Advanced Technical SEO - Index Bloat & Discovery: from Facets to Javascript Frameworks - SMX Munich 2016

Roleplay as a fearless Technical SEO who must pass through Google's Web Rendering Service (WRS), a legendary construct, as part of a mission to protect site visibility. Panel: 'Think like a bot, rank like a boss' from BrightonSEO September 2019

This document discusses various techniques for improving JavaScript rendering for SEO purposes, including: - Using automated tests to prevent JavaScript-related SEO errors before deployment. Unit and end-to-end tests can check for issues like missing tags. - Choosing an appropriate rendering technique depending on how often content changes, whether it be pre-rendering, server-side rendering, or dynamic rendering. - Leveraging universal JavaScript to avoid accidental cloaking issues and ensure consistency between what users and search engines see. Workarounds are discussed when universal JavaScript is not practical.

This document discusses the differences between client-side rendering and server-side rendering and their impact on search engine optimization (SEO). Client-side rendering means content is generated by JavaScript on the client-side/browser, so search engines cannot see it, negatively impacting SEO. Server-side rendering generates content on the server and sends fully rendered HTML to browsers, allowing search engines to index content. Isomorphic JavaScript is an alternative that renders content both client-side and server-side to improve performance and SEO. The document recommends determining whether to use server-side rendering or isomorphic JavaScript going forward to balance SEO and performance.

My talk from #BrightonSEO 2019, the twentieth edition. Building on my talk from TechSEO Boost 2018, my talk at Brighton explores the changes in #EdgeSEO and the future possibilities given the advent of Akamai Edge Workers, AWS Lambda capabilities and the prospect of Fastly's WASM solution.

Want to conduct a comprehensive SEO audit for your web site but didn't know how to get started? Download this SEO Audit worksheet - it's free, easy to use, and produces great results! Covering over 90 of the most common SEO mistakes that most web sites make, this SEO audit tool will help you learn the best practices of search engine optimization as well as where to focus your attention so that you can start realizing ROI for all your hard work. Have more SEO questions? Feel free to connect with me on Twitter at @jcolman - http://twitter.com/jcolman

These slides were presented at the SEMrush webinar "How to Leverage Insights from Your Site’s Server Logs | 5 Hours of Technical SEO". Video replay and transcript are available at https://www.semrush.com/webinars/how-to-leverage-insights-from-your-site-s-server-logs-or-5-hours-of-technical-seo/

There are a lot of myths, facts and theories on crawl budget and the term is bandied around a lot. This deck looks to address some of those myths and also looks at some additional theories around the concepts of 'crawl rank' and 'search engine embarrassment'.

This document outlines strategies for optimizing WordPress sites for search engine optimization (SEO) and increasing engagement. It recommends essential plugins like HeadSpace2 and Redirection to optimize titles, meta descriptions, and redirects. It also provides tips for internal linking, image optimization, clean permalinks, breadcrumbs, and robots.txt files. Additional sections cover promoting blogs through social media, guest posts and conversations to boost subscribers. Metrics and maintaining engagement through comments are also discussed.

A presentation on SEO, WordPress and SEO Tools from the Melbourne WordPress Meetup, October 2013. Presented by Chris Burgess, Peter Mead and Michael Jones.

During this webinar, Dawn will tell you about the major issues and errors that may block spiders from crawling your website and hurt website’s rankings.

The Need for Speed, a presentation at the Melbourne SEO Meetup on "Web Performance Optimisation and Why It Matters".

There is a lot to cover about SEO for large websites/enterprise. In this talk we'll cover primarily the data analysis and the technical SEO side of things. In future presentations we'll look at more.

Adobe Flash is a binary format and has not always been accessible to search engine spiders (small bits of code that algorithmically determine a page’s content for rankings in search engines). SEO experts have developed several key workarounds and new technical developments have made new functionality available to search engines and developers alike. Duane Nickull, an Adobe Technical Evangelist, will showcase some advanced tips and tricks to give you the edge over the competition as well as share some secrets. Attendees will learn how to increase initial page rankings as well as monitor and increase dynamic page ranks.

