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Search Engine Optimisation for Beginners

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Mark O'Leary
Mark O'Leary

This document provides an overview of search engine optimization (SEO). It explains that SEO is the process of improving a website to rank highly in search engine results pages (SERPs) for targeted keywords. It discusses how search engines like Google work and rank websites, focusing on factors like relevant content, keywords, links, and social media. The document also outlines the main areas of focus for SEO, including choosing keywords, optimizing page structure and HTML, creating content, and using external applications and techniques.

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Search Engine Optimisation www.irishwebhq.com
What is SEO? Search Engine Optimisation is an ongoing process to get a top SERPs listing for your web page for your chosen keyword. SERPs – Search Engine Results Pages Google Yahoo Bing Others www.irishwebhq.com
www.irishwebhq.com
How does Google Work? Google attempts to give the user the most appropriate search results based on their query Google bases its search results on the text contained in web pages Established websites with updated content lots of inbound links Good social network rank highly Google blacklists websites that try to trick it www.irishwebhq.com
Main Areas to Focus On 1. Choose your keywords and key-phrases 2. Page Setup 3. HTML 4. Content 5. External Applications and Techniques SEO Starter Guide (PDF) www.irishwebhq.com
1. Choose your keywords and keyphrases Focus on one at a time Reduce competition by targeting location Keyword should at all times be considered by Developer Programmer Graphic Designer Content Writer/Author/Blogger How to choose keywords www.irishwebhq.com
Keywords Many web users begin browsing with a Google search The terms they enter in Google search are called keywords In order to appear in the search results for these keywords your site must be optimised for these keywords www.irishwebhq.com
2. Page Setup Based on the keywords that suit your business Choose a relevant domain name Choose relevant html page names Choose relevant image names Domain Trust Age of domain considered important Future registration period considered important www.irishwebhq.com
Keywords in Domain Keywords in URLs help a lot Chosen key-phase in this example: “seo services” http://domainname.com/seo-services.html Even better: http://www.seoservices.com Better again: http://www.seoservices.com/seo-services.html But if you don't have the keywords in other parts of the document, don't rely on having them in the URL. www.irishwebhq.com
3. HTML Head Section Title Tag Description meta tag Keywords meta tag Body Section Keywords in important areas  Headings  Links  Bold text  Image alt tags … www.irishwebhq.com
HTML Good code organisation Valid Code www.irishwebhq.com
HTML We should optimise our HTML for best search engine results Most of these techniques involve using relevant keywords within appropriate tags www.irishwebhq.com
Keywords in <title> tag This is one of the most important places to have a keyword because what is written inside the <title> tag shows in search results as your page title. The title tag must be short (6 or 7 words at most) and the the keyword must be near the beginning. www.irishwebhq.com
www.irishwebhq.com
Where to put meta tags? <head> <title>your descriptive keywords title goes here</title> <meta name="description" content="your keyword rich marketing sales-pitch meta description goes here"> <meta name="keywords" content="your keywords,go here,separated by a comma,but not a space"> </head> www.irishwebhq.com
Keyword density in document text Another very important factor you need to check. 3-7 % for major keywords is best, 1-2 for minor. Keyword density of over 10% is suspicious and looks more like keyword stuffing, than a naturally written text. Use plenty of text on your website – Incorporate a blog and update it frequently. www.irishwebhq.com
Keywords in anchor text Also very important, especially for the anchor text of inbound links, because if you have the keyword in the anchor text in a link from another site, this is regarded as getting a vote from this site not only about your site in general, but about the keyword in particular. www.irishwebhq.com
Keywords in headings (<H1>, <H2>, etc. tags) One more place where keywords count a lot. But be sure that your page has actual text about the particular keyword. www.irishwebhq.com
Keywords in the beginning of a document Also counts, though not as much as anchor text, title tag or headings. However, have in mind that the beginning of a document does not necessarily mean the first paragraph – for instance if you use tables, the first paragraph of text might be in the second half of the table. www.irishwebhq.com
Keywords in <alt> tags Spiders don't read images but they do read their textual descriptions in the alt attribute, so if you have images on your page, fill in the alt attributewith some keywords about them. Adding keywords to the title attribute in images, buttons and links can also help. www.irishwebhq.com
4. Content Content towards the top is most relevant Update content regularly (blog?) Share your content Write interesting articles that others will want to share Keyword rich content (about 7%) Easy to understand language www.irishwebhq.com
Content Crosslinking External Links (Trusted Sites) Inbound Links (Google Page Rank) www.irishwebhq.com
External Applications Google Webmaster Tools Google Analytics Hubspot Marketing Grader Browser Add-ons Social Media www.irishwebhq.com
SEM Search Engine Marketing Pay Per Click Google Yahoo Facebook Linked In Others www.irishwebhq.com
Avoid!!! Tables Frames Trying to trick the search engines (Black Hat) Link Farms www.irishwebhq.com

