Disruption from Within with Zillow's Senior Product Manager
Launching a new brand within a large company is a challenge - when that new brand disrupts the flagship brand, it’s a massive challenge. Michael took the participants on his journey of conception, to building, to the launch of RealEstate.com – a brand that competes with its parent company, Zillow.com.
He talked about starting from zero and convincing executives and other product teams that creating a disruptive new brand was (and is) a good idea. The audience learned a little bit about how Zillow Group’s product organizations work and more specifically how a team can still function as a small startup within a 2500+ person organization.
How to leverage your work with a Product Mindset - Mark Opanasiuk.pdf
How to leverage your work with a Product Mindset - Mark Opanasiuk
1. What is a Product Mindset?
2. Product Thinking Mindset on Personal level.
3. Product Mindset on Organization level.
Top Trends In Product Design: Outcomes, Understanding Customers, and Building...
While some organizations are still grappling with moving to Agile or hiring their first UX Designer, others are moving fast to embrace methods that have been proven to generate success. Are you still creating product roadmaps? Are you investing in understanding your customers? Are your technology platforms built for experimentation? Come hear how organizations are achieving success, and how you can help your organization move in the right direction.
This presentation was originally given at the Big Design Conference in Dallas, TX on 9/19/2015
This document summarizes a workshop on Modern UX and Agile design workflows. It introduces the "Personal Shopper" project where participants worked in teams to design an MVP for helping department store shoppers. The workshop covered defining problems, creating provisional personas, designing experiments, and testing solutions. Teams progressed through an MVP design workflow of understanding the problem, designing a solution, and testing it with metrics. In the end, each team demonstrated their proposed solution and metrics from user testing.
The incumbent’s playbook for launching a vertical SaaS product (Directions EM...
Presentation held at Directions EMEA 2017 in Madrid.
Been on the market for decades? Living from upfront license revenues and services that you sell alongside? Think of developing a SaaS product, but not sure where to start? Think of building a vertical Microsoft Dynamics 365 SaaS app/product? Come and join me, and I will share my experiences with you from building www.just-plan-it.com on Azure and integrate it with Dynamics 365. I will provide real life experiences, share tips and tricks, books to read and tools to use on that journey. My purpose is encouraging you to go the SaaS development route as you as an incumbent have a huge advantage over funding series driven start-ups: you know your market and have you a sustained cash flow to finance growth. In essence, I will cover the following questions:
1) How to identify and validate market demand?
2) What the heck is an MVP (minimum viable product) and how can it help?
3) How can I easily start the inbound lead generation journey?
4) How to organize development to stay at the “pulse of the market”?
5) How to measure and manage initial success?
6) Why is user onboarding so crucial and difficult?
7) How to prepare for scale?
Usability for Nonprofits: Reducing Friction & Boosting Conversion
Mike Perla is a director of conversion optimization with over 10 years of experience. He discusses how non-profits are in unassumingly competitive industries, as they are all asking individuals to donate portions of their disposable income. He emphasizes the importance of usability and conversion optimization for non-profits' websites, noting that visitors will form opinions about a site within seconds and leave quickly if not engaged.
A mentor master class I've been doing for The Refiners, the cross-boarder acceleration program for foreign founders in Silicon Valley. Business models are hard to define for entrepreneurs because as a startup this is precisely your #1 mission: research (in the R&D sense), experiment, pivot and ultimately find a scalable business model for your company. I wish there was a magic recipe in this process. But there isn't. However, there's a methodology that helps and many mistakes to avoid that I wish I had known about when I started 15+ years ago. This is what these slides are about.
The Minimum Loveable Product: Go Beyond the Minimum Viable Product
Minimum Viable Products (MVP) rarely make "good" products. We discuss an alternative: the Minimum Loveable Product. In the world of platform engineering, coordinating your software (and perhaps hardware teams) to deliver a valuable product that your target audience will use is critical to success.
http://by.dialexa.com/beyond-the-minimum-viable-product-why-you-should-build-a-minimum-loveable-product
What do people think about MVP? What does the experts say?
