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WooCommerce
• Giovanni Cappellini (@quacos)
The web and me
• Born in 1982
• One man digital agency
• Sysadmin by incident
• Currently in love with web marketing
Ecommerce World, WooCommerce
Ecommerce and me
• In 2005 I created an object-oriented ecommerce
platform with PHP
• 6 months of development to manage 10k products,
with their discounts
Ecommerce and me
• Almost 10 years of production
• Maybe one of the first implementation of AJAX
backend in Italy (thanks @antirez)
Ecommerce World, WooCommerce
Ecommerce and me
• Hardcoded VAT: I thought that it was not going to
change, but it changed
• Payment gateway: I thought that it was going to
change, but it didn't change
WordPress
• “People doesn’t use tools like joomla or wordpress
because they’re free as in freedom, but because
they’re gratis.”
• “Wordpress leads the cheap web because it comes
with thousand of free (beers) plugins you (or your
webmaster) can click-install.”
The cheap web era
• “In the market of lemons (the cheap web) end users
are not able to understand security and anyway it
would be too much expensive for them to implement”
• “Programmers developed the habit of patching the
source code in a huge spaghetti code mix of contents
and presentation stuff.”
Jigoshop
• In 2011, Jigowatt Ltd creates Jigoshop, “A
WordPress eCommerce plugin that works”
• Jigoshop actually works, and can be expanded to do
more, too.
Ecommerce World, WooCommerce
Jigoshop
• Woothemes falls in love with Jigoshop, but daddy
doesn't allow them to marry
• So Woothemes hires Mike Jolley and Jay Koster to
create a fork
Mike Jolley (@mikejolley)
James “Jay” Koster (@jameskoster)
The fork
Jigoshop
WooCommerce
• The world's favorite eCommerce solution that
gives you complete control to sell anything. Get
started today for free.
• P.S. WooThemes now belongs to Automattic, the
corporation behind WordPress.
WordPress
• You have to know the basic concepts of WordPress,
aka pages, themes and plugins
• You will have to deal with “WordPress famous 5
minutes installation”
Technologies
• The classical LAMP stack we love to hate, also with
tons of jQuery scripts
• The software is smart enough to suggest you server
adjustments
System status
System status
The wizard
●
The wizard takes you through all steps necessary to
set up your store and be ready to accept payment.
●
They really want to make it easy. Look mum, no
developer!
Ecommerce World, WooCommerce
Ecommerce World, WooCommerce
Ecommerce World, WooCommerce
Ecommerce World, WooCommerce
Ecommerce World, WooCommerce
Ecommerce World, WooCommerce
The theme
●
Storefront is the “official theme”. Mainly used when
you have to exclude theme issues.
●
Many themes are free. Premium ones sold at roughly
60$ on ThemeForest by Envato.
Features
●
Lots of “hooks” to customize everything
●
The best mileage the poor man can achieve
●
But you can monitor your store with an iOS app
Ecommerce World, WooCommerce
Ecommerce World, WooCommerce
The bad parts
●
Conflicts between theme and a plugin, or between a
plugin and another plugin
●
Many users around imply security issues: updating is
quite easy (you didn't change core files, right?).
Ecommerce World, WooCommerce
Extensions
• There is a plugin for that
• Free plugins are available at wordpress.org
• Premium plugins are available at CodeCanyon by
Envato
Production
• You simply install WooCommerce, themes and
plugins through WordPress
• 128M ought to be enough for anybody
• WooCommerce and W3 Total Cache play nice
together
Use cases
• The Spectator Shop
• Muraro Vini
Ecommerce World, WooCommerce
Ecommerce World, WooCommerce
Links
• https://it.wordpress.org/plugins/woocommerce/
• https://www.woothemes.com/woocommerce/
• http://www.rubbo.li/post/2015/12/the_era_of_the_ch
eap_web/
Ecommerce World, WooCommerce

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Ecommerce World, WooCommerce

  • 2. The web and me • Born in 1982 • One man digital agency • Sysadmin by incident • Currently in love with web marketing
  • 4. Ecommerce and me • In 2005 I created an object-oriented ecommerce platform with PHP • 6 months of development to manage 10k products, with their discounts
  • 5. Ecommerce and me • Almost 10 years of production • Maybe one of the first implementation of AJAX backend in Italy (thanks @antirez)
  • 7. Ecommerce and me • Hardcoded VAT: I thought that it was not going to change, but it changed • Payment gateway: I thought that it was going to change, but it didn't change
  • 8. WordPress • “People doesn’t use tools like joomla or wordpress because they’re free as in freedom, but because they’re gratis.” • “Wordpress leads the cheap web because it comes with thousand of free (beers) plugins you (or your webmaster) can click-install.”
  • 9. The cheap web era • “In the market of lemons (the cheap web) end users are not able to understand security and anyway it would be too much expensive for them to implement” • “Programmers developed the habit of patching the source code in a huge spaghetti code mix of contents and presentation stuff.”
  • 10. Jigoshop • In 2011, Jigowatt Ltd creates Jigoshop, “A WordPress eCommerce plugin that works” • Jigoshop actually works, and can be expanded to do more, too.
  • 12. Jigoshop • Woothemes falls in love with Jigoshop, but daddy doesn't allow them to marry • So Woothemes hires Mike Jolley and Jay Koster to create a fork
  • 14. James “Jay” Koster (@jameskoster)
  • 17. WooCommerce • The world's favorite eCommerce solution that gives you complete control to sell anything. Get started today for free. • P.S. WooThemes now belongs to Automattic, the corporation behind WordPress.
  • 18. WordPress • You have to know the basic concepts of WordPress, aka pages, themes and plugins • You will have to deal with “WordPress famous 5 minutes installation”
  • 19. Technologies • The classical LAMP stack we love to hate, also with tons of jQuery scripts • The software is smart enough to suggest you server adjustments
  • 22. The wizard ● The wizard takes you through all steps necessary to set up your store and be ready to accept payment. ● They really want to make it easy. Look mum, no developer!
  • 29. The theme ● Storefront is the “official theme”. Mainly used when you have to exclude theme issues. ● Many themes are free. Premium ones sold at roughly 60$ on ThemeForest by Envato.
  • 30. Features ● Lots of “hooks” to customize everything ● The best mileage the poor man can achieve ● But you can monitor your store with an iOS app
  • 33. The bad parts ● Conflicts between theme and a plugin, or between a plugin and another plugin ● Many users around imply security issues: updating is quite easy (you didn't change core files, right?).
  • 35. Extensions • There is a plugin for that • Free plugins are available at wordpress.org • Premium plugins are available at CodeCanyon by Envato
  • 36. Production • You simply install WooCommerce, themes and plugins through WordPress • 128M ought to be enough for anybody • WooCommerce and W3 Total Cache play nice together
  • 37. Use cases • The Spectator Shop • Muraro Vini