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Search Marketing Tweaks

For Google Analytics and Google Tag Manager

SMX München - 20 March 2018
@SimoAhava from @ReaktorNow
Search Marketing Tweaks

For Google Analytics and Google Tag Manager

SMX München - 20 March 2018
@SimoAhava from @ReaktorNow
Simo Ahava
Senior Data Advocate, Reaktor
Google Developer Expert, Google Analytics
Blogger, developer, www.simoahava.com
Twitter-er, @SimoAhava
Google+:er, +SimoAhava
@SimoAhava from @ReaktorNow | #SMX | 20 March 2018
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tracking protectiontracking preventionweb browser
MeasureCamp IX (London) - 10 JavaScript Concepts for web analysts
MeasureCamp IX (London) - 10 JavaScript Concepts for web analystsMeasureCamp IX (London) - 10 JavaScript Concepts for web analysts
MeasureCamp IX (London) - 10 JavaScript Concepts for web analysts

Here's my list of 10 JavaScript (related) concepts that I think all web analysts should understand at least on a basic level. A solid grasp of JavaScript is a base requirement for anyone working with the web browser.

measurecampgoogle analyticsjavascript
Data Layer - MeasureCamp VII 2015
Data Layer - MeasureCamp VII 2015Data Layer - MeasureCamp VII 2015
Data Layer - MeasureCamp VII 2015

Slides from my talk at MeasureCamp VII (London) in September 2015. Some key findings about Data Layers and how they are integrated with tag management solutions and organisations.

google tag managerdata layermeasurecamp
#1: Track (relevant) link clicks
https://goo.gl/CBmmZt
Complexity
Metric impact
LOW
MEDIUM
HIGH
LOW
MEDIUM
HIGH
Trigger
a:not([href*="mydomain.com"])
Clicks on links that do not redirect to a page on mydomain.com.
a[href$=".pdf"]
Clicks on links that end with ".pdf".
a[href^="mailto:"]
Clicks on links that start with "mailto:".
a[href*="#"]
Clicks on links that jump to page anchors.
10 Useful CSS Selectors: https://goo.gl/JXv7u6
#2: Track (relevant) other clicks
Complexity
Metric impact
LOW
MEDIUM
HIGH
LOW
MEDIUM
HIGH

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Key Insights From Funnels - Enhanced Ecommerce For Google Analytics
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The slides from my talk at GPeC Summit, Romania, on 11 May 2015. I introduce the Enhanced Ecommerce reports for Google Analytics, but before I do, I outline my ideology for using Enhanced Ecommerce. It's not just a flashy set of reports, it's an optimization tool and a hypothesis machine. I'm less interested in successful transactions and more in things like abandonment and lack of engagement. Enhanced Ecommerce lets us expand the somewhat broken concept of a session-based conversion rate, and granularly investigate its components and particles. This way we can analyze not only transactions, visits, and visitors, but the products themselves, too.

enhanced ecommercegoogle analyticsgoogle tag manager
Content Engagement with Google Analytics (Emerce Conversion 2015)
Content Engagement with Google Analytics (Emerce Conversion 2015)Content Engagement with Google Analytics (Emerce Conversion 2015)
Content Engagement with Google Analytics (Emerce Conversion 2015)

My slides from the Emerce Conversion 2015 conference. Here's a nice method of reconfiguring a data collection platform such as Google Analytics so it gives you best possible data for YOUR business alone.

google analyticsgoogle tag manager
Enhanced Ecommerce For Content (SMX München 2015)
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Enhanced Ecommerce For Content (SMX München 2015)

The slides from my second talk at SMX München (18 March 2015). I've used Enhanced Ecommerce, implemented via Google Tag Manager, to analyze the content and user funnels on my website, and how people interact with different pieces of content. In these slides, I explain the methodology and the reasoning for such an unconventional approach. It's such a fun experiment, but it also leads to a lot of new insights for content optimization.

google tag managergoogle analyticssmx
Trigger
10 Useful CSS Selectors: https://goo.gl/JXv7u6
#3: Track scroll depth
Complexity
Metric impact
LOW
MEDIUM
HIGH
LOW
MEDIUM
HIGH
https://goo.gl/RjiAH1
Trigger
WORKS BEST WHEN:
-- All content is included in the HTML file (no dynamic
content)

-- No single-page transitions

-- Content fills (most of) the page from top-to-bottom
See also https://goo.gl/9XrPtQ for tips on how to customize the trigger!

