We've all spent hours listening and researching how Google says they interact with our sites. Server logs are a critical view into how Googlebot actually interacts with your sites. Learn how to identify different Googlebot behaviors, crawl waste, and optimization opportunities.
SearchLove San Diego 2018 | Mat Clayton | Site Speed for Digital MarketersDistilled
We all know that site speed matters not only for users but also for search rankings. As marketers, how can we measure and improve the impact of site speed? Mat will cover a range of topics and tools, from the basic quick wins to some of the more surprising and cutting-edge techniques used by the largest websites in the world.
This document discusses various techniques for improving JavaScript rendering for SEO purposes, including:
- Using automated tests to prevent JavaScript-related SEO errors before deployment. Unit and end-to-end tests can check for issues like missing tags.
- Choosing an appropriate rendering technique depending on how often content changes, whether it be pre-rendering, server-side rendering, or dynamic rendering.
- Leveraging universal JavaScript to avoid accidental cloaking issues and ensure consistency between what users and search engines see. Workarounds are discussed when universal JavaScript is not practical.
The State of the Web: Pagination and Infinite ScrollAdam Gent
Providing recommendations on how to optimize pagination (post rel=next and rel=prev) based on results of testing pagination and infinite scroll in the wild.
DeepCrawl Webinar: Performing SEO on the EdgeDan Taylor
Slides from my Edge SEO Deep Crawl webinar on February 27th 2019; in these slides I looked at what Edge SEO is, why we need it, and the conversations we need to have as Sapiens and organisations to prevent it's misuse.
Crafting Expertise, Authority and Trust with Entity-Based Content Strategy - ...Jamie Indigo
At SMXL, I presented a talk about crafting effective, authoritative content by understanding entities. People, places, objects, and ideas have facets. Human users have unique perspectives and their language changes as their relationship to an entity changes. It's time we stop chasing keywords-- a byproduct of search intent-- in favor of strategic entity-based strategy.
This deck includes insights into how to access the data behind Google's knowledge graph, use external links to boost the search engine's understanding, and ways to become an authoritative and trusted source.
Google Lighthouse is super valuable but it only checks one page at a time.
Hamlet will show you how to get it to check all pages of a site, and how to run automated Lighthouse checks on-demand at scheduled intervals and from automated tests.
He'll also cover how to set performance budgets, how to get alerts when budgets are exceeded, and how to aggregate page reports using BigQuery and Google Data Studio.
SearchLove Boston 2018 - Bartosz Goralewicz - JavaScript: Looking Past the ...Distilled
This document discusses JavaScript SEO and provides best practices. It begins by noting many websites are not ready to handle the responsibilities that come with powerful JavaScript frameworks. It then discusses issues like partial indexing for sites relying heavily on client-side JavaScript rendering. The document provides tips on troubleshooting JavaScript indexing issues using the Google Search Console. It also emphasizes the importance of server-side rendering and principles like progressive enhancement. Overall, the key message is that while challenges remain, there is hope for properly optimized client-side rendered JavaScript sites to rank well in Google with continued improvements to crawler and rendering capabilities.
Search engines have come a long way in understanding JavaScript, but issues with rendering and load times can still impact your crawl budget and prevent search engines from indexing valuable content!
Finding the optimal solution that provides the best user experience, whilst also satisfying the bots can be a challenge. This talk will cover the differences between these solutions, a number of tools and metrics you can use, and other significant considerations to take into account when proposing a rendering solution to your developers.
Web Performance & Search Engines - A look beyond rankingsGiacomo Zecchini
London Web Performance Meetup - 10th November 2020
There is a lot of talk about web performance as a ranking signal in Search Engines and how important or not it is, but often people are overlooking how performance affects multiple phases of a search engine such as crawling, rendering, and indexing.
In this talk, we'll try to understand how a search engine works and how some aspects of web performance affect the online presence of a website.
The document discusses technical SEO best practices and common mistakes for e-commerce websites. It covers topics like site architecture, duplicate content, rich snippets, video/image search optimization, mobile optimization, and making dynamic content visible to search engines. Specific techniques are presented for each topic to improve search rankings and organic traffic. Common pitfalls are also outlined to avoid technical SEO issues.
