Christine Ray, MBA

St Augustine, Florida, United States Contact Info
673 followers 500+ connections

Join to view profile

About

I offer 25 years of diverse marketing experience within the financial services, mortgage,…

Activity

Join now to see all activity

Experience & Education

  • Safe Systems

View Christine’s full experience

See their title, tenure and more.

or

By clicking Continue to join or sign in, you agree to LinkedIn’s User Agreement, Privacy Policy, and Cookie Policy.

Licenses & Certifications

Publications

  • Inspirational Marketers Series with Safe Systems

    Parmonic

    See publication

  • The Inbound Bank (What Bank Marketing Should Change To)

    Bank On IT Podcast Series with John Siracusa

    Over the past three episodes of the "Bank On It" podcast, the host John Siracusa and his guests from HubSpot cover the four stages of the Inbound Methodology and how building an effective inbound marketing strategy can benefit bank and credit union marketing departments.
    In this episode John provides a summary of those episodes.

    See publication

  • The Inbound Bank (Close/Delight)

    Bank On IT Podcast Series with John Siracusa

    This is the third and final episode of the "The Inbound Bank" series, teaching banks and credit unions how to flip from outbound marketing efforts, to inbound marketing. In this episode John Siracusa and his guests from HubSpot cover close & delight, which is the third and fourth stages in the inbound methodology. The close stage is where marketing hands the opportunity off to sales to turn into a customer.
    The delight stage is how to turn customers into promoters.

    These stages are…

    This is the third and final episode of the "The Inbound Bank" series, teaching banks and credit unions how to flip from outbound marketing efforts, to inbound marketing. In this episode John Siracusa and his guests from HubSpot cover close & delight, which is the third and fourth stages in the inbound methodology. The close stage is where marketing hands the opportunity off to sales to turn into a customer.
    The delight stage is how to turn customers into promoters.

    These stages are where the ROI of how marketing happens, if your marketing efforts fall flat the problem is usually here.

    Listen in and learn how thrive at these points in the buyers journey

    What is the Inbound Methodology?

    The difference between inbound and outbound marketing.

    See publication

  • The Inbound Bank (Convert)

    Bank On IT Podcast Series with John Siracusa

    This is the second episode of the "The Inbound Bank" series, teaching banks and credit unions how to flip from outbound marketing efforts, to inbound marketing. In this episode John Siracusa and his guests from HubSpot cover convert, which is the second of four stages in the inbound methodology. The convert stage is the most important and most misunderstood stage within the process.

    What is the Inbound Methodology?

    The difference between inbound and outbound marketing.

    See publication

  • The Inbound Bank (Attract)

    Bank On IT Podcast Series with John Siracusa

    In this episode of the "The Inbound Bank", John Siracusa and his guests from HubSpot cover attract, which is the first of four stages in the inbound methodology.

    What is the Inbound Methodology?

    The difference between inbound and outbound marketing.

    See publication

Organizations

  • Flagler College Lifelong Learning Institute

    Instructor- Strategies for Marketing a Small Business

    - Present

    Leveraging my real world marketing experience to deliver a comprehensive marketing course to business owners in the community. Key topics include building a brand, developing customer personas, discovering persuasive marketing activities that surprise and delight customers and turn them into raving fans.

  • Shearith Israel Night Shelter for Homeless Women

    Marketing Committee Member

    -

    Working with Board to implement Brand Plan proposed in May, 2013.

  • CCT - Community Consulting Teams

    Team Lead

    -

    Community Consulting Teams (CCT) - Atlanta is an all-volunteer, nonprofit organization whose mission is to make a positive contribution to the community by helping non-profit and public sector organizations address their strategic management challenges. The organization is composed of experienced business professionals committed to using their expertise to make a meaningful contribution to their local communities. In the past, typical projects have included providing assistance with growth or…

    Community Consulting Teams (CCT) - Atlanta is an all-volunteer, nonprofit organization whose mission is to make a positive contribution to the community by helping non-profit and public sector organizations address their strategic management challenges. The organization is composed of experienced business professionals committed to using their expertise to make a meaningful contribution to their local communities. In the past, typical projects have included providing assistance with growth or marketing strategies, operational planning, feasibility studies and business plan development. I am currently the team lead for the Shearith Israel Night Shelter for Women where our team will be delivering an actionable Marketing Plan that addresses volunteers, donors and the community, and will include: Market analysis including assessment of the organization’s existing marketing activities; assessment of local market presence; guidance and tools to aid the board and key participants in defining the brand and marketing strategy; recommendations regarding the shelter’s name; best practices for achieving compelling message consistency across various marketing efforts; guidance and tools to aid the board and key participants in implementing the marketing plan including best practices to better compete for foundation dollars, donations and volunteers; and recommending inexpensive and simple tools for implementing these best practices.

Recommendations received

32 people have recommended Christine

Join now to view

More activity by Christine

View Christine’s full profile

  • See who you know in common
  • Get introduced
  • Contact Christine directly
Join to view full profile

Other similar profiles

Explore collaborative articles

We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.

Explore More

Add new skills with these courses

See all courses