The Declaration Of Independence—but make it interactive. (Sorry, T. Jefferson, the parchment and quill weren’t doing it anymore.) In a landscape where interactive content has largely been used by businesses and media outlets (hi, BuzzFeed), here’s a non-profit using interactive content to educate voters and advise policymakers and government officials. Presenting The NewDEAL and their ‘Democracy Playbook’ as part of our Cleverstory Moonshots series. The NewDEAL used Cleverstory to build an interactive playbook to improve election processes, with 40 actionable steps officials should take ahead of the 2024 presidential elections. A 30-page static PDF, The NewDEAL converted the playbook to an interactive experience to make it easy for readers to navigate and consume. With interactive parallax elements, video banners, anchor links and video embeds, the immersive playbook has garnered an impressive average engagement time of 13 minutes. Check out the 'Democracy Playbook', built on Cleverstory, in the comments section. #Paperflite #Cleverstory #fallinlove #TheNewDEAL
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🚀 Master your message with the 3-10-15 rule! In this powerful clip from one of our monthly Masterclasses, I dive into the art of capturing and keeping your audience's attention. 🎯 It's all about making every second count in the fast-paced world of digital marketing. You HAVE to have a strategy in place and apply it to your content! Need help breaking out? Visit https://lnkd.in/efy4s8YQ today and let us help. 🌟 #DigitalMarketingTips #CoachCarroll #ModernMarketing #AgentMarketing #SocialMediaStrategy #ContentCreation
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Increasing diversity in your advertising does not have to be unattainable. There are simple ways your business can make a consistent effort to fully represent a vast audience. 1. Review your existing material. Updating digital and social content is a great, simple way to add more inclusive imagery and wording to your messaging. 2. Check for subtitles and captions to accommodate for people who struggle to see or hear. 3. Think ahead. If you feel limited in your current resources, think of ways you can develop more diverse and inclusive creative materials moving forward. #celebratediversitymonth
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Here's the playbook: https://experiences.cleverstory.io/newdeal/cover-page