Finding Startup Traction

The document discusses growth hacking strategies for B2B companies. It defines growth hacking as using non-traditional marketing techniques to drive growth in a cost-effective way. The document recommends targeting, influencing, interacting with, and converting a small number of potential customers using content marketing rather than blanket digital promotions. It outlines growth hacking approaches like content creation, search engine optimization (SEO), email marketing, and referrals to move leads through the sales funnel.

From social media to website analytics, there are literally hundreds of things you could track, measure and try to improve. But what is the one metric that if improved would mean a big win for your business? This deck will help you hone in on the metrics that really matter to your business. You’ll get their insights on the tools and strategies you need to find, prioritize and grow the numbers that will result in big wins for your business.

This slide explains brief introductions of UX/UI (User Experience and User Interface) and Growth Hack, and Management for Rapid Growth. This presentation was held in Japan Tech Day organized by Exabytes in Kuala Lumpur on 28th Mar 2015.

Growth hacking is a non-traditional approach to marketing. One that puts growth, fast growth, above all else.

Slides that go with the Growth Hacking Roadmap infographic, which summarizes how startups can maximize the growth of their most valuable customers. It also summarizes the actionable analytics growth hackers should be using including cohort analysis, user testing and key performance indicators. Panel presentation by Mark Andersen, Prasanna Vinjamuri and Lauren Anderson.

This is the first part of the Grow Hack Athens presentation by GrowthRocks, entitled GrowHackAthens: Growth Hacking For Web Apps.

The growth hacking roadmap that summarizes how startups can maximize the growth of their most valuable customers. It also summarizes the actionable analytics growth hackers should be using including cohort analysis, user testing and key performance indicators.

Here are the slides from the talk I gave at the 'Realtime Marketing Lab' conference in Toronto on October 14th, 2015. The talk is about How to Growth Hack Your Marketing Plan.

This document discusses growth hacking strategies for startups. It begins with an introduction of the presenter and agenda. The presenter then defines growth hacking as focusing all efforts on scalable growth. Three case studies are presented: Uber grew by targeting key people in San Francisco and offering incentives; Dropbox grew using social media and improving their website; Melbourne Freelancers grew their meetup group using LinkedIn and outsourcing community management. The document encourages applying these strategies like finding communities to engage and outsource growth activities.

The document discusses building a growth process for a company. It advocates focusing first on establishing a repeatable process for experimentation and growth, rather than individual tactics. The process involves setting goals, brainstorming growth ideas, prioritizing experiments, testing hypotheses through minimum viable tests, implementing experiments, analyzing results, and systematizing successful experiments. Establishing this type of process allows a company to continuously run experiments, learn, and scale growth over time through an organized and data-driven approach.

Slides to the growth hacking workshop I gave for Runway, the accelerator in San Francisco. These abridged slides accompany my Growth Hacking infographic. We focused on startup strategies, getting to product-market fit, Aha! moment, growth marketing, SEO, and the analytics you should be focused on.

Here's a workshop I gave on growth hacking. It's a presentation of 15 different practical startup growth hacks, plus a workshop session where we brainstorm how to market / grow 3 fictional startups.

The document provides an overview of growth hacking fundamentals. It begins by defining growth hacking as a process-driven approach focused on rapid experimentation to drive product growth, rather than just tactics or user acquisition. It discusses when growth hacking is most applicable and examples of common growth drivers like user acquisition, activation, referral, and retention. The document concludes by outlining the typical growth hacking process of identifying metrics to optimize, developing hypotheses, running experiments, analyzing results, and systematizing learnings.

Slides to the growth hackathon (code-free) the Kellogg alumni club just held in Palo Alto. We covered the Lean Canvas, getting to product-market fit, Aha! moment, growth marketing, and the analytics you should be focused on.

This document outlines growth hacking strategies and tactics for startups to achieve traction. It includes 100 growth hack recipes organized in a $4000 launch plan framework. Case studies are provided of fast growing companies like Frank & Oak that used strategies like pre-launch signups and viral customer referrals. The authors advocate for startups to test ideas cheaply and frequently using accessible technology to maximize learning and minimize cash burn.

Building a sustainable business and product is hard work. Growing your user base is even harder. Markets and opportunities are changing on a daily basis; you have to stay focused and constantly improve your tactics in a rapidly-changing world in order to succeed. The tactics that worked even a few short years ago are now obsolete. Iterative sprints leveraging mobile, social and location-based approaches and powered by data and insights, are required in order to thrive. Through rapid experimentation, you can find yourself in a healthy loop of building, testing, measuring, learning, refining and improving. The Beginner’s Guide to Growth Hacking illustrates over two dozen insights that will help you grow your user base, keep them engaged and ultimately grow your revenues.

