The document provides an overview of responding to the mobile web challenge. It discusses:
1) A quick history of mobile web usage from 1999 to today, noting how the introduction of the iPhone in 2007 changed expectations and usage.
2) How the mobile web has evolved since then, with variable connection speeds, various screen sizes, and people expecting mobile-friendly websites from major sites.
3) An analysis of the RSPB website's mobile traffic, which exceeds 1% and includes key pages. This suggests the need to prioritize a responsive mobile site.
4) Recommendations to embrace standardization, redesign the site to be responsive, test on various devices, and view mobile as integral
This document provides biographical information about the famous artist Lee Hammond. It discusses that she was born into an artistic family and was inspired by Crayola commercials at a young age. It notes that Lee Hammond has been a professional artist for over 20 years, has authored over 15 books on drawing techniques, and runs a private studio in Kansas where she teaches. Additionally, it mentions that she has worked as a police sketch artist and creates forensic drawings to help with identifications.
O documento fornece informações sobre como se preparar para uma viagem de avião, incluindo dormir bem antes da partida, comer refeições leves, levar medicamentos na bagagem de mão e usar roupas confortáveis. Também discute riscos para mergulhadores e passageiros com problemas médicos, além de fornecer procedimentos para passageiros com mobilidade reduzida.
SDL Tridion is a Windows-based content management system used by the RSPB since 2002. It allows for complex websites through features like content modeling with schemas, reusable content components, templates for layouts, workflow approval, and dynamic linking updated during publishing. Content is managed centrally and deployed to websites through a queue system and deployer software. Personalization and blueprinting help manage different audiences and translations.
Tridion Content Broker - how and why we are using it at the RSPB (2007)
This document discusses the RSPB's use of Content Broker to dynamically assemble content from Tridion components. Some key benefits are faster publishing, less page maintenance, and more flexible authoring workflows. Initial issues included slow performance, limited sorting capabilities, and lack of documentation. Lessons learned include the need for load testing and caching. Future plans are to address performance and expand use of Content Broker to more content types.
Presented at Cardiff's monthly dev meetup, Unified.diff, on 5 June 2013. Learn what progressive enhancement is and how it can help your content authors do amazing things automagically.
Este documento describe diferentes tipos de paisajes como los paisajes transformados, montañosos y templados. También describe los seis continentes principales de la Tierra y características de cada uno. Explica que Asia es el continente más grande y poblado, mientras que Antártida es el más grande cubierto de hielo. Finalmente, discute los océanos, la vida marina, y los recursos que obtenemos del mar.
For many web developers whose jobs don't allow them to play with all the newest technologies, something like responsive design can be just out of reach. As more users are surfing exclusively on mobile devices, these are skills every web developer, designer, and manager needs to develop. We'll walk through the background, assorted techniques, how to measure success, and where it's all going. This is not a coding session, but a planning and strategy session.
This document provides guidance on creating a mobile version of a website. It discusses considerations for mobile design including speed, dimensions, behavior, and designing. It emphasizes the importance of speed for mobile and provides tips for fluid layouts, CSS media queries, touch interfaces, short pages, and mobile development tools.
The document discusses key considerations for designing websites and apps for mobile devices. It outlines two main approaches: mobile websites and mobile apps. It then covers challenges like varying screen sizes, performance issues, and limited resources. UI principles are presented to optimize the mobile experience. Tactics like simplifying designs, minimizing images, and optimizing navigation are recommended. The document concludes with additional best practices and resources for mobile development.
Digital Marketing in a Mobile First World. This isn't just Google's world, this is the environment that every SEO, site owner or webmaster needs to be focused on. Everything is moving to Mobile First
Striking gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds o...
This document discusses how some mobile marketing pioneers are successfully winning over customers. It outlines the agenda for a presentation which will cover setting the scene on mobile marketing, the three principles of mobile web development around performance, interaction and enhancement, the publisher perspective on mobile monetization, reaching audiences through mobile, and wrapping up. The presentation will feature speakers from leading mobile development companies.
