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James Serra
Big Data Evangelist
Microsoft
JamesSerra3@gmail.com
 Business Intelligence Consultant, in IT for 28 years
 Microsoft, Big Data Evangelist
 Worked as desktop/web/database developer, DBA, BI and
DW architect and developer, MDM architect, PDW
developer
 Been perm, contractor, consultant, business owner
 Presenter at PASS Business Analytics Conference and PASS
Summit
 MCSE for SQL Server 2012: Data Platform and BI
 Blog at JamesSerra.com
 SQL Server MVP
 Author of book “Reporting with Micrsoof SQL Server 2012”
Agenda
 My Career Path
 What is Business Intelligence?
 What is the Microsoft BI stack?
 BI Concepts
 Why BI is a lucrative career
 Benefits of a BI career
 How to make the transition from DBA
 How to become a BI expert
 Lessons learned in my transition
If you are a DBA or have another IT position, you might want
to consider moving into a new role, that of a Business
Intelligence architect or developer. You might be surprised at
the ease of the transition as well as how much you like it. At
the very least, you should become familiar with BI as you will
likely have to administer it
Big Data?

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Discover, manage, deploy, monitor – rinse and repeat.  In this session we show how Azure Machine Learning can be used to create the right AI model for your challenge and then easily customize it using your development tools while relying on Azure ML to optimize them to run in hardware accelerated environments for the cloud and the edge using FPGAs and Neural Network accelerators.  We then show you how to deploy the model to highly scalable web services and nimble edge applications that Azure can manage and monitor for you.  Finally, we illustrate how you can leverage the model telemetry to retrain and improve your content.

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Azure Synapse Analytics Overview (r2)
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Data Lake Overview
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The data lake has become extremely popular, but there is still confusion on how it should be used. In this presentation I will cover common big data architectures that use the data lake, the characteristics and benefits of a data lake, and how it works in conjunction with a relational data warehouse. Then I’ll go into details on using Azure Data Lake Store Gen2 as your data lake, and various typical use cases of the data lake. As a bonus I’ll talk about how to organize a data lake and discuss the various products that can be used in a modern data warehouse.

data lakeadls gen2modern data warehouse
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Or more briefly:
Help with: “I have all this data, what should I do with it?”
“Knowledge is power!”
Transitioning to a BI Role
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• SQL Server Analysis Services (SSAS) – OLAP cubes containing
summarized data
• SQL Server Reporting Services (SSRS) – Server-based report
generation software
• Visual Studio 2015, SQL Server Data Tools (SSDT)
• Power BI
− Power Pivot – Excel add-in to query data
− Power View – Fun, visual, drag-and-drop report builder
− Power Query – Data shaping and cleanup
− Power BI Dashboard – Create dashboards on web
− Power BI Desktop – On-prem app
− Power BI Sites – Publishing and sharing

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Introducing Azure SQL Data Warehouse
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The new Microsoft Azure SQL Data Warehouse (SQL DW) is an elastic data warehouse-as-a-service and is a Massively Parallel Processing (MPP) solution for "big data" with true enterprise class features. The SQL DW service is built for data warehouse workloads from a few hundred gigabytes to petabytes of data with truly unique features like disaggregated compute and storage allowing for customers to be able to utilize the service to match their needs. In this presentation, we take an in-depth look at implementing a SQL DW, elastic scale (grow, shrink, and pause), and hybrid data clouds with Hadoop integration via Polybase allowing for a true SQL experience across structured and unstructured data.

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Did you know Microsoft provides a Hadoop Platform-as-a-Service (PaaS)? It’s called Azure HDInsight and it deploys and provisions managed Apache Hadoop clusters in the cloud, providing a software framework designed to process, analyze, and report on big data with high reliability and availability. HDInsight uses the Hortonworks Data Platform (HDP) Hadoop distribution that includes many Hadoop components such as HBase, Spark, Storm, Pig, Hive, and Mahout. Join me in this presentation as I talk about what Hadoop is, why deploy to the cloud, and Microsoft’s solution.

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• Azure ML – Make predictions
• Master Data Services (MDS) – Centralized data source
• Data Quality Services (DQS) – Manage the integrity and
quality of data
• SharePoint
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• Master Data Management – Processes, policies and tools that
define and manage master data
• Star Schema – One or more fact tables referencing any
number of dimension tables
• Cube – Summarization of data to quickly slice and dice
Transitioning to a BI Role
Why BI is a lucrative career
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RDX Insights Presentation - Microsoft Business Intelligence
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1099 hourly rates to consultants for Microsoft BI stack, not including travel expenses (through a
placement firm, so client bill rate is higher):
Architect: $90 - $160
Data Mining: $80 - $150
BI Developer (Cube and ETL): $80 - $125
Cube Designer: $75 - $120
ETL Developer: $60 - $110
Development/BI DBA: $50 - $90
Report Writer: $40 - $65
Client bill rate markup is from 10% - 50%
Salary:
Architect: $90k - $160k
Data Mining: $75k - $150k
BI Developer (Cube and ETL): $75k - $125k
Cube Designer: $65k - $110k
ETL Developer: $50k - $100k
Development/BI DBA: $50k - $90k
Report Writer: $40k - $65k
Pre-sales Architect: $150k - $300k
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How to make the transition from DBA
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How to become a BI expert
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Recommended for you

Azure Analysis Services (Azure Bootcamp 2018)
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Cepta The Future of Data with Power BI
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This document discusses the future of data and the Azure data ecosystem. It highlights that by 2025 there will be 175 zettabytes of data in the world and the average person will have over 5,000 digital interactions per day. It promotes Azure services like Power BI, Azure Synapse Analytics, Azure Data Factory and Azure Machine Learning for extracting value from data through analytics, visualization and machine learning. The document provides overviews of key Azure data and analytics services and how they fit together in an end-to-end data platform for business intelligence, artificial intelligence and continuous intelligence applications.

