Growth Hacking Workshop: AAU

The growth hacking roadmap that summarizes how startups can maximize the growth of their most valuable customers. It also summarizes the actionable analytics growth hackers should be using including cohort analysis, user testing and key performance indicators.

This document summarizes a presentation on growth hacking. It discusses why growth hacking is important due to expensive traditional marketing channels and startups' focus on products over distribution. Growth hacking uses low-cost experiments and data-driven approaches. The presentation covers growth hacking skills and frameworks like the pirate funnel and BJ Fogg model. It emphasizes acquiring, activating, retaining and generating revenue from customers through techniques like onboarding, habit-forming hooks, and improving the user experience.

Describes the steps required to build a Sales and Marketing Machine that is predictable, scalable, automated, well instrumented, and cost efficient. This was a presentation that I gave at the Lean Startup Circle in Boston on March 24th, 2011.

Building a Sales and Marketing machine for a B2B software company involves many functions working together. This slide deck explores the process of funnel design that is highly buyer centric. It looks at the Buyer journey, and how to successfully construct a buying process that they buyer will enjoy going through, which is very different from the typical sale process that is designed from the vendors standpoint, and fails because the buyer is not motivated to go through the steps.

The document discusses buyer-centric funnel design. It emphasizes the importance of understanding where buyers are in their journey - awareness, consideration, or purchase. It recommends designing different experiences for each stage, with content that addresses buyer questions and concerns rather than just selling. The document also discusses identifying buyer personas, mapping their purchase process to the vendor's funnel, analyzing friction points, and optimizing the funnel based on buyer motivations and decision criteria. It provides examples from companies like Salsify and Apollo that redesigned their trials based on this approach, removing steps and addressing buyer pain points, which increased conversion rates.

This is a 5-step model for creating a metrics framework for your business & customers, and how to apply it to your product & marketing efforts. The "pirate" part comes from the 5 steps: Acquisition, Activation, Retention, Referral, & Revenue (AARRR!)

30 Marketing growth hack cards taken from the recent blog posts of the smartest cookies in the industry. Crazy, sneaky, happy and weird marketing hacks.

SaaStock 2018 Dublin. Everyone wants more sales. In this presentation, David Skok unlocks the secrets to how he has been able to work with company after company and help them discover breakthroughs that drastically improve their conversion rates. The secret behind it all is become a master at understanding how your buyer thinks as they go through their purchasing journey, and as they experience your marketing and sales.

The document provides 29 tips for growth hacking and quick wins that companies should be testing, but often aren't. Some of the key tips include measuring customer happiness with Net Promoter Score, creating more targeted landing pages, using paid ads to test headlines and images, removing distracting links from landing pages, and testing different calls to action copy. It encourages testing unconventional approaches to improve conversions and growth.

Drew Houston and Adam Smith discuss how their startups Dropbox and Xobni reached 2 million users in 2 years through focusing on product-market fit, learning from early users, and designing viral features. They emphasize the importance of talking to potential users early, generating buzz through scarcity and word of mouth, and optimizing the user funnel through metrics to understand what drives acquisition and retention.

The document provides an overview of growth hacking fundamentals. It begins by defining growth hacking as a process-driven approach focused on rapid experimentation to drive product growth, rather than just tactics or user acquisition. It discusses when growth hacking is most applicable and examples of common growth drivers like user acquisition, activation, referral, and retention. The document concludes by outlining the typical growth hacking process of identifying metrics to optimize, developing hypotheses, running experiments, analyzing results, and systematizing learnings.

This document discusses growth hacking strategies and examples. It defines growth hacking as leveraging non-traditional marketing tactics to unlock exponential growth. Examples discussed include Airbnb integrating with Craigslist, BranchOut using Facebook integration, and LivingSocial growing their Facebook app virally. The document advocates obsessing over data, thinking creatively, being curious, and getting hands-on with product and code. It provides categories of growth hacks like platform integrations, viral growth, and analytics-driven insights.

The document provides guidance on optimizing a company's sales funnel by taking a buyer-centric approach. It recommends mapping the buyer's decision process and addressing all their decision criteria and concerns at each step. Key strategies include removing friction points, adding motivators, and testing for problems through the lens of the buyer's experience. The goal is to design a funnel that delights buyers and keeps them motivated to continue engaging with the sales process.

This document provides an overview of growth hacking. It defines growth hacking as acquiring, retaining, and monetizing users more effectively by combining traditional marketing and analytical skills with product development skills. The document outlines the growth hacking process, which involves focusing on attention, acquisition, engagement, retention, and referral. It then discusses specific tactics for each step like content marketing, landing pages, social media, email marketing, and A/B testing. Finally, it recommends tools for analytics, advertising, landing page testing, email marketing, and feedback and provides an example schedule for a growth hacker.

Latest Lean Analytics workshop from the Lean Startup Week in San Francisco. Focusing on what metrics matter to both startups and big corporations. Incorporates elements of corporate innovation into the Lean Analytics framework to help bigger companies think through the data that really matters.

Learn how to build the growth engine for your startup. Saas Lifecycle stages. Product Market Fit, Different perspectives for Marketing funnel, AARRR framework, lead generation, lead nurturing & what tools to use

The Science behind Viral Marketing is a look at the key factors that drive growth in viral marketing. (Hint, the most important factor is not the one everyone expects.) It also looks at what is needed to get virality to work, and how to create and optimize viral marketing campaigns or viral products. One part of the presntation shows the key formulae behind viral marketing. Suitable for marketers or for product designers.

The document discusses how product design can form habits and behaviors through a "Hook" model. The Hook has 4 parts: a trigger that initiates behavior, an action performed by the user, a variable reward received, and an investment of some kind by the user. Frequent repetition of the trigger-action-reward loop can form habits over time. Products aim to address internal triggers like boredom, fear, or social needs. Variable rewards like social approval, achievement, or novelty keep users engaged. Investments like data, time or content shared increase the likelihood of returning. The goal is to shape user preferences and attitudes through repeated experiences with the Hook.

This thesis attempts to clarify and define the term « growth hacking » and what it implies in the world of marketing today. It also attempts to present the growth hacking process and mindset as it is used by successful high-tech startups. This thesis then tries to identify what are the keys to successfully implementing growth hacking in any organization, outside of the high tech startup ecosystem, where the movement was born. A qualitative study was conducted interviewing growth hacking experts to provide elements that are part of the growth hacking movement and that can help implement in organizations. Our findings led to defining growth hacking as a new organizational culture that can potentially disrupt traditional marketing by introducing marketing into every aspect of organizations. Growth hacking is also an essential element for healthy competition in industries thanks to its product and customer centricity and low cost and fast implementation with rapid and effective effects on growth.

Slides that go with the Growth Hacking Roadmap infographic, which summarizes how startups can maximize the growth of their most valuable customers. It also summarizes the actionable analytics growth hackers should be using including cohort analysis, user testing and key performance indicators. Panel presentation by Mark Andersen, Prasanna Vinjamuri and Lauren Anderson.

This document discusses key metrics and strategies for growth. It emphasizes the importance of product/market fit and retention, highlighting metrics like daily active users and retention rates. It also discusses tactics for growth like viral loops, identifying a product's "magic moment", and optimizing the user experience through A/B testing. The document provides examples of growth strategies from companies like Twitter, Facebook, and Airbnb.