My talk from Digital Elite Day 2020 (Conversion Elite track).
I go over the main changes in browser tracking protections since as early as 2003 (Safari version 1). Then I discuss the impact these tracking protections have on digital analytics, advertising, and experimentation.
This document discusses Internet Explorer security and deployment strategies for Internet Explorer 8. It provides a brief history of Internet Explorer versions and their new security features. It then covers specific IE8 security enhancements like XSS filtering, clickjacking defenses, and SmartScreen filtering. The document also discusses centralized management using Group Policy and customizing IE8 deployment with IEAK. It concludes with recommendations for upgrading users and sites from older IE versions to IE8.
This document discusses Wise's migration from browser-side Google Analytics 4 (GA4) tagging to server-side GA4 tagging. It provides an overview of Wise as a company, the motivation for migrating to server-side tagging, and the benefits realized, including improved site speed, reduced reliance on third-party cookies, a smaller content security policy, and better privacy and compliance through full control over data shared with third parties. It also covers what server-side tagging is, how it differs from browser-side tagging, and tips for setting it up and preparing for production use.
This document outlines an SEO tutorial that discusses what SEO is, the SEO process, and how to measure SEO success. It defines SEO as improving web pages to rank higher for targeted keywords. The SEO process involves discussing business objectives, keyword research, on-site and off-site optimization, and ongoing monitoring. Technical aspects of SEO like website analysis, content optimization, and code validation are also reviewed. The document also discusses social media optimization, specifically for MySpace, and recommends tools for measuring SEO metrics like rankings, traffic, and revenue.
This document outlines an SEO tutorial that discusses what SEO is, the SEO process, and how to measure SEO success. It defines SEO as improving web pages to rank higher for targeted keywords. The SEO process involves discussing objectives, keyword analysis, optimization, and monthly reporting. Technical SEO aspects include website analysis, content optimization, and code validation. Social media optimization for MySpace is also covered. Metrics for measuring SEO success include keyword rankings, traffic, revenue, and lower dependence on paid search. A variety of SEO tools are also recommended.
This document outlines an SEO tutorial that discusses what SEO is, the SEO process, technical aspects of SEO like on-site and off-site optimization, and measuring SEO success. It also briefly discusses social media optimization on MySpace and recommends tools for SEO.
This document outlines an SEO tutorial that discusses:
- What SEO is and key factors like content relevance and link popularity
- Industry research showing organic search receives most clicks and SEO has a high ROI
- The SEO process including keyword research, optimization, and monthly reporting
- Technical on-site optimization aspects like titles, meta data, and code validation
- Social media optimization specifically for MySpace
- Metrics for measuring SEO success like keyword rankings and traffic
- Common SEO tools to use
This document outlines an SEO tutorial that discusses what SEO is, the SEO process, and how to measure SEO success. It defines SEO as improving web pages to rank higher for targeted keywords. The tutorial also covers industry research showing organic results get most clicks, technical on-site optimization elements like titles and links, optimizing social media like MySpace, and tools for measuring SEO metrics like rankings, traffic, and revenue.
This document summarizes Google Analytics, Google Webmaster Tools, and Google Website Optimizer. It discusses how these tools can help measure website usage, track goals and events, understand traffic sources, and optimize websites to improve performance. Key information provided includes setting up analytics tracking, tagging links, setting up conversion goals, and using Google Webmaster Tools to submit sitemaps and check for indexing errors.
Questioning Data Quality and Troubleshooting Tracking Gaps (SMX Munich 2020)
This session covers a wide range of causes for observed gaps across different data sources in a web tracking context. The three chapters are measurement settings, browser data loss and cookie consent. The session was held by Christopher Gutknecht at SMX Virtual Edition 2020.
The accompanying checklist can be found here: https://docs.google.com/spreadsheets/d/1C7Ojteg-EWazi_xDEwlljwALppHxG3PY8lBuodGSmxY/edit#gid=1216566297
This document contains an outline for a presentation on advanced SEO (search engine optimization) techniques for web developers. The objectives are to explain why SEO is important, best design practices for SEO, and how to diagnose SEO issues. The outline includes sections on how search engines work, building pages for SEO, architecting navigation, AJAX techniques, and diagnosing SEO issues. It also provides examples, case studies, tools, and a call to action to diagnose their own site's SEO.
Web tracking based on non-conventional cookies:
Topic: Web security and privacy.
Analisi dei maggiori metodi di tracciamento web basati su cookies. Principalmente Evercookies ed Etag. Analisi dei relativi comportamenti dei principali web browser e possibili contromisure concrete per prevenire il tracciamento.
The document discusses Google Analytics and the Chrome web browser. It provides an overview of Google Analytics, including what it is, why it's important for web developers, and how to get started. It also covers important things for developers to know when developing for Chrome, such as the user agent, V8 JavaScript engine, and developer tools. The document concludes by providing contact information and resources for learning more about Google Analytics and Chrome.