More Related Content

Search Engine Optimisation for Beginners

  • 2. What is SEO? Search Engine Optimisation is an ongoing process to get a top SERPs listing for your web page for your chosen keyword. SERPs – Search Engine Results Pages Google Yahoo Bing Others www.irishwebhq.com
  • 4. How does Google Work? Google attempts to give the user the most appropriate search results based on their query Google bases its search results on the text contained in web pages Established websites with updated content lots of inbound links Good social network rank highly Google blacklists websites that try to trick it www.irishwebhq.com
  • 5. Main Areas to Focus On 1. Choose your keywords and key-phrases 2. Page Setup 3. HTML 4. Content 5. External Applications and Techniques SEO Starter Guide (PDF) www.irishwebhq.com
  • 6. 1. Choose your keywords and keyphrases Focus on one at a time Reduce competition by targeting location Keyword should at all times be considered by Developer Programmer Graphic Designer Content Writer/Author/Blogger How to choose keywords www.irishwebhq.com
  • 7. Keywords Many web users begin browsing with a Google search The terms they enter in Google search are called keywords In order to appear in the search results for these keywords your site must be optimised for these keywords www.irishwebhq.com
  • 8. 2. Page Setup Based on the keywords that suit your business Choose a relevant domain name Choose relevant html page names Choose relevant image names Domain Trust Age of domain considered important Future registration period considered important www.irishwebhq.com
  • 9. Keywords in Domain Keywords in URLs help a lot Chosen key-phase in this example: “seo services” http://domainname.com/seo-services.html Even better: http://www.seoservices.com Better again: http://www.seoservices.com/seo-services.html But if you don't have the keywords in other parts of the document, don't rely on having them in the URL. www.irishwebhq.com
  • 10. 3. HTML Head Section Title Tag Description meta tag Keywords meta tag Body Section Keywords in important areas  Headings  Links  Bold text  Image alt tags … www.irishwebhq.com
  • 11. HTML Good code organisation Valid Code www.irishwebhq.com
  • 12. HTML We should optimise our HTML for best search engine results Most of these techniques involve using relevant keywords within appropriate tags www.irishwebhq.com
  • 13. Keywords in <title> tag This is one of the most important places to have a keyword because what is written inside the <title> tag shows in search results as your page title. The title tag must be short (6 or 7 words at most) and the the keyword must be near the beginning. www.irishwebhq.com
  • 15. Where to put meta tags? <head> <title>your descriptive keywords title goes here</title> <meta name="description" content="your keyword rich marketing sales-pitch meta description goes here"> <meta name="keywords" content="your keywords,go here,separated by a comma,but not a space"> </head> www.irishwebhq.com
  • 16. Keyword density in document text Another very important factor you need to check. 3-7 % for major keywords is best, 1-2 for minor. Keyword density of over 10% is suspicious and looks more like keyword stuffing, than a naturally written text. Use plenty of text on your website – Incorporate a blog and update it frequently. www.irishwebhq.com
  • 17. Keywords in anchor text Also very important, especially for the anchor text of inbound links, because if you have the keyword in the anchor text in a link from another site, this is regarded as getting a vote from this site not only about your site in general, but about the keyword in particular. www.irishwebhq.com
  • 18. Keywords in headings (<H1>, <H2>, etc. tags) One more place where keywords count a lot. But be sure that your page has actual text about the particular keyword. www.irishwebhq.com
  • 19. Keywords in the beginning of a document Also counts, though not as much as anchor text, title tag or headings. However, have in mind that the beginning of a document does not necessarily mean the first paragraph – for instance if you use tables, the first paragraph of text might be in the second half of the table. www.irishwebhq.com
  • 20. Keywords in <alt> tags Spiders don't read images but they do read their textual descriptions in the alt attribute, so if you have images on your page, fill in the alt attributewith some keywords about them. Adding keywords to the title attribute in images, buttons and links can also help. www.irishwebhq.com
  • 21. 4. Content Content towards the top is most relevant Update content regularly (blog?) Share your content Write interesting articles that others will want to share Keyword rich content (about 7%) Easy to understand language www.irishwebhq.com
  • 22. Content Crosslinking External Links (Trusted Sites) Inbound Links (Google Page Rank) www.irishwebhq.com
  • 23. External Applications Google Webmaster Tools Google Analytics Hubspot Marketing Grader Browser Add-ons Social Media www.irishwebhq.com
  • 24. SEM Search Engine Marketing Pay Per Click Google Yahoo Facebook Linked In Others www.irishwebhq.com
  • 25. Avoid!!! Tables Frames Trying to trick the search engines (Black Hat) Link Farms www.irishwebhq.com