Off-Page SEO

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Off-Page SEO Techniques

Off-Page SEO Techniques
Off-Page SEO refers to all the things that you can do directly OFF your
Website to help you rank higher, such as social networking, article submission,
forum & blog marketing, etc.
In today’s post we will be looking specifically at Off-Page SEO and some of the
most effective ways to increase your page rankings on search engines.

1. Social Networking Sites
Social Networking is bigger than ever these
days! Sometimes known as “Online Reputa-
tion Management”, getting involved with
social media sites is the fundamental step
with which you begin to advertise, market and build your
online reputation within your niche.
You need to sign up to the most popular social networking
sites, such as; Facebook, LinkedIn, Twitter, Google+, etc.,
and create yourself a profile of your own. This allows you
to extend your online network of contacts, to connect and
interact with your friends, to share things with each other,
and most importantly promote your website/blog and help
build your online reputation.

2. Blogging
Blogging is one of the best ways to promote your website online! By
writing a blog for your website, you give a reason for visitors to keep
returning to your site and keep up to date with your latest posts. It also
helps search engines to crawl your site more frequently, as they have to
update your latest blog post entries, which ultimately helps you rank
higher in search engine results pages (SERPs).
You need to produce and include lots of unique content for your blog,
such as; Infographics, Top Lists, How To…Tutorials, Viral Videos, etc

3. Blog Marketing
Post comments on other blogs within the same niche as yours,
which allow you to add a link in the comments section. These
links can then be crawled by search engines, helping to point
them towards your site. These blogs are commonly referred to
as “Do-Follow” Blogs

4. Forum Marketing
Find forums online that are related to your sites niche and get involved
within that community. Reply to threads, answer peoples questions, offer
advice, etc. This all helps to build up your reputation as someone who is an
expert within that niche. Try to use “Do-Follow” Forums so that you can
include a link to your site within your signature, which helps search engines
crawl your site.

5. Search Engine Submission
Search engines will eventually find your site online, but that can take
a while. To speed everything up, you should submit your website to
the most popular search engines like Google, Yahoo, Bing, etc.

6. Directory Submission
Many people may say that directory submission is dead! I believe that it isn’t
as you are increasing the likely hood of people seeing your website. It is purely
based on how effectively we are selecting those directories and how efficiently
we are choosing the category for submission. You could submit to general
directories, but for maximum effect, you are better off submitting to niche
directories. Of course, I agree that it gives quite delayed results, but it is worth
doing it.

7. Social Bookmarking
Social Bookmarking is another great way of promoting your website. Submit
your latest blog posts and pages to the most popular bookmarking sites, like
StumbleUpon, Digg, Delicious, Reddit, etc. Search engines really like these
types of sites because the content on these sites is updated very frequently.
You should be very careful while doing this and you must properly handle the
tags which are very essential to broadcast your news on a wide area network.
This may increase your website traffic based on how effectively you have
participated.

8. Link Baiting
Link baiting is another popular way of promoting your site. If you produce a
really popular unique post for your site, then other people may want to link
to it. Perhaps you have copied/published another website’s content on your
site, don’t forget to place their website link as a reference. Do it for others
and, if your content is trustworthy, let others do it for you. This is another
way to increase your link popularity.

9. Photo Sharing
If you have used any of your own photos or images on your site, then
you can share then on many of the major photo sharing websites like
Flickr, Picasa, Photo Bucket, etc. Other people will be able to see them
and comment on them, hopefully following a link to your site.

10. Video Marketing
Just like photo sharing, if you have any videos that you have used on
your site, then you can submit them to sites like; YouTube, Vimeo, etc.
allowing people to find your content in other ways.

11. Business Reviews
Write reviews about others businesses or ask your friends/clients to write a
review of your business in major business review sites like RateitAll,
Shvoong, Kaboodle, Stylefeeder, etc.

12. Local Listings
Depending on your site’s niche, you might find that listing in local
directories may be useful. You may have a website promoting your local
business, therefore instead of going global and facing huge competition,
listing your website locally, so that search engines can easily view your
website and fetch the content, will be much better. This will help you to
reach a targeted audience. Submit your website to sites like; Google Local,
Maps, Yahoo Local, Yellow Pages, etc.

13. Article Submission
If you write your articles yourself, then you can submit them to popular article
directory sites like; Ezine, Go Articles, Now Public, etc. This can help drive
traffic to your site, whilst you can also gain some links to your site from other
people

14. Social Shopping Network
If you run an e-commerce website, then a good strategy for advertising and
branding your products for free is to submit then to online shopping
networks. By submitting your products to sites like; Google Product Search,
Yahoo Online Shopping, MSN Online Shopping, and other major social
shopping network sites like Kaboodle, Style Feeder, etc. then you increase the
likelihood of people finding the products that you are selling.

15. Answer Questions
You can actively participate in answering questions on sites like Yahoo
Answers. By answering and asking relevant questions on your site niche, you
help to build up your reputation as someone that is an expert in your chosen
field. You can place a link to your website in the source section if necessary so
that people can easily find your site. If you don’t spam, this is another great
way to increase your link popularity.

Optimising your website for SEO is not an easy task. When you are
stuck, you need an expert to guide you and advise you so you know
which changes will produce the best and most effective results. Our
SEO review will help you to ensure your website is optimised for
maximum results. http://websiteauditreport.co.ukhttp://websiteauditreport.co.uk

Thankyou

Off-Page SEO

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