Jeremy cabral search marketing summit - scraping data-driven content (1)
We've known for years that data-driven content was a 'thing' when we'd produce simple infographics that shared a few statistics and they'd get easy traction for us online. The game has lifted and consumers are becoming more and more obsessed with data and are now demanding higher quality and more complex data-driven content. The challenge for us now as "T-Shaped" marketers is that there are increasing demands for us to learn new skills to produce this content but we don't have the time to do this amongst the other things we need to be expert at.
This presentation is going to give you specific help on how to produce data-driven content without any programming skill. After watching this presentation you'll have the confidence to build your own data-driven content with the knowledge of:
- blueprints for data-driven content ideas
- scraping tools, frameworks and methodologies
- how to brief in a data scraping project to your in-house team or a freelancer
- how to turn your data into visually appealing content
- channels for promoting data-driven content to ensure it gets traction
This document discusses combining Google Search Console and Google Analytics data to better understand organic search traffic and conversions. It proposes:
1. Exporting keyword, device, landing page and other data from GSC and GA daily into BigQuery for storage and analysis.
2. Combining the datasets in BigQuery to attribute conversions to specific keywords and landing pages, and split traffic into brand vs non-brand categories.
3. Using DataStudio to provide interfaces for exploring, filtering and automatically updating the combined analytics data.
This approach aims to provide more granular keyword-level insights than is possible with Google Analytics alone, after Google stopped reporting organic keyword data directly.
Server-side Tagging in Google Tag Manager - MeasureSummit 2020
My presentation from MeasureSummit 2020.
I walk you through the key benefits and concerns of Server-side Tagging in Google Tag Manager, before wrapping up with an example of how SST lets you reduce client-side bloat.
For more details about Server-side Tagging, see this resource: https://www.simoahava.com/analytics/server-side-tagging-google-tag-manager/
The document discusses challenges and best practices for ensuring high quality data. It notes that data quality is an investment that requires expertise from both technical and business perspectives, as well as mature processes. It emphasizes the importance of communication structures, citing Conway's Law, and warns that complex data pipelines can introduce conflicts if not properly designed. It also stresses that individual data sources should not be viewed in isolation. Throughout it provides examples and potential issues to consider to continually improve data quality.
Essential Search Marketing Tweaks For Google Analytics And Google Tag Manager
Slides from my SMX Munich 2018 talk.
How to measure engagement with the web analytics tools at our disposal?
How to turn reports more meaningful for our particular organizational idiosyncracies and goals?
How to become more critical about the data that is spoon-fed to us by the default installations of our favorite tools?
Google Tag Manager - 5 years. What have we learned?
Looking back on five years of Google Tag Manager. Has the tool changed? Have we? What's coming up in the next 5 years?
My talk at MeasureCamp #11 (London).
MeasureCamp IX (London) - 10 JavaScript Concepts for web analysts
Here's my list of 10 JavaScript (related) concepts that I think all web analysts should understand at least on a basic level. A solid grasp of JavaScript is a base requirement for anyone working with the web browser.
Search Marketer's Toolkit for Google Tag Manager and Google Analytics
My slides from the Searchlove Boston conference in May 2016. The presentation covers actionable tips and tricks for working with Google Tag Manager and Google Analytics.
Content Analytics - The Whys And Hows For Google Analytics
These are my slides from SMX München 2016. Content engagement is a tricky thing to measure, especially how it changes over time, but in this article I give some ideas for how to enhance your content measurement process within your organization.
SuperWeek 2016 - Garbage In Garbage Out: Data Quality in a TMS World
Simo Ahava discusses data quality and the importance of a data-driven process and culture. He advocates for breaking down silos between teams by implementing a shared data layer and involving stakeholders from all teams in iterative development through a definition of done that incorporates data tracking requirements. Empowering developers to facilitate data collection and analysis, and hiring hybrid profiles with both business and technical skills can also improve data quality.
Slides from my talk at Reaktor Breakpoint 2015 in Helsinki, Finland. The topic is Meaningful Data, and I use content engagement as an example of how to utilize Google Analytics reports to provide amazing insights with just a little customization.
Meaningful Data - Best Internet Conference 2015 (Lithuania)
The document discusses tips and tricks for improving data quality in Google Analytics. It provides examples of tracking additional metrics like weather and page visibility. It emphasizes understanding data collection mechanisms and moving beyond aggregate metrics to combine, segment, and visualize data. Custom dimensions and tags can be used to inject semantic data for crawlers. Overall it stresses that high quality data requires understanding how the data is collected and earned, not acquired.
Slides from my talk at MeasureCamp VII (London) in September 2015. Some key findings about Data Layers and how they are integrated with tag management solutions and organisations.
Tricks and tweaks for Google Analytics and Google Tag Manager
Slides from my talk at Google Analytics User Conference in Amsterdam.
Some preaching about data collection and then a list of my favorite ways to make GTM and GA data more meaningful to your organization and your unique business goals.
Key Insights From Funnels - Enhanced Ecommerce For Google Analytics
The slides from my talk at GPeC Summit, Romania, on 11 May 2015.