This document discusses preparing websites for mobile users. It begins by noting how consumers are constantly connected across different devices. It then discusses Google's focus on improving the mobile user experience through algorithm updates that favor mobile-friendly sites. The document outlines various design options for making sites mobile-friendly, including responsive design and separate mobile sites. It emphasizes testing sites on mobile using Google's tools and recommendations. A case study shows how one company improved mobile traffic, sales, and future-proofed their site using a responsive design approach. The document concludes by offering examples of well-designed mobile websites.
Presentation I did at Conversion Conference London 2013, discussing schuh's move from desktop, mobile & tablet optimised sites to one single responsive site
Responsive Design: Where, Why and How | Imagine 2013 Strategic Marketing
This document discusses responsive design for ecommerce websites. It begins with introducing several speakers who are experts on responsive design and ecommerce. It then discusses the benefits of responsive design over separate mobile sites or apps, including lower maintenance costs and SEO benefits.
The document outlines a case study of implementing responsive design for Peter Millar's ecommerce site, which led to increased mobile visits, average order value, conversion rate, and overall site visits. Finally, it discusses best practices for responsive design, including analyzing user behaviors across devices and budgeting based on business goals and needs assessments.
Modern Digital Design: The power of Responsive Design
You've probably already heard of the term Responsive Design. Currently it's one of the hot topics being discussed in the digital space and something many businesses are trying to get their heads around.
So what exactly is Responsive Design? And why does it matter?
KYLE DUFORD, ECOMMERCE DIRECTOR, CHROME INDUSTRIES
PETER MCLACHLAN, FOUNDER AND CPO, MOBIFY
SEAN OLIVER, HEAD OF PRODUCT MARKETING, OPTIMIZELY
Did you know that U.S. smartphone users check their devices more than 150 times per day? That's once every 6.5 minutes. Consumers are spending more time on their smartphones now than they ever have before. As a result, delivering delightful experiences that span web and mobile has never been more important.
Peter McLachlan, Co-Founder and Chief Product Officer at Mobify, and Kyle Duford, eCommerce Director at Chrome Industries, explain in practical terms how to build a unified web and mobile optimization strategy. Learn how to set up a team to manage a cross-device optimization plan, and hear their best practices on how to make the most of mobile.
This is the Responsive Web Design presentation given to the CIDD, Chicago Interactive Design & Development Meetup group, (sponsored by the WunderLand Group) on 3-13-14 by Ryan Dodd, Design Director for Siteworx in Chicago.
This presentation from the Online Information 2013 conference in London, uses the medium of Lolcat to present an overview of the various adaptation methods mobile websites use. Brand head-to-head comparisons include EasyJet vs Ryanair, and Apple vs Microsoft, and four way competitions in the news, charity, and retail sectors.
The presentation makes a data-driven case that pure Responsive Design, while marketed as a silver bullet and undeniably attractive enough as a development method to get its own textbooks, slows sites down and results in a poor user experience. It also presents evidence that detection of a user's hardware type presents useful actionable intelligence about the user before a byte is served.
The rise of mobile devices and other prevailing trends have had a profound impact on the way we design digital experiences. We will examine web design patterns that were more commonplace just a few years ago, and discuss the current (and future) thinking on creating impactful websites.
Woj takes you on a journey to demystify the art and science of Search Engine Optimisation. Explore the true facts about SEO, the history of Google and other search engines and what the current landscape looks like.
Arm yourself with valuable tips on production & writing for search engines as well as Woj’s indispensable do-and-don’t best practice guide so you can leave the session ready to take action!
This document discusses responsive web design (RWD). RWD allows websites to automatically adjust their layout depending on the user's screen size using media queries. It is important for accessibility and usability as most internet users now access the web on mobile devices. The document recommends using a mobile-first and progressive enhancement approach where basic content and functionality work on all browsers and advanced features are progressively added. It provides examples of RWD techniques and tools to test responsive designs.