SearchLove London 2016 | Dom Woodman | How to Get Insight From Your LogsDistilled
In the SEO industry, we obsess on everything Google says, from John Mueller dropping a hint in a Webmaster Hangout, to the ranking data we spend £1000s to gather. Yet we ignore the data Google throws at us every day, the crawling data. For the longest time, site crawls, traffic data, and rankings have been the pillars of SEO data gathering. Log files should join them as something everyone is doing. We'll go through how to get everything set-up, look at some of the tools to make it easy and repeatable and go through the kinds of analysis you can do to get insights from the data.
BrightonSEO, July 2021 - To better understand a website's content search engines developed Web Rendering Services and are now able to render pages more or less like a normal user. Those Web Rendering Services are strictly connected to other phases of the crawling-indexing-ranking pipeline - if a rendering fails, it may affect all of them. In this session Giacomo will guide you through the process of understanding why rendering could be a problem also for non-Javascript pages, how to manually debug page rendering, the difference between understanding WRSs' capabilities and debugging problems on a website, and eventually how to test pages at scale.
5 Time-Saving SEO Alerts to Use Right Now - brightonSEO 2019Marco Bonomo
Have you ever spent time and effort on optimizing a website only to see all that hard work blown away in a blink of an eye?
In this session, Marco explains how he has explored the world of SEO custom alerts to make sure that key elements such as performance, robots.txt, traffic and rankings are closely monitored and shows you how to track issues and fix them straight away.
Technical Foundations of Successful Internationalization - SMX MunichJamie Indigo
Reaching the next billion users means breaking out of the high-speed, desktop-focused, Google-centric experience. In order to take the idea of going global from c-suite vision board to tactical reality, you’ll need to get technical. From servers to CDNs, hreflangs to JavaScript, Jamie will share the real-life lessons you'll need to identify, launch, and successfully monitor your growing international market. In this session Jamie will talk about server stability, location, and parity (or how I learned to stop worrying and love the world's trickiest game of telephone), the real cost of ccTLDs vs subfolders vs subdomains and shrinking screens and the rising costs of JavaScript.
This document discusses various strategies for optimizing website performance. It begins with a brief overview of Accelerated Mobile Pages (AMP) and acknowledges that AMP is just the beginning. The bulk of the document then provides tips across several areas: infrastructure and network optimization using techniques like HTTP/2 and content delivery networks; front-end optimization of assets, caching, and resource loading; back-end optimization including server ecosystems and caching; and progressive web app techniques. Key takeaways are that every byte of content matters to users, tools' performance scores should be ignored, and opportunities exist across infrastructure, front-end, and back-end optimizations.
Mauro Cattaneo - Why hreflang is crucial to international SEO success - Brigh...Mauro Cattaneo
Hreflang is a common challenge in international SEO, but for a good reason. It can make the difference between success or failure in reaching your target audience around the world.
GTM Clowns, fun and hacks - Search Elite - May 2017 Gerry WhiteGerry White
As Google becomes a JavaScript crawler, GTM becomes an incredible way to improve your site for both users and bots. This goes through some very simple methods, and what they can be used for...
SearchLove San Diego 2018 | Tom Anthony | An Introduction to HTTP/2 & Service...Distilled
HTTP/2 and Service Works are becoming more established, yet the SEO community lacks awareness of what they are what they may mean for us. A lot of us know we need to know about them but we manage to keep putting it off. However, for both of these technologies, the next 12 months are going to be the turning point where we really can't avoid learning more about them. Tom will provide and accessible introduction to both, with a focus on what they are, how they work and what SEOs need to know. If you have been scared of jumping in to them until now, this session will help get you up to speed.
TechSEO Boost 2018: Watching Googlebot Watching You: Optimizing with Server LogsCatalyst
We've all spent hours listening and researching how Google says they interact with our sites. Server logs are a critical view into how Googlebot actually interacts with your sites. Learn how to identify different Googlebot behaviors, crawl waste, and optimization opportunities.
This is an introductory talk we delivered at Universidad Europea de Madrid for the International Week of Technological Innovation. We introduce concepts such as accessibility and performance in modern web development, current browser market state and evolution, and some approaches to introduce CSS3.
Some updates & tweaks to the previous version. Also includes feedback code & slide.
BTW, Holly Ross was totally wearing the bear suit, I imagined it with my own eyes.
