Reaching the next billion users means breaking out of the high-speed, desktop-focused, Google-centric experience. In order to take the idea of going global from c-suite vision board to tactical reality, you’ll need to get technical. From servers to CDNs, hreflangs to JavaScript, Jamie will share the real-life lessons you'll need to identify, launch, and successfully monitor your growing international market. In this session Jamie will talk about server stability, location, and parity (or how I learned to stop worrying and love the world's trickiest game of telephone), the real cost of ccTLDs vs subfolders vs subdomains and shrinking screens and the rising costs of JavaScript.
How Googlebot Renders (Roleplaying as Google's Web Rendering Service-- D&D st...Jamie Indigo
Roleplay as a fearless Technical SEO who must pass through Google's Web Rendering Service (WRS), a legendary construct, as part of a mission to protect site visibility.
Panel: 'Think like a bot, rank like a boss' from BrightonSEO September 2019
Are you there Page Experience? It's Me, DevTools.Rachel Anderson
This document summarizes a presentation about using Chrome DevTools to test and optimize websites for Google's upcoming Page Experience update. It discusses the components of the update like mobile-friendliness and core web vitals. It provides guidance on using DevTools to test for issues in areas like intrusive interstitials, HTTPS security, and core web vitals metrics. The presentation emphasizes that field data may differ from lab tests in DevTools, and it outlines many resources for further information on the Page Experience update and related topics.
DeepCrawl Webinar: Performing SEO on the EdgeDan Taylor
Slides from my Edge SEO Deep Crawl webinar on February 27th 2019; in these slides I looked at what Edge SEO is, why we need it, and the conversations we need to have as Sapiens and organisations to prevent it's misuse.
This document discusses various techniques for improving JavaScript rendering for SEO purposes, including:
- Using automated tests to prevent JavaScript-related SEO errors before deployment. Unit and end-to-end tests can check for issues like missing tags.
- Choosing an appropriate rendering technique depending on how often content changes, whether it be pre-rendering, server-side rendering, or dynamic rendering.
- Leveraging universal JavaScript to avoid accidental cloaking issues and ensure consistency between what users and search engines see. Workarounds are discussed when universal JavaScript is not practical.
The document discusses bringing behavior-driven development (BDD) conversations to production. It begins by outlining an agenda for the day, including starting with the value of conversations in BDD and discussing tools, techniques, and limitations of automation. It then discusses using BDD to build collaborative relationships between teams by developing executable specifications through examples. The document suggests capturing examples and questions early to help future teams understand requirements and gain confidence through automated testing. It acknowledges limitations in validating requirements in production and suggests collaborating with operations on service level objectives and agreements.
Structured Data Implementation, MREIDs, and More at SMX Advanced 2018Mike Arnesen
Check out my slides from SMX Advanced 2018 for a deep dive into the various methods of implementation for structured data, taking SEO into the future with Machine-Readable Entity IDs (MREIDs), and more!
The document discusses quality measurement in production using DevOps principles. It introduces concepts like Service Level Indicators (SLIs), Service Level Objectives (SLOs), and Service Level Agreements (SLAs) to measure quality beyond a simple pass/fail. As a test engineer, opportunities exist to help identify SLIs, drive SLOs through scenario writing, and collaborate across teams to understand customer expectations. Monitoring features in production through SLOs allows issues to be found before significant user impact.
Solving Complex JavaScript Issues and Leveraging Semantic HTML5Hamlet Batista
On this presentation we go deep on Chrome developer tools, JS debugger and breakpoints, technical optimization and capabilities of browser service workers to improve SEO and performance
BrightonSEO 2019 - Edge SEO - Using CDNs To Perform SEO On The EdgeDan Taylor
My talk from #BrightonSEO 2019, the twentieth edition. Building on my talk from TechSEO Boost 2018, my talk at Brighton explores the changes in #EdgeSEO and the future possibilities given the advent of Akamai Edge Workers, AWS Lambda capabilities and the prospect of Fastly's WASM solution.
Crafting Expertise, Authority and Trust with Entity-Based Content Strategy - ...Jamie Indigo
At SMXL, I presented a talk about crafting effective, authoritative content by understanding entities. People, places, objects, and ideas have facets. Human users have unique perspectives and their language changes as their relationship to an entity changes. It's time we stop chasing keywords-- a byproduct of search intent-- in favor of strategic entity-based strategy.