Here's our view for the Minimum Viable Product and the approach we are using to validate ideas and help startups reach Product-Market fit in the shortest period of time, without burning away all of their budget.
In this talk, I cover the product mindset that great product managers have and keep expanding. However, you don't need to be a product manager to develop a product mindset!
Product development at NerdWallet: Why user research is pivotal
In this webinar, Jeff will cover the pros and cons of NerdWallet’s embedded research structure, their learnings on working with product designers and PMs, as well as the toolkit of techniques they have developed to maximize speed and insights.
This document discusses developing a minimum viable product (MVP). It emphasizes the importance of understanding customer problems and market potential before building a product. It provides tips for preparing an MVP test, such as determining what to learn and selecting product features based on solving customer problems and closing sales. User stories and MVP examples are presented. The document concludes by assigning homework on further developing an MVP idea through customer interviews and updating the lean canvas business model.
Design, the Importance of Research, and a Call to Arms
Presentation for Allscripts Developer Partner conference -- Jared Spool's story about the $300m button, a baseline understanding of the difference between interaction and visual design, the importance of feed-back and feed-forward research, and some practical tools to get folks started.
In this presentation, I have shown major risks that are to face in a business investment. Also I have shown their classification and sources.
This information have taken from my text book -" Investment Analysis and Portfolio Management ~chapter 2 Investment~ " For complete this Presentation I used Figma and Canva.
My Role:
a. Student Final year - Accounting
b. Presentation Designer
stackconf 2024 | Buzzing across the eBPF Landscape and into the Hive by Bill ...
The buzz around the Linux kernel technology eBPF is growing quickly and it can be hard to know where to start or how to keep up with this technology that is reshaping our infrastructure stack. In this talk, Bill will trace how he got into eBPF, explore some of the applications leveraging eBPF today, and teach others how to dive into the hive of activity around eBPF. People just beginning with eBPF will learn how eBPF makes it possible to have efficient networking, observability without instrumentation, effortless tracing, and real-time security (among other things) without needing your own kernel team. Those already familiar with eBPF will get an overview of the eBPF landscape and learn about many new and expanding eBPF applications that allow them to harness the power without needing to dive into the bytecode. The audience will walk away with an understanding of the buzz around eBPF and knowledge of new tools that may solve some of their problems in networking, observability, and security.
A study on drug utilization evaluation of bronchodilators using DDD method
The abstract was published as a conference proceeding in a Newsletter after being presented as an e-posture and secured 2nd prize during the scientific proceedings of "National Conference on Health Economics and Outcomes Research (HEOR) to Enhance Decision Making for Global Health" held at Raghavendra Institute of Pharmaceutical Education and Research (RIPER)- Autonomous in association with the International Society for Pharmacoeconomics and Outcomes Research (ISPOR)-India Andhra Pradesh Regional Chapter during 4th& 5th August 2023.
Nasir A. A study on drug utilization evaluation of bronchodilators using the DDD method. RIPER - PDIC Bulletin ISPOR India Andhra Pradesh Regional Chapter Newsletter [Internet]. 2023 Sep;11(51):14. Available from: www.riper.ac.in
Call India AmanTel allows you to call from any country in the world including India to the USA and Canada at the cheapest rate Limited offers new users some free minutes.
stackconf 2024 | Using European Open Source to build a Sovereign Multi-Cloud ...
The European Commission has clearly identified open source as a strategic tool for bringing some balance to an EU cloud market currently dominated by a handful of non-EU hyperscalers. Part of that commitment comes through a series of ambitious, multi-million EU projects like the SIMPL platform for Data Spaces and the multi-country “Important Project of Common European Interest on Next Generation Cloud Infrastructure and Services” (IPCEI-CIS). For the first time in the history of the European Union, it is the EU industry who will be leading large-scale open source projects aimed at building European strategic technologies. In this talk we will explain in detail how specific European open source technologies are being brought together as part of some of those projects to start building Sovereign Multi-Cloud solutions that ensure interoperability and digital sovereignty for European users while preventing vendor lock-in in the cloud market, opening up competition in the emerging 5G/edge.
