The document discusses strategies for building a mobile growth engine. It emphasizes that growth is essential for startups and outlines a process for growth that involves constantly generating new ideas, prioritizing tests, analyzing results, and optimizing based on learnings. Key organic growth strategies discussed include app store optimization, mobile SEO, virality through referrals, leveraging inflection points, and relentlessly executing on the growth process.
Building a sustainable business and product is hard work. Growing your user base is even harder. Markets and opportunities are changing on a daily basis; you have to stay focused and constantly improve your tactics in a rapidly-changing world in order to succeed.
The tactics that worked even a few short years ago are now obsolete. Iterative sprints leveraging mobile, social and location-based approaches and powered by data and insights, are required in order to thrive. Through rapid experimentation, you can find yourself in a healthy loop of building, testing, measuring, learning, refining and improving.
The Beginner’s Guide to Growth Hacking illustrates over two dozen insights that will help you grow your user base, keep them engaged and ultimately grow your revenues.
12 Steps to Effective Growth Hacking (www.wepullthetrigger.com)Trigger
Do you consider growth hacking to be a fluffy concept and practice? Are you unsure how to crack the code on how to get started? Good news ahead. We have broken down the process in 12 effective steps that will help you kick off your growth (hacking) efforts. Let's get started!
Growth Hacking Session III @ Panteion AD&PR LabGrowthRocks
This slideshare is crafted with love for AD&PR Lab students at Panteion University. Read it and start thinking like a growth hacker before you even graduate.
This presentation covers how startups can gain traction and find sustainable growth by navigating through Sean Ellis's Startup Pyramid framework. With a focus on product/market fit, product instrumentation, and early-stage acquisition channels, the goal is to give entrepreneurs a framework to manage against with their early stage growth efforts.
- what is difference between digital marketer and growth hacker?
- how can we use growth hacking to increasing revenue ?
- how can Data analysis can improve growth hacking process in your startup / company ?
- how can company / startup using growth hacking step by step ?
- is growth hacking hype or not ?
- is growth hacking depend on person or not ?
and the other answer about growth hacking ....
This document discusses growth hacking techniques for improving user engagement and retention. It defines growth hacking as using data and analytics to drive product growth, focusing on reaching product-market fit and creating self-sustaining growth. Key growth hacking techniques discussed are onboarding users effectively, creating viral sharing loops, optimizing for organic growth based on usage data, using incentives, and generating backlinks to acquire new users. The document provides examples of how companies like Twitter, Hotmail and Burbn used these techniques to achieve rapid growth.
This document discusses the concept of a growth hacker and strategies for sustainable growth. A growth hacker focuses on scalable growth through experiments and data analysis. Their goal is viral and repeat growth through word of mouth, embedded social features, paid advertising, and recurring use. The document provides examples of how companies achieve growth through these channels and outlines psychological factors that influence word-of-mouth sharing. It emphasizes thinking like a growth hacker by constantly considering growth opportunities across communication platforms.
This document provides an overview of growth hacking. It defines growth hacking as acquiring, retaining, and monetizing users more effectively by combining traditional marketing and analytical skills with product development skills. The document outlines the growth hacking process, which involves focusing on attention, acquisition, engagement, retention, and referral. It then discusses specific tactics for each step like content marketing, landing pages, social media, email marketing, and A/B testing. Finally, it recommends tools for analytics, advertising, landing page testing, email marketing, and feedback and provides an example schedule for a growth hacker.
This document discusses Minimum Viable Products (MVPs) and the steps after ideation. It defines an MVP as an experiment to maximize validated learning about customers with minimal effort. It recommends that MVPs validate fundamental business hypotheses before building a full product. The document outlines different types of MVPs including concierge, landing pages, videos, and wireframes. It advises that MVPs should not be cheaper versions of the product and should focus on validated learning over cost savings. User stories are also discussed as a way to define high-level requirements that provide value to specific users.
This document discusses instilling a culture of growth within companies. It covers whether to hire growth hackers or form growth teams, prioritizing areas of focus like acquisition, activation, engagement and virality. Day-to-day operations are discussed, including tracking metrics, understanding user behavior, prioritizing and designing features, building, measuring and repeating. Potential pitfalls for growth teams are also outlined, such as not testing assumptions with metrics and being impatient with results.