I introduce the Enhanced Ecommerce reports for Google Analytics, but before I do, I outline my ideology for using Enhanced Ecommerce. It's not just a flashy set of reports, it's an optimization tool and a hypothesis machine. I'm less interested in successful transactions and more in things like abandonment and lack of engagement. Enhanced Ecommerce lets us expand the somewhat broken concept of a session-based conversion rate, and granularly investigate its components and particles. This way we can analyze not only transactions, visits, and visitors, but the products themselves, too.
Content Engagement with Google Analytics (Emerce Conversion 2015)
My slides from the Emerce Conversion 2015 conference. Here's a nice method of reconfiguring a data collection platform such as Google Analytics so it gives you best possible data for YOUR business alone.
The slides from my second talk at SMX München (18 March 2015).
I've used Enhanced Ecommerce, implemented via Google Tag Manager, to analyze the content and user funnels on my website, and how people interact with different pieces of content.
In these slides, I explain the methodology and the reasoning for such an unconventional approach.
It's such a fun experiment, but it also leads to a lot of new insights for content optimization.
Be Critical: Going Beyond The Defaults With GA And GTM (SMX Munich 2015)
Slides from my first talk at SMX München on March 17, 2015. The talk was about inspiring a critical approach to the metrics and dimensions we access through tools like Google Analytics. Sometimes we have to tweak the data collection mechanism to get more relevant results in our tools. In fact, I want to say that the quality of data in these platforms is directly proportional to your understanding of how the data is collected and aggregated.
So be critical! Make the most of the metrics and dimensions, and ensure that the data you're using to grow your business is relevant.
The document discusses tag management systems and how they operate in the stateless web environment. It notes that TMS inject JavaScript and act as message buses to update data models. While TMS were originally developed for non-technical marketers, they now serve both marketing and technical functions, including injecting tags and metadata, fixing code errors, and loading libraries. The document cautions against using TMS to fix underlying website issues and recommends proper integration with backend systems.
The document discusses Google Analytics and strategies for making metrics more meaningful. It proposes treating blog content like online products by tracking things like page views, scroll depth, and dwell time to measure user engagement. Specific strategies covered include using the Page Visibility API to determine meaningful page views and modeling content engagement metrics after ecommerce metrics like product impressions, add to cart, and purchase. The tips provided emphasize designing data collection with analysis in mind.
Have you ever built a sandcastle at the beach, only to see it crumble when the tide comes in? In the digital world, our information is like that sandcastle, constantly under threat from waves of cyberattacks. A cybersecurity course is like learning to build a fortress for your information!
This course will teach you how to protect yourself from sneaky online characters who might try to steal your passwords, photos, or even mess with your computer. You'll learn about things like:
* **Spotting online traps:** Phishing emails that look real but could steal your info, and websites that might be hiding malware (like tiny digital monsters).
* **Building strong defenses:** Creating powerful passwords and keeping your software up-to-date, like putting a big, strong lock on your digital door.
* **Fighting back (safely):** Learning how to identify and avoid threats, and what to do if something does go wrong.
By the end of this course, you'll be a cybersecurity champion, ready to defend your digital world and keep your information safe and sound!
Crafting a compelling SEO proposal? Learn how to structure a winning SEO proposal template with essential elements and tips for client engagement. Elevate your SEO strategy with expert insights and examples
International dating programhttps: please register here and start to meet new people todayhttps://www.digistore24.com/redir/384521/godtim/.
get started. https://www.digistore24.com/redir/384521/godtim/
Megalive99 telah menetapkan standar tinggi untuk platform taruhan online. Berbagai macam permainan, desain ramah pengguna, dan transaksi aman menjadikannya pilihan utama para petaruh.
How Tracking Companies Circumvented Ad Blockers Using WebSocketsSajjad "JJ" Arshad
Web tracking companies were able to circumvent ad blockers by leveraging a bug in the Chrome webRequest API. The bug caused websocket requests to not trigger the API, allowing tracking companies to use websockets to bypass ad blockers. Researchers analyzed crawls of 100k websites before and after the bug was patched. They found around 2% of sites used websockets, with 61% initiated by advertisers/analytics companies. 71% of websockets contacted these companies. The number of unique tracking companies dropped after the bug was patched in Chrome 58.
My presentation titled "Browsers eat data quality for breakfast" from SuperWeek 2020.
The presentation introduces the "tracking protection / prevention / blocking" mechanisms implemented in the major browsers.
The information comes from the www.cookiestatus.com service.
Digital analytics meetup #20, Thessaloniki. Introduction on the technical elements (cookies, localstorage, link decoration etc.) of web user authentication and anti-tracking mechanisms available
This document discusses Internet Explorer security and deployment strategies for Internet Explorer 8. It provides a brief history of Internet Explorer versions and their new security features. It then covers specific IE8 security enhancements like XSS filtering, clickjacking defenses, and SmartScreen filtering. The document also discusses centralized management using Group Policy and customizing IE8 deployment with IEAK. It concludes with recommendations for upgrading users and sites from older IE versions to IE8.