Destyney Duhon embodies a singular blend of creativity, resilience, and purpose that defines modern entrepreneurial spirit. As a visionary at the intersection of artistry and innovation, Destyney fearlessly navigates uncharted waters, sculpting her journey with a profound commitment to authenticity and impact.This Brand exploration power point is a great example of her dedication to her craft.
stackconf 2024 | On-Prem is the new Black by AJ Jester
In a world where Cloud gives us the ease and flexibility to deploy and scale your apps we often overlook security and control. The fact that resources in the cloud are still shared, the hardware is shared, the network is shared, there is not much insight into the infrastructure unless the logs are exposed by the cloud provider. Even an air gap environment in the cloud is truly not air gapped, it’s a pseudo-private network. Moreover, the general trend in the industry is shifting towards cloud repatriation, it’s a fancy term for bringing your apps and services from cloud back to on-prem, like old school how things were run before the cloud was even a thing. This shift has caused what I call a knowledge gap where engineers are only familiar with interacting with infrastructure via APIs but not the hardware or networks their application runs on. In this talk I aim to demystify on-prem environments and more importantly show engineers how easy and smooth it is to repatriate data from cloud to an on-prem air gap environment.
How to Connect your SEO to What your Customers Really WantAleyda Solís
How to focus your SEO process to connect with your customers search behavior? Learn about the questions to ask and tools to use, as well as process to do it here.
Developing SEO audits that maximize growth #dmssconferenceAleyda Solís
Learn how to target your SEO audit to avoid the most common pitfalls while targeting it to be strategical, actionable, prioritized and continuous to maximize your SEO growth.
Get All Up in That Business - State of Search 2015Purna Virji
This document discusses the value of collecting qualitative user data for marketing purposes. It provides examples of low-effort ways to collect qualitative data, such as being a consumer of one's own products, surveying sales reps and customers, and usability studies. The document also discusses how qualitative data can be used for testing marketing hypotheses, remarketing, SEO, paid search campaigns, and lead generation through better understanding customer motivations, pain points, and experiences.
Disruption from Within with Zillow's Senior Product ManagerProduct School
Launching a new brand within a large company is a challenge - when that new brand disrupts the flagship brand, it’s a massive challenge. Michael took the participants on his journey of conception, to building, to the launch of RealEstate.com – a brand that competes with its parent company, Zillow.com.
He talked about starting from zero and convincing executives and other product teams that creating a disruptive new brand was (and is) a good idea. The audience learned a little bit about how Zillow Group’s product organizations work and more specifically how a team can still function as a small startup within a 2500+ person organization.
How to leverage your work with a Product Mindset - Mark Opanasiuk.pdfMark Opanasiuk
How to leverage your work with a Product Mindset - Mark Opanasiuk
1. What is a Product Mindset?
2. Product Thinking Mindset on Personal level.
3. Product Mindset on Organization level.
Top Trends In Product Design: Outcomes, Understanding Customers, and Building...Jeremy Johnson
While some organizations are still grappling with moving to Agile or hiring their first UX Designer, others are moving fast to embrace methods that have been proven to generate success. Are you still creating product roadmaps? Are you investing in understanding your customers? Are your technology platforms built for experimentation? Come hear how organizations are achieving success, and how you can help your organization move in the right direction.
This presentation was originally given at the Big Design Conference in Dallas, TX on 9/19/2015
This document summarizes a workshop on Modern UX and Agile design workflows. It introduces the "Personal Shopper" project where participants worked in teams to design an MVP for helping department store shoppers. The workshop covered defining problems, creating provisional personas, designing experiments, and testing solutions. Teams progressed through an MVP design workflow of understanding the problem, designing a solution, and testing it with metrics. In the end, each team demonstrated their proposed solution and metrics from user testing.
The incumbent’s playbook for launching a vertical SaaS product (Directions EM...Martin Karlowitsch
Presentation held at Directions EMEA 2017 in Madrid.