This document discusses optimizing images and video for fast delivery on mobile websites. It provides four simple optimizations: adjusting image quality, format, sizing, and lazy loading. SVG, WebP and responsive images are recommended over other formats. Videos should be resized, have audio removed if unneeded, and only download what will be displayed. Background videos especially should be optimized for mobile screens. Network conditions and customer needs like data savings should also be considered. Tools like ImageMagick, Cloudinary and WebPageTest can help with optimizations.
Stefan Judis "Did we(b development) lose the right direction?"Fwdays
Keeping up with the state of web technology is one of the biggest challenges for us developers today. We invent new tools; we define new best practices, everything’s new, always... And we do all that for good user experience! We do all that to build the best possible web – it’s all about our users.
But is it, really? Or do developers like to play with technology secretly loving the new and shiny? Or do we only pretend that it’s about users, and behind closed doors, it’s developer experience that matters to us? Did we lose direction? Is it time for a critical look at the state of the web and the role JavaScript plays in it?
Browser automation allows for faster navigation and repetitive tasks through keyboard shortcuts, macros, and self-control tools. Keyboard shortcuts provide quick access to common browser functions and allow switching between tabs and windows faster than using a mouse. Macros automate multi-step tasks through recorded actions, saving time. Tools like LeechBlock and RescueTime help limit unproductive browsing and track Internet usage.
Browser automation allows for faster navigation and repetitive tasks through keyboard shortcuts, macros, and self-control tools. Keyboard shortcuts provide quick access to common browser functions and allow switching between tabs and windows faster than using a mouse. Macros automate multi-step tasks through recorded actions, saving time. Tools like LeechBlock and RescueTime help manage self-control and productivity by blocking distracting sites or analyzing browser usage.
Deep crawl the chaotic landscape of JavaScript Onely
The document discusses the challenges of indexing JavaScript-powered websites by search engines. It notes that JavaScript rendering takes significant computational resources, straining crawlers' budgets. It also suggests that client-side rendered JavaScript websites have difficulties with search engine indexing and ranking, as content may be missed during Google's two-wave indexing process for JavaScript. The document recommends using server-side rendering, hybrid rendering, or prerendering to help search engines properly index JavaScript websites.
This document discusses techniques for improving web performance. It begins with research on how caching and cookies impact performance. It then outlines 14 rules for optimizing performance, such as making fewer HTTP requests, using content delivery networks, gzipping components, placing scripts at the bottom of pages, and avoiding redirects. Case studies demonstrate how following these rules can significantly improve page load times. The document emphasizes starting performance improvements by focusing on front-end optimizations and advocates evangelizing best practices.
You are a developer, create applications that generate logs. You would like to monitor those logs to check what the application is doing in production. Or you are an operator in need for information about the whole platform. You need logs from the load balancer, proxy, database and the application. If possible you would like to correlate these logs as well. Maybe you are an analyst and you would like to create some graphs of the data you obtained. If one of these roles is you, the chance is big you heard about ELK. This is short for Elasticsearch, Logstash and Kibana. The goal for these projects is to obtain data (logstash), store it in a central repository (elasticsearch) to make it searchable and available for analysis. Having all this data is nice, but making it visible is even better, that is where Kibana comes in. With Kibana you can create nice dashboard giving insight into your data. ELK is a proven technology stack to handle your logs. During this talk I will present you the complete stack. I’ll show you how to import data with logstash, explain what happens in elasticsearch and create a dashboard using Kibana. I will also discuss some choices you have to make while storing the data, go into a number of possible architectures for the ELK stack. At the end you have a good idea about what ELK can do for you.
The document discusses white hat cloaking techniques and provides 6 practical scenarios where cloaking can be implemented appropriately. It covers how to detect search engine robots, deliver different content to robots versus users, and risks associated with cloaking. The last section provides next steps and additional resources on white hat cloaking and Google's policies.
This document discusses optimizing images for faster page loads. It recommends four simple optimizations: reducing image quality to 85%, using smaller file formats like WebP and SVG, sizing images appropriately through responsive images, and lazy loading images not initially visible. Implementing these optimizations can significantly reduce page weight and load times. The document provides examples and tools for each technique and data on their real-world impacts on mobile sites.
Delivering Fast and Beautiful Images outlines 4 simple optimizations for image performance: 1) reducing image quality, 2) using optimized formats like WebP and JPEG, 3) sizing images appropriately, and 4) lazy loading images. The document provides data on current image usage and the significant performance benefits realized by implementing these optimizations, such as reducing page load times by up to 15 seconds. Proper image optimization is key to delivering both fast and visually appealing content.
