Everyone wants to make quick releases, but the look-and-feel UX validation is a manual, slow, and error-prone activity. Any UX-related issues propping up cause huge brand-value and revenue loss, may lead to social-trolling, and, even worse, dilute your user base. This is an area where AI & ML can help. In this hands-on workshop, using examples, we will explore: the importance of automated visual validation how an AI-powered tool, Applitools Visual AI, can solve this problem. Integrate Applitools Visual AI in your Selenium-Java automation and learn by practice: The different AI algorithms various Applitools capabilities and features scale your automation using the Applitools Ultrafast Grid.
The document discusses web accessibility and why it is important. It touches on many people having disabilities or becoming disabled, and that people should not be limited by physical handicaps if their spirit is not disabled. It emphasizes that content is king and interaction is a feature, and that accessibility allows websites to be easily available to everyone. Accessibility can increase traffic from search engines and provides transcripts. It highlights techniques like progressive enhancement, WCAG 2.0 guidelines of being perceivable, operable, understandable and robust, and examples of forms, images and text.
This document discusses object-oriented user experience (OOUX) and how it can be applied to design modular, consistent digital experiences. It defines OOUX as starting by mapping the real-world objects that make up a user's mental model, which then informs the creation of digital modules and patterns. The document provides examples of how defining objects and their relationships early allows for more contextual navigation between instances of those objects. It advocates applying OOUX principles to simplify team structure, prioritize key features, and create a foundation for iterative design.
The product roadmap is a plan of action that outlines of tactical steps to execute the product strategy pushing the product ahead in the trajectory of planned direction in alignment with the product vision while accomplishing short-term and long-term product objectives
Cypress is an end-to-end testing framework that focuses on doing testing well through features like time travel debugging, real-time reloads, and automatic waiting. It works on any frontend framework and tests are written in JavaScript alone. Cypress provides an all-in-one solution for developers and QA engineers to set up testing, write Cucumber tests, run and debug tests from a dashboard or command line, and generate reports including screenshots, videos, and JUnit files.
SEO for Ecommerce: A Comprehensive GuideAdam Audette
A comprehensive guide to ecommerce SEO. With bronies. Why, you may ask? Because that's my daughter's current obsession. Also because SEO+bronies=monies.
Slides broken into sections:
1. Technical SEO
2. On-page and Content
3. Social Media
4. Reporting and Analytics
5. Business Concerns
This document provides an overview of UX fundamentals for startups. It discusses what UX is, how it differs from UI, and how UX works with data. Lean UX approaches for startups are explained, including techniques like user research, personas, card sorting, wireframes, prototypes, and A/B testing. A variety of free and affordable UX tools are also listed.
YouTube has always been a powerful SEO tool, but with the changes that Google has been making it’s going to become an even more powerful tool in relation to SEO.
UX/UI Workshop
Jackson Lee, Paris Phan, and Ido Ben Haim on January 27, 2023
Unlock the power of design thinking to create meaningful connections between people and products.
How to be a Growth Product Manager by Microsoft Sr PMProduct School
Main Takeaways:
-How to do a SWOT analysis?
-What is experimentation and what it means to do true A/B ?
-How to build a funnel and how to optimize for maximum output?
A/B Testing best practices from strategic vision to operational considerations to communication and finally expectations management. We need to adhere to fundamental project management, technology, statistical, experimental design, UX Design, Customer Relationship, business and data principles to ensure that the insights and hence the decision is as trustworthy as possible.
The document discusses the process of task and feature analysis in user experience design. It explains that task analysis defines what users need to do and how they should do it. The steps are to break tasks down into detailed subtasks from the user's perspective and identify potential points of frustration. Creating a user flow diagram can reveal the hidden complexity of tasks. Feature analysis involves mapping out all user requirements and prioritizing them as essential, simple, complex, or nice to have. The document provides exercises for analyzing the tasks and user flows of booking a hotel room on different websites.
Netflix uses machine learning and algorithms to power recommendations for over 69 million members across more than 50 countries. They experiment with a wide range of algorithms including regression, matrix factorization, deep neural networks, and more. Some lessons learned are to first build an offline experimentation framework with clear metrics, consider distribution from the start, and design production code to also support experimentation. The goal is to efficiently iterate experiments and smoothly implement successful models in production.
Core Web Vitals and SEO: Don't Panic. Improve.Ian Lurie
Core Web Vitals will impact SEO, it's true. But we don't know how much or when. We DO know there's not going to be a rankings massacre.