Here's a workshop I gave on growth hacking. It's a presentation of 15 different practical startup growth hacks, plus a workshop session where we brainstorm how to market / grow 3 fictional startups.
Vincent provides growth marketing services and has experience growing websites and apps organically. He has expertise in content marketing, social media, and user acquisition channels. In the document, Vincent outlines growth hacking strategies for various digital marketing channels like Facebook, Instagram, Twitter, YouTube and others. He emphasizes the importance of defining the ideal user, testing content, and focusing acquisition efforts on the most effective channels.
Finding the one growth metric that mattersSean Ellis
From social media to website analytics, there are literally hundreds of things you could track, measure and try to improve. But what is the one metric that if improved would mean a big win for your business?
This deck will help you hone in on the metrics that really matter to your business. You’ll get their insights on the tools and strategies you need to find, prioritize and grow the numbers that will result in big wins for your business.
Growth Hack Your Way to Startup Traction by @rocketshpRocketshp
This document outlines growth hacking strategies and tactics for startups to achieve traction. It includes 100 growth hack recipes organized in a $4000 launch plan framework. Case studies are provided of fast growing companies like Frank & Oak that used strategies like pre-launch signups and viral customer referrals. The authors advocate for startups to test ideas cheaply and frequently using accessible technology to maximize learning and minimize cash burn.
This is a short course on all of the major pieces of the Growth Hacking process (Attracting traffic, activating them, retaining them, and optimizing for conversion). The materials have been accumulated from well-known growth hackers like Andrew Chen and Sean Ellis.
Growth Hacking Fundamentals @ Echelon Jakarta (by Growth Hacking Asia)Growth Hacking Asia
The document provides an overview of growth hacking fundamentals. It begins by defining growth hacking as a process-driven approach focused on rapid experimentation to drive product growth, rather than just tactics or user acquisition. It discusses when growth hacking is most applicable and examples of common growth drivers like user acquisition, activation, referral, and retention. The document concludes by outlining the typical growth hacking process of identifying metrics to optimize, developing hypotheses, running experiments, analyzing results, and systematizing learnings.
This presentations discusses the importance for startups of starting with user acquisition activities before launch and introduces 7 low-cost, highly effective tactics:
- Contest
- Paid Advertising
- Social Networks
- Content Marketing
- Pre-Launch Platforms
- Offline Community Building
- PR & Influencer Outreach
This document discusses growth hacking strategies and examples. It defines growth hacking as leveraging non-traditional marketing tactics to unlock exponential growth. Examples discussed include Airbnb integrating with Craigslist, BranchOut using Facebook integration, and LivingSocial growing their Facebook app virally. The document advocates obsessing over data, thinking creatively, being curious, and getting hands-on with product and code. It provides categories of growth hacks like platform integrations, viral growth, and analytics-driven insights.
[#GHConf17] PPC Growth — 7 Hacks You Need to TestGrowthHackers
This document provides tips and hacks for PPC growth, including:
- Testing granular ad grouping strategies like single keyword/product ad groups.
- Understanding the difference between controlled and uncontrolled targeting options.
- Using a blueprint for building layered Facebook audiences.
- Implementing smoke testing to validate new marketing ideas with minimal effort.
- Optimizing campaigns by working backwards from sales data to highest performing keywords/placements.
8 Expert Lead Gen Tips for CMOs - slidesDemandWave
The document outlines 8 expert online lead generation best practices presented by Paul Taylor, CEO of webmarketing123. The best practices include: 1) Building marketing campaigns targeted at all stages of the buying cycle, 2) Optimizing search engine rankings, 3) Focusing on lead quality over quantity and revenue acquisition, 4) Implementing lead qualification processes, 5) Using targeted lead nurture programs, 6) Identifying lead sources that generate opportunities and deals, 7) Conducting acceleration workshops, and 8) Utilizing monthly key performance indicator scorecards. Implementing these practices can boost online lead generation.
Show me the Money: Digital Conversion webinarFluid
This webinar from Fluid Advertising discusses how to track digital marketing efforts and generate more revenue. It covers challenges marketers face with changing digital landscapes and pressure to show ROI. Solutions presented include focus, planning, learning, training and discipline. Specific tactics covered are email campaigns, retargeting, landing pages, content marketing and link building. Tools for tracking discussed are Google Analytics, Google Tag Manager, email service providers and content capture forms. The webinar encourages testing approaches to improve results.