Doug Sillars discusses optimizing image performance on websites. He outlines 4 simple optimizations: 1) reducing image quality, 2) using optimized formats like WebP and SVG, 3) sizing images appropriately, and 4) lazy loading images below the fold. Properly implementing these techniques can significantly improve page load times and reduce data usage. Sillars also provides tips on monitoring image usage in the wild and considerations for different network conditions and user expectations.
Doug Sillars presented optimizations for delivering fast and beautiful images on mobile websites. He discussed 4 key optimizations: 1) reducing image quality to 85%, 2) using efficient formats like WebP and SVG, 3) sizing images responsively based on screen size, and 4) lazy loading images not visible on the screen. Sillars showed that these techniques can significantly reduce image file sizes and page load times without compromising visual quality for the user. He also provided recommendations for additional optimizations like avoiding animated GIFs and base64 encoding of images.
This document provides an overview of optimizing image delivery for faster page loads. It discusses four main techniques: adjusting image quality, choosing optimal file formats like WebP and SVG, sizing images responsively, and lazy loading images below the fold. For each technique, the document shows how widespread adoption has led to significant median savings in page load times and data usage based on analyzing millions of mobile sites. It also provides examples and tools for implementing each optimization.
Technical SEO: Crawl Space Management - SEOZone Istanbul 2014Bastian Grimm
My talk at #SEOZone 2014 in Istanbul covering various aspects of crawl space optimization such as crawler control & indexation strategies as well as site speed.
This document summarizes Doug Sillars' presentation on delivering fast and beautiful images and video for mobile. It discusses 4 simple image optimizations: quality, format, sizing, and lazy loading. It also covers optimizing video delivery by reducing file sizes, only downloading video that will be displayed, and being mindful of data costs and network conditions for mobile users. The presentation provided examples and metrics on how these optimizations can significantly improve page load speeds and reduce data usage.
The document discusses optimizing images for fast loading on mobile websites. It recommends 4 simple image optimizations: 1) reducing image quality to 85%, 2) using efficient formats like JPEG, PNG and WebP, 3) sizing images appropriately for the viewport, and 4) lazy loading images below the fold. Implementing these techniques, such as optimizing quality, format, sizing and lazy loading, can significantly improve page load speeds and reduce data usage.
The document provides an overview of HTML5, including its history, new features compared to previous versions of HTML, and some of its key elements. It discusses the evolution of HTML over time from HTML 4.01 to HTML5. It also describes several new areas introduced in HTML5, such as video, audio, canvas, web storage, geolocation, new form elements and attributes. Finally, it briefly outlines some of the new semantic elements in HTML5 like header, nav, article, aside and footer.
Similar to Optimizing with Server Logs | Jamie Alberico @ #TechSEO Boost 2018 (20)
Book dating , international dating phgrathomaskurtha9
International dating programhttps: please register here and start to meet new people todayhttps://www.digistore24.com/redir/384521/godtim/.
get started. https://www.digistore24.com/redir/384521/godtim/
seo proposal | Kiyado Innovations LLP pdfdiyakiyado
Crafting a compelling SEO proposal? Learn how to structure a winning SEO proposal template with essential elements and tips for client engagement. Elevate your SEO strategy with expert insights and examples
10th International Conference on Networks, Mobile Communications and Telema...ijp2p
10th International Conference on Networks, Mobile Communications and
Telematics (NMOCT 2024)
Scope
10th International Conference on Networks, Mobile Communications and Telematics (NMOCT 2024) is a forum for presenting new advances and research results in the fields of Network, Mobile communications, and Telematics. The aim of the conference is to provide a platform to the researchers and practitioners from both academia as well as industry to meet and share cutting-edge development in the field.
Authors are solicited to contribute to the conference by submitting articles that illustrate research results, projects, surveying works, and industrial experiences that describe significant advances in the following areas but are not limited to.
