SearchLeeds 2019 - Nichola stott - The state of PWAs

Google will switch to a mobile 1st index in 2018. This means a HUGE opportunity for anyone in digital. SEO, CRO, UX professionals can drive performance gains for clients by making sure this work is on the schedule NOW!

This document summarizes a presentation about using Chrome DevTools to test and optimize websites for Google's upcoming Page Experience update. It discusses the components of the update like mobile-friendliness and core web vitals. It provides guidance on using DevTools to test for issues in areas like intrusive interstitials, HTTPS security, and core web vitals metrics. The presentation emphasizes that field data may differ from lab tests in DevTools, and it outlines many resources for further information on the Page Experience update and related topics.

This document discusses search engine optimization (SEO) techniques. It explains that SEO is the process of improving a website to increase its visibility and ranking in search engine results pages. It provides details on both on-page SEO techniques like optimizing title tags, meta descriptions, and headings, as well as off-page techniques like link building, social sharing, and submitting to directories.

Chris Simmance is the founder of Under2, an agency that specializes in building fast and optimized digital products. In his talk, he discusses common myths about site speed optimization and provides best practices for improving load times, such as proper image optimization, reducing file sizes by minifying CSS and JavaScript, merging files, and lazy loading images. He emphasizes that speed plugins alone are not enough and developers need to identify bottlenecks and refactor code to build efficiently for performance. The overall message is that the web needs to be built better to improve the experience for all users.

An introduction into headless websites and the considerations that SEOs and performance marketers should keep in mind when optimising them.

Craig Campbell is an SEO consultant based in Glasgow, Scotland with 16 years of experience in the industry. He discusses common SEO mistakes and how to fix them, including performing audits using SEMRush to identify issues like crawlability, errors, and warnings. Campbell also covers optimizing site speed by reducing page load times and improving time to first byte through techniques like trimming page size, updating plugins, caching, and using a content delivery network like Cloudflare.

Dan Taylor's presentation from #LAC2019, looking at how voice search can be used by betting and gambling brands, and how they can plan content and efforts around user touch-points.

This document discusses SEO best practices for JavaScript-based websites. It explains how search engines render and crawl single-page applications to understand the content. Key points include using clean URLs with the History API instead of hashbangs, providing HTML snapshots for crawlers, preventing duplicate meta content across pages, and tools for testing rendering and crawlability. The document emphasizes the importance of search engines being able to understand the content of JavaScript-driven sites.

Serena is SEO Manager at Kaizen, with a focus in tech SEO. She has managed to survive in the search industry so far through cake bribery and a keen interest in Analytics and Excel. Her session is titled "Don't Mess Up Your Site Migration" where she will talk through the process of leading a site migration, with information on common issues and how to manage stakeholders and expectations during the process.

This document discusses how SEMrush tools like the SEO Content Template and SEO Writing Assistant help optimize a content production process. The template provides a standardized brief to guide writers, while the assistant checks drafted content against the brief before publication. Using these tools helped reduce the time to publish articles from 2-3 months to 1 month, while increasing traffic 3x year-over-year through more consistent, data-driven content. The presentation encourages establishing simple, scalable processes and emphasizes that high-quality, keyword-optimized briefs are the foundation for successful content.

Want to make 2020 a record-breaking year for your B2B business? Check out our webinar slides to learn how to use SEO to grow traffic and increase qualified leads.

- Google is focusing on mobile page speed and user experience as part of its search rankings. A study was conducted analyzing the page speed and optimization of over 1 million pages. - The results showed that optimization score, which measures how well a page leverages browser caching and prioritizes visible content, had a strong correlation with search rankings. However, page speed metrics like first content paint and load time did not correlate as much. - This indicates that for mobile search rankings, page optimization is more important than raw speed numbers. Site owners should focus on optimizing aspects like response time, redirects, compression, caching, and prioritizing visible content to improve rankings.

Google first announced that website speed would become a ranking factor way back in 2010, but yet there’s been no evidence of it clearly having an impact. So to find out if speed and performance do indeed affect rankings, Delete’s SEO R&D team ran an experiment. They wanted to know if rankings could be ‘hacked’ by improving speed and performance and if they could, what it would take to do it. In this talk Polly will share exactly what her team did and more importantly what they achieved. From migrating to HTTP2 and advanced image manipulation, to ‘hacks’ for the handling of critical resources, all the crucial tactics involved that were needed to achieve a top performance score will be covered with real examples. Polly’s ambition for this talk is to inspire the audience. She will share a few reasons why speed and performance are important and why they shouldn’t be underestimated. So if you really want to get ahead of your competition with just a few tactical changes, come to see Polly’s talk to get new ideas to take away and implement immediately.

Do you want to find out, how inefficient use of JS is preventing you from passing CWV and what to do about it? Click through!

Why taking a look at your canonical setup is a smart move... Some data to compare with, an audit checklist, and a number of Google's quotes over the years.

Miracle, head of SEO at Erudite discusses the flaws of native apps and how progressive web apps will overcome these issues to improve performance and usability.