I talked to X-Cart's Jeff Cohen about Core Web Vitals' potential SEO impact, what to watch for, what to worry about, and why we shouldn't panic.
The document provides an SEO audit and recommendations for the website Badoo.com, noting that visits from search engines are down 5% from 2010 and there is opportunity to target regional keywords. It analyzes Badoo's current search ranking and traffic sources and provides 4 options for improving regional ranking through domain naming, subdomains, subdirectories, or hash tags. The document also includes recommendations for on-page optimization, link building, social media strategy, and pay-per-click advertising.
This document discusses best practices for user experience (UX) design. It begins by addressing common misconceptions such as thinking visual design is the same as UX or that UI and UX are the same. It emphasizes that UX must precede UI and focus on solving problems and understanding users through research. It then outlines best practices for UX including problem solving at the UX level not just UI, building collaborative cross-functional teams, and establishing an iterative UX process of discovery, strategy, design, testing and launch.
Redefining Technical SEO, #MozCon 2019 by Paul ShapiroPaul Shapiro
It’s time to throw the traditional definition of technical SEO out the window. Why? Because technical SEO is much, much bigger than just crawling, indexing, and rendering. Technical SEO is applicable to all areas of SEO, including content development and other creative functions. In this session, you’ll learn how to integrate technical SEO into all aspects of your SEO program.
Off-page SEO is important for ranking websites and involves factors outside a website like links, social media activity, and brand mentions. It helps search engines understand a website's quality, authority and trustworthiness. The document discusses various off-page factors like links, social profiles, reviews and directories. It provides best practices for link building through quality content while avoiding black hat techniques. Social media is also important for SEO and the document outlines common mistakes like ignoring off-page work or only sharing other's content without routing back to one's own website.
Next Generation Functional & Visual Testing powered by AIAnand Bagmar
Slides from hands-on workshop at Agile India 2021.
Machine setup instructions are available in the proposal - https://confengine.com/conferences/agile-india-2021/proposal/15552/next-generation-functional-amp-visual-testing-powered-by-ai
In this workshop, using numerous examples, we will explore:
Why Automated Visual Validation is essential to be part of your Test Strategy
How Visual AI increases the coverage of your functional testing, while reducing the code, and increasing stability of your automated tests
Potential solutions / options for Automated Visual Testing, with pros & cons of each
How an AI-powered tool, Applitools Eyes, can solve this problem
Hands-on look at Applitools Visual AI and how to get started using it
Slides used in workshop on "Getting started with Appium 2.0" at AppiumConf 2021
https://confengine.com/conferences/appium-conf-2021/proposal/15634/getting-started-with-appium-20
Visual Validation - The missing tip of the automation pyramid @AgileIndia2020Anand Bagmar
https://confengine.com/agile-india-2020/proposal/11065/visual-validation-the-missing-tip-of-the-automation-pyramid
The top of the pyramid is our UI / end-2-end functional tests - which simulate end-user behavior and interactions with the product-under test.
While Automation helps validate functionality of your product, aspects of UX validations can only be seen and captured by the human eye and is hence mostly a manual activity. This is an area where AI & ML can truly help.
With everyone wanting to be Agile, make quick releases, the look & feel / UX validation, which is a slow, and error-prone activity, quickly becomes a huge bottleneck. In addition, with any UX related issues propping up cause huge brand-value and revenue loss, may lead to social-trolling and worse - dilute your user-base.
In this session, using numerous examples, we will explore:
Why Automated Visual Validation is essential to be part of your Test Strategy
Potential solutions / options for Automated Visual Testing, with pros & cons of each
How an AI-powered tool, Applitools Eyes, can solve this problem.
Accelerating Your Test Execution PipelineSmartBear
Learn how to accelerate your test execution pipeline with test frameworks, automation and parallel testing from our very own Bria Grangard, Product Marketing Manager.
In a team which is developing mobile apps for multiple platforms, it becomes extremely difficult to maintain multiple Automation codebases and frameworks to test the app. This becomes a bigger problem when the same team is churning out multiple flavours of the same app.
What this showcases is how we have built an automation framework that tests 2 different flavours of an app along with using the same framework to test these apps across 3 different platforms.
The session will also include the challenges we faced while moving from a purely Functional approach to writing code to an Object-oriented approach to structure our automation code.
This will help other testing practitioners attending this session in building a robust automation framework with a very reliable and scalable codebase that can be extended beyond just one application/platform.
Does your functional automation really add value?Anand Bagmar
We all know that automation is one of the key enablers for those on the CI-CD journey.
