An overview of market trends, user experience, content creation, and thoughts about mobile computing.
The document provides an overview of Barb Cagley's background in graphic design and web/mobile app development. It then shares statistics on smartphone usage and penetration rates. Next, it discusses the differences between web apps, native apps, and social apps. The rest of the document offers guidance on determining your target audience, where they are located, types of apps to consider, examples, and factors for the mobile app decision process.
This document summarizes the latest mobile news from March 2012. It discusses the growth of smartphones and their increasing market share over "dumb phones". It provides market share numbers for Android, iOS, and other platforms. It also summarizes new products like the new iPad and Samsung Galaxy S3, updates to platforms like Android and Windows Phone, and other miscellaneous mobile news stories from March 2012.
The document discusses strategies for media businesses to survive in the post-PC world. It notes that traditional media revenue models are being disrupted by new digital platforms and devices. It recommends that media companies focus first on the Apple iOS platform to reach the largest mobile audience and maximize monetization opportunities through apps, before expanding to other platforms like Android. The document also advocates adopting a "hybrid app" model that uses web technologies for user interfaces and business logic to reduce development costs while providing native-like experiences.
1) The document provides an overview of key considerations for developing a successful mobile content app business, including reach, engagement, and monetization. 2) It discusses whether to build a mobile web presence or native app, noting that both can be necessary for full reach. It also covers analytics, social integration, and different monetization models like advertising, paid apps, freemium, and free apps. 3) The document emphasizes the importance of engagement through smooth user experience, content tailored for different devices, and social features and content personalization. It stresses treating analytics as important for understanding user behavior and improving the product.
The document discusses the growing importance of mobile websites as mobile internet usage increases. Some key points: - By 2014, mobile internet usage is expected to surpass desktop usage as over 70% of people now use mobile phones. - Half of all local searches are conducted on mobile devices. - Content on mobile sites needs to be simplified and prioritized for quick consumption on small screens with vertical navigation instead of horizontal. - HTML5 and CSS3 can help websites render properly across devices, and services exist to create optimized mobile versions of sites. - Examples of good mobile sites keep content simple with minimal links while bad sites have ads that cover content or too many words and links.
Mobile device usage has surpassed desktop usage, with the top activities being texting, emailing, using social media platforms like Facebook, taking photos with cameras, reading news, online shopping, and checking the weather. Two-thirds of the world's population now owns at least one mobile device. Mobile apps allow businesses to create brand awareness, engage customers through in-app offers and promotions, and increase access to users by providing local information and driving in-person visits. There are three main types of mobile apps: native apps designed for specific platforms, web-based apps that function through a browser, and hybrid apps that combine native and web-based elements.
This is a presentation made at the AdMonsters Mobile Ops Event on Dec 7th. We have taken a look at Responsive Web Design in the context of the future of mobile and mobile marketing. For more information contact us at Responsiveweb@adostrategies.com or info@adostrategies.com
To offer a truly differentiated mobile experience, businesses need to consider the full spectrum of what mobility has to offer. AMPchroma provides the overarching paradigm for achieving mobility excellence and is the only mobile cloud platform that enables you to deliver on this promise.
Did you know that mobile security breaches have affected more than two-thirds of global organizations in the last 12 months? This presentation helps you assess where you stand, explains the different security threats that are out there, and argues for why you should be using Security by Design for all your mobile apps.
This document provides an overview of mobile application development. It discusses the differences between mobile and traditional development, including shorter development cycles and the need to support multiple devices. It also covers various client architectures like native, web, and hybrid apps. The document outlines several mobile platforms and programming languages. It discusses concepts like responsive design and mobile-first approaches. Finally, it compares tools and frameworks for HTML5 development, including jQuery Mobile and Sencha Touch.
This white paper discusses harnessing the power of the mobile cloud. It defines a mobile cloud as a set of hosted services that shields enterprises from the complexities of mobility and enables them to focus on building mobile apps. The mobile cloud provides advantages like faster time to market, ease of deployment, reliability, scalability, support and lower cost of ownership compared to building mobile infrastructure internally. It concludes that the Antenna mobile cloud is a proven solution that leverages these advantages for its customers.