This document discusses Wise's migration from browser-side Google Analytics 4 (GA4) tagging to server-side GA4 tagging. It provides an overview of Wise as a company, the motivation for migrating to server-side tagging, and the benefits realized, including improved site speed, reduced reliance on third-party cookies, a smaller content security policy, and better privacy and compliance through full control over data shared with third parties. It also covers what server-side tagging is, how it differs from browser-side tagging, and tips for setting it up and preparing for production use.
This document outlines an SEO tutorial that discusses what SEO is, the SEO process, and how to measure SEO success. It defines SEO as improving web pages to rank higher for targeted keywords. The SEO process involves discussing business objectives, keyword research, on-site and off-site optimization, and ongoing monitoring. Technical aspects of SEO like website analysis, content optimization, and code validation are also reviewed. The document also discusses social media optimization, specifically for MySpace, and recommends tools for measuring SEO metrics like rankings, traffic, and revenue.
This document outlines an SEO tutorial that discusses what SEO is, the SEO process, and how to measure SEO success. It defines SEO as improving web pages to rank higher for targeted keywords. The SEO process involves discussing objectives, keyword analysis, optimization, and monthly reporting. Technical SEO aspects include website analysis, content optimization, and code validation. Social media optimization for MySpace is also covered. Metrics for measuring SEO success include keyword rankings, traffic, revenue, and lower dependence on paid search. A variety of SEO tools are also recommended.
This document outlines an SEO tutorial that discusses what SEO is, the SEO process, technical aspects of SEO like on-site and off-site optimization, and measuring SEO success. It also briefly discusses social media optimization on MySpace and recommends tools for SEO.
This document outlines an SEO tutorial that discusses:
- What SEO is and key factors like content relevance and link popularity
- Industry research showing organic search receives most clicks and SEO has a high ROI
- The SEO process including keyword research, optimization, and monthly reporting
- Technical on-site optimization aspects like titles, meta data, and code validation
- Social media optimization specifically for MySpace
- Metrics for measuring SEO success like keyword rankings and traffic
- Common SEO tools to use
This document outlines an SEO tutorial that discusses what SEO is, the SEO process, and how to measure SEO success. It defines SEO as improving web pages to rank higher for targeted keywords. The tutorial also covers industry research showing organic results get most clicks, technical on-site optimization elements like titles and links, optimizing social media like MySpace, and tools for measuring SEO metrics like rankings, traffic, and revenue.
This document summarizes Google Analytics, Google Webmaster Tools, and Google Website Optimizer. It discusses how these tools can help measure website usage, track goals and events, understand traffic sources, and optimize websites to improve performance. Key information provided includes setting up analytics tracking, tagging links, setting up conversion goals, and using Google Webmaster Tools to submit sitemaps and check for indexing errors.
Questioning Data Quality and Troubleshooting Tracking Gaps (SMX Munich 2020)Christopher Gutknecht
This session covers a wide range of causes for observed gaps across different data sources in a web tracking context. The three chapters are measurement settings, browser data loss and cookie consent. The session was held by Christopher Gutknecht at SMX Virtual Edition 2020.
The accompanying checklist can be found here: https://docs.google.com/spreadsheets/d/1C7Ojteg-EWazi_xDEwlljwALppHxG3PY8lBuodGSmxY/edit#gid=1216566297
Advanced Seo Web Development Tech Ed 2008Nathan Buggia
This document contains an outline for a presentation on advanced SEO (search engine optimization) techniques for web developers. The objectives are to explain why SEO is important, best design practices for SEO, and how to diagnose SEO issues. The outline includes sections on how search engines work, building pages for SEO, architecting navigation, AJAX techniques, and diagnosing SEO issues. It also provides examples, case studies, tools, and a call to action to diagnose their own site's SEO.
Web tracking based on non-conventional cookies:
Topic: Web security and privacy.
Analisi dei maggiori metodi di tracciamento web basati su cookies. Principalmente Evercookies ed Etag. Analisi dei relativi comportamenti dei principali web browser e possibili contromisure concrete per prevenire il tracciamento.
The document discusses Google Analytics and the Chrome web browser. It provides an overview of Google Analytics, including what it is, why it's important for web developers, and how to get started. It also covers important things for developers to know when developing for Chrome, such as the user agent, V8 JavaScript engine, and developer tools. The document concludes by providing contact information and resources for learning more about Google Analytics and Chrome.
We've known for years that data-driven content was a 'thing' when we'd produce simple infographics that shared a few statistics and they'd get easy traction for us online. The game has lifted and consumers are becoming more and more obsessed with data and are now demanding higher quality and more complex data-driven content. The challenge for us now as "T-Shaped" marketers is that there are increasing demands for us to learn new skills to produce this content but we don't have the time to do this amongst the other things we need to be expert at.