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Cortana Analytics Suite
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Cortana Analytics Suite is a fully managed big data and advanced analytics suite that transforms your data into intelligent action. It is comprised of data storage, information management, machine learning, and business intelligence software in a single convenient monthly subscription. This presentation will cover all the products involved, how they work together, and use cases.

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Lessons learned in my transition
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• http://bit.ly/wJ7u5u
• http://bit.ly/X2vMrf
• http://bit.ly/NgaYdo
• http://bit.ly/SrBMLT
James Serra, Big Data Evangelist
Email me at: JamesSerra3@gmail.com
Follow me at: @JamesSerra
Link to me at: www.linkedin.com/in/JamesSerra
Visit my blog at: JamesSerra.com (where this slide deck will be posted)

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Transitioning to a BI Role

  • 1. James Serra Big Data Evangelist Microsoft JamesSerra3@gmail.com
  • 2.  Business Intelligence Consultant, in IT for 28 years  Microsoft, Big Data Evangelist  Worked as desktop/web/database developer, DBA, BI and DW architect and developer, MDM architect, PDW developer  Been perm, contractor, consultant, business owner  Presenter at PASS Business Analytics Conference and PASS Summit  MCSE for SQL Server 2012: Data Platform and BI  Blog at JamesSerra.com  SQL Server MVP  Author of book “Reporting with Micrsoof SQL Server 2012”
  • 3. Agenda  My Career Path  What is Business Intelligence?  What is the Microsoft BI stack?  BI Concepts  Why BI is a lucrative career  Benefits of a BI career  How to make the transition from DBA  How to become a BI expert  Lessons learned in my transition
  • 4. If you are a DBA or have another IT position, you might want to consider moving into a new role, that of a Business Intelligence architect or developer. You might be surprised at the ease of the transition as well as how much you like it. At the very least, you should become familiar with BI as you will likely have to administer it Big Data?
  • 6. Or more briefly: Help with: “I have all this data, what should I do with it?” “Knowledge is power!”
  • 8. • • • SQL Server Analysis Services (SSAS) – OLAP cubes containing summarized data • SQL Server Reporting Services (SSRS) – Server-based report generation software • Visual Studio 2015, SQL Server Data Tools (SSDT) • Power BI − Power Pivot – Excel add-in to query data − Power View – Fun, visual, drag-and-drop report builder − Power Query – Data shaping and cleanup − Power BI Dashboard – Create dashboards on web − Power BI Desktop – On-prem app − Power BI Sites – Publishing and sharing
  • 9. • Azure ML – Make predictions • Master Data Services (MDS) – Centralized data source • Data Quality Services (DQS) – Manage the integrity and quality of data • SharePoint
  • 10. • • • Master Data Management – Processes, policies and tools that define and manage master data • Star Schema – One or more fact tables referencing any number of dimension tables • Cube – Summarization of data to quickly slice and dice
  • 12. Why BI is a lucrative career • • • • • • • • •
  • 13. 1099 hourly rates to consultants for Microsoft BI stack, not including travel expenses (through a placement firm, so client bill rate is higher): Architect: $90 - $160 Data Mining: $80 - $150 BI Developer (Cube and ETL): $80 - $125 Cube Designer: $75 - $120 ETL Developer: $60 - $110 Development/BI DBA: $50 - $90 Report Writer: $40 - $65 Client bill rate markup is from 10% - 50% Salary: Architect: $90k - $160k Data Mining: $75k - $150k BI Developer (Cube and ETL): $75k - $125k Cube Designer: $65k - $110k ETL Developer: $50k - $100k Development/BI DBA: $50k - $90k Report Writer: $40k - $65k Pre-sales Architect: $150k - $300k
  • 15. How to make the transition from DBA • • • • • • • • • •
  • 16. How to become a BI expert • • • • • • • • • • •
  • 17. Lessons learned in my transition • • • • • • • • •
  • 18. • http://bit.ly/wJ7u5u • http://bit.ly/X2vMrf • http://bit.ly/NgaYdo • http://bit.ly/SrBMLT
  • 19. James Serra, Big Data Evangelist Email me at: JamesSerra3@gmail.com Follow me at: @JamesSerra Link to me at: www.linkedin.com/in/JamesSerra Visit my blog at: JamesSerra.com (where this slide deck will be posted)

Editor's Notes

  1. Business Intelligence is an extremely hot career. If you are a DBA or have another IT position, how can you transition to a BI role? I will describe what exactly BI is, what encompasses the Microsoft BI stack, why it is so popular, and why a BI career pays so much. Then I will delve into the steps to take to become a BI expert and how I made the transition, going from a salaried DBA to a high-in-demand and high-income BI consultant. If I can go from a complete unknown to building a personal brand that allowed me to present at the PASS Business Analytics conference in just two years, so can you! Blog: http://www.jamesserra.com/archive/2011/05/dbas-what-to-earn-the-big-bucks-learn-bi/ and http://www.jamesserra.com/archive/2012/07/blueprint-for-consulting-riches/
  2. Report Builder – Light weight version of SSRS PerformancePoint – Dashboard creation in SharePoint