Growth Hacking: Marketing that Moves the Bottom Line

From social media to website analytics, there are literally hundreds of things you could track, measure and try to improve. But what is the one metric that if improved would mean a big win for your business? This deck will help you hone in on the metrics that really matter to your business. You’ll get their insights on the tools and strategies you need to find, prioritize and grow the numbers that will result in big wins for your business.

The document provides an overview of growth hacking fundamentals. It begins by defining growth hacking as a process-driven approach focused on rapid experimentation to drive product growth, rather than just tactics or user acquisition. It discusses when growth hacking is most applicable and examples of common growth drivers like user acquisition, activation, referral, and retention. The document concludes by outlining the typical growth hacking process of identifying metrics to optimize, developing hypotheses, running experiments, analyzing results, and systematizing learnings.

Adapted from "Growth Hacker Marketing: A Primer on the Future of PR, Marketing, and Advertising" by Ryan Holiday. http://www.amazon.com/Growth-Hacker-Marketing-Primer-Advertising/dp/1591847389/ryanholnet-20 "Everything you thought you knew about marketing is obsolete. We can see the incontrovertible evidence right in front of us. A new generation of multibillion dollar brands—Facebook, Twitter, AirBnb, Evernote, and countless others—have been built without spending a dime on traditional marketing techniques. No press releases, no PR firm, no Madison Avenue, no billboards in Times Square. It wasn’t luck that took them from tiny start-ups to massive success. They have a new strategy. It’s called Growth Hacking. And it works. A Growth Hacker is someone who rejects what “marketing” is supposed to be and replaces it only with tools that are testable, trackable, and scalable. Growth Hackers rely on inexpensive tactics like e-mail, pay-per-click ads, blogs, and platform APIs. They chase real results in a field that was dominated by gut instincts for nearly a century. They reject the traditional marketing worship of all things big: big budgets, big campaigns, big opening weekends. Instead, they embrace the opposite: taking a start-up from nothing to something, launching a Kickstarter project, building something that truly spreads. Growth Hacker Marketing offers both a new mindset and a new set of rules. Bestselling author Ryan Holiday, the former director of marketing for American Apparel, will convince you of the urgency of this awakening. He shows why the game has changed forever and what to do about it—whether you are an aspiring marketer, an entrepreneur, or a Fortune 500 senior executive."

- what is difference between digital marketer and growth hacker? - how can we use growth hacking to increasing revenue ? - how can Data analysis can improve growth hacking process in your startup / company ? - how can company / startup using growth hacking step by step ? - is growth hacking hype or not ? - is growth hacking depend on person or not ? and the other answer about growth hacking ....

This document discusses the importance of customer development and product/market fit for startups. It advises startups to focus on acquiring the right customers, optimizing their marketing efforts, and understanding user needs in the early stages. It emphasizes achieving product/market fit before focusing on growth, and outlines steps like testing channels, optimizing funnels, and improving customer lifetime value and retention to enable scalable and profitable growth. The goal is to help startups progress from the critical early stages through growth to a potential IPO.

Growth hacking is a non-traditional approach to marketing. One that puts growth, fast growth, above all else.

The document discusses growth hacking strategies for B2B companies. It defines growth hacking as using non-traditional marketing techniques to drive growth in a cost-effective way. The document recommends targeting, influencing, interacting with, and converting a small number of potential customers using content marketing rather than blanket digital promotions. It outlines growth hacking approaches like content creation, search engine optimization (SEO), email marketing, and referrals to move leads through the sales funnel.

This document discusses the concept of a growth hacker and strategies for sustainable growth. A growth hacker focuses on scalable growth through experiments and data analysis. Their goal is viral and repeat growth through word of mouth, embedded social features, paid advertising, and recurring use. The document provides examples of how companies achieve growth through these channels and outlines psychological factors that influence word-of-mouth sharing. It emphasizes thinking like a growth hacker by constantly considering growth opportunities across communication platforms.

Vincent provides growth marketing services and has experience growing websites and apps organically. He has expertise in content marketing, social media, and user acquisition channels. In the document, Vincent outlines growth hacking strategies for various digital marketing channels like Facebook, Instagram, Twitter, YouTube and others. He emphasizes the importance of defining the ideal user, testing content, and focusing acquisition efforts on the most effective channels.

This document discusses instilling a culture of growth within companies. It covers whether to hire growth hackers or form growth teams, prioritizing areas of focus like acquisition, activation, engagement and virality. Day-to-day operations are discussed, including tracking metrics, understanding user behavior, prioritizing and designing features, building, measuring and repeating. Potential pitfalls for growth teams are also outlined, such as not testing assumptions with metrics and being impatient with results.