How to grow your marketing contribution to sales through growth optimization ...Eduardo Esparza
Maximizing Your Marketing Contribution to Sales -
Unpack the 6-step growth-driven marketing process that rapidly growing SaaS, enterprise software, and high-value B2C companies are using to blow past their competitors.
Presented at 360 iDev Denver 2012
We're at the end of 2012 and it has become clear that the mobile app economy is leaving the vast majority of developers out in the cold. The revenue story is lopsided -- a handful of apps have turned into gold mines, but most of them are still standing in the river with a pan hoping for a stray nugget.
With over a million apps in existence, simply building your app does not mean that users will come. In this talk you'll learn how to use customer relationship management, analytics and marketing tools to turn your app into a full fledged business.
We'll start with a discussion of the many facets of analytics spanning from macro trends in the app stores all the way down to the demographics and actions of your individual users. You'll then learn about how to use customer relationship management tools collect and analyze that data in order to execute on marketing campaigns to engage, grow and monetize your user base.
Innovating digital, 2019 and beyond - CIM West Yorkshire from Dave ChaffeyDave Chaffey
My presentation for the Chartered Institute of Marketing in Leeds updated to cover Smart Insights RACE planning framework for an April 2019 talk for West Yorkshire CIM members.
A Practical Approach to Agile Methodology by Weedmaps Sr PMProduct School
This document summarizes an online presentation about how the Weedmaps product team embraces agile methodology. It discusses setting team purpose and defining goals/KPIs. It outlines defining user value through job stories and building out features in JIRA. It covers agile ceremonies like planning, retrospectives, and daily standups. Finally, it discusses delivering user value through sprints, continuous deployment, and iterating on strategy, product, process and velocity through retrospectives.
The Successful App Cycle - Jun 2020 v1.7Bilal Zaheer
The document discusses the app lifecycle and strategies for app success. It notes that developing an app is just the first step, and that acquisition, activation, retention, revenue, and referrals (AARRR framework) are key to growth. Tracking the right metrics like downloads, active users, engagement, and revenue can help optimize the app at each stage of development and ensure the highest return on investment. Continuous iteration based on data is important to sustain user loyalty and app performance over time.
Do you need a practical guide and how-to checklist for starting your growth hacking efforts? Learn how to build your growth funnel, how to run experiments, how to track your key growth metrics, how to identify your points of leverage, what tools to invest in, how to think like a growth hacker, and how to build your growth hacking team.
5. Conversie optimalisatie: De stand van zaken in de markt (Google - Jorden L...OrangeValley
14:20 Conversie optimalisatie: De stand van zaken in de markt (Google - Jorden Lentze)
Het gedrag van mensen verandert continue en er bestaan veel mythes over wat wel en niet zou werken voor een website. Dit maakt conversie optimalisatie nog relevanter. In deze presentatie staat Jorden ook stil bij een recent onderzoek onder 150 Europese klanten van Google over de volwassenheid van conversie optimalisatie. Op basis hiervan geeft Jorden zijn beeld over waar volgend jaar de kansen liggen.
What services we provide for growth hacking?
We a bunch of professional found growth hacking agency , Based in Bangalore, Growthvalleys specializes in Growth Hacking & Digital Marketing processes, driven from data insights and quantified through traction testing. We use various types of marketing and product iterations — content marketing, social media marketing, paid ads, email marketing, SEO and viral strategies, among others, with a purpose to increase the conversion rate and achieve rapid growth of the user base. We help in the areas that have highest impact on your growth covered like:-
Acquisition :- Test out different user acquisition channels and scale the best performing ones.
Activation :- Driving Signups or registration by pushing to use for the services.
Retention :- Tactics to pull users back to your product and ensure frequent usage.
Referral :- Incentive’s user to use your product and services by various product marketing referral activities.
Revenue :- Increase revenue by hacking the 4 stages to pull users back to your product and ensure purchase to the marketing decisions.