This deck includes insights into how to access the data behind Google's knowledge graph, use external links to boost the search engine's understanding, and ways to become an authoritative and trusted source.
For years web developers have used hacks, sweat and black magic to bend HTML and CSS into submission and achieve visual effects across browsers that really shouldn't be so difficult.
With HTML5 and CSS3 comes the promise that one day we will be able to play video, create animations and round corners without the need for plugins and with the guarantee that the same code will work in all browsers.
Back in the real world, developers have to navigate the complex issues around HTML5 and CSS3 caused by browser differences, backwards compatibility and an ever evolving standard. This talk introduces HTML5 and CSS3 using demos that will illustrate how to use these new technologies today, but ensure they don't break tomorrow.
Scaling automated quality text generation for enterprise sitesHamlet Batista
Writing quality content and meta data at scale is a big problem for most enterprise sites. In this webinar we are going to explore what is possible given the latest advances in deep learning and natural language processing.Our main focus is going to be about generating metadata: titles, meta descriptions, h1s, etc that are critical for technical SEO performance. But, we will cover full article generation as well.
Challenges of building a search engine like web rendering serviceGiacomo Zecchini
SMX Advanced Europe, June 2021 - With the advent of new technologies and the massive use of Javascript on the internet, search engines have started using Web Rendering Services to better understand the content of pages on the internet. What are the difficulties in building a WRS? Are tools we use every day replicating what search engines do? In this session, Giacomo will drive you on a discovery journey digging in some techy implementation details of a search engine like web rendering service building process, covering edge cases such as infinite scrolling, iframe, web component, and shadow DOM and how to approach them.
Search engines have come a long way in understanding JavaScript, but issues with rendering and load times can still impact your crawl budget and prevent search engines from indexing valuable content!
Finding the optimal solution that provides the best user experience, whilst also satisfying the bots can be a challenge. This talk will cover the differences between these solutions, a number of tools and metrics you can use, and other significant considerations to take into account when proposing a rendering solution to your developers.
In May 2021, Core Web Vitals will become part of the Page Experience ranking signal, meaning failing to improve negative user experiences could result in ranking losses. Not only that, but these metrics enable you to better measure and quantify UX so you need to pay attention to them to avoid frustrated website visitors!
This talk covers many areas around:
- What Core Web Vitals are and how you can improve them
- How to effectively measure them with your toolset
- Becoming an advocate within your company to get technical improvements shipped
- Case studies from existing domains that could do with some CWV TLC!
Happy Optimizing!
Google Lighthouse is super valuable but it only checks one page at a time.
Hamlet will show you how to get it to check all pages of a site, and how to run automated Lighthouse checks on-demand at scheduled intervals and from automated tests.
He'll also cover how to set performance budgets, how to get alerts when budgets are exceeded, and how to aggregate page reports using BigQuery and Google Data Studio.
How to scale SEO work NOBODY wants to do (including your competitors) to rapi...Hamlet Batista
Webinar with Craig Smith, Founder, and CEO of Trinity Insight, in which I talk about how to get more work done faster with fewer resources to drive the performance of your SEO program and increase traffic.
Laura Scott from Merkle|RKG presented on optimizing sites for mobile. She discussed choosing a mobile solution like responsive design, separate URLs or dynamic serving. Common mobile pitfalls included faulty redirects, redirect chains, latency issues and smartphone-only errors. She also covered optimizing mobile sites, testing for mobile friendliness using tools from Google, and learning from user analytics. The presentation emphasized the importance of optimizing sites for the growing number of mobile customers.
An unknown Mobile “country”. A wandering developer from Web “city”. No idea about how to deal with the “droids”. The only available means of transport: the express “JavaScript” train, the most up-to-date Html Underground and the confortable and safe CSS Tram. Tension, drama, action and finally, love. This is my story getting started with Android OS.
In this talk we’ll speak about the existent cross platforms for mobile development, talking openly about weaknesses, strengths and myths present in cross platforms, from the point of view of a newbie mobile developer.