The document discusses the importance of mobile optimization for websites. It notes that the mobile web is becoming the primary means of global communication and that mobile-optimized sites are specially designed for mobile browsing. Poor mobile performance can deter business, while optimizing for mobile increases business. It emphasizes that mobile traffic is growing exponentially and will soon surpass desktop. The document advocates for complete customization, flawless functionality, and flexibility in mobile site design to provide the best customer experience and keep up with changing markets.
Are Websites Optimized for Mobile Devices and Smart TVs ?
Full text: http://bit.do/optimizedwebtv
The purpose of this study is to evaluate the adaptation of some of the world’s most popular websites to the “post-pc era” of using multiple devices for accessing the web. Up till recently the PC used to be the only device used for accessing the WWW. This has changed dramatically over the past few years with the introduction of many powerful Internet-connected devices such as Smart Phones, Tablets and Smart TVs. Due to the many differences between these devices in terms of screen size,
hardware power, input methods etc. in most cases a PC-optimized website is not optimally viewed in these devices,
resulting in poor usability and User Experience. In this survey 49
of the world’s most visited websites, according to Alexa.com, are
being examined to see if they offer optimized versions for
Internet-connected mobile devices and Smart TVs. Results show
wide support for mobile devices in contrast to very limited
support for Smart TVs.
Strawberry Blonde Salon & Botique is a business that provides hair, beauty, and fashion services. The document contains the business name "Strawberry Blonde Salon and Botique" repeated in different fonts and styles, as well as the words "Sketches" and "Original Logo", suggesting it contains draft logo designs for the salon.
This document provides biographical information about the famous artist Lee Hammond. It discusses that she was born into an artistic family and was inspired by Crayola commercials at a young age. It notes that Lee Hammond has been a professional artist for over 20 years, has authored over 15 books on drawing techniques, and runs a private studio in Kansas where she teaches. Additionally, it mentions that she has worked as a police sketch artist and creates forensic drawings to help with identifications.
Edição especial Belém do Pará - Patrícia BritoParatur
O documento fornece informações sobre como se preparar para uma viagem de avião, incluindo dormir bem antes da partida, comer refeições leves, levar medicamentos na bagagem de mão e usar roupas confortáveis. Também discute riscos para mergulhadores e passageiros com problemas médicos, além de fornecer procedimentos para passageiros com mobilidade reduzida.
SDL Tridion is a Windows-based content management system used by the RSPB since 2002. It allows for complex websites through features like content modeling with schemas, reusable content components, templates for layouts, workflow approval, and dynamic linking updated during publishing. Content is managed centrally and deployed to websites through a queue system and deployer software. Personalization and blueprinting help manage different audiences and translations.
Tridion Content Broker - how and why we are using it at the RSPB (2007)Graham Bird
This document discusses the RSPB's use of Content Broker to dynamically assemble content from Tridion components. Some key benefits are faster publishing, less page maintenance, and more flexible authoring workflows. Initial issues included slow performance, limited sorting capabilities, and lack of documentation. Lessons learned include the need for load testing and caching. Future plans are to address performance and expand use of Content Broker to more content types.
Presented at Cardiff's monthly dev meetup, Unified.diff, on 5 June 2013. Learn what progressive enhancement is and how it can help your content authors do amazing things automagically.
Presentacion power point tipos de paisajeTatis Ramirez
Este documento describe diferentes tipos de paisajes como los paisajes transformados, montañosos y templados. También describe los seis continentes principales de la Tierra y características de cada uno. Explica que Asia es el continente más grande y poblado, mientras que Antártida es el más grande cubierto de hielo. Finalmente, discute los océanos, la vida marina, y los recursos que obtenemos del mar.
For many web developers whose jobs don't allow them to play with all the newest technologies, something like responsive design can be just out of reach. As more users are surfing exclusively on mobile devices, these are skills every web developer, designer, and manager needs to develop. We'll walk through the background, assorted techniques, how to measure success, and where it's all going. This is not a coding session, but a planning and strategy session.