The document provides an overview of growth marketing. It begins with the basics of growth marketing, which is data-driven marketing based on rapid experimentation focused on the AAARRR funnel, with a blending of marketing, product, and engineering. It then outlines the G.R.O.W.S process for growth marketing, which stands for gather, rank, outline, work, and study. The next sections discuss how growth marketing incorporates artificial intelligence and focuses on mobile growth. It concludes with sections on social media and content marketing for growth.
This document provides an introduction to growth hacking strategies. It discusses what growth hacking is, which is a data-driven approach to growing a user base through testing and optimization. It outlines the lean marketing funnel framework of acquisition, activation, retention, referral, and revenue. It also provides recommendations for setting up analytics tools to measure experiments and optimize the user experience and funnel. Finally, it discusses tactics like A/B testing, creating landing pages, and inbound marketing that are part of the growth hacking approach.
This document provides an introduction to the concept of growth hacking. It discusses growth hacking as a data-driven approach to growing a user base through rapid experimentation and optimization of digital touchpoints. The document outlines the lean marketing funnel framework and various growth hacking tactics, including setting up analytics, A/B testing, creating landing pages, inbound marketing, email marketing, paid channels/remarketing, public relations, and building viral mechanisms. It emphasizes the importance of testing, measuring, learning, and refining to find effective growth strategies in a rapidly changing market.
Growth Hacking Mobile Apps: 3 Critical Growth Tactics Urban Airship
So what do we mean by “growth hacking?” Or the more accurate name for it is “growth marketing.” Growth marketing can drive huge returns, and it has a few characteristics.
The way you interact with the product team. Before, marketers are thinking about acquisition, or branding, or email campaigns, or press releases. They aren’t really thinking in terms of the product. But in the growth marketing mindset, they’re sitting with the product team.
Their goals. Growth marketers are evaluating opportunities across the entire funnel and picking the ones that are the most strategically important.
Their use of data. Growth marketing is about challenging that assumption and using data to drive real results. And this is what enables you to be really creative -- that you know what is or isn’t working.
Testing. This is the flipside of data, right? That we use the data to run experiments, to refine our thinking, and to see what’s working and what isn’t.
Use of technology. There are literally thousands of VC-backed companies in the martech space now. But the growth marketing mindset is to view this as an opportunity, not a barrier. If I choose the right content management system for my website, I can make updates faster and my site renders more quickly, which means I rank better in Google. Growth marketers understand and use technology.
AND IT IS NOT JUST STARTUPS
Agile Marketing How-To Guide and ToolkitDemand Metric
Your Problem
You need to help your marketing team become more efficient.
Our Solution
Agile Marketing is a powerful and proven tactical approach to improve the processes that empower your marketing team, encouraging constant and swift growth. An Agile approach allows teams to be more capable to adapt to real-time marketing challenges or opportunities. Not only does the Agile process improve a teams speed, but it encourages transparency and rewards adaptability, ultimately leading to happier and less stressed team members and more consistent results. This How-To Guide and Toolkit will help your team achieve an Agile Marketing process that is proven to deliver more results.
Key Benefits
leverage Agile Marketing best practices
quickly discover how to implement Agile
Full toolkit that supports what you learn
Zombie Lead Hunter Webinar: How to immunize your lead management from zombie ...MarketStar Corp
MarketStar and Schneider Electric discuss why best-in-class companies require 20 times less marketing generated leads to create one customer and why less than half of marketing automation users are able to nurture leads effectively.
Webcast and infographic: http://bit.ly/12orfGa
Pitfalls of product marketing and How Business Requirements Can Make Your Pro...Eliza Dumitrache
The presentation comprises elements of tracking sales and user behavior that are essential for a speedy and successful sales kick off, profitability and business development and the importance of involving the Marketing Department in product development.
According to a recent Forbes report, 89% of business leaders believe analytics will revolutionise business operations. Analytics not only provides marketers with valuable insights but also serves as the driving force behind the effectiveness of digital marketing.
Understanding your customers' behaviour and preferences helps you drive targeted messages across different digital and social platforms, allowing you to communicate with them more effectively.
In collaboration with the Marketing Institute of Singapore (MIS), Singtel invites you to a complimentary workshop on Digital Marketing analytics.
