Paperflite

Who said the runway was just for the NY Fashion Week? Stage? Set. Spotlight? Sharp! Bass? Dropped. Coming your way: Paperflite RUNWAY — a spotlight series where we feature the finest of the lot, our customers. Each bringing unique backgrounds, challenges, and perspectives. All converging on the RUNWAY — pulling back the curtains to unveil raw, candid, real-life footage, and reveal how Paperflite is an integral part of their daily lives. The first 2 episodes are already on air. Dive into the comments to check them out! And watch out; there’s more where this came from. Blink, and you’ve missed it! Introducing our very own showstoppers: Nicole Symchak, Dori Veto, Matthew Pollock, Kate Proto, Daniel Chancellor, Czaraim Carreon, Sue Yuin Ho, Christopher Greco #Paperflite #Runway #customerspotlight #content #marketing #sales #customersucess

Should you gate, or ungate your content? The answer’s neither. Ideally, we all should “Mid-Gate” our content. With mid-gating, you let buyers consume a part of your content and THEN show a form. (Could be after two lines or two pages, depending on the context) This is way better than putting a form up-front because: - Lower friction and lesser time-to-value for your readers - Buyers can disqualify themselves and you’re not wasting time filtering irrelevant leads. We ran the numbers. With mid-gating, our customers report a 20-45% increase in lead capture. And of course, lead quality is a lot better. At Paperflite, we’re solving for “content-revenue gaps” like these. I’ll be posting about these gaps and how to fix them in the coming days; hit me with a connection request so you don't miss them!

The Declaration Of Independence—but make it interactive. (Sorry, T. Jefferson, the parchment and quill weren’t doing it anymore.) In a landscape where interactive content has largely been used by businesses and media outlets (hi, BuzzFeed), here’s a non-profit using interactive content to educate voters and advise policymakers and government officials. Presenting The NewDEAL and their ‘Democracy Playbook’ as part of our Cleverstory Moonshots series. The NewDEAL used Cleverstory to build an interactive playbook to improve election processes, with 40 actionable steps officials should take ahead of the 2024 presidential elections. A 30-page static PDF, The NewDEAL converted the playbook to an interactive experience to make it easy for readers to navigate and consume. With interactive parallax elements, video banners, anchor links and video embeds, the immersive playbook has garnered an impressive average engagement time of 13 minutes. Check out the 'Democracy Playbook', built on Cleverstory, in the comments section. #Paperflite #Cleverstory #fallinlove #TheNewDEAL

You’ve got a knack for good copy. You’re brave and take risks with your writing. You operate with high ownership and agency. If you’re reading this and going “hell yes”, send us your resume and the assignment. We’ll get this done. PS - Don’t forget to tag your friends. When they win 5k, they owe you a beer. 

Babe, wake up, new episode of the Paperflite Runway Series just dropped! Turns out, Marketing and Sales CAN actually get along. Yeah, who woulda thought? Grab your popcorn ’cause here’s a tale of an organisation that’s figured it all out. Presenting our newest stars on the Paperflite Runway: Céline Gouriou and e2open! Céline wanted to set e2open Sales teams up for success by providing autonomy to run their sales processes with minimal Marketing dependence. And along came P̶o̶l̶l̶y̶ Paperflite to nudge them in the right direction. Read the full story to see how e2open leveraged Paperflite to build a self-serve model for sales and accelerated their sales cycles. https://lnkd.in/g6iv2sZ4 Spoiler alert: this is also a story of how customer feedback shapes product roadmaps #paperflite #e2open #sales #marketing #runway #supplychain #content