Patrick Stox gave a presentation at SMX Advanced discussing changes to page experience metrics since the last conference. He began by introducing himself and his background. He then covered updates to metrics like Cumulative Layout Shift (CLS) and changes to AMP requirements. Stox reviewed current page experience metrics and provided tips on optimizing Core Web Vitals like improving First Input Delay (FID), reducing Cumulative Layout Shift (CLS), and lowering Largest Contentful Paint (LCP). He speculated that metrics may expand to consider all user interactions and page size. Stox closed by discussing challenges with Single Page Apps and potential future developments.

This document discusses ad fraud and ad blocking. It begins with background on the rise of programmatic digital ad spending and fraud. It then defines the two main types of ad fraud as impression fraud and click fraud, both of which use bots. The document discusses how bots range in sophistication and why they are difficult to identify. It also addresses the impact of ad blocking and how fraud and blocking pollute analytics metrics. The document concludes with recommendations for advertisers to measure fraud directly and focus on metrics like conversions that cannot be easily faked.

Mobile Apps Unlocked Vegas 2016 Wednesday, May 5 Main Stage — 10:30am - 10:50am Mobile is, and has from its inception, been a unique digital animal. It’s been an area where organic search has played a de minimis impact on growth compared to other digital ecosystems, and yet, we all know that a growth model purely based on who spends the most is not sustainable, nor does it lead to great products. Will that change? If so, when and how? In this session we will explore these questions and more. Ethan Smith, Chief Growth Officer @ Yummly

presentation on ad fraud and ad blocking, and the intersection with bots -- bots dont use ad blocking and their fraudulent activities mess up measurement and ROI

This document discusses technical SEO and how it relates to dynamic websites. It notes that technical SEO touches many areas like site architecture, content strategy, and results measurement. The key points are that Google can now crawl dynamic content and execute JavaScript, rendering the full DOM rather than just the HTML source. This means technical SEO remains important for performance, and is critical to the success of content campaigns on dynamic sites. Proper technical implementation allows dynamic and engaging content to be discoverable by search engines.

Technical SEO presentation : optimisation on-page, basic set-up onsite and what you can learn from an SEO Audit. November 28, 2015 – Women in Digital Switzerland Meet ups – Lausanne

This document summarizes the key points from a Webmarketing123 webinar on SEO best practices. The webinar covered the problems with outdated SEO strategies and introduced new rules for SEO success in 2015, including maintaining a clean link building strategy, optimizing for the Knowledge Graph, prioritizing social media, ensuring strong technical performance, and focusing on holistic content over exact keywords. Attendees were invited to ask questions during a live Q&A session.

While smart content creation is fundamental to marketing, the rise of digital has introduced unprecedented technical and analytical challenges. The modern marketer must please both humans and search engines with one killer content strategy to deliver a full sales pipeline. Flip through "The Science of Content Marketing" to get started.

Google is constantly evolving and a webmaster’s ability to react to changes is key to any successful SEO campaign. However, what happens when you can’t get technical SEO recommendations over the line? This session will focus on how you can be more Agile and implement technical SEO recommendations that add value.

This document discusses different types of SEO audits including relevance, authority, technical, and backlink audits. It provides questions to consider for each type of audit, such as checking if a website is authoritative compared to competitors or if there are any technical issues hindering search bots from crawling pages. Recommended free and paid tools are listed to help identify potential problems for each audit type.

Presentation from Search London - July 2014. The goal of our work is to understand the triggers behind new and existing customers content consumption and buying behaviour so we can plot the best course of action to drive demonstrable improvements in revenue. Here is a 3-step process to do that.

The document discusses technical SEO debt and how fixing technical issues can improve search engine rankings and website traffic. It provides examples of how John Doherty has helped clients by analyzing and addressing technical problems like poor information architecture, thin content, and redirects. He emphasizes using data to identify issues, estimating traffic and revenue impacts, and proposing targeted tests to convince executives. Test successes can then be used to gain approval for larger projects. The key message is that technical SEO matters for business goals and fixing debt sets sites up for ongoing traffic and revenue growth.

This document summarizes technical SEO issues and best practices for URL structures, redirects, duplicate and thin content. It provides guidance on properly handling redirects, avoiding cannibalization, structuring domains and URLs, and dealing with duplicate and thin content to avoid search engine penalties. Key recommendations include using 301 redirects, internal linking, and rewriting duplicate content rather than leaving it accessible to search engines.