Key Points:
• Learn how analytics enables you to gain insights on your customers so as to develop effective marketing strategies
• Understand how to put together an effective web measurement programme to define and improve marketing ROI
• Acquire skills to better market your products or services to your target audience using the right tools and platforms
Preparing to Manage Social Media in a Crisis
Social media has changed crisis management exponentially. It has become the primary source for news as it breaks, to maintain a connection to the crisis, and to reach out to ask questions, comment, or get support. Consumers flock to find the ‘official’ page of the business within search, and their official channels on Social Media. This presentation from Matt Lynch explores best practice across Search Engine Optimisation and Social Media for the Crisis Management Leaders Summit, Perth 2015 #gocrisis #voriantraining
Grow Revenue with the Right Marketing StrategyMarketo
Today, mobile, social and cloud technologies are transforming the customer experience and putting customers in control. In this digital age, marketers must always be improving marketing execution with an eye toward growing revenue.
Listen in to our webinar with guest Laura Ramos, Vice President and Principal Analyst at Forrester Research, and Matt Zilli, Senior Director of Product Marketing at Marketo, to discover why the next wave of competitive advantage will favor firms that obsess over their customers’ experiences and deliver what buyers want before competitors do. Learn how marketing strategies that leverage automation can transform the customer experience and grow revenue in the digital age.
Similar to Mobile Growth Hacking - How to Grow Your Mobile App (20)
This document outlines 5 phases of startup growth:
1. Get Lean - Focus on problem/solution fit and building a minimum viable product through customer interviews and testing.
2. MVP - Learn what customers want through an MVP to prove demand while keeping costs low.
3. Head for PMF - Achieve product/market fit by reaching must-have scores and metrics like NPS above 40%.
4. Scale - Hire growth specialists to ramp up experimentation and identify high-impact opportunities while monitoring core metrics.
5. Maturity - Pursue horizontal and vertical expansion through new channels, specialization, and acquisitions to drive incremental wins.
High Tempo Testing - Building a Scalable Growth ProcessMorgan Brown
How to build a scalable growth process for your startup. Most startups are searching for growth hacks. In this talk, I'll share why you should ditch the search for hacks and instead embrace a process of rapid experimentation.
My talk at Traction Conference, October 8, 2015 in San Francisco.
Ten Things Learned from the World’s Fastest Growing CompaniesMorgan Brown
As presented at the Growth Hacking Conference 2014 in London.
What do today's fastest growing companies know that no one else does? It's that growth is about so much more than marketing. After researching dozens of the world's fastest growing startups, here are my ten key takeaways.
Social Media Content Strategy: Content is KingMorgan Brown
Creating an effective social media program requires a content creation and marketing strategy. In this presentation I cover the basics of creating a content strategy for Facebook, YouTube, Twitter and Flickr. In particular, Facebook presents an interesting content strategy challenge with the need for marketers and brands to optimize content for Facebook's EdgeRank.
Video Search Engine Optimization VSEO FTW!Morgan Brown
My talk on video search engine optimization (VSEO) at Pubcon Dallas April, 2010. I talk about what it takes to win at VSEO using video to crash Google's page one party for key search terms. The main takeaways are: VSEO is a huge opportunity, VSEO comes down to three key elements (SEO fundamentals, content, audience), and VSEO is affordable, measurable and uber-effective. Have questions? email me at morganb (at) gmail (dot) com.
How to build a personal brand using social mediaMorgan Brown
The document provides advice on personal branding and building an online presence. It discusses finding your passion and voice, connecting with others in your field, using tools like blogs and social media to share what you care about, and maintaining your online presence through consistency over time. The key is to focus on your character and commitments while creating valuable content and connections with others.
A presentation about how foodservice professionals can leverage social media in their business. The presentation focuses on developing a social media framework and plan as well as social media basics and getting the right company mindset to be successful. Also includes social media exercises to help attendees think through issues that can be addressed through social media. Given at IFEC '09 October 12 in San Diego.
Online Video - Great Ads For The Little GuyMorgan Brown
This document outlines 25 things that have been learned about using small business video. Some of the key points include:
1) Online video represents a great opportunity for small business growth and higher margins as print advertising declines.
2) Small businesses are seeing good results from online video advertising, driving more adoption.
3) Custom video productions that feature the business owner engaging with customers create more engagement and action than stock videos.
