The Day After Tomorrow: 
When Ad Blockers Stop All Analytics Platforms

Mobile usability is no longer a debatable frill, it’s a requirement for success on the web. In this webinar presentation with Anne Ahola Ward, CEO of CircleClick, learn about the latest SEO trends and developments. She covers local search behavior, optimizing for AMP, and rich snippets.

This document discusses evergreen content and its benefits for SEO. Evergreen content remains relevant over long periods of time. Good examples include REI's buyers guides, Moz's SEO guides, and Lowe's how-to articles. Evergreen content is timeless, authoritative, and highly relevant to a specific target audience. Creating in-depth, well-researched evergreen content can help websites drive organic traffic, build authority through links over time, and yield high returns on investment compared to other content. The document provides tips for when and how to create effective evergreen content.

This document provides guidance on conducting keyword research. It discusses the importance of keywords for tracking search engine performance and outlines a 4-stage process: 1) Extract keywords from Google Search Console, website content and competitors; 2) Add metrics like source, category, search volume and rank; 3) Expand the keyword list using tools and by researching competitors; 4) Optimize the list by removing irrelevant keywords, sorting by metrics, and filtering out uncompetitive or unrealistic keywords. The key lessons are to focus on relevancy, tag keywords as research is done, avoid bulk importing keywords, and have realistic expectations.

Industry vet Bill Hunt tackles making the most out of what you already have using indexability, clickability, and other methods to find all those tiny errors that together cause big issues.

It's the nature of the work we do that some content sticks...and some doesn't. Kirsty will provide tips and recommendations on what to do when your content doesn't achieve the results you were expecting; how to manage stakeholders, secure budget after a campaign fail, and how to breathe new life into flopped campaigns.

This talk was first delivered at #MozCon 2019 by Cindy Krum (@Suzzicks). It reveals a theory about Google's Mobile-First Indexing that posits the idea that the change was more about organizing the world's information around the Knowledge Graph. It also suggests that Google may now be indexing units that are smaller than pages or URLs that we are calling #Fraggles (a Fragment + a Handle).

You’ve probably heard that SEO is dead. Every couple of weeks its claimed to be dying. From giant paid ads on every device, the move to app, machine learning algorithms to stop spam and everything in-between. Can SEO ever truly die?

From the SMX East Conference in New York City, September 27-29, 2016. SESSION: The New 1+1=3: Using Search Marketing To Amplify TV Buys. PRESENTATION: Using Search Marketing To Amplify TV Buys - Given by Kerry Curran, @KSCdigitalimpulse - Catalyst, Sr. Partner, Managing Director, Marketing Integration. #SMX #23C1

James Perrott's presentation from BrightonSEO 2016 focuses on how to use data to guarantee the success of your technical SEO strategy.

What in the heck is going on with Penguin, Panda, and Google’s Quality Updates (aka Phantom)? How are they impacting your SEO efforts now? Glenn will cover everything you need to know about Google’s major algorithm updates in 2016. Learn what each algorithm update is targeting, so you can avoid negative impact and increase rankings and traffic.

Georgie Kemp discussing at Women in Tech Birmingham how the search engine results page is altering to a more user-centric experience. Within my talk I outline: 1. The evolution of voice search and assistants 2. What is voice search? 3. How does voice search work? 4. The rise of new search terms emerging 5. How are global organisations adapting? 6. Why should we care? 7. How can we prepare for voice search?

Presentation give by Nicole Bullock at BrightonSEO in Brighton, UK on April 22, 2016 at the Brighton Dome. With all of the 3rd party tools available for SEO, Google Webmaster Tools is often overlooked. Take advantage of this powerful resource that Google provides to users for free. In this presentation, the comparison is made that SEO can be like a game show, and Google Search Console can help you prepare for the times when you don't know how to diagnose site errors and performance.

What's happening in digital marketing? My presentation from Pubcon Vegas covers what I see happening over the next few years.

Get an early look at the marketing and customer research problems SparkToro exists to solve, beta product screenshots, use cases, and pricing/launch plans.

In the world of digital marketing, it’s essential to do quality work and generate leads at the same time. In every industry, there are plenty of opportunities to “pay to rank” for competitive keywords. This is not in the sense of buying links or even search ads, but think of placing oneself on paid lists, review sites, and display ads that rank well for your primary keywords. Learn actionable tips on how to execute a “pay for SEO” strategy that drives qualified leads and delivers results. In this presentation, learn: - How to “pay for SEO” and become more discoverable. - The impact we’ve seen it have on businesses. - What you can realistically expect when you try it out.

Presented at TheInbounder 2016 Get to know your users better, then give them what they want. There's a person behind every keyword, an intent, a context - all of which traditional keyword research often misses. This presentation is for people trying to gain a better understanding of the people behind the searches, not with fancy tools, but basically stopping to look at Google's results and leveraging the machines to better understand the people, then how to turn that into a content strategy.

Content marketing is a staple in the digital marketing landscape. In fact, in our recent SEJ Annual Report, 66% of respondents said content marketing is the most effective aspect of digital marketing. Is your content marketing strategy giving you the results you want? There may be strategies you are overlooking. Learn from AdLift's Managing Director, Arron Goodin in this sponsored SEJ ThinkTank webinar.