Talk given at Droidcon Torino 2015
This document discusses various strategies for optimizing website performance. It begins with a brief overview of Accelerated Mobile Pages (AMP) and acknowledges that AMP is just the beginning. The bulk of the document then provides tips across several areas: infrastructure and network optimization using techniques like HTTP/2 and content delivery networks; front-end optimization of assets, caching, and resource loading; back-end optimization including server ecosystems and caching; and progressive web app techniques. Key takeaways are that every byte of content matters to users, tools' performance scores should be ignored, and opportunities exist across infrastructure, front-end, and back-end optimizations.
Strategies & Tactics For Overcoming Enterprise SEO ChallengesSam Marsden
You might have a standard set of processes and fixes when dealing with normal-sized sites, but how does that change when you start working with large enterprise sites? How do you adapt SEO processes to work effectively for clients with these needs? In this session, Sam will provide efficient and effective strategies on how to tackle complex SEO challenges for Enterprise level sites.
NoSQL Revolution: Under the Covers of Distributed Systems at Scale (SPOT401) ...Amazon Web Services
The Dynamo paper started a revolution in distributed systems. The contributions from this paper are still impacting the design and practices of some of the world's largest distributed systems, including those at Amazon.com and beyond. Building distributed systems is hard, but our goal in this session is to simplify the complexity of this topic to empower the hacker in you! Have you been bitten by the eventual consistency bug lately? We show you how to tame eventual consistency and make it a great scaling asset. As you scale up, you must be ready to deal with node, rack, and data center failure. We share insights on how to limit the blast radius of the individual components of your system, battle tested techniques for simulating failures (network partitions, data center failure), and how we used core distributed systems fundamentals to build highly scalable, performance, durable, and resilient systems. Come watch us uncover the secret sauce behind Amazon DynamoDB, Amazon SQS, Amazon SNS, and the fundamental tenents that define them as Internet scale services. To turn this session into a hacker's dream, we go over design and implementation practices you can follow to build an application with virtually limitless scalability on AWS within an hour. We even share insights and secret tips on how to make the most out of one of the services released during the morning keynote.
Better Safe Than Sorry with HTTPS - SMX East 2016 - Patrick Stoxpatrickstox
This document discusses the benefits and challenges of adopting HTTPS. It begins by outlining the key benefits of HTTPS such as authentication, data integrity, encryption and HTTP/2 improvements. However, it also acknowledges challenges including retaining referral data, the technical difficulties of migrating sites to HTTPS, and potential security risks if not implemented correctly. The document provides various resources for learning more about HTTPS best practices and testing site implementations.
Presentation WSO2 Brussel workshop September 24th 2014 (Connect the world)Yenlo
Paul Fremantle is the CTO and Co-Founder of WSO2, a company that builds a complete open source middleware platform. The document discusses WSO2's vision of connecting the world's 8 billion people, 1 billion apps, and 10 billion devices through an Internet of Things reference architecture. It also outlines seven qualities of a connected business that WSO2 helps enable, such as being viral, autonomic, and leveraging big data.
MOBILE RIGHT NOW: What A Real Customer’s Mobile Experience Looks LikeAdrian Mendoza
The growth of mobile usage is exciting, explosive, and represents a whole new source of traffic and revenue for your business. It is critical to know your customers' mobile experience and to quantify your customers' ability to get to your mobile website or app. Whether its buying on your mobile app or surfing on your mobile website, optimizing for mobile is more critical then ever for your business.
Hosted by Yottaa, join Ariel Weil (VP Products at Yottaa), Doug Sillars (Principal Architect, ARO Outreach team at AT&T) and Adrian Mendoza (Co-founder of Marlin Mobile), as they discuss how to create a better mobile user experience by using current optimization best practices in combination with metrics such as network connectivity and signal strength.
In a webinar, you’ll get vital guidance on how to improve the performance of your mobile site:
Explore real mobile metrics on what the profile of a mobile customer looks like (i.e. network connectivity, signal strength, mobile performance by time of day, and even battery usage).
Learn how to leverage this data to better understand current optimization techniques for making your mobile app and website customers have a better mobile experience.
