#MobileInAction - iRecruitExpo June 2013, Amsterdam

Connect with me
Dave Martin
Co-founder, Pocket Recruit
Blog: www.mobiledave.me
Twitter: @mobile_dave

Contributors include:
What is #MobileInAction?
"Video interviews and
articles sharing on what
recruiters are doing with
mobile."
www.mobiledave.me

What do I mean by mobile?
Mobile = Tablet & Smartphone

Mobile is ever present!
68% of consumer mobile use
takes place at home.
67% of people do not leave home
without their device.
Many people look at their phone
first thing while still in bed.
And last thing before going to
sleep.

Mobile web
is on track to be primary
Internet access

Mobile web usage will be #1
More than 422m active mobile web
subscriptions in Europe. (q4 2012)
Young brits have a higher recall of
mobile advertising
57% of EU5 population own a
smartphone (q4 2013)
38% of UK tablet owners spend
more time on their device than
watching TV
Mobile web is bigger than desktop
web in India and China

Candidates are ahead of the curve
EU & USA
Recruitment
sites typically
experience
20% to 30%
mobile traffic

Do candidates use mobile?
"About one third of all traffic is
mobile", Simply Hired
"27% of traffic is mobile",
LinkedIn
"28% of Jobsite traffic is from a
mobile device", Jobsite

What devices do candidates use?
"60% is smartphone vs 40% tablet
Nearly all tablet is iPad
Smartphone is 50/50 Android vs
iPhone", Simply Hired
"40% of traffic is from Apple,
29% of traffic is from Android",
Jobsite

Candidates are ready but
are recruiters?

Jobseeker expectation
80% of jobseekers would
like to start their
application from mobile.
Two thirds of jobseekers
have tried to job search
via mobile.
Around 10% of
recruitment websites are
actively supporting mobile

Mobile is already
integrated throughout
companies

How are employers using mobile?
•  Talent attraction, referral program, Application
tracking, onboarding
•  Internal communications
•  Contractor timekeeping
•  Staff surveys
•  Email on the move
•  IT system access
•  BYOD
•  Collaboration
•  Employee socializing
•  Customer Relationship Management
•  Sales tools
•  Events

Why do people use their mobile

Why do people use their mobile
To accomplish
To socialize
To prepare
'For me' time
To discover
Source: InsightsNow

Why do candidates use mobile?
Accomplish Apply for a new role
Receive email invite to interview
Receive job offer
Socialize Get career advice
Share job (dis)satisfaction
See what other people are doing
Boast about interview or job offer
Prepare Research company in prep for interview
Me time Search for dream jobs or dream
locations to work
Discover Search for next job
Research companies

Supporting mobile
improves talent
engagement

The question is not “why
support mobile”
It is now “How to support
mobile”

Online talent attraction
Social Media
SEO
Email
Advertising
At least 60% on
mobile
Google desktop
search declining
More personal
email read on
mobile / tablet
20% to 30% of
recruitment web
traffic on mobile
Research
Company
Apply
for job

Online talent attraction
Social Media
SEO
Email
Advertising
At least 60% on
mobile
Google desktop
search declining
More personal
email read on
mobile / tablet
20% to 30% of
recruitment web
traffic on mobile
How much
talent is being
leaked?
Which area is
biggest
opportunity
for you?

Context coupled with
wide audience reach
generates better
conversion

Contextual campaigns
Landing page should provide one tap
to key related information.
Not the same for every vacancy /
promotion.
Twitter....
"@AcmeJobs on campus in
Bristol tonight bit.ly/aazs..."
"@AcmeJobs senior technical
project manager opportunity
with worldwide travel bit.ly/
aazz..."

Responsive web design
is a “buzz word” that
means different things to
different people

Responsive design is not free
The development cost is typically increased to deliver responsive
design.
Responsive web design needs careful testing it will does always work
on all devices.
Fixing the issues and retesting (across all target devices again) costs
more money and more time.
Where quality matters, responsive web design can dramatically slow
down future development eg adding new features etc.
Responsive can limit what you offer to desktop users
Sites built on platforms such as Wordpress benefit from the investment
Responsive / Adaptive design investment made to the platform.