Pablo Vittori is a partner at Globant, a new-breed technology services provider focused on delivering innovative software solutions using emerging technologies. Globant has various studios covering technologies like cloud, mobile, social media, and more. The document discusses trends in mobile technologies like native and hybrid apps. It also summarizes Globant's mobile practices like mobile experience, native and hybrid development, and product development. Globant helps clients with mobile product design and development using an agile approach.
Let's see how Enterprise Mobility Management Suite offers consistent security, performance, compliance, and support across the mobile enterprise. How it simplifies Managing devices, applications, content, BYOD, and emails while driving employee productivity and satisfaction & HowAffle Enterprise offers Enterprise Mobility Management services with a unique blend of talent and framework to Enterprise Mobility projects to ensure the best possible solutions by offering flexible and scalable enterprise mobility software solutions
It’s now clear that mobile is the path consumer markets are leaning towards to utilizing mobile apps as their preferred way to conduct e-commerce. According to a study by Gartner, 70% of customer interactions will originate from a mobile device by 2015. More and more organizations are realizing that mobile can significantly impact their core business operations and are transitioning to a mobile-based strategy. Therefore, iTexico partnered with Propelics to deliver a webinar: "HTML5 vs Native Apps: Demystifying The Decision Making Process" Here we present the slides from the last webinar.
This document outlines a 5-step program for leveraging enterprise mobility. Step 1 is management, which involves classifying devices into tiers of support and implementing mobile device management. Step 2 is focusing on mobile web by developing responsive websites. Step 3 is defining a digital strategy. Step 4 is implementation using tools like frameworks and adopting approaches like adaptive agile development. Step 5 involves transforming into a digital enterprise where mobility powers engagement with systems and information across the organization. The overall agenda stresses that mobility requires more than just apps and emphasizes creating "systems of engagement" for customers, employees and partners.
This document summarizes a presentation on UX design for mobile devices. It discusses how mobile experiences differ from desktop and require their own design approaches. It covers mobile research methods, the importance of usability testing, and guidelines for designing optimized mobile sites and apps, including prioritizing features, reducing content and interface elements, and using progressive disclosure. It also discusses the debate around whether mobile sites or apps will dominate in the future.
This document discusses Apple, Google, and Microsoft's battle for dominance in the mobile computing experience. It provides an overview of each company's business model and strengths. Apple focuses on proprietary hardware and a closed software ecosystem. Google's model centers around online advertising and open platforms. Microsoft has traditionally focused on Windows and Office but is now developing its own mobile hardware and platforms. The document examines why mobile is important to each company and assesses their mobile platform offerings. It discusses the significance of mobile apps, app stores, and open vs closed platforms. The author argues that Google's business model and focus on apps positions it to ultimately prevail in this competition, though it faces challenges from the other companies.
Jack Dean started rapping in an atrocious punk-rap crossover band aged 15. Since then he's calmed down a bit, got a girlfriend, and carried his love of shouting at strangers to many places. Jack takes the hip hop medium he grew up with, goes out with it gets it drunk and pushes it down the high street in a shopping trolley full of fireworks at 4am. Maybe. Poems for Grown Up Children is his debut collection and is very much 21st Century poetry for 21st Century people. People who have grown up with technology and take it for granted. People who take the cacophony that backdrops our lives and hang it up as curtains. This is poetry infused with different beats. Poetry remixed and remade and slapped into a mix tape and taken out for a night on the tiles. Matched with the perfect complement of Hannah Jane Copestake's illustrations this is poetry polished with craft and complexity that will be appreciated by the grown up child in us all. £7.99 incl. UK P&P from www.burningeye.co.uk
A TalkBackPoll is a free widget that website owners can add to their pages to engage readers by allowing them to vote, comment and share their opinions on articles or topics. It integrates commentary, polls, social sharing and location data. Users get insights into reader feedback and can customize the look and functionality of the TalkBackPoll on their site.