This talk was given at the 2017 Digitalzone conference in Istanbul and focused around the strategies and techniques needed to ensure the right content is produced for the right reasons at the right time and is promoted in the right way.

Michal Magdziarz was at Digitalzone stage on October 20, 2017 and made a presentation about the search universe!

Her Ölçekteki İnternet Yayıncısı için SEO Önerileri

Startup'lar için A'dan Z'ye dikkat edilmesi gereken bütün SEO stratejilerini ve kritik noktaları derlediğim sunum

How Different Channels Affect Your Marketing Results

The document summarizes a presentation about how businesses can use content as a competitive advantage. It discusses: 1) How customer journeys have evolved and content experiences now fuel marketing; businesses need to compete through strategic, relevant, engaging, omni-channel content. 2) The challenges of disconnected content creation in silos and not addressing customer needs; and how a content experience platform can optimize the content lifecycle. 3) Examples of how a content platform helps a talent knowledge business shorten ramp times, enables more effective events through interactive content, and allows businesses to produce quality content faster at lower cost.

Digitalzone'17 için gerçekleştirdiğim "Büyük ve Küçük Ölçekte SEO Projelerini Etkin Biçimde Yönetmek" başlıklı sunumum. İçeriğinde proje yönetimi nedir, aşamaları, terminoloji ve süreç yönetimi hakkında yer almaktadır. Blog: https://www.ugureskici.com/ Linkedin: https://www.linkedin.com/in/ugureskici/ Twitter: https://twitter.com/ugureskici

SEO'ya bütünsel yaklaşımla nasıl fark katabilirsiniz? Aynı zamanda SEO farklı departmanlarla nasıl çalışabilir bu sunumda bunu bulabilirsiniz.

Site Hızını İyileştirmek: Ufak Detaylarla Büyük Sonuçlar Elde Etmek İçin Yeni Yöntemler Linkedin : https://www.linkedin.com/in/yilmazumit/ Twitter : https://twitter.com/umtylmazzz https://makevisible.net/

This document discusses growth hacking and outbound marketing techniques. It provides tips on using outbound marketing to target potential new customers directly. It recommends acquiring customer data from sources like virtual assistants, old customers lists, and niche focused tools. The document then gives guidelines for writing effective cold emails, including keeping the subject short and direct, making the body emotional with a clear call to action, and having a signature. It also provides bonuses on using Facebook, Instagram, and meditation to support growth hacking efforts.

Everyone's been talking about mobile-first all year long, but with 2018 looming, are you prepared for it? By now you’ve probably heard of the Majestic Million report and we thought we'd have a little fun and crawl it! Jon will show how many of the world’s largest sites are shaping up for Google's mobile-first Index. His talk will give an analytical overview of all key mobile aspects, such as site configuration, AMP, fetch time, mobile navigation, crawl depth, content differences, and mobile/desktop differences. Google offers best practice, but we will show you the data on how well the top sites are adjusting to mobile-first indexation.

We’re all well-versed in the realms of digital transformation when it comes to businesses and brands, but what can we learn from our third-sector friends? Cheri will share her experiences working with nationwide charity Breast Cancer Care. She will showcase the tactics they used to get quick wins from social testing and to boost conversion rates. She’ll also prove that a digital culture means more than just Slack; why it matters and how you can start seeing the change, fast.

How to use PowerBi to improve search marketing, combining data sets from SEO, PPC, Analytics, & even the weather!

İlyas Teker: Digitalzone 2017 için Mobil SEO ilgili çok faydalı çıkarımlar yaptık. İnceleyerek siz de kendi siteleriniz için alınması gereken aksiyonları görebilirsiniz.

App-like websites can improve page speed and user engagement, but they also rely heavily on JavaScript and JS frameworks that can make many ‘SEO basics’ more technically complex. Emily will walk you through often-missed tactics to make web-apps indexable, optimised, and performant on mobile devices.

For the first time since television, we are adding a new layer of experience to marketing with immersive 360 images and videos, but the importance of visuals is not only key for social engagement. Image SEO is witnessing a re-emergence due to not only Google, but also Facebook and Amazon, leveraging image recognition in user journeys. Learn what smart brands have done to make use these new visual technologies and get practical tips on how you can join their ranks.

A huge factor in making social media work for you is an understanding of platforms and the creation of social content that is right for those platforms. As Creative Director at social agency That Lot, David creatively drives the day-to-day social output for clients such as Channel 4, B&Q, HSBC, and Jamie Oliver, for whom one of the core focuses is platform specificity. In his talk, David will talk through examples of platform-specific content on Twitter, Facebook and Instagram, with tips on how to approach particular types of content on those platforms. As part of the agency behind such social feeds as ‘Have I Got News For You’, expect some laughs as well as social inspiration.

In order to edge out your competition you need to know who your competition is, what their marketing strategies are, and how audiences respond to them. Zee will walk through how Distilled performs its own competitive analyses, what kind of actionable insights a great analysis can uncover, and when it’s worth it to go toe-to-toe with your competitors vs. when it’s a better idea to run off with a new approach.

Ross will be discussing the search trends forcing marketers to think differently about their content strategy and efforts. Combining strategic advice with actionable takeaways, Ross will highlight why it's no longer enough to just have 'great' content and the important role that distribution plays in the mix.