Been on the market for decades? Living from upfront license revenues and services that you sell alongside? Think of developing a SaaS product, but not sure where to start? Think of building a vertical Microsoft Dynamics 365 SaaS app/product? Come and join me, and I will share my experiences with you from building www.just-plan-it.com on Azure and integrate it with Dynamics 365. I will provide real life experiences, share tips and tricks, books to read and tools to use on that journey. My purpose is encouraging you to go the SaaS development route as you as an incumbent have a huge advantage over funding series driven start-ups: you know your market and have you a sustained cash flow to finance growth. In essence, I will cover the following questions:
1) How to identify and validate market demand?
2) What the heck is an MVP (minimum viable product) and how can it help?
3) How can I easily start the inbound lead generation journey?
4) How to organize development to stay at the “pulse of the market”?
5) How to measure and manage initial success?
6) Why is user onboarding so crucial and difficult?
7) How to prepare for scale?
Mike Perla is a director of conversion optimization with over 10 years of experience. He discusses how non-profits are in unassumingly competitive industries, as they are all asking individuals to donate portions of their disposable income. He emphasizes the importance of usability and conversion optimization for non-profits' websites, noting that visitors will form opinions about a site within seconds and leave quickly if not engaged.
A mentor master class I've been doing for The Refiners, the cross-boarder acceleration program for foreign founders in Silicon Valley. Business models are hard to define for entrepreneurs because as a startup this is precisely your #1 mission: research (in the R&D sense), experiment, pivot and ultimately find a scalable business model for your company. I wish there was a magic recipe in this process. But there isn't. However, there's a methodology that helps and many mistakes to avoid that I wish I had known about when I started 15+ years ago. This is what these slides are about.
The Minimum Loveable Product: Go Beyond the Minimum Viable ProductDialexa
Minimum Viable Products (MVP) rarely make "good" products. We discuss an alternative: the Minimum Loveable Product. In the world of platform engineering, coordinating your software (and perhaps hardware teams) to deliver a valuable product that your target audience will use is critical to success.
http://by.dialexa.com/beyond-the-minimum-viable-product-why-you-should-build-a-minimum-loveable-product
What do people think about MVP? What does the experts say?
Here's our view for the Minimum Viable Product and the approach we are using to validate ideas and help startups reach Product-Market fit in the shortest period of time, without burning away all of their budget.
In this talk, I cover the product mindset that great product managers have and keep expanding. However, you don't need to be a product manager to develop a product mindset!
Product development at NerdWallet: Why user research is pivotalUserTesting
In this webinar, Jeff will cover the pros and cons of NerdWallet’s embedded research structure, their learnings on working with product designers and PMs, as well as the toolkit of techniques they have developed to maximize speed and insights.
This document discusses developing a minimum viable product (MVP). It emphasizes the importance of understanding customer problems and market potential before building a product. It provides tips for preparing an MVP test, such as determining what to learn and selecting product features based on solving customer problems and closing sales. User stories and MVP examples are presented. The document concludes by assigning homework on further developing an MVP idea through customer interviews and updating the lean canvas business model.
Design, the Importance of Research, and a Call to ArmsDesignMap
Presentation for Allscripts Developer Partner conference -- Jared Spool's story about the $300m button, a baseline understanding of the difference between interaction and visual design, the importance of feed-back and feed-forward research, and some practical tools to get folks started.
Risks & Business Risks Reduce - investment.pdfHome
In this presentation, I have shown major risks that are to face in a business investment. Also I have shown their classification and sources.
This information have taken from my text book -" Investment Analysis and Portfolio Management ~chapter 2 Investment~ " For complete this Presentation I used Figma and Canva.
My Role:
a. Student Final year - Accounting
b. Presentation Designer
stackconf 2024 | Buzzing across the eBPF Landscape and into the Hive by Bill ...NETWAYS
The buzz around the Linux kernel technology eBPF is growing quickly and it can be hard to know where to start or how to keep up with this technology that is reshaping our infrastructure stack. In this talk, Bill will trace how he got into eBPF, explore some of the applications leveraging eBPF today, and teach others how to dive into the hive of activity around eBPF. People just beginning with eBPF will learn how eBPF makes it possible to have efficient networking, observability without instrumentation, effortless tracing, and real-time security (among other things) without needing your own kernel team. Those already familiar with eBPF will get an overview of the eBPF landscape and learn about many new and expanding eBPF applications that allow them to harness the power without needing to dive into the bytecode. The audience will walk away with an understanding of the buzz around eBPF and knowledge of new tools that may solve some of their problems in networking, observability, and security.