4) Online video reduces customer uncertainty and helps create trust in a brand. As more people and businesses utilize online video, it is becoming a core component of online marketing strategies.
Social Media Why Your Business Needed it YesterdayMorgan Brown
A brief presentation I put together for my friends and family on why they need social media yesterday for their business. Based off a lot of great information found on slide share and other places across the Web it's a primer to getting started in social media for those people who are scared to get started in social media and online communities.
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Growth Is Everything
Gabriel Weinberg –
DuckDuckGo
“Most startups don’t fail at building a
product.They fail at acquiring customers.”
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Growth Is Everything
McKinsey & Co. studied 3,000 software companies with different
growth rates
High-growth companies deliver 5x greater returns than medium
growth companies
Supergrowers (CAGR > 60% at $100m mark) were 8x more
likely to reach $1B
Increase in growth rates drive 2x the market capitalization as
margin reduction in companies < $4B
No correlation between cost & growth rates
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About Me
•15 year startup growth veteran
•Wrote Startup Growth Engines with Sean Ellis
•My hobby is studying fast growing companies
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The Startup Pyramid
Great product is the table stakes for growth
Product/market fit determines your
opportunity
Don’t try to scale until you have solid
retention metrics and/or qualitative feedback
Product/Market Fit
Stack the Odds
Grow
Source: Sean Ellis
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Get the Model Right
Penny Gap is even greater in mobile
Top downloaded apps are all free with in-app
purchases (except for Minecraft)
Stuart Hall’s 7 Minute Workout saw a 3x
revenue bump going from paid to IAP
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Ideas
watch your users
Path found a 50x increase in DAU simply
by watching the behavior of their users in
the app and then opening up the app to
other services.
get the team involved
Growth is a team sport. Don’t try to
figure out growth on your own. Growth
is inclusive. Get everyone onboard and
ideating.
feedback
User feedback can be critical to finding
the next ideas for your application. Read
reviews, survey via email, do lots of
customer development.
find your magic number
Understand what actions turn users into
long-term retained and profitable users.
Drive new users toward those behaviors.
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Ideas
Ideate across all aspects of funnel:AARRR
Get full team involved in “unbridled ideation”
Create hypothesis behind the idea
Keep full pipeline — ideas are fuel for growth
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Test Constantly
Brian Balfour –
Hubspot
The Sidekick growth team has run 1015
experiments since June 2014 and our
experiment throughput is accelerating. Each
experiment produces learnings
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Optimize
Find the Golden Motion / Magic Number
Optimize experience to get users to those milestones
Continually back test to ensure assumptions hold
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Learning Drives Growth
Tamara Steffans –
Accompli
“Our whole team understands what app
store optimization is, what the right
keywords are, what has worked for us and
what hasn’t. No matter what their role,
they’re invested in understanding these
strategies themselves.”
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ASO - Driving Positive Reviews
Don’t nag for reviews - ask at golden moments
Run down negative reviews and turn around
Use Helpshift / Apptentive to address customer service issues
Ask for reviews after great CS experiences
https://medium.com/circa/the-right-way-to-ask-users-to-review-your-app-9a32fd604fca
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Virality - User Referral Programs
Integrate with existing sharing behaviors (FB,Twitter, etc.)
Create dynamic sharing images
Tap the address book
Personalize the loop
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Virality - User Referral Programs
Test where the ‘ask’ occurs
Optimize touchpoints
Measure everything
http://apptimize.com/blog/2014/05/conversion-funnels/
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Virality - Net Promoters
28
On a scale of 0 to 10, how likely are you to refer your friends?
1
Detractors Neutral Promoters
2 3 4 5 6 7 8 9 100
Promoters Detractors—
Total
= NPS
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Virality - Net Promoter Score
Nilan Peiris –
Transferwise
“Every app on your phone has an insanely
high NPS.”
More: https://growthhackers.com/slides/slides-nps-driven-growth-by-nilan-peiris/
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Virality - One to Many
From one-to-one to one-to-many
Brand ambassadors can be powerful acquisition source
Need to balance acquisition with quality
More: fusion.net/story/36462/lyft-brand-ambassadors-made-bank/
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Inflection Points
Be a good ecosystem partner
Leverage short-term windows for boosts in growth
Operating system launches
Newsjacking