Why did the whitepaper cross the road? To escape going onto the resource center, duh! On normal days we’d agree — resource centers are a dumping ground for collateral, where content goes to die. Not today. In the next episode of the 'Cleverstory Moonshots' series, we’ve got Safe Systems with a resource center that’s reached the Shangri-La of marketing. Safe Systems provides IT, Compliance and Security services to community banks and credit unions, ensuring current technology and regulatory adherence. Safe Systems wanted to create a single location with content designed to educate the banking community and make their research process worry-free. That’s when they turned to Cleverstory for their Resource Center. The content management platform they were using was not cutting it — challenges with managing the backend, frontend and engagement data had leads slipping through the cracks. With Cleverstory, Safe Systems designed a resource center that was easy to manage, allowed them to build custom content journeys, and got past the limitations of their previous software. Thanks to Cleverstory’s weekly success meetings and highly customizable design options, Safe Systems not only created a more engaging and intuitive user experience, but they also gained the ability to quickly modify their Resource Center to align with current campaign strategies and emerging banking trends. Be like Safe Systems! Check out their resource center here: https://lnkd.in/gdZ2UuVC The wonderful team behind this: Teresa Carvalho, Christine Ray, MBA Fray DeVore #Paperflite #Cleverstory #Moonshots #FallInLoveWithCleverstory #SafeSystems

Scrolling through Zillow with $5 in the bank? Yeah, that’s our favourite pastime as well. It starts as a fun game, and next thing you know, your real estate agent is sending you floor plan PDFs, leaving you guessing where the couch and the coffee table go (Monica Geller, is that you?) If only there were a better way to visualise yourself living there and move in mentally? Meet Diakrit — the first “star” of our “Cleverstory Moonshots” series. Diakrit is creating the world’s best real estate experience for homeowners and real estate agents. Their property marketing technology offers true-to-life interactive experiences that help buyers 𝒇𝒂𝒍𝒍 𝒊𝒏 𝒍𝒐𝒗𝒆 with the home before they’ve even been to a viewing. And how do they do this? Cleverstory, of course. Diakrit utilizes Cleverstory to build immersive pages that highlight the full range of their real estate tech. Head to the page (link in the comments) to see the wide range of elements Diakrit use — embedded interactive walkthroughs, text animations and parallax effects, CTA buttons, and high-res videos. (Can you spot the other elements?) A huge shoutout to the star-studded crew at Diakrit: Linda Fick, Sahar Zia, Nicole Johnson #FallInLoveWithCleverstory #Cleverstory #MoonShots #Paperflite

Did we ever tell you about the time we kept a piece of the sky for ourselves? No? Well, that’s weird. Anyway... you know how sometimes you see something and you’re so star-struck that you want to have it framed (and show off, obviously)? Introducing “Cleverstory Moonshots” — a series where we showcase some of our handpicked Cleverstory experiences created by our customers. Brace yourselves — liftoff is happening in 3..2.. In the meanwhile, drop all your space-themed puns in the comments. #FallInLoveWithCleverstory #Cleverstory #MoonShots #Paperflite

Some say the last time Paperflite hosted Sofar Sounds, it brought the whole place down. And if this montage from the last time is anything to go by, we’d say they were absolutely on point. Well, we’re at it again! Paperflite HQ is hosting Sofar on the 7th of Jan at 6.15 PM IST. Get ready for what is quite the encore, thanks to the folks at Sofar. Head to the comments for the registration link. And hey, Sofar? SO good. *finger guns* (yes, we’re going with cliched puns but can you blame us?) P.S: Sofar Sounds is a global music community that connects artists and audiences through live music. Having started out of a living room in London, Sofar has grown organically into a movement which brings the magic back to live music. #paperflite #livemusic #concerts #community

Well, well, well, if it isn't all the things we'd said, “Oh, sounds like a 2024 problem”, staring us in the eye. You’re not alone. But hey! We’ve got just the thing to ease you into the new year with confidence. Welcome back to the Paperflite Runway Series. This time, we’ve got someone who's no stranger to tackling tough challenges head-on. Enter stage left: Christopher P Willis. CMO at Acrolinx, a CrossFit coach, an amazing podcaster and, boy, does the list go on. Acrolinx is on a mission to create a world run by amazing content. And to do that, they needed to ensure the content they were creating was driving the maximum business impact. The starting point of the Acrolinx-Chris-Paperflite journey, with the mighty fine supporting cast of Kiana Minkie and Paul B. Tune in to catch Chris flexing his marketing muscles, the synergies between Crossfit and Marketing, and how Paperflite is helping Acrolinx create content that can drive business growth. Grab the full episode in the comments below. #paperflite #acrolinx #cmo #cmoinsights #marketing #content #generativeai