What are the principles to build a progressive web app? What are its core features? What about its architecture? The blog explores it all. Give it a read. https://www.webguru-india.com/blog/checklist-for-progressive-web-app-development/

Progressive web apps (PWAs) provide app-like experiences through the browser while taking advantage of the web's capabilities. PWAs load quickly, work offline, and can be installed on the home screen. Studies show PWAs significantly outperform mobile apps in speed and user experience. As mobile usage grows, PWAs allow developers to build once and deploy everywhere without app stores.

Todays web front-end applications architecture. All resources shared at the end of presentation. Full sources on: https://lnkd.in/gyQuFKK https://lnkd.in/gZK8Sp3

Why a good front-end is the primary necessity of any digital solution and how can you, as a web/mobile designer or app owner, can be built a performance-optimized front-end for its users.

Progressive web apps (PWAs) are a new type of application that combines the best of the web and the best of native apps. PWAs use newer web platform features and service workers to deliver app-style experiences to users. Some key benefits of PWAs include providing responsive and reliable experiences that load instantly and feel like regular apps to users, while also being able to reach users on any device via a web URL rather than an app store. PWAs aim to reduce the barriers between the web and native apps.

Code Craft Crew is one of the most reliable Mobile App and website development company india catering to various industry verticals to help bring businesses online and scale them over the internet. Based in India, the company provides budget-friendly IT solutions without compromising the quality of delivered projects.

The document discusses how startups can build scalable applications without servers by leveraging serverless architectures on AWS. It describes how Dean Bryen challenged himself to build an image processing microservice within 45 minutes using only AWS services like Lambda, API Gateway, S3, and DynamoDB without any servers or monolithic code. The microservice included a static site in S3, an API built with API Gateway that triggers a Lambda function for image processing, and stores results in DynamoDB. This demonstrated how platforms services can provide high availability and scalability without the need to manage infrastructure. The document also discusses how Gousto evolved from a monolithic PHP application to a microservices architecture using Lambda and other AWS services.

A brief intro to progressive web apps & conventional ways of performance optimization on web. The presentation was given as part of a tech talk, thus the readers are suggested to read through the reference links as well.

Progressive Web Applications are a new way to think about using the web to provide great user experiences using the best web platform features. The education market has many opportunities to benefit their communities using PWAs to deliver information and application experiences across all devices and platforms.

Know everything right from gaining erudition about exploring the future prospects of the Progressive Web Apps. We’re here to make you familiar with: - The global impact of PWAs on mobile commerce - The way CedCommerce is increasing the scope of Magento PWA Studio - Exploring the future prospects of PWA - Ways to increase the conversion rates using PWA These features will benefit the eCommerce merchants, and the customers as well. Click To Watch Our Full Webinar Here: http://bit.ly/2LtLLSz

Progressive Web Apps are an emerging approach to solving the problem of having the Web, everywhere: different mobile devices, IoT devices, and areas with low bandwidth or poor connectivity. For developers accustomed to PHP and server-side rendering, there are several factors to consider. Drawing on our experiences working with Google to build a PWA development experience for Magento, this talk introduces the elements of PWA, the challenges of providing online+offline functionality, and the limitations of this nascent approach.

The document discusses the current state and future of the web. It notes that while native apps have gained popularity, especially on mobile, the web still accounts for a large portion of usage. It outlines tools from Google like service workers, push notifications, and app install banners that aim to close capabilities gaps between the web and native apps. The document advocates for progressive web apps that are accessible like websites but also feel like native apps to users. The future of the web, it argues, depends on continuing to match and surpass native platforms while keeping the web open, accessible, and long-lasting.

A Progressive Web App (PWA) is a web app that uses modern web capabilities to deliver an app-like experience to users. These apps meet certain requirements, are deployed to servers, accessible through URLs, and indexed by search engines.

How the Adobe on Adobe team used AngularJS and AEM to build out a single page application site. Main goal with this proof of concept project was that the pattern had to be super simple to develop in. It had to be JSP free. It had to function smoothly on everything from a mobile device to a desktop and everything in between. The site also needed to be SEO friendly. Follow along to see the process and the challenges with building a site like this.

The document discusses building single page applications using AngularJS on Adobe Experience Manager (AEM). It provides an overview of what single page applications are and their pros and cons. It then details the technical reasons for choosing to build an SPA, including creating a native-like user experience on all devices and making the application search and social friendly. The document outlines the proof of concept built, which combines Sling with AngularJS on AEM. It describes the base page component used and how it conditionally includes full pages or just content partials. The routing and use of AngularJS to control navigation between views is also summarized.

Presented at CONNECT Web Experience '15 Basel June 25. How the Adobe on Adobe team used AngularJS and AEM to build out a single page application site. One of the main goals with this proof of concept project was that the pattern had to be super simple to develop in. It had to be JSP free. It had to function smoothly on everything from a mobile device to a desktop and everything in between. The site also needed to be SEO friendly. Follow along to see the process and the challenges.

The technology landscape is changing with every passing year. The technology landscape is changing with every passing year. More people than ever before are now online. It also means that the ways that people are accessing the web all over the world are changing, too. In this talk, I talk about the different techniques coupled with few case studies on how to improve front-end performance.