Learn how a small business can increase their SEO, ranking, and backlink profile through strategies you can implement right now. https://www.mwhomecare.com

The document lists and describes 40 different digital marketing tools. It provides a brief description of each tool's purpose and capabilities. The tools cover a wide range of functions including website analytics, keyword research, link building, technical SEO, speed optimization, social media management, and email marketing. For each tool, the document indicates whether it is free or paid and provides a link to more information.

Will Nye, Senior Consultant at Builtvisible takes you through an introductory SEO site audit, making recommendations on improvements and providing guidance to affiliate site owners.

At theMediaFlow we pride ourselves on being insanely detailed technical SEOs. We use a foundation checklist which is adapted from client to client and sector to sector; though in general we always tend to include the items explained here.

The art & science of building links - Presentation content put together by Debra Mastaler, and Presentation given by Matt Siltala during SMX West on the Fundamentals of Link Building - Bootcamp session (Matt was filling in for Debra). This is a beginning presentation for those newer to link building and SEO.

Everybody knows that SEO is important, but preparing for an SEO campaign can seem intimidating and overwhelming. Where do you start? What is important? How will we succeed? Anybody who promises you fast and easy answers isn’t being forthright, but it is possible to win at SEO. In our next Web Clinic: How to Structure an SEO Strategy, I’ll be showing you how to structure your SEO strategy for long term success. On Tuesday, February 21st, we’ll be hosting Web Clinics all day about the proper implementation of an SEO strategy. Register to participate at 9AM PT, 11AM PT, or 1PM PT and set yourself up for SEO ranking success. During this Web Clinic, our Head of Operations Andrew Seidman will cover: Low-hanging fruit for ranking improvements How to develop an effective link building strategy The value of data attribution in SEO planning Plus, don’t miss our live analysis of member submitted websites, so be sure to submit your website during the Web Clinic!

Bill Hartzer's Technical SEO and SEO Audits at the Engage 2017 conference held in Portland Oregon on March 9th, 2017. Bill talks about technical SEO and performing a technical SEO audit of your website

Ann Stanley is the co-founder and MD of data-driven digital marketing agency Anicca Digital, and has been working in online marketing since 2001. Ann, who is Google AdWords Accredited and a Chartered Marketeer regularly speaks at local, national and international events on a range of digital marketing topics. She specialises in providing practical tips on using AdWords, search engine optimisation, ecommerce marketing and marketing automation

My talk from SEARCHY 2019 in Paris covering best practices on how to successfully navigate through the various types of migrations (protocol migrations, frontend migrations, website migration, cms migration, etc.) from an SEO perspective - mainly focussing on all things technical SEO.

The document provides an overview and introduction to PowerApp Portals. It discusses what PowerApp Portals are, the history and evolution from previous Microsoft portals solutions, the portal architecture including authentication options and integration with Common Data Service. It also covers how to deploy a first portal including provisioning, portal structure, and editing options. The document demonstrates customizing a portal through modifying templates, stylesheets, adding HTML/JavaScript, and using Liquid code. It concludes with best practices tips for portals.

Ideal web page performance How to maximize your content view with minimal attention span of your viewers? Impact of page performance on Business metrics Profiling a Http request Browser Architecture, Critical Rendering Path Applying FFSUx to get optimal webpage performance.

Technical SEO involves optimizing a website to improve search engine rankings through both on-page and off-page factors. It focuses on improving the technical aspects of a website like XML sitemaps, robots.txt files, page speed, and structured data to help search engines better index and understand the site. Regular audits and optimization of these technical elements can positively impact how search engines view and rank a website.

1. The document provides best practices and guidance for migrating websites, with a focus on search engine optimization. It emphasizes thorough preparation, testing changes gradually, and post-migration monitoring to ensure no issues occur. 2. Key steps include preparing the site by fixing errors, gathering URLs, benchmarking performance, and testing changes. All internal links, files, headers and technical elements need to be updated. 3. During implementation, changes should be made gradually and thoroughly tested. Search console needs to be configured for the new site. Post-migration, redirects, errors and performance must be monitored closely.

How to make your product/service found by Google. Technical SEO aims the crawling and indexing phase of your website. A list of top 10 technical seo topics for 2020 with a checklist you can go through, before publishing a website.

