SEO & Content Areas for Growth in 2019
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At Melbourne SEO meetup I shared several tactics which are working in 2019 for traffic growth from SEO & content sources. These strategies will work for any business looking to scale organic traffic.
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SEO & Content Areas for Growth in 2019
- 2. 8 Common Technical SEO Issues We See Areas I will discuss tonight… Content Assets & Landing Pages Link Acquisition & Outreach Other Growth Areas
- 3. 8 Common Technical SEO Issues We See:
- 4. 1. Poorly Formatted Schema Markup
- 5. 2. Test 100’s of website pages for speed issues - batchspeed.com
- 6. Squoosh.app – downsize images
- 7. Builtwith.com – Find non-used scripts on your website and remove them
- 8. 3. META Keywords used at scale can be spammy
- 9. 4. Missing Meta Description or Titles on key internal pages
- 10. 5. Broken internal links. You need to go over these one by one and fix the pages internally.
- 11. 6. Issues with canonical tags
- 12. 7. Legacy link acquisition can also cause a concern. Further analysis of the link profile is usually needed for new clients on Ahrefs and Majestic.
- 13. 8. I would recommend companies schedule weekly crawls of your website using Sitebulb or Screaming Frog. If you want to learn more about technical SEO we wrote a 6,000 word guide on the topic - https://prosperitymedia.com.au/definitive-technical-seo-checklist-for-brands/
- 14. Content Assets & Landing Pages
- 15. Use the tool for keyword research – Clearscope.io
- 16. Looking at competitors rankings – Clearscope.io
- 17. Key landing page analysis shows further with additional context added on a landing page level – Clearscope.io
- 19. Growth from Skyscraper Content Assets. We made 6 skyscraper assets. Growth from 50k Ahrefs to 244k Ahrefs. Skyscraper Technique
- 20. 10,000 word article highly researched and on topic. Multiple versions targeting relevant customer content. Skyscraper Technique
- 21. Statistics Content Assets – 17,000 links to asset
- 22. Seasonal Content no matter what niche you are in
- 23. News Jacking Content Asset Donald Trump – 3,140 links
- 24. In depth guides – 330 links
- 25. VS. Landing Pages – Driving Thousands of Visitors
- 27. longtailux.com – longtail landing page solution.
- 28. Link Acquisition & Outreach
- 29. Question? Who gets better results males or females for outreach?
- 30. James Agate – Email Study https://moz.com/blog/putting-guest-post-outreach- theories-to-the-test-with-some-real-world-data Male vs. Female emails, what is more effective?
- 31. James Agate – Email Study https://moz.com/blog/putting-guest-post-outreach- theories-to-the-test-with-some-real-world-data In-house vs. Agency Email what is more effective?
- 32. Facebook About Us section + Hunter.io
- 33. Always check your email deliverability if you are going to send pitches. www.mail-tester.com
- 34. Always ensure you follow up. 12 million email study Backlinko. https://backlinko.com/email-outreach-study
- 35. Week days are important for email outreach, not weekends. 12 million email study Backlinko. https://backlinko.com/email-outreach-study
- 36. 10am is the best time to send an email, in the target site’s OWN time zone. Mailchimp email study. https://mailchimp.com/resources/insights-from-mailchimps-send-time- optimization-system/
- 37. Creative Outreach Emails - lemlist.com
- 38. So much better than random outreach emails which are not relevant at all. And land straight in spam.
- 39. $1,500, $2,000 for a AVERAGE guest post =( SEOs need to start thinking like PR’s.
- 40. Offer Student Discount Common question - How do I acquire .EDU OR .GOV links?
- 42. A strategy Real Insurance has used is by building gym equipment in local council areas. This gym equipment was linked to a micro site which acquired government links. This campaign secured several .GOV links for the site.
- 43. Use a tool like Tenon.io and say this link on your page is not accessible but our link is. You need the right Hook. Government websites won’t act unless they have to.
- 44. Quote from friend in USA with well known agency – “We’ve seen a few link penalties involving scholarship links.”
- 45. Reverse Image lookup who is stealing your content on Ahrefs.com
- 46. Use reverse image search on Google.
- 47. Example for CBA 163 links to Twitter. Look at who is linking to your social media accounts. Ask for links back to your company website.
- 49. Hands up who has installed Bing Webmaster Tools in Australia?
- 51. Both clients we work with in the Australian market generated over 10,000 visitors a month from organic search via Bing.
- 52. Cameo.com + Kevin O’leary Cost $700 to make a custom custom call out video by Kevin. Kevin. Used it in advertising and remarketing + April fools.
- 54. 2.9k Claps on content asset. Medium.com
- 56. Many websites are using emojis in SERPS. Some stick, some do not.
- 57. Many websites are using emojis in SERPS. Some stick, some do not.
- 58. To wrap things up….remember good SEO can take months or years to achieve growth. But it can pay off in a HUGE way.
- 59. Key points from tonight – - Get Technical SEO right from the start and monitor it on an ongoing basis. - Get the right Landing pages + Content Assets in order for SEO growth. - Ensure you know the right time to send emails. - Look for link acquisition wins. - Look for Growth wins, but ensure you focus on overall strategy.
- 60. Level 2 20 Hutchinson Street, Surry Hills NSW