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My Stepmother Tried to Kill Me is to poetry what Bridget Jones Diary is to fiction. Thommie Gillow tells the truth about modern womanhood. Boyfriends are frequently disastrous, motherhood plays havoc with your body, your stepmother most probably does want to kill you and it is hard to know when you start to go grey in your thirties whether dying your hair is vain or an anti-feminist betrayal. “Poetry that hugs while it tugs, teaches while it reaches. Buy this peach then buy copies for all your friends.“ Marcus Moore Thommie Gillow spent her early years in Bath where she discovered a love of poetry, but it was not until her family relocated to the North East that Thommie grew old enough to have her heart broken by many of the men who have influenced the poetry in this book. She lived and worked in several countries before settling down to become an English lecturer back in the South West. A single mum to one daughter, Thommie has a Masters in Creative Writing from Cardiff University and has twice been shortlisted for the Bridport Poetry Prize.
Najciekawsze statystyki dotyczące znaczenia zdjęć, obrazków, filmów wideo w Content Marketingu.
This document contains survey results from different age groups on topics related to movies, music and social issues. It includes data on the gender and age of respondents and their ratings of the importance of characters, locations and pace in movies. It also includes ratings of different music genres and issues like alcohol/drugs, domestic violence and relationships.
The document describes different weather conditions in 6 sentences, stating that it is sunny, rainy, windy, cloudy, foggy, and snowy.
The 5 Keys to Unlocking Next Generation Learning Advances in technologies, including social, mobile, and even artificial intelligence, provide nearly countless possibilities to transform how we learn at work. But which of these advances gets turned in functionality that's actually adopted and proven useful? Key elements covered include: • Community Learning: Interactive and just in time learning through collaboration and knowledge sharing • Content Creation: Share any type of content and even create videos and screen recordings • Personal Assistant: Automate recommendations of people, content and classes creating a relevant learner experience • Mobile Learning: Making learning available anytime, anywhere • Simplicity: Take the hassle out of learning management for administrators, managers and learners
This document outlines Michael Crowe's presentation on biodiversity offsetting and offset markets in Victoria, Australia. The presentation covers: [1] principles and policy approaches to biodiversity offsets; [2] implementing offsets through offset markets and conservation banks; and [3] Victoria's experience developing an offset market based on a regulatory framework and tradable credits. The presentation concludes by suggesting Southeast Asian countries consider landscape context and development patterns when developing their own offset policies and markets.
This document discusses the Christian response to the environmental crisis. It argues that Western Christianity bears responsibility for environmental degradation due to its interpretations of scripture that emphasize human domination over nature. However, Western Christians also have power and resources to enact positive change. The document examines how Christian theology and ethics must reform to incorporate care for the environment based on concepts of stewardship, interdependence, and extending rights to nature. Ecofeminist theologians offer a model of seeing environmental and social justice as intertwined. Overall, the document argues Christians must rethink their relationship with nature through reinterpreting scripture with ecological consciousness.
This document is a personal essay reflecting on the author's birthdate of December 21, 1978 and how seemingly ordinary life events can impact who we become. The author discusses being born on a cold winter night in Kentucky. Though their parents do not have vivid memories of the birth, the author believes every experience, no matter how ordinary, helps shape our identities. The essay reflects on the cultural significance of their birthdate and how it relates to their interests in word puzzles and fiction writing.
The document discusses business, government, and the stock market. It mentions citizens of the world getting set and on their mark for something related to the economy.
Dave has interviewed numerous recruitment leaders from around the world, mobile strategic experts, authors, founders and market analysts which are made available online through his 'Mobile in Action' videocast. In this fast pace session Dave will share a summary of learnings from the people he has talked to giving you example case studies, strategic advice and gotcha's to watch out for. The objective is to deliver information you need to take your next steps in a world filling up of handheld web devices (smartphones & tablets). If you are on the mobile journey already, there will an opportunity for a few to share their stories with the audience and Dave.
Mobile platforms will be the catalyst for new connected experiences. Mobile development will shift focus beyond apps to infrastructure integration. There will be no single approach to client-side development. Mobile will transform business models by offering deeper engagement, real-time interactions, altering pricing, upending cost structures, and facilitating access to information for billions. Business leaders must think mobile-first, focus on convenience, use feedback to evolve services rapidly, organize around mobile delivery, and prepare for further disruption.