Test on multiple devices
Nokia WinPhone –
missing video, looks
broken
Not matter what your technology test on multiple devices.
Screenshots taken from leading silicon valley responsive design
product strikingly.com
New releases of
device OS often
causes problems –
brand is invisible.
Blackberry Torch:
white boxes should be
skyscrapers, “powered
by” should be at
bottom of screen

Test on multiple devices
Nokia WinPhone –
missing video, looks
broken
Not matter what your technology test on multiple devices.
Screenshots taken from leading silicon valley responsive design
product strikingly.com
New releases of
device OS often
causes problems –
brand is invisible.
Blackberry Torch:
white boxes should be
skyscrapers, “powered
by” should be at
bottom of screen
Broken pages look sh*t.
Broken pages will reduce
candidate trust and impact
conversion

Responsive Screen size and UX
Speaking Page
Tapped Speaking
Many responsive sites fall into the trap of forgetting the
experience on a device.
Frequently the navigation will stack – and take over!
Imagine if...
Home Page

Responsive Screen size and UX
Speaking Page
Tapped Speaking
Many responsive sites fall into the trap of forgetting the
experience on a device.
Frequently the navigation will stack – and take over!
Imagine if...
Home Page
The user waits &
waits & thinks its
broken

Responsive rocks but it is not a silver bullet!
None of these companies use the same
responsive design for mobile and desktop

Responsive
Web
Design`
Responsive & speed
*simplified for slide, addition network hits
include DNS look up etc.

Responsive & speed
After the device has
downloaded big images
or content that wont be
shown then the browser
runs the CSS and resizes
the image, or hides
content etc.
RWD can impact slower
web page load times!

Adaptive design = Responsive 2.0
Touch
Responsive
Design
(Smartphone
& tablet)
Click
Responsive
Design
(Desktop)
Device
aware
images
(HD images
where
needed)
Text Only
version for
old phones
Device
aware
features
Adaptive Design Device
aware fixes

Adaptive design
Design for touch not just screen size!
Consider an adaptive design for devices with
different capabilities.
Adaptive focuses on wide reach, experience and
conversion.
Adaptive uses responsive web design and takes it
to the next next level.
Responsive is not free if quality matters

Pure responsive matures into adaptive
You build a pure responsive solution
Your CFO uses a Blackberry and you have to
device detect to fix the issue. (Now adaptive)
Marketing complain the brand image is fuzzy on
their latest iphone or Samsung phone, so you
device detect and swap the image for retina.
The new iPhone and iOS gets released and your
site looks broken – you device detect to fix it.
Mobile traffic grows and you want to increase
download speed to increase conversion

Scope of testing on mobile
No matter what your technology is…
Identify your target mobile OS, versions and most used
devices. (available from Google Analytics)
Test on real hardware!
Typically test the latest on iOS, latest Android, most popular
Android, Chrome on Android, Chrome on iOS, latest
Blackberry OS, older Blackberry and iPad.
Consider testing on Nokia winphone, a small screen
smartphone, a large screen smartphone, 7” Android tablet,
bigger Android tablet, HD / retina devices

Scope of testing on mobile
No matter what your technology is…
Identify your target mobile OS, versions and most used
devices. (available from Google Analytics)
Test on real hardware!
Typically test the latest on iOS, latest Android, most popular
Android, Chrome on Android, Chrome on iOS, latest
Blackberry OS, older Blackberry and iPad.
Consider testing on Nokia winphone, a small screen
smartphone, a large screen smartphone, 7” Android tablet,
bigger Android tablet, HD / retina devices
With pure Responsive
every change also
needs testing on all
Windows, Mac – IE,
Firefox, Chrome, Safari

What to test?
Suggested test case…
1. Go to Google, search for your site, click it
2. Browse key content areas
3. Browse pages with video
4. Browse any interactive pages or animation
5. Browse any social sharing features
6. Search for a job
7. Apply for a job
Do this on EVERY target test device / OS / browser

Learn what works best
by trialing
in different talent
segments

Mobile Apply Over Six Months:
Case Study: Fortune 500 retailer
Need:
Simple online
application process
with ability to save
application.
Seamless ATS
integration.
Solution:
Used ATS integration
and knockout
question
Powered by JIBE
6,939
Completed Applications
12,386
Viewed questions
19,965
Submitted resumes
40,223
Started applications
646,725
Unique visitors

Mobile Apply Over Sixty Days
- smartphone only:
Case Study: Global Apparel Retailer
Need:
Could see a lost
opportunity, mobile
was leaking talent.
Problem area was
apply.
Solution:
Taleo integration,
mobile application.
Powered by MoBolt
8092
Application
Started
5002
Applications
Completed
Talent experience:
75% rated the apply process by mobile -
Very easy.
21% rated the apply process by mobile -
easy.

Both ATS integrated
case studies had
hundreds of
mobile applications
a week.

Free "Mobile insights pack"
New mobile insights pack, download for
free.
- 10 mobile recruiting facts
- Mobile and social media article
- Mobile Web FAQ
- Native App FAQ
www.mobiledave.me/irecruit

#MobileInAction - iRecruitExpo June 2013, Amsterdam

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