Progressive Web Apps (PWAs) are web applications that use modern web capabilities to deliver native app-like experiences to users. PWAs work across platforms and can be installed by users. They are built using service workers, web app manifests, and other modern web technologies. PWAs provide fast loading, engage users with new features like push notifications, and offer an app-like user experience without limiting users to a single platform.

This document discusses dynamic website development and the benefits it provides. It notes that dynamic websites allow content to be easily modified without technical expertise. It then describes the services of a dynamic website development company, including using technologies like PHP and MySQL to create appealing, optimized sites. Finally, it highlights some of the latest technologies used to build efficient dynamic websites, such as Materialize CSS, Node.js, Google AMP, and Progressive Web Apps.

We live in a world where the digital marketing landscape is changing. It’s getting harder to get cut through, harder to get journalists to like our ideas and harder to get customer loyalty. The ability to be creative, to innovate and think of new, original ideas and solutions is a skill that will prove to be invaluable in the future. In this inspiring talk Kirsty talks about why we need to improve our creative thinking, and define a process that can help us all improve our ideas and originality in our daily lives.

Jon Greenhalgh's SearchLeeds talk looks at Artificial Intelligence in Paid Media and strategies you can use tomorrow to help you in your job.

How do you gain control and optimise a keyword that drives over 60% of your revenue? Hannah discusses how segmentation and automation allowed MAG to grow their market share and increase profitability through optimising just one keyword.

This document discusses strategies for paid search advertising on Google, including targeting competitors' customers and identifying opportunities when competitors have low ad spend. It notes that over 85% of the above-the-fold space on Google search engine results pages is paid advertising, and that location-based mobile ads can be effective. The document advocates testing different ad schedules and keywords, including "cancel" keywords related to competitors.

No matter how good a singer is, there can be no hit without the right lyrics. Equally great lyrics mean little if not given to the right performer. This intricate relationship is similarly played out in media with research and the correct execution across platforms. In this talk, Adzooma discuss the evolving data points top quality research is now able to draw upon and how to execute these across media platforms. They share best practices that will enable you to outperform your competitors and leave you with tactics that can be immediately implemented.

SERP features are increasingly overtaking the search landscape, stealing traffic from content providers. The featured snippet, however, is one that we still have a level of control over. Emily's SearchLeeds talk will show you exactly how much traffic you can expect to gain by acquiring featured snippets with data from case studies to justify their value, and also share tips on how to win them.

Discovering the truth in dark traffic What it’s about: Google Analytics should bring clarity to your campaigns, but search marketers are increasingly being tricked. Organic traffic masquerading as direct, internal UTM codes corrupting sources and referral channels getting far too much credit; dark traffic is a problem. Helen’s SearchLeeds talk gives you the tools to find the truth from your Google Analytics data, ensuring your insights are based on fact and drive measurable improvements to your campaigns.

Running a client-side RFP process can be a daunting task. How do you ask the right questions and unlock the right answers? How do you manage your time so it’s not swallowed up by several people asking for the same information? A client-side marketer that’s also worked at a search agency, Matt Holmes has identified 8 key steps to lead you towards a successful, considerate, and mutually beneficial RFP process.

The document discusses various techniques for analyzing competitors, including finding broken links to build links from, building a media list from contacts a competitor worked with, performing backlink analysis on a competitor, bidding on a competitor's audience via social media ads, and targeting complementary brands through paid search ads. The key aspects are analyzing a competitor's backlinks, media contacts, and digital marketing efforts like broken links, social media ads, and paid search to find link building, outreach, and advertising opportunities.

This document discusses the butterfly effect in SEO and provides examples of tactics that can have large impacts. It discusses tracking brand mentions and links, using keyword magic tools to understand intent for different stages of the buyer's journey. Examples are given of merging subdomains into subfolders and redirecting them with 301s to pass link equity. Case studies show the results of these types of SEO implementations for customers, with one becoming an industry leader within 6 months of beginning SEO work.

What if you could build a CMS with features that are made specifically to answer a specific cluster of search intents around a product. In Fabrizio's SearchLeeds talk he covers early technical learnings from building a SEO friendly CMS from ground up (how TransferWise designed ahreflang, indexing, picking the right tech stack, structured data features) but also how they now are able to scale our efforts by moving set of product pages into a dedicated service run by APIs and testing framework.

In-housing is a growing trend for advertisers as they seek more control, transparency and cost efficiency. The document discusses how in-housing has steadily increased over recent years across different marketing functions like media, search, creative and technology. It also explores the motivations for advertisers in bringing functions in-house as well as examples of big brands that have successfully implemented in-housing strategies. The summary suggests that agencies need to adapt their models to this trend but that advertisers and agencies can still work collaboratively together to achieve business objectives.

Every SEO has a favourite Web crawler in their toolkit, but have you ever used it to make major leaps and bounds with CRO too? Luke's SearchLeeds talk walks you through a number of proven and successful strategies that can be put to work to reveal weak points requiring attention and highlighting areas that can yield big revenue and conversion gains.