A study on drug utilization evaluation of bronchodilators using DDD methodDr. Afreen Nasir
The abstract was published as a conference proceeding in a Newsletter after being presented as an e-posture and secured 2nd prize during the scientific proceedings of "National Conference on Health Economics and Outcomes Research (HEOR) to Enhance Decision Making for Global Health" held at Raghavendra Institute of Pharmaceutical Education and Research (RIPER)- Autonomous in association with the International Society for Pharmacoeconomics and Outcomes Research (ISPOR)-India Andhra Pradesh Regional Chapter during 4th& 5th August 2023.
Nasir A. A study on drug utilization evaluation of bronchodilators using the DDD method. RIPER - PDIC Bulletin ISPOR India Andhra Pradesh Regional Chapter Newsletter [Internet]. 2023 Sep;11(51):14. Available from: www.riper.ac.in
Call India AmanTel allows you to call from any country in the world including India to the USA and Canada at the cheapest rate Limited offers new users some free minutes.
stackconf 2024 | Using European Open Source to build a Sovereign Multi-Cloud ...NETWAYS
The European Commission has clearly identified open source as a strategic tool for bringing some balance to an EU cloud market currently dominated by a handful of non-EU hyperscalers. Part of that commitment comes through a series of ambitious, multi-million EU projects like the SIMPL platform for Data Spaces and the multi-country “Important Project of Common European Interest on Next Generation Cloud Infrastructure and Services” (IPCEI-CIS). For the first time in the history of the European Union, it is the EU industry who will be leading large-scale open source projects aimed at building European strategic technologies. In this talk we will explain in detail how specific European open source technologies are being brought together as part of some of those projects to start building Sovereign Multi-Cloud solutions that ensure interoperability and digital sovereignty for European users while preventing vendor lock-in in the cloud market, opening up competition in the emerging 5G/edge.
Destyney Duhon personal brand explorationminxxmaree
Destyney Duhon embodies a singular blend of creativity, resilience, and purpose that defines modern entrepreneurial spirit. As a visionary at the intersection of artistry and innovation, Destyney fearlessly navigates uncharted waters, sculpting her journey with a profound commitment to authenticity and impact.This Brand exploration power point is a great example of her dedication to her craft.
stackconf 2024 | On-Prem is the new Black by AJ JesterNETWAYS
In a world where Cloud gives us the ease and flexibility to deploy and scale your apps we often overlook security and control. The fact that resources in the cloud are still shared, the hardware is shared, the network is shared, there is not much insight into the infrastructure unless the logs are exposed by the cloud provider. Even an air gap environment in the cloud is truly not air gapped, it’s a pseudo-private network. Moreover, the general trend in the industry is shifting towards cloud repatriation, it’s a fancy term for bringing your apps and services from cloud back to on-prem, like old school how things were run before the cloud was even a thing. This shift has caused what I call a knowledge gap where engineers are only familiar with interacting with infrastructure via APIs but not the hardware or networks their application runs on. In this talk I aim to demystify on-prem environments and more importantly show engineers how easy and smooth it is to repatriate data from cloud to an on-prem air gap environment.
stackconf 2024 | On-Prem is the new Black by AJ Jester
At the intersection of SEO & Product - Vanda Pokecz presentation
1. At the intersection of
SEO & Product
What is behind the SEO PM role
Vanda Pókecz
SEO Lead
Global Savings Group
2. Agenda
1. What is an SEO Product Manager
2. Product Discovery
a. Design Sprint
3. Prioritisation
4. Experimentation
5. Summary + Main learnings
@vanda_lilla #zagrebseosummit
3. What is an SEO
Product Manager?