Most teams are:
• implementing automation
• talking about its benefits
• up-skilling themselves
• talking about tooling
• etc.
In my experience, unfortunately most of the functional automation that is built is:
• not optimal
• not fit-for-purpose
• does not run fast enough
• gives inconsistent feedback, hence unreliable
Hence, for the amount of effort invested in implementing automation, are you really getting the value from this activity?
In this talk, we will discuss these challenges and why it would lead to poor ROI of automation. More importantly, we will discuss the following techniques to make automation valuable:
• know the objective for the automation framework
• establish criteria for tests to be automated
• design your framework with proper abstraction layers
• develop using appropriate design patterns
Visual Testing: Quality and Speed -- by GIl Tayar, Applitools Applitools
Full webinar recording can be found here: https://youtu.be/zlRLui6WC7M
--------
Digital makes the world go ‘round, and it’s software quality on the one hand, and speed of delivery on the other, that make or break today’s business endeavours.
In the era of digital experience, where the user is king, achieving quality is crucial to a business’s success -- but speed of delivery cannot be ignored anymore, or you will feel your competition breathing down your neck. Therefore, continuous refinement of the Dev-Test-Deploy pipeline is how businesses strive to achieve both quality and speed of delivery.
In this unique session we will combine insider’s knowledge of industry trends and key shifts, alongside hands-on tools, tips, and best practices -- all of which will directly affect your day-to-day work processes, through-out the entire product release lifecycle.
Listen to guest speaker Diego Lo Giudice (Vice President, Principal Analyst at Forrester) and Gil Tayar (Sr. Architect at Applitools), and learn:
* Industry overview, importance of test automation, and where is this all going
* Importance of digital experience on the bottom line – and how companies address this in their dev-test processes
* AI-powered tools and solutions: how do they factor in to the agile and test automation equation
* Agile, Automation and CI-CD: How visual testing must too be automated with Agile and DevOps, as part of the Continuous Delivery capabilities and practices
* Real life use cases and a live demo from Applitools
Slides from my talk on how to Eradicate Flaky Tests from AppiumConf 2021
https://confengine.com/conferences/appium-conf-2021/proposal/15581/eradicate-flaky-tests
Unlocking the Power of ChatGPT and AI in Testing - NextSteps, presented by Ap...Applitools
The document discusses AI tools for software testing such as ChatGPT, Github Copilot, and Applitools Visual AI. It provides an overview of each tool and how they can help with testing tasks like test automation, debugging, and handling dynamic content. The document also covers potential challenges with AI like data privacy issues and tools having superficial knowledge. It emphasizes that AI should be used as an assistance to humans rather than replacing them and that finding the right balance and application of tools is important.
Modern Functional Test Automation Through Visual AI - webinar w/ Raja Rao Applitools
** Full webinar recording here: https://youtu.be/EaISHnCjNGY **
"I am confident that once you give this approach a try, you will rethink your entire current code-based approach" -- Raja Rao, Head of Test Automation University
In this webinar, you'll see the modern way or the intelligent way of doing web and mobile testing. Specifically, functional, end-to-end UI testing.
The analogy is a gasoline car versus an electric car: both are cars, both need tires, seats, breaks, etc... but the core engine that moves the car is different -- which makes a huge difference.
The main idea here is that, once the functionality in an app happens (for example: logging into an app), you simply take a screenshot of the resulting page or resulting state of the app, and take screenshots every time you run the test and compare them with the original screenshot using Visual AI (instead of pixel-by-pixel comparison, or DOM-diffing). If there is a difference, then the AI will highlight only meaningful differences and ignores differences that we humans ignore.
You'll see that by using this approach where you delegate a lot of work the Visual AI, you'll see exponential benefits, such as up to 5X increase in the number of bugs found, up to 10X less code and so on.
In this webinar, Raja Rao compares several typical functional testing use cases to show how it actually works.
Talking points:
* What is modern functional testing
* What is "Visual AI" -- and why you need it
* Deeply analyze legacy code based functional test and compare it with the modern approach (number of lines, locators, labels, etc...)
* Compare legacy versus modern code by going over some use cases and approaches, such as Data-driven testing, Sorting an HTML table, Testing a dynamic bar chart, Testing iFrames, Testing dynamic pages, etc…
Visual Validation - The missing tip of the automation pyramid @GoT2022Anand Bagmar
The document discusses visual validation testing as a missing piece of the automation testing pyramid. Visual testing is important but challenging as it is typically done manually, which is tedious, error-prone, and difficult to scale. Automating visual testing can help by taking screenshots of expected user interfaces and comparing them to actual screenshots. However, automating also poses challenges around false positives/negatives, maintaining baselines, and accounting for product changes. The document promotes using artificial intelligence in visual test automation to help address these challenges and advocates for including visual testing in an organization's overall quality and automation strategy.