How to create a mobile version of your websiteMahmoud Farrag
This document provides guidance on creating a mobile version of a website. It discusses considerations for mobile design including speed, dimensions, behavior, and designing. It emphasizes the importance of speed for mobile and provides tips for fluid layouts, CSS media queries, touch interfaces, short pages, and mobile development tools.
The document discusses key considerations for designing websites and apps for mobile devices. It outlines two main approaches: mobile websites and mobile apps. It then covers challenges like varying screen sizes, performance issues, and limited resources. UI principles are presented to optimize the mobile experience. Tactics like simplifying designs, minimizing images, and optimizing navigation are recommended. The document concludes with additional best practices and resources for mobile development.
Digital Marketing in a Mobile First World. This isn't just Google's world, this is the environment that every SEO, site owner or webmaster needs to be focused on. Everything is moving to Mobile First
Striking gold! How Mobile Marketing Pioneers are Winning the Hearts & Minds o...auexpo Conference
This document discusses how some mobile marketing pioneers are successfully winning over customers. It outlines the agenda for a presentation which will cover setting the scene on mobile marketing, the three principles of mobile web development around performance, interaction and enhancement, the publisher perspective on mobile monetization, reaching audiences through mobile, and wrapping up. The presentation will feature speakers from leading mobile development companies.
This document discusses preparing websites for mobile users. It begins by noting how consumers are constantly connected across different devices. It then discusses Google's focus on improving the mobile user experience through algorithm updates that favor mobile-friendly sites. The document outlines various design options for making sites mobile-friendly, including responsive design and separate mobile sites. It emphasizes testing sites on mobile using Google's tools and recommendations. A case study shows how one company improved mobile traffic, sales, and future-proofed their site using a responsive design approach. The document concludes by offering examples of well-designed mobile websites.
Conversion Conference - Schuh's journey to RWDStuart McMillan
Presentation I did at Conversion Conference London 2013, discussing schuh's move from desktop, mobile & tablet optimised sites to one single responsive site
Responsive Design: Where, Why and How | Imagine 2013 Strategic MarketingAtwix
This document discusses responsive design for ecommerce websites. It begins with introducing several speakers who are experts on responsive design and ecommerce. It then discusses the benefits of responsive design over separate mobile sites or apps, including lower maintenance costs and SEO benefits.
The document outlines a case study of implementing responsive design for Peter Millar's ecommerce site, which led to increased mobile visits, average order value, conversion rate, and overall site visits. Finally, it discusses best practices for responsive design, including analyzing user behaviors across devices and budgeting based on business goals and needs assessments.
Modern Digital Design: The power of Responsive DesignValtech UK
You've probably already heard of the term Responsive Design. Currently it's one of the hot topics being discussed in the digital space and something many businesses are trying to get their heads around.
So what exactly is Responsive Design? And why does it matter?
KYLE DUFORD, ECOMMERCE DIRECTOR, CHROME INDUSTRIES
PETER MCLACHLAN, FOUNDER AND CPO, MOBIFY
SEAN OLIVER, HEAD OF PRODUCT MARKETING, OPTIMIZELY
Did you know that U.S. smartphone users check their devices more than 150 times per day? That's once every 6.5 minutes. Consumers are spending more time on their smartphones now than they ever have before. As a result, delivering delightful experiences that span web and mobile has never been more important.
Peter McLachlan, Co-Founder and Chief Product Officer at Mobify, and Kyle Duford, eCommerce Director at Chrome Industries, explain in practical terms how to build a unified web and mobile optimization strategy. Learn how to set up a team to manage a cross-device optimization plan, and hear their best practices on how to make the most of mobile.
This is the Responsive Web Design presentation given to the CIDD, Chicago Interactive Design & Development Meetup group, (sponsored by the WunderLand Group) on 3-13-14 by Ryan Dodd, Design Director for Siteworx in Chicago.
This presentation from the Online Information 2013 conference in London, uses the medium of Lolcat to present an overview of the various adaptation methods mobile websites use. Brand head-to-head comparisons include EasyJet vs Ryanair, and Apple vs Microsoft, and four way competitions in the news, charity, and retail sectors.