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Slides from my first talk at SMX München on March 17, 2015. The talk was about inspiring a critical approach to the metrics and dimensions we access through tools like Google Analytics. Sometimes we have to tweak the data collection mechanism to get more relevant results in our tools. In fact, I want to say that the quality of data in these platforms is directly proportional to your understanding of how the data is collected and aggregated. So be critical! Make the most of the metrics and dimensions, and ensure that the data you're using to grow your business is relevant.

google tag managergoogle analyticssmx
Rationalizing Tag Management
Rationalizing Tag ManagementRationalizing Tag Management
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The document discusses tag management systems and how they operate in the stateless web environment. It notes that TMS inject JavaScript and act as message buses to update data models. While TMS were originally developed for non-technical marketers, they now serve both marketing and technical functions, including injecting tags and metadata, fixing code errors, and loading libraries. The document cautions against using TMS to fix underlying website issues and recommends proper integration with backend systems.

measurecampdata layergoogle analytics
Tag Management Solutions - Best Data Ever (Marketing Festival 2014)
Tag Management Solutions - Best Data Ever (Marketing Festival 2014)Tag Management Solutions - Best Data Ever (Marketing Festival 2014)
Tag Management Solutions - Best Data Ever (Marketing Festival 2014)

Tag Management Solutions can really change things for your organization. Their biggest asset is the fact that they'll help you turn your processes around. In this talk I gave at Marketing Festival (CZ) 2014, I go over six of the most commonly asked questions around TMSs, and I explain the ways you can use the answers to improve the way your organization collects and uses data.

tag management solutiongoogle tag managermarketing festival
#4: Track element visibility
Complexity
Metric impact
LOW
MEDIUM
HIGH
LOW
MEDIUM
HIGH
https://goo.gl/NTkTqK
Trigger
Trigger
#5: Track structured data as content attributes
https://goo.gl/NTkTqK
Complexity
Metric impact
LOW
MEDIUM
HIGH
LOW
MEDIUM
HIGH

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Here's the slides from my MeasureCamp presentation on Google Tag Manager, the data layer, and the tool-specific data model. Here's an accompanying blog post as well: http://www.simoahava.com/analytics/google-tag-manager-data-model/

data layergoogle tag managerdata model
What's the weather like? MeasureFest 2014
What's the weather like? MeasureFest 2014What's the weather like? MeasureFest 2014
What's the weather like? MeasureFest 2014

The document discusses how weather data can be collected from website visitors and analyzed. It describes a system that uses a weather API to determine the weather based on a visitor's IP address, then tracks metrics like sessions, revenue and average order value according to the weather type. Implementation details are provided, such as using Google Tag Manager and storing the weather data in a custom dimension for analysis in Google Analytics. Some caveats of the system are also mentioned, such as it only capturing the current weather for a visitor's location.

weathergoogle tag managerapi
SlideEgg_200767-ICC Mens T20 World Cup 2024.pptx
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SlideEgg_200767-ICC Mens T20 World Cup 2024.pptx

ngdg dfg d

function() {
var jsonLd = document.querySelector('script[type*="ld+json"]');
return jsonLd ? JSON.parse(jsonLd.innerHTML) : {};
}
Custom JS Variable 1: {{JSON-LD}}
function() {
return {{JSON-LD}}.author.name || undefined;
}
Custom JS Variable 2: {{JSON-LD - author.name}}
function() {
return {{JSON-LD}}.datePublished || undefined;
}
Custom JS Variable 3: {{JSON-LD - datePublished}}
function() {
return {{JSON-LD}}.headline || undefined;
}
Custom JS Variable 4: {{JSON-LD - headline}}

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social mediaintertainmentfacebook
Google Analytics View Settings
Google Tag Manager - Page View Tag
Google Analytics - Site Content - All Pages
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https://goo.gl/NTkTqK
Complexity
Metric impact
LOW
MEDIUM
HIGH
LOW
MEDIUM
HIGH

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一比一原版(city毕业证书)英国剑桥大学毕业证如何办理