Learn about the performance pitfalls of mobile sites
Plus you'll learn the value of performance measurement tools like Marlin Mobile, a solution built specifically for mobile sites, and Yottaa, a cloud platform that drives user engagement to increase conversions and revenue. By measuring performance on real devices in the wild, you'll get the details you need to diagnose a slow mobile site and to fix it.
XACML for Developers - Updates, New Tools, & Patterns for the Eager #IAM Deve...David Brossard
In this presentation I introduce the basics of Attribute-based Access Control, XACML, and why it matters to developers. I also focus on the latest XACML TC profiles - the REST profile and the JSON profile that make integration easier and faster.
Game Changers: How market leaders discover a distinct advantage and make thei...Tim Hamilton
You can approach strategy defensively and fight with competitors. Or approach it offensively and make them irrelevant.
Tim uses relevant and well known case studies to show business leaders how they can leverage a distinct advantage through value innovation, holistic study of your customer experience, and the elimination of wasteful spending.
The most important thing to remember is that strategy is not about you or your capabilities. It’s about your chosen customer and their journey.
MetroPCS is a prepaid wireless carrier that offers unlimited talk, text and web on nationwide CDMA networks. It has over 5 million customers and provides service in major cities across the US. MetroPCS is able to offer low prices through an upfront payment model without subsidies, contracts or credit checks. It offers a variety of phones and rate plans starting at $30 per month for unlimited services.
How to Budget for Cloud-Based Disaster RecoveryBluelock
This document discusses disaster recovery as a service (DRaaS) and cloud-based disaster recovery solutions from Bluelock. It provides an overview of key benefits such as flexibility, cost savings, and improved recovery capabilities compared to traditional DR methods. The document also outlines factors to consider when budgeting and implementing a DRaaS solution, such as recovery objectives, application value, monthly costs, testing requirements and vendor selection.
SyntecX is a leading IT and engineering company that offers specialized location-based service (LBS) products and platforms for telecom and enterprise clients (1). Their flagship product, SyntracX, is an end-to-end LBS solution and platform that enables location tracking and applications (2). SyntecX serves over 5000 organizations across industries like telecom and has a reach of over 100 million subscribers in the region (3).
Saraswathi K has over 9 years of experience as a Technical Lead and Senior Software Engineer working with Aricent Technologies. She has extensive experience developing web and mobile applications using technologies like HTML5, CSS3, JavaScript, JQuery, JSON, J2EE, Struts, and Hibernate. Some of her responsibilities include managing teams, designing interfaces, implementing solutions, and delivering projects on time and within budget. She has received several awards for her work on projects for clients such as Orion, Cellular Properties, Globe Philippines, and Vivo Brazil.
Pricing APIs: Pricing Sucks, Here's What We Did (Gluecon 2010)troyd
Slides from "Pricing APIs: Pricing Sucks, Here's What We Did" as delivered at Gluecon 2010.
also: Taking Pleasure in Merton's Law of Unintended Consequences.
Brunch & Learn: Email Design Best Practices for Desktop, Mobile, Tablet & BeyondAct-On Software
This document summarizes a webinar on email design best practices for mobile. It discusses optimizing emails for different devices like desktop, mobile, tablet, and beyond. The webinar speakers are Jason Rodriguez and Daniel Sears and it is moderated by Ethan Boldt. It provides tips for webinar attendees and discusses email design in the age of touch, focusing on mobile-friendliness and optimizing the subscriber experience across different touchpoints.
Need a ten minute overview of responsive web design? In this talk we'll talk about the problem responsive web design (RWD) is trying to solve, what RWD is, the basic implementation aspects of RWD and some of the latest developments and sources of information if you want to learn more about RWD.
SyntecX is a leading IT and engineering company established in 2005 that offers specialized location-based service (LBS) products and platforms for telecom and enterprise clients. Its flagship LBS product, SyntracX, is an end-to-end LBS solution and platform that enables location tracking, targeted advertising, and social networking applications. SyntecX has over 5000 clients, including major telecom companies, and its platform supports over 100 million subscribers in the region.
Similar to Technical Foundations of Successful Internationalization - SMX Munich (20)
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Have you ever built a sandcastle at the beach, only to see it crumble when the tide comes in? In the digital world, our information is like that sandcastle, constantly under threat from waves of cyberattacks. A cybersecurity course is like learning to build a fortress for your information!