@vanda_lilla #zagrebseosummit
4. “At a high level, an SEO product manager
(PM) helps teams optimize features and
functionalities on a website so that it’s
discoverable by search engines and humans
alike.“
Holly Miller Anderson¹ (Lead SEO Product Manager at Under Armour)
@vanda_lilla #zagrebseosummit
42. Turn goals, risks and
metrics into
actionable sprint
questions
@vanda_lilla #zagrebseosummit
43. Example
Goal:
“Our users are encouraged via valuable
features to explore the site until they
find what they are looking for and are
satisfied.”
Sprint question:
“Will customers be willing to spend
more time on a site to find what they
are looking for?”
“Will it be clear for customers that they
can refine their search?”
E-commerce site with
low time on site, low
CR
44. @vanda_lilla #zagrebseosummit
Discover Goals
Social Media
Paid Marketing
Organic Search
PR
Word of Mouth
Receive item
Compare
competitors’
products
Decide
Learn Use
Website
About shop/story
Browsing in shop
Signing up to
newsletter
(Looking for
physical retailer)
PDP (learning
about specific
product)
buy Organise
delivery
Going into a store
& checking out
product(s)
Receive regular
news and
product updates
Customer journey mapping⁶
45. @vanda_lilla #zagrebseosummit
Empathy mapping⁷
What do they
THINK AND FEEL
What do they
SEE AND READ
PAINS
What problems, challenges they
face?
GAINS
What are they hoping to get?
Opportunities?
Sad when I
cannot find
the right
size
I’m
overwhelm
ed with all
the choices
Variety of
fashion
items
I can filter
on size
The size is
not right
Shipping
could take
too long
I have a
hard time
making a
decision
I can keep
up with
trends and
look
fashionable
The outfit is
exactly
what I
envisioned
I can save
time by not
going to the
store
46. Combining the customer
journey and empathy
maps into one diagram
helps identify existing
problems within each
step of the journey
47. How Might We⁸
Problem solving - turn problems into
opportunities
@vanda_lilla #zagrebseosummit
48. Problem:
“The user struggles to find the outfit that fits all of their
requirements regarding quality, style and size”
How might we:
“How might we help the user to find the right outfit
that suits their expectations?”
Example
@vanda_lilla #zagrebseosummit
52. Example
Solution sketch 1:
Product Listing Page with guiding
in-grid filters with descriptive titles
Solution sketch 2:
A chatbot that helps users refine their
search if they scrolled a number of
times without action
Solution 2 would likely need to be focused on by
another product team
Problem: “The user
struggles to find the
outfit that fits all of
their requirements
regarding quality, style
and size”
53. Decision¹¹
art gallery - heatmap - speed critique -
straw poll - super decision
@vanda_lilla #zagrebseosummit
54. Prototyping¹²
Early version to test with. Should be
realistic enough to invoke realistic
responses.
Developer, designer, potentially
copywriter…
@vanda_lilla #zagrebseosummit
96. Call to action A/B test
Hypothesis: Utilizing the word X in the call
to action will lead to an increased rate of
clicks
@vanda_lilla #zagrebseosummit
97. A= control group (current call to
action)
B= improved call to action
@vanda_lilla #zagrebseosummit
98. Traffic is manipulated
on the same page
e.g. 50% of users see A and 50% see B
@vanda_lilla #zagrebseosummit
99. After test is finished
impact is evaluated
(is the result statistically significant?)
@vanda_lilla #zagrebseosummit
114. As an SEO PM your job is
still to focus on ensuring that
the site is discoverable by
search engines and for
human users
@vanda_lilla #zagrebseosummit
115. The difference lies in
mindset, processes
and some focus
areas
@vanda_lilla #zagrebseosummit
119. An SEO PMs role is to work with
other teams in order to create and
optimise features and functionalities
and help drive business impact
through making the site
discoverable for search engines and
human users
@vanda_lilla #zagrebseosummit
120. An SEO PM needs to have extensive
knowledge of SEO, however it is not
only SEOs who can turn into SEO
PMs but also PMs can develop in
this direction
@vanda_lilla #zagrebseosummit
121. SEO PMs formulate roadmaps, write
strong tickets, focus on new features
and functionalities, practise product
discovery, partake in prioritisation
and can benefit from understanding
and utilizing experimentation and
other validation techniques
@vanda_lilla #zagrebseosummit