How to Build in Quality from Day 1 using Lean QA and Agile TestingAtlassian
The document discusses how to build quality into software development from the start using Lean QA and Agile Testing. It emphasizes that quality is a team effort and should be considered from the beginning of development. Key aspects discussed include minimizing waste, risk-based testing, automating tests, traceability between requirements and tests, and integrating testing into continuous development processes.
Accelerate Your Delivery Pipeline with Continuous TestingSmartBear
The document discusses continuous testing in a DevOps pipeline. It describes a 4 step process: 1) Testing the idea by defining user stories and assumptions with BDD, 2) Testing the code by automating tests and integrating them into CI/CD, 3) Testing in production by monitoring metrics and performance, and 4) Iterating based on usage data and completing the test/deploy cycle. The benefits are validating value, incremental quality improvements, and an environment suitable for experiments.
The document discusses predictions for the future of testing and QA. It predicts that test automation will significantly increase from 31% currently to become a major part of the QA process. It also predicts that testing responsibilities will move earlier in the development cycle, with more testing by developers and end users. Requirements testing will also improve with automation and new technologies that provide 100% test coverage and automatically generate test cases.
The document discusses predictions for the future of testing and QA. It predicts that test automation will significantly increase from 31% currently to become a major part of the QA process. It also predicts that testing responsibilities will move earlier in the development cycle, with more testing by developers and end users. Requirements testing will also improve with automation and new technologies that provide 100% test coverage and automatically generate test cases.
Top 5 Features To Look for in a Codeless Automation Solution -- Presentation ...Applitools
** Webinar recording: https://youtu.be/r_gzKJUK_AY **
Watch this on-demand session to discover what are the must-have features of codeless automation solutions.
Manual testing is necessary for certain types and modes of testing -- but its inability to properly and quickly scale up creates major setbacks and bottlenecks for companies.
So what's the answer?
We see organizations turning their attention and resources to codeless automation solutions in the hopes of solving the issues of speed, coverage, and maintenance -- but how do you choose a solution that is right for your team?
In this session, we dived into the 5 key features you should look for in a codeless automation solution, discussed how each of those features helps solve different testing challenges, and demonstrated how those features work.
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34. @BagmarAnand
• Business / Revenue loss
• Brand / Credibility loss
• You lose your users!
If Visual Testing is NOT done …
35
35. @BagmarAnand
• Mostly done manually done
• tedious
• very error prone
• impossible to scale and repeat – especially in days of CD!
• Functional Automation may help – a little
Challenges of Visual Testing
36
39. @BagmarAnand
● Creating the baseline
○ For each browser type / device / viewport size
○ Contextual (not mock / wireframe based)
● Maintaining / Updating the baseline
○ Product evolves, so do your baselines!
● Accurate comparison
○ Dynamic and contextual Data
○ Responsive Design
The 3 Challenges of Visual Testing
40
42. @BagmarAnand
18 Lines of
Code
21 Locators
and Labels
60 Minutes
Navigation
Button
Click
Validation
First, Let’s Provide Initial Coverage
43
43. @BagmarAnand
NEW
Real Bug Escapes
Text Changes
Caught
New Feature
Missed
Visual Bug
Escapes
Broken Locators
2 Late
Stage Bugs
2 Changes
Caught
2 False
Positives
Baseline New Candidate
New Feature
Missed
Next, We Test a New Build
44
44. @BagmarAnand
Test Results Maintenance Action Time
Functional Bug Write Another Validation 15 mins
Visual Bug Try Writing New Validations, Then Give Up 15 mins
Placeholder Text Differences Update Existing Validations 10 mins
New Terms & Conditions Feature Write Another Validation 5 mins
Changed Locators Update Locators 15 mins
Total Time Spent 60 mins
NEW
Finally, We Have to Maintain our Tests
45
45. @BagmarAnand
Plus Those 21 Locators and Labels That Might
Change Without any Notice!
