful structure you will need to re-create many existing properties
79. 2. use well structured, meaningful markup
3. the absence of support for @media queries
is in fact the first @media query...
80. 3
all-in-one stylesheet with @media queries...
a single css file is network efficient, but often includes
unnecessary style data for mobile devices...
<link href="screen.css" type="text/css" rel="stylesheet" media="screen" />
....towards the end of ‘screen.css’ we find the @media queries
mobile specific tweaks are added at the very
end, and only through @media queries...
@media (max-device-width:480px) and (orientation:portrait) { ...
85. 1. mobile first
2. use well structured, meaningful markup
3. the absence of support for @media queries
is in fact the first @media query...
aha, I told you we’d eventually get to #1!
101. and not a new idea at all...
progressive enhancement
= full desktop site
Jeremy Keith
+ media queries
a mobile site
http://www.flickr.com/photos/clagnut/315554083
104. 1. mobile first
2. use well structured, meaningful markup
3. the absence of support for @media queries
is in fact the first @media query...
105. 3
all-in-one stylesheet with @media queries...
a single css file is network efficient, but often includes
unnecessary style data for mobile devices...
<link href="screen.css" type="text/css" rel="stylesheet" media="screen" />
....towards the end of ‘screen.css’ we find the @media queries
mobile specific tweaks are added at the very
end, and only through @media queries...
@media (max-device-width:480px) and (orientation:portrait) { ...
106. 3
default stylesheet plus @media queries...
place mobile related styles into a default stylesheet...
<link href="default.css" type="text/css" rel="stylesheet" media="screen" />
<link href="desktop.css" type="text/css" rel="stylesheet" media="screen
and (min-device-width:1024px) and (max-width:989px)" />
link additional style sheets using @media queries
to progressively enhance the content for more
capable browsers
some mobile browsers look for it...
*you may want to use both the ‘screen’ and ‘handheld’ media types for your default stylesheet
107. 1. mobile first
2. use well structured, meaningful markup
3. the absence of support for @media queries
is in fact the first @media query...
4. progressively enhance using JavaScript
and @media queries
108. 4
jQuery/JavaScript used only for animation...
jQuery is still a rather hefty library
for use on mobile devices...
<script type="text/javascript" src=".../jquery.min.js"><script>
<script type="text/javascript" src=".../scrollto.js"><script>
animation in JavaScript can be
very taxing on mobile devices...
109. mobile browsers aren’t as
capable as desktop browsers...
again, are we expecting too much...?
http://www.flickr.com/photos/mjryall/3638778588
110. 4
use CSS instead of JavaScript for animations...
are jQuery (and JavaScript) necessary to
provide an experience on mobile devices...?
<script type="text/javascript" src=".../jquery.min.js"><script>
<script type="text/javascript" src=".../scrollto.js"><script>
consider using basic DOM manipulation, or a mobile optimised Javascript library
<script type="text/javascript" src=".../xui.min.js"><script>
the “jQuery Mobile” long before jQuery Mobile...
http://xuijs.com
http://jquerymobile.com
use CSS for animations if available instead of Javascript
.scrollto {
-webkit-transform: translate(540px, -200px);
-moz-transform: translate(540px, -200px);
-o-transform: translate(540px, -200px);
}
...use CSS animations
(where possible) instead
ignored on browsers that don’t support it
111. look ma, no jQuery?
from a time before jQuery...
Twier?
http://www.flickr.com/photos/wordridden/2474879344
112. then again, do you really need javascript?
*none of these services relied on Javascript when they first started...
113. 1. mobile first
2. use well structured, meaningful markup
3. the absence of support for @media queries
is in fact the first @media query...
4. progressively enhance using JavaScript
and @media queries
5. adapt content (especially images)
appropriately for each device
114. 5
same images used for all devices...
one size rarely fits all...
ul li#biography a span.label {
background: url("../pig.png") repeat-x center bottom;
}
16 Kb
also adapt content used in <img /> tags
we should also adapt images found within the markup...
<img src="butterfly.png"
width="200" height="160" alt="butterfly" />
16 Kb
http://colly.com/
115. 5
images adapted appropriately for each device...
ul li#biography a span.label {
background: url("../pig-small.png") repeat-x center bottom;
}
provide appropriate sized images for various devices
also adapt content used in <img /> tags
6 Kb
many CMS’s such as WordPress provide a means of
filtering HTML before it’s sent to the client
<img src="butterfly-small.png"
width="100" height="80" alt="butterfly" />
be sure to update the width and height aributes accordingly
services such as http://tinysrc.net can automatically resize + compress your images
http://colly.com/
6 Kb
116. we could also rethink the <img />* tag...
one image can have multiple source
files, each for an appropriate context
<img alt="butterfly">
<source src="butterfly-small.png" width="100" height="80" />
<source src="butterfly.png" width="200" height="160" />
<source src="butterfly-large.svg" width="400" height="400"
media="min-device-width:320px" /> image formats, and aspect ratios
could be modified as required
</img>
and possibly even include media queries...
*I’m just dreaming here, this doesn’t currently exist...
124. 6 fonts often not supported on mobile
sprite image not used 6
on mobile devices...
6 images not used on
mobile devices...
only one real issue...
3
2
a single (and compressed!) style sheet
well structured, meaningful
and compressed markup
Good
simple DOM scripting without
4 large Javascript libraries
Could be improved
Needs to be improved
125. 1. mobile first
2. use well structured, meaningful markup
3. the absence of support for media queries
is in fact the first @media query...
4. progressively enhance using JavaScript
and @media queries
5. adapt content (especially images)
appropriately for each device
6. compress content where possible,
and avoid sending unnecessary data
126. 6
display:none still loads resources...
don’t expect mobile
bandwidth to be free...
@media (max-device-width:767px), all and (max-width:449px) { ...
.speaker-carousel {
display: none;
}
all of the speaker-carousel images are actually loaded,
even though they are never displayed on mobile devices...
127. images not used on
mobile devices...
367.35 KB
http://2010.dconstruct.org/
@font-face not supported
on most mobile devices...
93.63 KB
128. 6
...avoid sending unnecessary data
@media (max-device-width:767px), all and (max-width:449px) { ...
.speaker-carousel {
display: none;
}
find another way to remove the
unused resources on mobile devices...
132. 1. mobile first
2. use well structured, meaningful markup
3. the absence of support for @media queries
is in fact the first @media query...
4. progressively enhance using JavaScript
and @media queries
5. adapt content (especially images)
appropriately for each device
6. compress content where possible,
and don’t include unnecessary data