This presentation is going to give you specific help on how to produce data-driven content without any programming skill. After watching this presentation you'll have the confidence to build your own data-driven content with the knowledge of:
- blueprints for data-driven content ideas
- scraping tools, frameworks and methodologies
- how to brief in a data scraping project to your in-house team or a freelancer
- how to turn your data into visually appealing content
- channels for promoting data-driven content to ensure it gets traction
SEO with Google Analytics - Organic KeywordsTobias Kraeft
This document discusses combining Google Search Console and Google Analytics data to better understand organic search traffic and conversions. It proposes:
1. Exporting keyword, device, landing page and other data from GSC and GA daily into BigQuery for storage and analysis.
2. Combining the datasets in BigQuery to attribute conversions to specific keywords and landing pages, and split traffic into brand vs non-brand categories.
3. Using DataStudio to provide interfaces for exploring, filtering and automatically updating the combined analytics data.
This approach aims to provide more granular keyword-level insights than is possible with Google Analytics alone, after Google stopped reporting organic keyword data directly.
Similar to Web Browsers and Tracking Protections (20)
Server-side Tagging in Google Tag Manager - MeasureSummit 2020Simo Ahava
My presentation from MeasureSummit 2020.
I walk you through the key benefits and concerns of Server-side Tagging in Google Tag Manager, before wrapping up with an example of how SST lets you reduce client-side bloat.
For more details about Server-side Tagging, see this resource: https://www.simoahava.com/analytics/server-side-tagging-google-tag-manager/
You can't spell MEASURE without CUSTOMIZATIONSimo Ahava
The document discusses challenges and best practices for ensuring high quality data. It notes that data quality is an investment that requires expertise from both technical and business perspectives, as well as mature processes. It emphasizes the importance of communication structures, citing Conway's Law, and warns that complex data pipelines can introduce conflicts if not properly designed. It also stresses that individual data sources should not be viewed in isolation. Throughout it provides examples and potential issues to consider to continually improve data quality.
Essential Search Marketing Tweaks For Google Analytics And Google Tag ManagerSimo Ahava
Slides from my SMX Munich 2018 talk.
How to measure engagement with the web analytics tools at our disposal?
How to turn reports more meaningful for our particular organizational idiosyncracies and goals?
How to become more critical about the data that is spoon-fed to us by the default installations of our favorite tools?
Google Tag Manager - 5 years. What have we learned?Simo Ahava
Looking back on five years of Google Tag Manager. Has the tool changed? Have we? What's coming up in the next 5 years?
My talk at MeasureCamp #11 (London).
MeasureCamp IX (London) - 10 JavaScript Concepts for web analystsSimo Ahava
Here's my list of 10 JavaScript (related) concepts that I think all web analysts should understand at least on a basic level. A solid grasp of JavaScript is a base requirement for anyone working with the web browser.
Search Marketer's Toolkit for Google Tag Manager and Google AnalyticsSimo Ahava
My slides from the Searchlove Boston conference in May 2016. The presentation covers actionable tips and tricks for working with Google Tag Manager and Google Analytics.
Content Analytics - The Whys And Hows For Google AnalyticsSimo Ahava
These are my slides from SMX München 2016. Content engagement is a tricky thing to measure, especially how it changes over time, but in this article I give some ideas for how to enhance your content measurement process within your organization.
SuperWeek 2016 - Garbage In Garbage Out: Data Quality in a TMS WorldSimo Ahava
Simo Ahava discusses data quality and the importance of a data-driven process and culture. He advocates for breaking down silos between teams by implementing a shared data layer and involving stakeholders from all teams in iterative development through a definition of done that incorporates data tracking requirements. Empowering developers to facilitate data collection and analysis, and hiring hybrid profiles with both business and technical skills can also improve data quality.
Meaningful Data - Reaktor Breakpoint 2015Simo Ahava
Slides from my talk at Reaktor Breakpoint 2015 in Helsinki, Finland. The topic is Meaningful Data, and I use content engagement as an example of how to utilize Google Analytics reports to provide amazing insights with just a little customization.
Meaningful Data - Best Internet Conference 2015 (Lithuania)Simo Ahava
The document discusses tips and tricks for improving data quality in Google Analytics. It provides examples of tracking additional metrics like weather and page visibility. It emphasizes understanding data collection mechanisms and moving beyond aggregate metrics to combine, segment, and visualize data. Custom dimensions and tags can be used to inject semantic data for crawlers. Overall it stresses that high quality data requires understanding how the data is collected and earned, not acquired.
Slides from my talk at MeasureCamp VII (London) in September 2015. Some key findings about Data Layers and how they are integrated with tag management solutions and organisations.
Tricks and tweaks for Google Analytics and Google Tag ManagerSimo Ahava
Slides from my talk at Google Analytics User Conference in Amsterdam.
Some preaching about data collection and then a list of my favorite ways to make GTM and GA data more meaningful to your organization and your unique business goals.
Key Insights From Funnels - Enhanced Ecommerce For Google AnalyticsSimo Ahava
The slides from my talk at GPeC Summit, Romania, on 11 May 2015.