The presentation makes a data-driven case that pure Responsive Design, while marketed as a silver bullet and undeniably attractive enough as a development method to get its own textbooks, slows sites down and results in a poor user experience. It also presents evidence that detection of a user's hardware type presents useful actionable intelligence about the user before a byte is served.
The rise of mobile devices and other prevailing trends have had a profound impact on the way we design digital experiences. We will examine web design patterns that were more commonplace just a few years ago, and discuss the current (and future) thinking on creating impactful websites.
Woj takes you on a journey to demystify the art and science of Search Engine Optimisation. Explore the true facts about SEO, the history of Google and other search engines and what the current landscape looks like.
Arm yourself with valuable tips on production & writing for search engines as well as Woj’s indispensable do-and-don’t best practice guide so you can leave the session ready to take action!
This document discusses responsive web design (RWD). RWD allows websites to automatically adjust their layout depending on the user's screen size using media queries. It is important for accessibility and usability as most internet users now access the web on mobile devices. The document recommends using a mobile-first and progressive enhancement approach where basic content and functionality work on all browsers and advanced features are progressively added. It provides examples of RWD techniques and tools to test responsive designs.
The document discusses the importance of mobile optimization for websites. It notes that the mobile web is becoming the primary means of global communication and that mobile-optimized sites are specially designed for mobile browsing. Poor mobile performance can deter business, while optimizing for mobile increases business. It emphasizes that mobile traffic is growing exponentially and will soon surpass desktop. The document advocates for complete customization, flawless functionality, and flexibility in mobile site design to provide the best customer experience and keep up with changing markets.
Are Websites Optimized for Mobile Devices and Smart TVs ?Manos Perakakis
Full text: http://bit.do/optimizedwebtv
The purpose of this study is to evaluate the adaptation of some of the world’s most popular websites to the “post-pc era” of using multiple devices for accessing the web. Up till recently the PC used to be the only device used for accessing the WWW. This has changed dramatically over the past few years with the introduction of many powerful Internet-connected devices such as Smart Phones, Tablets and Smart TVs. Due to the many differences between these devices in terms of screen size,
hardware power, input methods etc. in most cases a PC-optimized website is not optimally viewed in these devices,
resulting in poor usability and User Experience. In this survey 49
of the world’s most visited websites, according to Alexa.com, are
being examined to see if they offer optimized versions for
Internet-connected mobile devices and Smart TVs. Results show
wide support for mobile devices in contrast to very limited
support for Smart TVs.
Similar to Responding to the challenge of the mobile web (2012) (20)
4. Why mobile?
Engagement through mobile is one of
the guiding principles defined in
Operation Partridge (Online Capabilities)
Before we start
5. By 2013 mobile phones will overtake
PCs as the most common web access
device worldwide
Gartner, Key Predictions for IT Organizations and Users in 2010 and Beyond
http://www.gartner.com/it/page.jsp?id=1278413
Before we start
Why now?
7. The mobile cliché
• Poor connection speed
• Tiny audience
• Lots of distractions
• Tiny screen size
• Requires dedicated mobile site
• On the go (short attention span)