Build & Maintain:
120 Minutes
Bug Detection:
40%
False Positive Rate:
40%
Build and Maintenance Summary
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47. @BagmarAnand
2 Minutes to Create
Vs. 60 Minutes
1 Locator
Vs. 21 Locators
and Labels
Let’s Provide Initial Coverage Using Visual AI
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48. @BagmarAnand
Found Functional Bug
NEW
Found Text Changes
Found Visual Bug
Found New Feature
Original New Build
No Broken Locators
All Bugs Found
Text Changes and
New Feature
Detected
0 Broken Locators
Visual AI Handles the New Build
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49. @BagmarAnand
Test Results Visual AI Maintenance Action Legacy Visual AI
Functional Bug None; Found Automatically 15 mins 0 mins
Visual Bug None; Found Automatically 15 mins 0 mins
Placeholder Text Differences “Thumbs Up” for Each Difference 10 mins 40 secs
New Terms & Conditions Feature “Thumbs Up” for Difference 5 mins 20 secs
Changed Locators Locators No Longer Used 15 mins 0 mins
Total Time Spent 60 mins 1 min
NEW
Visual AI Streamlines Test Maintenance
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50. @BagmarAnand
Legacy Test Automation Visual AI
40x Faster
21x More Stable
2.5x Increase in
Bug Detection
Eliminate False Positives!
Build & Maintain:
3 Minutes
Locators:
1
Build & Maintain:
120 Minutes
Locators and Labels:
21
Bug Detection:
100%
Bug Detection:
40%
False Positive Rate:
0%
False Positive Rate:
40%
Visual AI Delivers Results
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51. @BagmarAnand
A single assertion for complete functional
coverage
Bonus: validates the UI
Does not break when the UI changes
No coding skills required to maintain baselines
Seamless scaling
60+ SDKs to integrate with your Automated
Functional Tests
Advantages of Visual Assertions
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53. @BagmarAnand
Help teams release perfect apps much faster at a reduced
cost.
Inventers of Visual AI that replicates the human eye and
brain, looks at every screen and page in seconds, and spots
app regressions that truly matter.
Applitools Visual AI
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54. @BagmarAnand
Visual AI
Industry’s only AI powered computer vision
replicates the human eye & brain.
SDKs & Integrations
SDKs to augment all modern test frameworks, and
integrations with popular source control, CI, and
defect tracking systems.
Perfection Across All
Screens
Ultrafast Grid ensures visual perfection across all
browsers, screens, and viewports.
Ultrafast Grid Architecture >>
Speed of CI/CD
Execute tests in seconds vs minutes for faster builds
and on-time delivery.
Ultimate Efficiency
Create tests faster & with fewer brittle locators and
labels.
Increase Test Coverage
Open-ended, AI powered assertions, reduce code,
maintenance while increasing test coverage.
Applitools Cloud
Visual AI Platform
Adding Applitools Visual AI to your existing test automation framework allows quality teams to release perfect apps
faster and as a reduced cost.
One Intelligent Platform
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58. @BagmarAnand
1. Prequisites
2. Run test (Selenium-Java or Appium-Java)
3. Add “eyes” to your automation using Applitools Visual AI
4. Scale your test execution using Applitools Ultrafast Grid
Workshop Activity
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59. @BagmarAnand
• Web
• Clone - http://bit.ly/getting-started-with-visualtesting
• Open project in IDE
• Refresh dependencies
• Android
• Clone - http://bit.ly/getting-started-with-mobile-visualtesting
• Open project in IDE
• Refresh dependencies
• Setup Android SDK, Emulator/Device
1. Prerequisites
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60. @BagmarAnand
• Web
• http://bit.ly/getting-started-with-visualtesting
• Run test: mvn test –Dtest=HelloWorldTest
• Android
• http://bit.ly/getting-started-with-mobile-visualtesting
• Connect your Android device / start emulator
• Run test: mvn test –Dtest=CalcTest
2. Run test (Selenium/Appium-Java)
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61. @BagmarAnand
• Sign up for free Applitools account - http://bit.ly/ApplitoolsSignup
• Add APPLITOOLS_API_KEY to your environment variables
• Web
• Run test: mvn test –Dtest=EyesTest
• Android
• Run test: mvn test –Dtest=EyesTest
3. Add “eyes” to your tests
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68. @BagmarAnand
Applitools Visual AI
Solution for the challenges in Visual Testing
● Creating the baseline
○ For each browser type / device / viewport size
○ Contextual (not mock / wireframe based)
● Maintaining / Updating the baseline
○ Product evolves, so do your baselines!
● Accurate comparison
○ Dynamic and contextual Data
○ Responsive Design
Automatic creation of baselines
Simple to update the baselines
AI Algorithms
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