I introduce the Enhanced Ecommerce reports for Google Analytics, but before I do, I outline my ideology for using Enhanced Ecommerce. It's not just a flashy set of reports, it's an optimization tool and a hypothesis machine. I'm less interested in successful transactions and more in things like abandonment and lack of engagement. Enhanced Ecommerce lets us expand the somewhat broken concept of a session-based conversion rate, and granularly investigate its components and particles. This way we can analyze not only transactions, visits, and visitors, but the products themselves, too.
Content Engagement with Google Analytics (Emerce Conversion 2015)Simo Ahava
My slides from the Emerce Conversion 2015 conference. Here's a nice method of reconfiguring a data collection platform such as Google Analytics so it gives you best possible data for YOUR business alone.
Enhanced Ecommerce For Content (SMX München 2015)Simo Ahava
The slides from my second talk at SMX München (18 March 2015).
I've used Enhanced Ecommerce, implemented via Google Tag Manager, to analyze the content and user funnels on my website, and how people interact with different pieces of content.
In these slides, I explain the methodology and the reasoning for such an unconventional approach.
It's such a fun experiment, but it also leads to a lot of new insights for content optimization.
Be Critical: Going Beyond The Defaults With GA And GTM (SMX Munich 2015)Simo Ahava
Slides from my first talk at SMX München on March 17, 2015. The talk was about inspiring a critical approach to the metrics and dimensions we access through tools like Google Analytics. Sometimes we have to tweak the data collection mechanism to get more relevant results in our tools. In fact, I want to say that the quality of data in these platforms is directly proportional to your understanding of how the data is collected and aggregated.
So be critical! Make the most of the metrics and dimensions, and ensure that the data you're using to grow your business is relevant.
The document discusses tag management systems and how they operate in the stateless web environment. It notes that TMS inject JavaScript and act as message buses to update data models. While TMS were originally developed for non-technical marketers, they now serve both marketing and technical functions, including injecting tags and metadata, fixing code errors, and loading libraries. The document cautions against using TMS to fix underlying website issues and recommends proper integration with backend systems.
The document discusses Google Analytics and strategies for making metrics more meaningful. It proposes treating blog content like online products by tracking things like page views, scroll depth, and dwell time to measure user engagement. Specific strategies covered include using the Page Visibility API to determine meaningful page views and modeling content engagement metrics after ecommerce metrics like product impressions, add to cart, and purchase. The tips provided emphasize designing data collection with analysis in mind.
Have you ever built a sandcastle at the beach, only to see it crumble when the tide comes in? In the digital world, our information is like that sandcastle, constantly under threat from waves of cyberattacks. A cybersecurity course is like learning to build a fortress for your information!
This course will teach you how to protect yourself from sneaky online characters who might try to steal your passwords, photos, or even mess with your computer. You'll learn about things like:
* **Spotting online traps:** Phishing emails that look real but could steal your info, and websites that might be hiding malware (like tiny digital monsters).
* **Building strong defenses:** Creating powerful passwords and keeping your software up-to-date, like putting a big, strong lock on your digital door.
* **Fighting back (safely):** Learning how to identify and avoid threats, and what to do if something does go wrong.
By the end of this course, you'll be a cybersecurity champion, ready to defend your digital world and keep your information safe and sound!
seo proposal | Kiyado Innovations LLP pdfdiyakiyado
Crafting a compelling SEO proposal? Learn how to structure a winning SEO proposal template with essential elements and tips for client engagement. Elevate your SEO strategy with expert insights and examples
Book dating , international dating phgrathomaskurtha9
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Megalive99 Situs Betting Online Gacor TerpercayaMegalive99
Megalive99 telah menetapkan standar tinggi untuk platform taruhan online. Berbagai macam permainan, desain ramah pengguna, dan transaksi aman menjadikannya pilihan utama para petaruh.
11. Default browser settings
designed to protect the user
from tracking vectors that
can be harmful
which the user has traditionally
only been able to opt out of.
12. Graphic adapted from https://web.dev/samesite-cookies-explained/
https://www.simoahava.com/
13. Graphic adapted from https://web.dev/samesite-cookies-explained/
Same-site === First-party context
https://www.simoahava.com/
14. Graphic adapted from https://web.dev/samesite-cookies-explained/
https://image.cdn.com/image.gif
https://www.simoahava.com/
16. Graphic adapted from https://web.dev/samesite-cookies-explained/
https://page.somedomain.com/
https://page.otherdomain.com/
https://page.thirddomain.com/
https://image.cdn.com/image.gif
All pages include a request to the third-party resource, thus including
all cookies written on the third-party domain, enabling cross-site tracking.