This course will teach you how to protect yourself from sneaky online characters who might try to steal your passwords, photos, or even mess with your computer. You'll learn about things like:
* **Spotting online traps:** Phishing emails that look real but could steal your info, and websites that might be hiding malware (like tiny digital monsters).
* **Building strong defenses:** Creating powerful passwords and keeping your software up-to-date, like putting a big, strong lock on your digital door.
* **Fighting back (safely):** Learning how to identify and avoid threats, and what to do if something does go wrong.
By the end of this course, you'll be a cybersecurity champion, ready to defend your digital world and keep your information safe and sound!
seo proposal | Kiyado Innovations LLP pdfdiyakiyado
Crafting a compelling SEO proposal? Learn how to structure a winning SEO proposal template with essential elements and tips for client engagement. Elevate your SEO strategy with expert insights and examples
16. #SMX | @jammer_volts
Macro Conversion Micro Conversion
Online Sale Sign up for email
Phone (Offline) Sale Play video
Download white paper
Add item to cart
Utilize Chat
Email for price
25. Let users move seamlessly between languages
#SMX | @jammer_volts
26. Logic for detecting user language
#SMX | @jammer_volts
● Give them the version they requested (best case)
● Have they chosen a language before? Use a cookie!
● What language was the content of their last visit in?
● What is the default language of their browser
● Don’t auto redirect
71. #SMX | @jammer_volts
Content delivery
networks (CDNs) and
load balancers are
common components
of large or
international sites.
Often they have
public-facing DNS
records.
79. Use POCs to get developer resources
#SMX | @jammer_volts
80. If you’re sharing scripts or
APIs across TLDs, check
your cross-site resources
#SMX | @jammer_volts
81. Being flagged for cross-site scripting (XSS) malware can
result in elements being blocked from loading in Chrome or
removed from SERP.
Test proactively:
● CSP Mitigator (Chrome extension)
● CSP Evaluator
Mitigate an active malware alert:
http://www.google.com/safebrowsing/diagnostic?site=www.example.com)
#SMX | @jammer_volts
North American makes up 4.7 % of the world population and 7.5 % of internet users.https://upload.wikimedia.org/wikipedia/commons/thumb/2/20/Usa_edcp_location_map.svg/1280px-Usa_edcp_location_map.svg.png
You don’t have to travel the globe to reach a new market. In the US, 230 million speakj English. Another 37M speak Spanishhttps://upload.wikimedia.org/wikipedia/commons/thumb/2/20/Usa_edcp_location_map.svg/1280px-Usa_edcp_location_map.svg.png
You can target language + geography or language, but not geography alone
Austria, Switzerland,
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https://www.statista.com/statistics/284202/mobile-phone-internet-user-penetration-worldwide/
50% growth y/y 2017 vs 2018
https://www.statista.com/statistics/297504/number-of-us-mobile-only-internet-users/‘Mobile only’ audiences are now second only to ‘multiplatform’ users in the majority of markets, and appear to be increasing their reach among the overall population in many markets.
53% by 2021
4.4 billion people are online – 2.4 billion of them through mobilehttps://www.statista.com/statistics/617136/digital-population-worldwide/https://www.statista.com/statistics/297504/number-of-us-mobile-only-internet-users/
Mobile money digital transaction transaction values grew more than twice the rate of cash transactions in 2018. https://www.gsma.com/mobilefordevelopment/
https://www.comscore.com/Insights/Presentations-and-Whitepapers/2018/Global-Digital-Future-in-Focus-2018Add to basket and conversion rates on smartphones increased 25 percent year over yearhttps://www.retaildive.com/ex/mobilecommercedaily/5-stats-from-criteos-latest-state-of-cross-device-commerce-report
https://medium.com/@addyosmani/the-cost-of-javascript-in-2018-7d8950fbb5d4Statistics from the HTTP Archive state of JavaScript report, July 2018 highlight the median webpage ships ~350KB of minified and compressed script. These pages take up to 15s to get interactive.
Google treats the Punycode version of a hostname as being equivalent to the unencoded version, so you don't need to redirect or canonicalize them separately.