The relationship between rankings and technical seo
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The document discusses the relationship between technical SEO and search engine rankings. It covers various technical SEO best practices that can help improve rankings, such as optimizing page speed, fixing broken links, using appropriate image alt text, avoiding duplicate meta tags, and focusing internal linking and content optimization on the most important pages. Takeaways include deleting unused pages, conducting an SEO audit to identify issues, optimizing titles and descriptions for click-through rate, reducing bounce rate, boosting site speed, and introducing accelerated mobile pages.
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The relationship between rankings and technical seo
- 1. 1@OmiSido #seocamp Omi Sido @OmiSido The relationship between rankings and technical SEO
- 2. 2@OmiSido #seocamp MERCI AUX SPONSORS
- 3. 3@OmiSido #seocamp What is Technical SEO?
- 7. 7@OmiSido #seocamp Content is King but only when the Googlebot can see it!
- 9. 9@OmiSido #seocamp Total Number of Website Pages 600 000 Why oh why? Orphan Pages Orphan Pages Getting Traffic 154 000 3 000
- 10. 10@OmiSido #seocamp Your content is useless without traffic.
- 11. 11@OmiSido #seocamp Technical SEO improvements only!
- 12. 12@OmiSido #seocamp AMP: The web’s first steps into the Performance Age
- 14. 14@OmiSido #seocamp The importance of internal linking
- 15. 15@OmiSido #seocamp Keyword: World Cup 2018 – Volume 74 000
- 16. 16@OmiSido #seocamp But where is Daily Mail?
- 17. 17@OmiSido #seocamp Website internal linking
- 18. 18@OmiSido #seocamp The importance of internal linking
- 19. 19@OmiSido #seocamp The importance of internal linking
- 20. 20@OmiSido #seocamp The importance of internal linking
- 21. 21@OmiSido #seocamp The importance of internal linking
- 22. 22@OmiSido #seocamp The importance of internal linking
- 24. 24@OmiSido #seocamp Compete with Your Competitors, Not Yourself
- 25. 25@OmiSido #seocamp www.monster.co.uk Subdomains vs subdirectories
- 26. 26@OmiSido #seocamp Subdomains vs subdirectories
- 27. 27@OmiSido #seocamp Question Mug ● In its menu, The Guardian has 3 links to 3 different subdomains. Does it make sense to have those 3 different subdomains?
- 28. 28@OmiSido #seocamp Takeaways 1. Delete any pages that don’t add value or don’t bring in any search engine traffic. 2. Run your site through an SEO audit tool like OnCrawl or DeepCrawl and nd do your best to fix these issues: • Duplicate or missing title tags. • Duplicate description tags. • Broken links. • Images with missing alt text . • Pages blocked by Robots.txt. • 302 redirects that should be 301 redirects. 3. Focus on your top 20-30 most important pages and optimise them for on-page SEO. And put all of your muscle behind those 10! 4. Optimise for Clickthrough rate (CTR). • Use “Power Words” so your Page Titles text stand out. • Make your title emotional. 5. Reduce Bounce Rate • Use sub-headers to break up your content. • Make sure the content way above the fold is loading fast. 6. Boost your site speed. • Use a CDN like CloudFlare or Akamai. • Shrink your image file sizes. • Introduce AMP (Accelerated Mobile Pages). Technical SEO for better rankings list
- 29. 29@OmiSido #seocamp Omi Sido www.omisido.com The relationship between rankings and technical SEO 29#seocamp Thank you