Here's a workshop I gave on growth hacking. It's a presentation of 15 different practical startup growth hacks, plus a workshop session where we brainstorm how to market / grow 3 fictional startups.

The presentation of the 1st Official Athens Bullseye Meetup, inspired by Gabriel Weinberg's (DuckDuckGo) and Justin Mares's book "Traction.

This document discusses growth hacking strategies for startups. It begins with an introduction of the presenter and agenda. The presenter then defines growth hacking as focusing all efforts on scalable growth. Three case studies are presented: Uber grew by targeting key people in San Francisco and offering incentives; Dropbox grew using social media and improving their website; Melbourne Freelancers grew their meetup group using LinkedIn and outsourcing community management. The document encourages applying these strategies like finding communities to engage and outsource growth activities.

Check out these proven - yet often overlooked - lead generation strategies. Generating leads is a marketer's single most important objective. Yet, only 1 in 10 marketers say their lead generation efforts are highly efficient and effective. That's why we've compiled the 30 greatest lead generation lessons in this brand new guide, so you can start reeling in those leads. Download these 30 tips to learn: • What makes the best lead-generating content • What drives killer landing page performance • How to create offers that are impossible to ignore • Secret website optimization tips with A/B testing

This is a short course on all of the major pieces of the Growth Hacking process (Attracting traffic, activating them, retaining them, and optimizing for conversion). The materials have been accumulated from well-known growth hackers like Andrew Chen and Sean Ellis.

The document discusses lean marketing strategies for startups. It recommends having branding, website, and social media set up before beginning marketing efforts. It emphasizes testing assumptions through product/market fit testing and optimizing the user funnel from acquisition to activation, referral, retention, and revenue. Growth hacking uses data-driven and creative approaches to marketing. Tactics discussed include A/B testing, inbound/content marketing, paid advertising, public relations, and referrals/partnerships. The goal is to continually test, learn, and improve marketing efforts.

Growth Hacking Asia's presentation at Echelon Asia Summit 2015: Growth Hacking Your Way To Traction

This presentation summarizes my experience building and marketing tech companies. My thoughts are organized into broader themes that are category-agnostic, and I provide many examples to illustrate. I originally shared these thoughts at the Grow/Hack meetup in New York on February 13, 2013. For additional perspective on startup marketing, visit my blog at cezary.co.

These slides are based on my notes preparing for a SNHU Sales Force Management Class to discuss organizing the sales effort. Specifically, how sales organizations today are moving from being product centric to business–issue centric. As a result sales people need to have a solid understanding of the customer business issues, goals, and objectives in order to add value. This may impact how a Sales Force and Territories are organized. (Geographic, Customer Type, Product Type). This also impacts the different types of selling roles within a sales organization. It’s hard to believe that even today large companies like Oracle and SunGard are just realizing they need to go from selling multiple products to technical buyers to selling business “solutions” to business buyers. One common thread is that in order to make this transition they first create their own unique sales process that defines the way they sell and supports their go-to-market strategy. From there they build the sales organization.

As a B2B marketer you are probably struggling driving more warm leads onboard, having your sales team conduct more demos and close more deals. There are no magic tricks in our business, but only hard work and persistency - however, I will share with you some shortcuts and methodologies that will help you scale your efforts and will help you put your marketing efforts on the right track. During this session, Omri Yacubovich will uncover some proven methodologies as well as examples for Growth Hacking activities, including how did I manage to increase Commerce Sciences traffic by 700%. These methodologies and examples are highly relevant for B2C marketers as well.

While "consultative" and "selling" are two words that don't seem to belong together, there are just a few simple steps to achieve a consultative approach to selling.

DocuSign CMO Brad Brooks presents at B2B Marketing 2016 and shares what it's like to run marketing for a hyper-growth company. You can access the full video presentation here: http://forresterevents.net/video/2016/b2b/1-1400-brooks.html

These are Sean Ellis's slides from Hubspot's 2014 Inbound Conference. The slides explain that growth hacking is not about silver bullets, but rather a rigorous process of generating ideas for experiments, prioritizing experiments, testing and analyzing them. The slides highlight key areas of exploration for generating your growth hacking ideas.

Know your customer, map your conversion funnel, identify what you are going to optimize and set KPI's, track everything that you do in Google Analytics and never stop testing.