DeepCrawl Webinar: Performing SEO on the Edge

My talk from SEARCHY 2019 in Paris covering best practices on how to successfully navigate through the various types of migrations (protocol migrations, frontend migrations, website migration, cms migration, etc.) from an SEO perspective - mainly focussing on all things technical SEO.

My talk from brightonSEO 2018 covering various web performance strategies, this time mainly focussing on critical rendering path, various image optimisation strategies as well as how to handle custom web fonts.

My talk from SEOkomm 2018 in Salzburg covering best practices on how to successfully naviate through the various types of migrations (protocal migrations, frontend migrations, etc.) from an SEO perspective - mainly focussing on all things tech.

We all know that site speed matters not only for users but also for search rankings. As marketers, how can we measure and improve the impact of site speed? Mat will cover a range of topics and tools, from the basic quick wins to some of the more surprising and cutting-edge techniques used by the largest websites in the world.

Page Speed can make or break your business in 2018, as it is equally important for user experience, revenue, and SEO. Mobile page speed is becoming a Goolge ranking factor in July 2018, or is it already as of May 2018? To get an idea about the current state of the industry, SEO PowerSuite conducts an experiment for 1 mln pages to find the correlation between mobile page speed in the position in mobile SERPs. In this presentation, delivered by Aleh Barysevich at SMX London, you'll find the results of the experiment, as well as the latest tools and tips on improving page speed.

We've all spent hours listening and researching how Google says they interact with our sites. Server logs are a critical view into how Googlebot actually interacts with your sites. Learn how to identify different Googlebot behaviors, crawl waste, and optimization opportunities.

Talking international site speed optimization at International Search Summit 2017 in Barcelona, London as well as in Munich covering a broad variety of performance optimization strategies.

Slides from presentation given at WordCamp Stuttgart 2019 https://2019.stuttgart.wordcamp.org/ See blog at seravo.com for more tips!

My webinar with DeepCrawl talking about mobile-friendliness, assessing keyword targeting on mobile, finding content inconsistencies across devices and much, much more!

Today, Jamie will go into one of the most valuable topics in technical SEO – rendering and JavaScript. 95% of sites use JS— so many that Google has had to reconsider how they crawl and index JavaScript generated. Let’s look at the new rules for a dynamically generated web.

In this presentation, I have shown how a webpage is loaded on your viewport after you request for the same. The process is simple. Once you click on the URL, the browser makes a request to the webserver. The request is processed by the webserver. Web server files the response to the request and sends it to the browser. The requested page is sent to the web browser. The browser then loads and renders the page content. The requested page is then shown on the viewport.

This document provides best practices for successfully migrating a website from HTTP to HTTPS. It recommends a granular, multi-step approach including thorough planning, documentation, testing, and preparation work. Key steps include updating internal and external links, XML sitemaps, structured data, headers, and more to reference the new HTTPS URLs. It also covers monitoring rankings, using search console tools, and redirecting URLs with 301 redirects after all changes are made before the official migration go-live. The goal is to minimize any potential negative SEO impacts from the migration.

AMP has benefits for driving discussion on web performance and collaboration, but it also has significant limitations and drawbacks. While AMP pages load faster initially due to Google's pre-rendering, regular websites optimized for performance can also load very quickly and provide a better user experience through proper branding and interactivity. Overall web performance optimization should go beyond just AMP by focusing on fundamentals like optimizing images, CSS, JavaScript, and the critical rendering path to make entire websites fast for users on all devices.

At Peak Ace on Air we were talking about some migration best practices and specifically about "five fatal errors to avoid". Enjoy!

HTTP/2 and Service Works are becoming more established, yet the SEO community lacks awareness of what they are what they may mean for us. A lot of us know we need to know about them but we manage to keep putting it off. However, for both of these technologies, the next 12 months are going to be the turning point where we really can't avoid learning more about them. Tom will provide and accessible introduction to both, with a focus on what they are, how they work and what SEOs need to know. If you have been scared of jumping in to them until now, this session will help get you up to speed.