Search engine optimization- Why your website needs it?
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Search engine optimization (SEO) involves improving the visibility of a website in organic search results. SEO is important because most people reach websites by searching online rather than directly typing URLs. SEO can help websites get higher rankings for target keywords, increase targeted traffic, boost business inquiries and sales with low or no advertising costs. Both organic and paid search results are important, but organic SEO is preferred because it builds trust, provides better returns on investment, and maintains traffic even if paid campaigns end. Effective SEO involves on-page and off-page optimization techniques like keyword research, content optimization, link building and submission to directories. Tracking tools help measure SEO success over time. Ongoing SEO is needed to stay
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Search engine optimization- Why your website needs it?
- 1. Search Engine optimizationWhy your website needs it?1Saamarth Technologies www.saamarth.net
- 2. What is Search engine optimization?Definition- Search engine optimization (SEO) is the process of improving the visibility of a web site or a web page in search engines via the "natural" or un-paid ("organic" or "algorithmic") search results. *In simple language- it is process of improving the position of your website for target keywords to generate more traffic, more visitors for your website in search engines such as Google, Yahoo, Bing, AOL etc* source- http://en.wikipedia.org/wiki/Search_engine_optimization2Saamarth Technologies www.saamarth.net
- 3. Why I need SEO for my Website?The global search volume is currently 100 million searches every month.People reach your website by searching in “Search Engines” for services rather directly typing your website URL.3Saamarth Technologies www.saamarth.net
- 4. How SEO can help me achieve it?Get your website on first page of search engines for target keywordsIncrease targeted traffic for your websiteIncrease business enquiries Increase sales volumeLow or zero expenses in traditional advertising mediums4Saamarth Technologies www.saamarth.net
- 5. Organic SEO vs. Paid Search?5Paid 10% clicksOrganic results90% of clicksSaamarth Technologies www.saamarth.net
- 6. Organic SEO vs. Paid Search?People trust organic results moreOrganic results- does not cost no matter how many clicks you receive BUT in Paid results- you pay per click (hence called PPC)Better ROI with organic results than PPCMoment you stop PPC campaign, your traffic is zero BUT Organic SEO results stay there for longer period. 6Saamarth Technologies www.saamarth.net
- 7. What all is involved in SEO processWebsite analysis and changesKeyword research & finalizationOn page optimizationOff page optimizationLink buildingContent optimizationSocial media optimization7Saamarth Technologies www.saamarth.net
- 8. Website analysis and changesOften websites are not fully developed keeping SEO in view, so your website may need changes to make it SEO friendlyAdd the Meta title, description and Keywords to websiteOptimize the images with ‘Alt’ tag and keywordsRemove elements which search engine crawlers hate (e.g. iframes)8Saamarth Technologies www.saamarth.net
- 9. Website analysis and changes Optimization of site directory structure, site map & internal navigation www.discovery.com/videos/discovery-channel-screening-room/We optimize the URL’s throughout as part of website URL optimization. 9Shallow folder structurewith relevant wordsKeywords in page name,separated by hyphenSaamarth Technologies www.saamarth.net
- 10. Keyword research & finalizationReview the website services & prepare a list of recommended keywordsAnalyze the competitor’s websites & review keywords as used by themAnalyze the complete list with keyword analysis tools & prepare final listDiscuss with client & prepare the final list for SEO campaign10Saamarth Technologies www.saamarth.net
- 11. On-page optimizationContent review & optimizationAdd the Meta title, description and keywords to websiteAdd/update the content to make it search engine friendlyChecking for website errors such as broken links, 404 errorsGoogle XML sitemap creation11Saamarth Technologies www.saamarth.net
- 12. Off page optimizationSubmission of site to Search engines- this helps faster indexing of your website by search engine crawlers.Link building campaigns- we spread link for your website to join hands with trusted websites which search engines already trust. Directory submission- submit to relevant business directoriesArticle submissions- submit to article websites as this helps in increasing the traffic for your websiteBlog Submissions- similar to article but you need approval from moderators as in case of articles. 12Saamarth Technologies www.saamarth.net
- 13. How I can measure the results of SEO?We provide various reports which help you track the progress:Monthly keyword ranking reportsMonthly traffic report from Google analyticsMonthly directory submission reportMonthly link audit report 13Saamarth Technologies www.saamarth.net
- 14. Why I need to continue with SEO to keep my site there?To stay head of competition- if we stop the campaign, your competitors will supersede who continue with their SEO campaignsTo protect from Search engines algorithm changes & work toward to keep your position intactTo maintain the website’s rank position to maintain the continuous business inflow. 14Saamarth Technologies www.saamarth.net
- 15. Presentation by: Saamarth Technologieswww.saamarth.netPhone- +1 201 984 3219Skype- saamarthtechnologiesFeel free to ask questions - seo@saamarth.netFeel free to distribute this presentation for educational use.Saamarth Technologies www.saamarth.net15