Topics of interest include, but are not limited to, the following:
Mobile Communications and Telematics Mobile Network Management and Service Infrastructure Mobile Computing Integrated Mobile Marketing Communications Efficacy of Mobile Communications Mobile Communication Applications Critical Success Factors for Mobile Communication Diffusion Metric Mobile Business Enterprise Mobile Communication Security Issues and Requirements Mobile and Handheld Devices in the Education Telematics Tele-Learning Privacy and Security in Mobile Computing and Wireless Systems Cross-Cultural Mobile Communication Issues Integration and Interworking of Wired and Wireless Networks Location Management for Mobile Communications Distributed Systems Aspects of Mobile Computing Next Generation Internet Next Generation Web Architectures Network Operations and Management Adhoc and Sensor Networks Internet and Web Applications Ubiquitous Networks Wireless Multimedia Systems Wireless Communications
Heterogeneous Wireless Networks Operating System and Middleware Support for Mobile Computing Interaction and Integration in Mobile Communications Business Models for Mobile Communications E-Commerce & E-Governance
Nomadic and Portable Communication Wireless Information Assurance Mobile Multimedia Architecture and Network Management Mobile Multimedia Network Traffic Engineering & Optimization Mobile Multimedia Infrastructure Developments Mobile Multimedia Markets & Business Models Personalization, Privacy and Security in Mobile Multimedia Mobile Computing Software Architectures Network & Communications Network Protocols & Wireless Networks Network Architectures High Speed Networks Routing, Switching and Addressing Techniques Measurement and Performance Analysis Peer To Peer and Overlay Networks QOS and Resource Management Network-Based Applications Network Security Self-organizing networks and Networked Systems Mobile & Broadband Wireless Internet Recent Trends & Developments in Computer Networks
Paper Submission
Authors are invited to submit papers through the conference Submission System by July 06, 2024. Submissions must be original and
8. Jamie Alberico | @Jammer_Volts | #TechSEOBoost
What exactly is Googlebot
crawling?
9. Jamie Alberico | @Jammer_Volts | #TechSEOBoost
Things this report is not
● solely traditional web pages
● details about which
Googlebot is crawling
● just pages 200 response
codes
● reflective of how many
unique pages are crawled
● bigger ≠ better
10. Jamie Alberico | @Jammer_Volts | #TechSEOBoost
Does reality match our
expectations?
12. Jamie Alberico | @Jammer_Volts | #TechSEOBoost
Was the crawl healthy?
13. Jamie Alberico | @Jammer_Volts | #TechSEOBoost
Googlebot is designed to be a
good citizen of the web...
For Googlebot a speedy site is
a sign of healthy servers...
If the site slows down or
responds with server errors,
the [crawl rate] limit goes down
and Googlebot crawls less.
Politeness is
job 0
https://webmasters.googleblog.com/2017/01/what-crawl-budget-means-for-
googlebot.html
14. Jamie Alberico | @Jammer_Volts | #TechSEOBoost
Is it already too late?
18. Jamie Alberico | @Jammer_Volts | #TechSEOBoost
How do I get logs?
19. Jamie Alberico | @Jammer_Volts | #TechSEOBoost
credit: https://flic.kr/p/cnorAf
Make new allies.
20. Jamie Alberico | @Jammer_Volts | #TechSEOBoost
Ask: Is there already a log
management platform in place?
Be Clear: We do not want Personal
Identification Information (PII) and
request it be removed
BE SPECIFIC.
21. Jamie Alberico | @Jammer_Volts | #TechSEOBoost
Web
Server 1
Web
Server 2
Web
Server 3
CDN
DDOS Mitigation/Bot Manager
Logs can
come from
multiple
places in
your stack.
Load Balancer
57. Jamie Alberico | @Jammer_Volts | #TechSEOBoost
Use Case
Intermittent crawl
errors
58. Jamie Alberico | @Jammer_Volts | #TechSEOBoost
Query
Server parity
59. Jamie Alberico | @Jammer_Volts | #TechSEOBoost
Analysing Log Files
Screaming Frog Log Analysis
BigQuery + Google Cloud Storage Services
Excel + .csv
Big Query + .csv
Command Line
60. Jamie Alberico | @Jammer_Volts | #TechSEOBoost
Making the most of logs means adapting to
your environment and making new friends.
61. Jamie Alberico | @Jammer_Volts | #TechSEOBoost
Iterate.
Test.
Share what you learn.
62. Jamie Alberico | @Jammer_Volts | #TechSEOBoost
Thank you for your time, energy, and
being part of this wonderful
community
–
@Jammer_Volts
totally@not-a-robot.com