• One handed interaction
• Tedious to type on numeric
keypads
Photo by Oimax
A quick history lesson
8. The cliché applied in 1999...
• Very slow connection speed
• Extortionate data plans
• Hardly any compatible sites
• Mobile sites very stripped down
• Tiny screens
• Typing URLs on numeric keypad
• Difficult to use wheel/joystick
= geeks/masochists only
A quick history lesson
14. 29 June 2007...iPhone arrives
• Very slow connection speed
• Extortionate data plans
• Hardly any compatible sites
• Mobile sites very stripped down
• Tiny screens
• Typing URLs on numeric keypad
• Difficult to use wheel/joystick
A quick history lesson
15. 29 June 2007...iPhone arrives
• Very slow connection speed
• Extortionate data plans
• Hardly any compatible sites
• Mobile sites very stripped down
• Tiny screens
• Typing URLs on numeric keypad
• Difficult to use wheel/joystick
A quick history lesson
16. 29 June 2007...iPhone arrives
• Very slow connection speed
• Extortionate data plans
• Hardly any compatible sites
• Mobile sites very stripped down
• Tiny screens
• Typing URLs on numeric keypad
• Difficult to use wheel/joystick
+ Apple marketing
+ widespread PR coverage
A quick history lesson
21. 89% of smartphone owners use their
mobile device at home
Nielsen/Yahoo
http://advertising.yahoo.com/industry-knowledge/mobile-shopping-insight.html
Variable connection speed
Fast forward to today
22. Variable connection speed
Mobile devices
have overtaken
laptops for Wi-Fi
hotspot usage
GigaOM
http://gigaom.com/2011/06/21/mobile-devices-overtake-computers-on-wi-fi-networks/
0.00%
10.00%
20.00%
30.00%
40.00%
50.00%
60.00%
70.00%
80.00%
90.00%
100.00%
2010 2011
Fast forward to today
23. Portable, but not always moving
86% use their mobile device while at
home watching the TV
Nielsen/Yahoo
http://advertising.yahoo.com/industry-knowledge/mobile-shopping-insight.html
Fast forward to today
25. People expect mobile support
Nearly half of mobile web users are
unlikely to return to a website that they
had trouble accessing from their phone,
and 57% are unlikely to recommend the
site
Compuware, New Study Reveals the Mobile Web Disappoints Global Consumers
http://investor.compuware.com/releasedetail.cfm?ReleaseID=592528
Fast forward to today
26. People expect mobile support
34% visit a site on their PC and then
follow up on mobile
Nielsen/Yahoo
http://advertising.yahoo.com/industry-knowledge/mobile-shopping-insight.html
Fast forward to today
27. People expect mobile support
70% of smartphone owners choose to
find information via the browser instead
of apps
Orange
http://www.unanimis.co.uk/orange-mobile-exposure-2010/
Fast forward to today
28. And they’re active users
People that use Facebook on their
mobile devices are twice as active on
Facebook than non-mobile users.
http://www.facebook.com/press/info.php?statistics
Fast forward to today
29. Mobile web design today
• Don’t assume bandwidth
Fast forward to today
30. Mobile web design today
• Don’t assume bandwidth
• Don’t assume user intent
Fast forward to today
31. Mobile web design today
• Don’t assume bandwidth
• Don’t assume user intent
• Don’t design for specific screen sizes
Fast forward to today
32. Mobile web design today
• Don’t assume bandwidth
• Don’t assume user intent
• Don’t design for specific screen sizes
• Do provide large touch targets
Fast forward to today
33. Mobile web design today
• Don’t assume bandwidth
• Don’t assume user intent
• Don’t design for specific screen sizes
• Do provide large touch targets
• Do take advantage of new capabilities
Fast forward to today
34. Mobile web design today
• Don’t assume bandwidth
• Don’t assume user intent
• Don’t design for specific screen sizes
• Do provide large touch targets
• Do take advantage of new capabilities
• Don’t use Flash (or other plugins)
Fast forward to today
36. The 1% rule
The Big Garden Birdwatch survey form
(and by implication, the rest of the website)
should support any browser that
exceeds 1% of traffic to our website
What about our site?
37. 0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Jan 2008 Jan 2009 Jan 2010 Jan 2011 Jan 2012
Graph shows combined iPhone, iPad, iPod Touch, Android, Blackberry and Nokia traffic to the RSPB website
RSPB website
% of
all traffic
What about our site?
38. 0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Jan 2008 Jan 2009 Jan 2010 Jan 2011 Jan 2012
Graph shows combined iPhone, iPad, iPod Touch, Android, Blackberry and Nokia traffic to the RSPB website
RSPB website
% of
all traffic
What about our site?
39. 0
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
Jan 2008 Jan 2009 Jan 2010 Jan 2011 Dec 2011
Graph shows combined iPhone, iPad, iPod Touch, Android, Blackberry and Nokia traffic to the RSPB website
RSPB website
% of
all traffic
What about our site?