特殊工艺完全按照原版制作【微信:A575476】【(city毕业证书)英国剑桥大学毕业证成绩单offer】【微信:A575476】(留信学历认证永久存档查询)采用学校原版纸张(包括:隐形水印,阴影底纹,钢印LOGO烫金烫银,LOGO烫金烫银复合重叠,文字图案浮雕,激光镭射,紫外荧光,温感,复印防伪)行业标杆!精益求精,诚心合作,真诚制作!多年品质 ,按需精细制作,24小时接单,全套进口原装设备,十五年致力于帮助留学生解决难题,业务范围有加拿大、英国、澳洲、韩国、美国、新加坡,新西兰等学历材料,包您满意。 【业务选择办理准则】 一、工作未确定,回国需先给父母、亲戚朋友看下文凭的情况,办理一份就读学校的毕业证【微信:A575476】文凭即可 二、回国进私企、外企、自己做生意的情况,这些单位是不查询毕业证真伪的,而且国内没有渠道去查询国外文凭的真假,也不需要提供真实教育部认证。鉴于此,办理一份毕业证【微信:A575476】即可 三、进国企,银行,事业单位,考公务员等等,这些单位是必需要提供真实教育部认证的,办理教育部认证所需资料众多且烦琐,所有材料您都必须提供原件,我们凭借丰富的经验,快捷的绿色通道帮您快速整合材料,让您少走弯路。 留信网认证的作用: 1:该专业认证可证明留学生真实身份【微信:A575476】 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内,将在公安局网内查询个人身份证信息后,同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料,供国家高端企业选择人才 → 【关于价格问题(保证一手价格) 我们所定的价格是非常合理的,而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格,因为我想坦诚对待大家 不想跟大家在价格方面浪费时间 对于老客户或者被老客户介绍过来的朋友,我们都会适当给一些优惠。 选择实体注册公司办理,更放心,更安全!我们的承诺:可来公司面谈,可签订合同,会陪同客户一起到教育部认证窗口递交认证材料,客户在教育部官方认证查询网站查询到认证通过结果后付款,不成功不收费! 办理(city毕业证书)英国剑桥大学毕业证【微信:A575476】外观非常精致,由特殊纸质材料制成,上面印有校徽、校名、毕业生姓名、专业等信息。 办理(city毕业证书)英国剑桥大学毕业证【微信:A575476】格式相对统一,各专业都有相应的模板。通常包括以下部分: 校徽:象征着学校的荣誉和传承。 校名:学校英文全称 授予学位:本部分将注明获得的具体学位名称。 毕业生姓名:这是最重要的信息之一,标志着该证书是由特定人员获得的。 颁发日期:这是毕业正式生效的时间,也代表着毕业生学业的结束。 其他信息:根据不同的专业和学位,可能会有一些特定的信息或章节。 办理(city毕业证书)英国剑桥大学毕业证【微信:A575476】价值很高,需要妥善保管。一般来说,应放置在安全、干燥、防潮的地方,避免长时间暴露在阳光下。如需使用,最好使用复印件而不是原件,以免丢失。 综上所述,办理(city毕业证书)英国剑桥大学毕业证【微信:A575476 】是证明身份和学历的高价值文件。外观简单庄重,格式统一,包括重要的个人信息和发布日期。对持有人来说,妥善保管是非常重要的。

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特殊工艺完全按照原版制作【微信:A575476】【(brunel毕业证书)英国布鲁内尔大学毕业证成绩单offer】【微信:A575476】(留信学历认证永久存档查询)采用学校原版纸张(包括:隐形水印,阴影底纹,钢印LOGO烫金烫银,LOGO烫金烫银复合重叠,文字图案浮雕,激光镭射,紫外荧光,温感,复印防伪)行业标杆!精益求精,诚心合作,真诚制作!多年品质 ,按需精细制作,24小时接单,全套进口原装设备,十五年致力于帮助留学生解决难题,业务范围有加拿大、英国、澳洲、韩国、美国、新加坡,新西兰等学历材料,包您满意。 【业务选择办理准则】 一、工作未确定,回国需先给父母、亲戚朋友看下文凭的情况,办理一份就读学校的毕业证【微信:A575476】文凭即可 二、回国进私企、外企、自己做生意的情况,这些单位是不查询毕业证真伪的,而且国内没有渠道去查询国外文凭的真假,也不需要提供真实教育部认证。鉴于此,办理一份毕业证【微信:A575476】即可 三、进国企,银行,事业单位,考公务员等等,这些单位是必需要提供真实教育部认证的,办理教育部认证所需资料众多且烦琐,所有材料您都必须提供原件,我们凭借丰富的经验,快捷的绿色通道帮您快速整合材料,让您少走弯路。 留信网认证的作用: 1:该专业认证可证明留学生真实身份【微信:A575476】 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内,将在公安局网内查询个人身份证信息后,同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料,供国家高端企业选择人才 → 【关于价格问题(保证一手价格) 我们所定的价格是非常合理的,而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格,因为我想坦诚对待大家 不想跟大家在价格方面浪费时间 对于老客户或者被老客户介绍过来的朋友,我们都会适当给一些优惠。 选择实体注册公司办理,更放心,更安全!我们的承诺:可来公司面谈,可签订合同,会陪同客户一起到教育部认证窗口递交认证材料,客户在教育部官方认证查询网站查询到认证通过结果后付款,不成功不收费! 办理(brunel毕业证书)英国布鲁内尔大学毕业证【微信:A575476】外观非常精致,由特殊纸质材料制成,上面印有校徽、校名、毕业生姓名、专业等信息。 办理(brunel毕业证书)英国布鲁内尔大学毕业证【微信:A575476】格式相对统一,各专业都有相应的模板。通常包括以下部分: 校徽:象征着学校的荣���和传承。 校名:学校英文全称 授予学位:本部分将注明获得的具体学位名称。 毕业生姓名:这是最重要的信息之一,标志着该证书是由特定人员获得的。 颁发日期:这是毕业正式生效的时间,也代表着毕业生学业的结束。 其他信息:根据不同的专业和学位,可能会有一些特定的信息或章节。 办理(brunel毕业证书)英国布鲁内尔大学毕业证【微信:A575476】价值很高,需要妥善保管。一般来说,应放置在安全、干燥、防潮的地方,避免长时间暴露在阳光下。如需使用,最好使用复印件而不是原件,以免丢失。 综上所述,办理(brunel毕业证书)英国布鲁内尔大学毕业证【微信:A575476 】是证明身份和学历的高价值文件。外观简单庄重,格式统一,包括重要的个人信息和发布日期。对持有人来说,妥善保管是非常重要的。