This is a presentation of introduction to the 20º Startup Chile generation. How are we planning our path to the Growth of our business?

This presentation goes in depth into the funnel (and growth loops). It was presented as part of a workshop for Skillful. It covers acquisition, activation, retention, referral, and revenue and goes in depth on examples of each.

The document discusses the importance of market validation for startups. It notes that 90% of startups fail due to not finding the right market and customers, rather than due to bad products. It emphasizes that market research is different from market validation. Successful startups structure their process around customer development to test their assumptions and hit product-market fit milestones. The document recommends that startups stop selling, start listening to potential customer segments, and let customers identify their own problems in order to develop repeatable sales and scale their companies effectively.

This document provides guidance on preparing a startup for high growth. It discusses focusing efforts on identifying the core value the product offers and testing ways to help more people experience that value. Examples are given of startups that achieved certain growth metrics like user replies or course completions. Common mistakes that can dampen growth like a lack of focus, premature scaling, and prioritizing excitement over effectiveness are also covered. Tools and resources are recommended for areas like acquisition, activation, retention, and analytics to help measure and improve growth.

Martin Wrobel provides advice on how startups can acquire their first customers. He discusses the importance of customer acquisition and validation. Some key points include focusing on an ideal customer profile, understanding the customer journey, testing sales channels, and ensuring customer lifetime value exceeds customer acquisition costs. The presentation covers principles of customer-centricity, sales versus marketing, and using data to optimize acquisition strategies over time.

A recent talk give by Growth Tribe to the heads of innovation at ING... the talk covers growth hacking for corporates, growth marketing for corporates and how growth marketing fits within a digital transformation strategy,

Slides from my session at Emerce Etravel... Modern markets are noisy. In our rush to launch products we tend to forget that customers don’t buy what they don’t understand. From working with hundreds of startups there are 5 lessons I learned to build the right product features within their target market. We’ll discuss positioning, founders blindess, designing fast UX and how to use all this to grow your product.

This document discusses customer development and business models for startups. It defines different types of startups, including small businesses, social startups, sustaining/disruptive innovation within large companies, and scalable startups. The key aspects of a business model are defined using the business model canvas framework. Customer development is presented as the process startups use to search for an unknown business model, involving customer discovery, validation, and pivoting if needed based on feedback. The minimum viable product and agile development are discussed as ways to test hypotheses. An example pivot from a robotic weeding startup is provided.

First lesson as a visiting professor for the ESCP European Business school covering some of the basics of Growth Hacking and building on some of the topics covered in our new book, Creative Super Powers. You can pledge for our new book here - https://unbound.com/books/creative-super-powers

This document summarizes key concepts from the Lean Startup and Customer Development methodologies. It discusses discovering customer problems and validating solutions through minimum viable products and pivoting based on metrics and feedback. Key steps include defining the customer problem/solution, finding early adopters, developing an MVP, achieving product/market fit, and scaling the business. Metrics like acquisition, activation, retention and referral are important to track progress. The goal is to spend money efficiently by testing hypotheses through customer interaction and validated learning.

This document provides information about building a startup and lean startup methodology. It includes: 1) An overview of the Lean Startup Dublin Meetup group which discusses topics like lean startup, agile, and crowdfunding. 2) Details of a new Lean Startup for Enterprise Meetup group focused on topics for growing enterprises. 3) An explanation of the Lean Launchpad program which helps entrepreneurs increase their chances of success. 4) A description of the importance of observing customers and associating to gain insights through unexpected connections.

Word of mouth marketing (WOMM) involves creating positive conversations about brands and products to gain new customers. It is based on customer satisfaction and two-way communication. The goal is to identify brand advocates and give customers tools to share their experiences. Marketers can amplify word of mouth by launching campaigns, but organic word of mouth from satisfied customers is the most effective. Common WOMM strategies include viral marketing, buzz marketing, and influencer marketing. Marketers should provide value to customers and make it easy for positive experiences to be shared.

This document discusses product/market fit and how to measure it. Product/market fit means having a product that satisfies customer needs in a specific market. It can be measured through leading indicator surveys, net promoter scores, retention curves, and the "trifecta" of growth, retention, and meaningful usage. Achieving product/market fit should be the top priority for a startup as it focuses efforts and indicates future growth. The document provides benchmarks and recommends focusing energy on achieving product/market fit above all else.

This slide deck is from a presentation on accelerating the sales cycle by leveraging Customer Success data - Lincoln Murphy was the presenter - at SalesConf 2014 in San Francisco, CA.