27. Manage ad frequency
Build graphs and comprehensive audience profiles
Cookie matching/syncing
View-through attribution
Target ads
28. Manage ad frequency
Build graphs and comprehensive audience profiles
Cross-site tracking
Cookie matching/syncing
View-through attribution
Target ads
29. Manage ad frequency
Build graphs and comprehensive audience profiles
Cross-site tracking
Cookie matching/syncing
View-through attribution
Target ads
Analytics integrations
30. Manage ad frequency
Build graphs and comprehensive audience profiles
Cross-site tracking
Cookie matching/syncing
View-through attribution
Target ads
Analytics integrations
SSO / login flows
31. Manage ad frequency
Build graphs and comprehensive audience profiles
Cross-site tracking
Cookie matching/syncing
View-through attribution
Target ads
Analytics integrations
SSO / login flows
State in embedded services
32. Manage ad frequency
Build graphs and comprehensive audience profiles
Cross-site tracking
Cookie matching/syncing
View-through attribution
Target ads
Analytics integrations
SSO / login flows
State in embedded services
Multi-purpose scripts
33. Manage ad frequency
Build graphs and comprehensive audience profiles
Cross-site tracking
Cookie matching/syncing
View-through attribution
Target ads
Analytics integrations
SSO / login flows
State in embedded services
Multi-purpose scripts
1st party data collection
34. Manage ad frequency
Build graphs and comprehensive audience profiles
Cross-site tracking
Cookie matching/syncing
View-through attribution
Target ads
Analytics integrations
SSO / login flows
State in embedded services
Multi-purpose scripts
1st party data collection
Tag management
35. Manage ad frequency
Build graphs and comprehensive audience profiles
Cross-site tracking
Cookie matching/syncing
View-through attribution
Target ads
Analytics integrations
SSO / login flows
State in embedded services
Multi-purpose scripts
1st party data collection
Tag management
Client-side state
36. Manage ad frequency
Build graphs and comprehensive audience profiles
Cross-site tracking
Cookie matching/syncing
View-through attribution
Target ads
Analytics integrations
SSO / login flows
State in embedded services
Multi-purpose scripts
1st party data collection
Tag management
Client-side state
Data quality
37. Manage ad frequency
Build graphs and comprehensive audience profiles
Cross-site tracking
Cookie matching/syncing
View-through attribution
Target ads
Analytics integrations
SSO / login flows
State in embedded services
Multi-purpose scripts
1st party data collection
Tag management
Client-side state
Data quality
38. Manage ad frequency
Build graphs and comprehensive audience profiles
Cross-site tracking
Cookie matching/syncing
View-through attribution
Target ads
Analytics integrations
SSO / login flows
State in embedded services
Multi-purpose scripts
1st party data collection
Tag management
Client-side state
Data quality
43. 2003
3P cookies blocked
by default without prior
"seeding"
…
2017
ITP 1.0
Algorithmic classification
of tracking-capable sites
44. 2003
3P cookies blocked
by default without prior
"seeding"
…
2017
ITP 1.0
Algorithmic classification
of tracking-capable sites
2018 Storage Access API
45. 2003
3P cookies blocked
by default without prior
"seeding"
…
2017
ITP 1.0
Algorithmic classification
of tracking-capable sites
2018 Storage Access API
ETP
3P storage access on known
tracking domains blocked
46. 2003
3P cookies blocked
by default without prior
"seeding"
…
2017
ITP 1.0
Algorithmic classification
of tracking-capable sites
2018 Storage Access API
ETP
3P storage access on known
tracking domains blocked
Brave Shields
3P storage access blocked
1P cookies restricted
Referrer truncation
47. 2003
3P cookies blocked
by default without prior
"seeding"
…
2017
ITP 1.0
Algorithmic classification
of tracking-capable sites
2018
2019
Storage Access API
ITP 2.1 - 2.3
Restrictions on 1P storage
Referrer truncation
ETP
3P storage access on known
tracking domains blocked
Brave Shields
3P storage access blocked
1P cookies restricted
Referrer truncation
48. 2003
3P cookies blocked
by default without prior
"seeding"
…
2017
ITP 1.0
Algorithmic classification
of tracking-capable sites
2018
2019
Storage Access API
ITP 2.1 - 2.3
Restrictions on 1P storage
Referrer truncation
ETP
3P storage access on known
tracking domains blocked
ETP set on by default
for all Firefox installs
Brave Shields
3P storage access blocked
1P cookies restricted
Referrer truncation
49. 2003
3P cookies blocked
by default without prior
"seeding"
…
2017
ITP 1.0
Algorithmic classification
of tracking-capable sites
2018
2019
Storage Access API
ITP 2.1 - 2.3
Restrictions on 1P storage
Referrer truncation
ETP
3P storage access on known
tracking domains blocked
ETP set on by default
for all Firefox installs
Brave Shields
3P storage access blocked
1P cookies restricted
Referrer truncation
Tracking parameters removed
from URLs
50. 2003
3P cookies blocked
by default without prior
"seeding"
…
2017
ITP 1.0
Algorithmic classification
of tracking-capable sites
2018
2019
Storage Access API
ITP 2.1 - 2.3
Restrictions on 1P storage
Referrer truncation
ETP
3P storage access on known