40. What’s popular on mobile?
• 11% of Bird identifier traffic
• 11% of Bird guide traffic
• 9% of Community traffic
• 9% of Feed the Birds day traffic
• 6.5% of Join traffic
• 6% of Reserves traffic (8.5% on find page)
• 0.3% of landing page traffic (2,500 people)
What about our site?
Figures from October 2011
42. To provide the complete RSPB website
to the widest range of mobile devices with
little or no additional maintenance effort
What is our ambition?
Looking forwards
43. Help us achieve it
Looking forwards
• Bring mobile into the web strategy
• Support standardisation of the website
• Give us time to redesign the site
• Give us devices to test on
45. • A mobile-friendly site
• Better user experience
Looking forwards
What are the benefits?
46. • A mobile-friendly site
• Better user experience
• Better search rankings
Looking forwards
What are the benefits?
47. • A mobile-friendly site
• Better user experience
• Better search rankings
• Web Team more agile
Looking forwards
What are the benefits?
48. • A mobile-friendly site
• Better user experience
• Better search rankings
• Web Team more agile
• Increased robustness across desktop browsers as
well as mobile
Looking forwards
What are the benefits?
49. • A mobile-friendly site
• Better user experience
• Better search rankings
• Web Team more agile
• Increased robustness across desktop browsers as
well as mobile
• Continuous improvement across the site
Looking forwards
What are the benefits?
50. Including mobile in the strategy
Looking forwards
We need to recognise that mobile is here to
stay and ensure that the needs of the mobile
audience are part and parcel of our web
strategy
51. Standardising the site
Looking forwards
• Identify gaps in functionality
• Create a toolkit of reusable modular elements
• Tested on desktop and mobile
• Consistent behaviour across site
• Less code to maintain
• Quicker to build new sections
• Quicker to roll out updates
• No page left behind
52. Perceived downsides
of standardisation
Looking forwards
• Templates are seen as restrictive, limiting, dull
• Limited scope to reproduce print materials is
seen as a bad thing
• There is a desire from customers to make their
mark (“I want my thing to be different from
everything else”)
• Novelty is seen as inherently good (“change for
change’s sake”)
• Personal opinions are given too much weight
54. Don’t fear the template
A brief interlude
• Templates can still be
beautiful & flexible
• We have one website, not
many
• Consistency is very
important
• If we weren’t doing bespoke
work all the time, we could
improve the core template
for everyone
55. Who else uses templates?
A brief interlude
BBC Online is heavily templated and strictly
controlled by visual guidelines
63. Let’s compare web budgets
A brief interlude
0
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
70,000,000
80,000,000
90,000,000
100,000,000
BBC RSPB
Optimistic
64. Let’s compare web budgets
A brief interlude
0
10,000,000
20,000,000
30,000,000
40,000,000
50,000,000
60,000,000
70,000,000
80,000,000
90,000,000
100,000,000
BBC RSPB
Using templates well Trying not to
66. Standardisation is good
Looking forwards
• Consistency is a “first principle” of interaction
design – it breeds familiarity, confidence and
trust
• Feels professional and thought through
• User is more able to focus on task at hand
• Website is faster
• Reduced time to build and to maintain
• New functionality is created once and can be
used anywhere
67. Redesign
Looking forwards
• A new site that adapts to the device being used,
providing optimum design & usability for all
• Future-proof
• Best practice
• Optimised for poor connection speeds
• Consistent user experience
68. Redesign
Looking forwards
• A new site that adapts to the device being used,
providing optimum design & usability for all
• Future-proof Future-friendly
• Best practice
• Optimised for poor connection speeds
• Consistent user experience
69. Testing
Looking forwards
• Wi-Fi in the Web Team area
• Access to internal test servers and internet
• 1 x iPad 2
• 1 x iPhone 4
• 1 x Android phone
• 1 x Blackberry 6 phone
• 1 x Blackberry 5 phone
70. Thank you
Remember...not every mobile device will have an
RSPB app on it but every mobile device can access
the RSPB website