Over the next five years, enterprise apps will increasingly be built for mobile as the target platform. This session will cover the business reasons why you need to focus on the mobile experience, from both the IBM and a business partner perspective. With mobile, social, cloud and big data being the top priorities of most CxOs worldwide, we will look at how XPages can play a key role in your application strategy. We will guide you on how XPages can fit into your MEAP (Mobile Enterprise Application Platform) strategy, what you can do today to position yourself for success and demonstrate real world examples of why XPages is a smart choice.
Mobile is for business. Every firm with a web app must now consider the visibility and sales they are losing by not having a mobile version. Every new business or software product is faced with this same concern. Responsive design only gets us so far before it’s time to build a native app for several platforms. How do we build business apps for Android, iOS, and Windows phones and tablets? Learn about the key considerations when scaling up your company’s mobile presence.
The document discusses the rise of mobile devices and opportunities for businesses to engage customers through mobile websites and applications. It provides statistics on mobile usage and recommendations for businesses to consider their goals, audiences, and options for developing mobile-optimized websites or native applications. Competitive research and usability testing are advised to create successful mobile solutions.
The document discusses the rise of mobile devices and opportunities for businesses to engage customers through mobile websites and applications. It provides statistics on mobile usage and recommendations for businesses to consider their goals, audiences, and options for developing mobile-optimized websites or native applications. Competitive research and usability testing are advised to create successful mobile solutions.
New technologies are being released at breakneck speed. Ones that were once so innovative and exciting at launch are now passé. Technological advances are having a deep impact on the speed, quality and effectiveness of property assessments, giving environmental professionals who use them a competitive advantage. At this webinar, you will learn more about advancements in digital content, mobile, information access, applications, workflow and communications that environmental professionals are using to improve efficiency and respond to pressure for fast turnaround time. Benefits for attendees: • Trends from the tech world that are shifting the landscape of how EPs conduct property assessments—and keep clients happy • Technologies and apps with applicability for streamlining field work • An inside look at how technologies are quickly changing how EPs do their jobs • A look ahead to how future technologies will change the workplace for property assessment professionals Panelists: • Paul Schiffer, VP, Product Development, EDR • Duncan Anderson, Business Development Officer, Odic Environmental & Energy
The document discusses considerations for building mobile apps for businesses. It recommends defining a strategy that considers the types of apps needed, constraints, and intended users. The strategy should determine whether to build native or cross-platform apps. It also stresses the importance of user research and storyboarding workflows before building apps. When building, choices like native coding vs frameworks and HTML5 approaches must be made. Finally, deploying apps across platforms and measuring effectiveness is discussed, along with maintenance and scaling the apps over time. The next wave will bring truly disruptive mobile technologies.
Now we’re building apps for Android, iOS, Windows phone, and mobile web but is requirements gathering really any different? This talk will cover mobile mock-ups, usability, and important differences between PC web browser and mobile application analysis. Many of the fundamental concepts remain the same, so how do we leverage what we know? Wireframing certainly won’t go away but mobile UI patterns change our approach. A touchscreen isn’t a mouse at all. Instead of drag and click we have tap, swipe, pinch, press, and rotate. What about offline use? With mobile it’s standard practice. Learn how apps should work even when the connection is down. Desktop PCs don’t move around like mobile phones do – so location services are a key difference: GPS, cell triangulation, to the newest location technique: iBeacons. Enterprise apps are now a family of apps: web, mobile web, and mobile native, for as many as 4+ platforms! Some are HTML5 and some are native. What are the differences and how do we approach these differently from an analysis standpoint? Lastly, what technologies are available to develop all these apps and when should we use what?
The document discusses considerations for developing a mobile application versus a mobile web site. It notes that mobile apps can access native device features but have a higher development and maintenance cost. Mobile websites have a lower cost but cannot access certain device capabilities and may have a less rich user experience. The document also examines different types of mobile apps and strategies for marketing an app within app marketplaces.
Building a mobile app is no easy task, and with all the options out there, picking the right technology is half the battle. This report, released by IQ, illustrates the differences between building a mobile web app and a native app. At the end is a scorecard to help readers decide which approach is right for them. For questions or more information, please contact IQ at newbiz@iqagency.com.
Jane Zhang covered 5 cutting-edge technology trends to watch out for in 2014, 5 more practical trends and how they affect the nonprofit sector, and practical tips on how to get your nonprofit prepared.