This is a deck I put together for a Technical SEO interview for iProspect in December 2019. The task comprised of two questions relating to JavaScript SEO and E-Commerce SEO for a specific product category. I have no affiliation with either the Body Shop or Asos and any data in the presentation was sourced from publicly available third party tools; it was a purely hypothetical and educational exercise. Several assumptions have also likely been made, and the contents of the deck merely reflects my thoughts looking from the outside in. Please don't take anything in the slides as gospel. Thanks for checking it out, Nick Samuel

Concise presentation of Boost and SEO Module for optimizing performance in respect of speed,search engine optimization of any Drupal Website.

Search engines have come a long way in understanding JavaScript, but issues with rendering and load times can still impact your crawl budget and prevent search engines from indexing valuable content! Finding the optimal solution that provides the best user experience, whilst also satisfying the bots can be a challenge. This talk will cover the differences between these solutions, a number of tools and metrics you can use, and other significant considerations to take into account when proposing a rendering solution to your developers.

This document discusses using edge computing technologies like content delivery networks (CDNs) to overcome technical barriers to SEO implementation and perform edge SEO. CDNs allow SEO implementations to be done serverlessly at the edge without touching origin source code. Examples of edge SEO include dynamically generating meta titles and tags, redirecting, AB testing, collecting pseudo server logs, and dynamically rendering JavaScript to resolve issues. Edge SEO provides benefits like speed, security, and enables implementations that may otherwise be restricted by platforms. Potential issues include impacting all requests and introducing latency, but recent developments have reduced these concerns.

Search Engine optimization overview, techniques and features provided by Oracle products - Endeca search engine and ATG commerce platform.

Angular jS Introduction by Google A to Z angular introduction about Angular Framework which is single page application. Angular JS and angular is very important for single page applications.

Вы уже слышали о JAMstack, который пришел на смену SSR и SPA? Подход, который оптимизирует веб приложения так, что они ограничены только скоростью вашего интернет соединения. Никаких просадок при рендере на клиенте, никаких падений серверов от нагрузки, только SEO-friendly приложения б��з проблем с масштабируемостью.

The document discusses SEO considerations for JavaScript frameworks. It notes that SEOs need to understand how JavaScript works and how search engines handle it, as many developers are not familiar with SEO. It provides tips for SEOs, including that search engines don't interact with the page content in the same way users do, and content should be loaded by default without user interaction. It also discusses different approaches to rendering pages for search engines like server-side rendering versus client-side rendering.

This document provides an overview of HTML5 technologies including HTML5 markup, microdata/RDFa, WebFonts, Canvas, MediaQueries, performance optimizations like SPDY and HTTP 2.0. It discusses specifications from the W3C and implementations by companies. Tools for testing responsive design, fonts and browser compatibility are also mentioned. The document is written in Japanese and references the author's blog for code samples.

Dan Taylor has been credited with coining the term, Edge SEO, by Search Engine Land and presented research into the idea, and practical applications of Cloudflare Workers in SEO at TechSEO Boost 2018. In follow-up to this, Dan presented various webinars with companies and platforms on Edge SEO, one of these being Deep Crawl.

Slides from my Edge SEO Deep Crawl webinar on February 27th 2019; in these slides I looked at what Edge SEO is, why we need it, and the conversations we need to have as Sapiens and organisations to prevent it's misuse.

Technical SEO Checklist For Developers. The information there might be helpful to you if you are trying to learn about technical SEO.

This presentation about HTML5 and CSS3 presents with example and described valid points with simple example code and live preview.

The document discusses search engine optimization (SEO) strategies for dynamic websites. It covers SEO principles of indexing, relevance and popularity. It provides information on search engine market shares in Quebec and the benefits of SEO for web developers. The document also discusses information architecture, link juice distribution, tools for SEO audits and recommendations for implementing SEO best practices.

Ari Nahmani does a deep dive into on how to discover and optimize for Google Featured Snippets / Direct Answers.

Ari Nahmani, CEO / Founder of Kahena Digital Marketing presenting at SMX Munich on ASO. The presentation covers metrics & KPIs, Organic discovery, and predictions for the future including app indexing, paid search and keyword data in the app stores, and better data.

Ari Nahmani discusses various strategies for content marketing, seeding, and automation. He suggests seeding content on networks like StumbleUpon to gain views and links. Paid acceleration tactics like targeted ads can help content go viral faster. Automation using tools can help find journalists, manage image rights, and monitor keywords. The overall message is that content marketing requires an ongoing effort and experimentation with different tactics.