tracking domains blocked
ETP set on by default
for all Firefox installs
Brave Shields
3P storage access blocked
1P cookies restricted
Referrer truncation
Tracking parameters removed
from URLs
Tracking protection
in Edge beta
51. 2003
3P cookies blocked
by default without prior
"seeding"
…
2017
ITP 1.0
Algorithmic classification
of tracking-capable sites
2018
2019
2020
Storage Access API
ITP 2.1 - 2.3
Restrictions on 1P storage
Referrer truncation
All 3P cookies blocked
ETP
3P storage access on known
tracking domains blocked
ETP set on by default
for all Firefox installs
Brave Shields
3P storage access blocked
1P cookies restricted
Referrer truncation
Tracking parameters removed
from URLs
Tracking protection
in Edge beta
52. 2003
3P cookies blocked
by default without prior
"seeding"
…
2017
ITP 1.0
Algorithmic classification
of tracking-capable sites
2018
2019
2020
Storage Access API
ITP 2.1 - 2.3
Restrictions on 1P storage
Referrer truncation
All 3P cookies blocked
ETP
3P storage access on known
tracking domains blocked
ETP set on by default
for all Firefox installs
Daily purge of storage from
known tracker domains
Requests to fingerprinting
domains blocked
Brave Shields
3P storage access blocked
1P cookies restricted
Referrer truncation
Tracking parameters removed
from URLs
Tracking protection
in Edge beta
53. 2003
3P cookies blocked
by default without prior
"seeding"
…
2017
ITP 1.0
Algorithmic classification
of tracking-capable sites
2018
2019
2020
Storage Access API
ITP 2.1 - 2.3
Restrictions on 1P storage
Referrer truncation
All 3P cookies blocked
ETP
3P storage access on known
tracking domains blocked
ETP set on by default
for all Firefox installs
Daily purge of storage from
known tracker domains
Requests to fingerprinting
domains blocked
Brave Shields
3P storage access blocked
1P cookies restricted
Referrer truncation
Tracking parameters removed
from URLs
Pioneering work on reducing
fingerprinting surfaces
continues
Tracking protection
in Edge beta
54. 2003
3P cookies blocked
by default without prior
"seeding"
…
2017
ITP 1.0
Algorithmic classification
of tracking-capable sites
2018
2019
2020
Storage Access API
ITP 2.1 - 2.3
Restrictions on 1P storage
Referrer truncation
All 3P cookies blocked
ETP
3P storage access on known
tracking domains blocked
ETP set on by default
for all Firefox installs
Daily purge of storage from
known tracker domains
Requests to fingerprinting
domains blocked
Brave Shields
3P storage access blocked
1P cookies restricted
Referrer truncation
Tracking parameters removed
from URLs
Pioneering work on reducing
fingerprinting surfaces
continues
Tracking protection
in Edge beta
Chromium Edge released
Block 3P storage access from
known trackers
55. 2003
3P cookies blocked
by default without prior
"seeding"
…
2017
ITP 1.0
Algorithmic classification
of tracking-capable sites
2018
2019
2020
Storage Access API
ITP 2.1 - 2.3
Restrictions on 1P storage
Referrer truncation
All 3P cookies blocked
ETP
3P storage access on known
tracking domains blocked
ETP set on by default
for all Firefox installs
Daily purge of storage from
known tracker domains
Requests to fingerprinting
domains blocked
Brave Shields
3P storage access blocked
1P cookies restricted
Referrer truncation
Tracking parameters removed
from URLs
Pioneering work on reducing
fingerprinting surfaces
continues
Tracking protection
in Edge beta
Chromium Edge released
Block 3P storage access from
known trackers
Referrer truncation
56. 2003
3P cookies blocked
by default without prior
"seeding"
…
2017
ITP 1.0
Algorithmic classification
of tracking-capable sites
2018
2019
2020
…
Storage Access API
ITP 2.1 - 2.3
Restrictions on 1P storage
Referrer truncation
All 3P cookies blocked
ETP
3P storage access on known
tracking domains blocked
ETP set on by default
for all Firefox installs
Daily purge of storage from
known tracker domains
Requests to fingerprinting
domains blocked
Brave Shields
3P storage access blocked
1P cookies restricted
Referrer truncation
Tracking parameters removed
from URLs
Pioneering work on reducing
fingerprinting surfaces
continues
Tracking protection
in Edge beta
Chromium Edge released
Block 3P storage access from
known trackers
Referrer truncation
All 3P cookies blocked?
80. DO
-Periodically audit the use of client-side state in your sites, services, and applications. Avoid
over-reliance; use HttpOnly where possible, then HTTP headers, then JS.
-Figure out how to incentivize logging in.
-Set cookies you need in third-party context to SameSite=None;Secure, with fallbacks
for unsupported browsers.
- Utilize Storage Access API for access to third-party storage.
-Consider the browser as a manifestation of the user’s desire and intent with regard to
tracking. Err on the side of as much privacy as possible.
81. DO NOT
-Look at "server-side analytics" as a silver bullet.
-Ignore small market share web browsers.
-Expect tracking prevention development to settle / slow down.
-Spread FUD about the impact of these measures without empirical data to back it up with.
-Expect that browsers will handle the ethical / legal side of data collection for you.
-Think that browsers have got tracking prevention "right"