Visual AI for eCommerce: Improving Conversions with a Flawless UI

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Discover practical, AI-driven solutions to streamline test process, maintain high-quality user experiences, and accelerate eCommerce growth. Session recording and more info at applitools.com

Visual AI for eCommerce: Improving
Conversions with a Flawless UI
1

Housekeeping
2
- This webinar will be recorded and sent out
around 24 Hours from now
- Please ask questions in the Q&A tab

3
FINANCE
RETAIL
MEDIA
B2B TECH
HEALTHCARE
400+
Enterprise
Customers
10+ years
developing AI
algorithms
2B +
Tests ran to train
test models
200k
Community
Members
7/10 top banks
7/10 tech companies
2/3 top retailers
4/7 Top
Pharmaceuticals
Leading Media &
Telecommunication
Applitools at a glance

What we’ll be talking about today
4
1. The Importance of eCommerce
2. Challenges of eCommerce testing
3. How AI can help solve them
4. The Applitools Intelligent Testing Platform

5
20.8% of retail purchases
were expected to take place
online in 2023
https://www.forbes.com/advisor/business/ecommerce-statistics/

6
THE MOST COMMON CHALLENGES OF
TESTING ECOMMERCE
● Product Catalog Sprawl
● Cart & Checkout Functionality
● Cross Browser Compatibility
● Third-Party APIs
● A/B Experimentation

11
A/B EXPERIMENTATION
Add to cart BUY NOW
Variant

13
HOW APPLITOOLS AI HELPS
Generative Test
Creation
Automated Test
Maintenance
Intelligent
Infrastructure

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