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Page Speed
Light Speed Path to
Conversions
John Jersin
Product Manager, Google
Optimize your site in a new
way.
                   Background
•    The mobile internet is today’s main driver of growth in time
     spent online.
•    Its rapid adaptation by consumers will offer opportunities to
     establish significant revenue streams.
•    Gaining deep insight into usage patterns
     provides the base and starting point of offering
     products, services as well as information satisfying
     true customer demands.
How to optimize your site

We've all heard of A/B testing...
How to optimize your site

We've all heard of A/B testing...

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This document provides an overview of search engine optimization (SEO) techniques. It discusses both on-site optimization strategies, such as optimizing images, HTML validation, meta tags, and website speed. It also discusses off-site techniques like link building, social signals, and using various social media platforms. The goal of SEO is to influence search engine results page (SERP) positioning through both internal changes to a website and external link building activities.

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Every second of latency can change the conversion rate by 7%
12   GoMeasure (sg and kl) - page speed light speed path to conversions - john jersin - google

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                   Background
•    The mobile internet is today’s main driver of growth in time
     spent online.
•    Its rapid adaptation by consumers will offer opportunities to
     establish significant revenue streams.
•    Gaining deep insight into usage patterns
     provides the base and starting point of offering
     products, services as well as information satisfying
     true customer demands.
Tracking setup

<script type="text/javascript">var _gaq = _gaq || [];_gaq.push(['_setAccount', 'UA-XXXXX-
X']);_gaq.push(['_trackPageview']);(function() {var ga = document.createElement('script');
ga.type = 'text/javascript'; ga.async = true;ga.src = ('https:' ==
document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';var
s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);})
();</script>
Tracking setup

<script type="text/javascript">var _gaq = _gaq || [];_gaq.push(['_setAccount', 'UA-
XXXXXX']);_gaq.push(['_trackPageview']);_gaq.push(['_trackPageLoadTime']);
(function() {var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async
= true;ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') +
'.google-analytics.com/ga.js';var s = document.getElementsByTagName('script')[0];
s.parentNode.insertBefore(ga, s);})();</script>
Tracking setup




             Hit

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Case study: Amari
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Before & After

    Amari Package Selection        Original
    Page                              Page
    Page Speed Score                62 / 100
    First View Load Time            8.739s

    Optimizations include:
     •  Removed whitespace in HTML
     •  Using minified versions of JS libraries
     •  Using minified CSS
     •  Serving optimised images
     •  Testing serving GZIPped (compressed) content
Before & After

    Amari Package Selection        Original Optimized           %
    Page                              Page      Page        Change
    Page Speed Score                62 / 100     67 / 100      5%
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     •  Using minified versions of JS libraries
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Take action

[1] Add the line to your tracking code to turn tracking on.

[2] Find pages that need the most fixing in the reports.

[3] Use the Page Speed tool to find and fix problems.
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12 GoMeasure (sg and kl) - page speed light speed path to conversions - john jersin - google

  • 1. Page Speed Light Speed Path to Conversions John Jersin Product Manager, Google
  • 2. Optimize your site in a new way. Background •  The mobile internet is today’s main driver of growth in time spent online. •  Its rapid adaptation by consumers will offer opportunities to establish significant revenue streams. •  Gaining deep insight into usage patterns provides the base and starting point of offering products, services as well as information satisfying true customer demands.
  • 3. How to optimize your site We've all heard of A/B testing...
  • 4. How to optimize your site We've all heard of A/B testing...
  • 5. How to optimize your site But we need think of optimization in new ways...
  • 6. How to optimize your site But we need think of optimization in new ways...
  • 7. Impact Every second of latency can change the conversion rate by 7%
  • 9. Tracking setup Background •  The mobile internet is today’s main driver of growth in time spent online. •  Its rapid adaptation by consumers will offer opportunities to establish significant revenue streams. •  Gaining deep insight into usage patterns provides the base and starting point of offering products, services as well as information satisfying true customer demands.
  • 10. Tracking setup <script type="text/javascript">var _gaq = _gaq || [];_gaq.push(['_setAccount', 'UA-XXXXX- X']);_gaq.push(['_trackPageview']);(function() {var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);}) ();</script>
  • 11. Tracking setup <script type="text/javascript">var _gaq = _gaq || [];_gaq.push(['_setAccount', 'UA- XXXXXX']);_gaq.push(['_trackPageview']);_gaq.push(['_trackPageLoadTime']); (function() {var ga = document.createElement('script'); ga.type = 'text/javascript'; ga.async = true;ga.src = ('https:' == document.location.protocol ? 'https://ssl' : 'http://www') + '.google-analytics.com/ga.js';var s = document.getElementsByTagName('script')[0]; s.parentNode.insertBefore(ga, s);})();</script>
  • 13. Tracking setup Time: 1.47 sec
  • 14. Case study: Amari Background •  The mobile internet is today’s main driver of growth in time spent online. •  Its rapid adaptation by consumers will offer opportunities to establish significant revenue streams. •  Gaining deep insight into usage patterns provides the base and starting point of offering products, services as well as information satisfying true customer demands.
  • 16. Landing Pages that Need Attention
  • 17. Landing Pages that Need Attention
  • 20. Page Speed Online pagespeed.googlelabs.com
  • 21. Page Speed Online pagespeed.googlelabs.com
  • 23. Before & After Amari Package Selection Original Page Page Page Speed Score 62 / 100 First View Load Time 8.739s Optimizations include: •  Removed whitespace in HTML •  Using minified versions of JS libraries •  Using minified CSS •  Serving optimised images •  Testing serving GZIPped (compressed) content
  • 24. Before & After Amari Package Selection Original Optimized % Page Page Page Change Page Speed Score 62 / 100 67 / 100 5% First View Load Time 8.739s 7.738s 11.5% Optimizations include: •  Removed whitespace in HTML •  Using minified versions of JS libraries •  Using minified CSS •  Serving optimised images •  Testing serving GZIPped (compressed) content
  • 25. Take action [1] Add the line to your tracking code to turn tracking on. [2] Find pages that need the most fixing in the reports. [3] Use the Page Speed tool to find and fix problems.