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特殊工艺完全按照原版制作【微信:A575476】【澳洲巴拉特大学毕业证(utas毕业证书)成绩单offer】【微信:A575476】(留信学历认证永久存档查询)采用学校原版���张(包括:隐形水印,阴影底纹,钢印LOGO烫金烫银,LOGO烫金烫银复合重叠,文字图案浮雕,激光镭射,紫外荧光,温感,复印防伪)行业标杆!精益求精,诚心合作,真诚制作!多年品质 ,按需精细制作,24小时接单,全套进口原装设备,十五年致力于帮助留学生解决难题,业务范围有加拿大、英国、澳洲、韩国、美国、新加坡,新西兰等学历材料,包您满意。 【业务选择办理准则】 一、工作未确定,回国需先给父母、亲戚朋友看下文凭的情况,办理一份就读学校的毕业证【微信:A575476】文凭即可 二、回国进私企、外企、自己做生意的情况,这些单位是不查询毕业证真伪的,而且国内没有渠道去查询国外文凭的真假,也不需要提供真实教育部认证。鉴于此,办理一份毕业证【微信:A575476】即可 三、进国企,银行,事业单位,考公务员等等,这些单位是必需要提供真实教育部认证的,办理教育部认证所需资料众多且烦琐,所有材料您都必须提供原件,我们凭借丰富的经验,快捷的绿色通道帮您快速整合材料,让您少走弯路。 留信网认证的作用: 1:该专业认证可证明留学生真实身份【微信:A575476】 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内,将在公安局网内查询个人身份证信息后,同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料,供国家高端企业选择人才 → 【关于价格问题(保证一手价格) 我们所定的价格是非常合理的,而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格,因为我想坦诚对待大家 不想跟大家在价格方面浪费时间 对于老客户或者被老客户介绍过来的朋友,我们都会适当给一些优惠。 选择实体注册公司办理,更放心,更安全!我们的承诺:可来公司面谈,可签订合同,会陪同客户一起到教育部认证窗口递交认证材料,客户在教育部官方认证查询网站查询到认证通过结果后付款,不成功不收费! 办理澳洲巴拉特大学毕业证(utas毕业证书)【微信:A575476】外观非常精致,由特殊纸质材料制成,上面印有校徽、校名、毕业生姓名、专业等信息。 办理澳洲巴拉特大学毕业证(utas毕业证书)【微信:A575476】格式相对统一,各专业都有相应的模板。通常包括以下部分: 校徽:象征着学校的荣誉和传承。 校名:学校英文全称 授予学位:本部分将注明获得的具体学位名称。 毕业生姓名:这是最重要的信息之一,标志着该证书是由特定人员获得的。 颁发日期:这是毕业正式生效的时间,也代表着毕业生学业的结束。 其他信息:根据不同的专业和学位,可能会有一些特定的信息或章节。 办理澳洲巴拉特大学毕业证(utas毕业证书)【微信:A575476】价值很高,需要妥善保管。一般来说,应放置在安全、干燥、防潮的地方,避免长时间暴露在阳光下。如需使用,最好使用复印件而不是原件,以免丢失。 综上所述,办理澳洲巴拉特大学毕业证(utas毕业证书)【微信:A575476 】是证明身份和学历的高价值文件。外观简单庄重,格式统一,包括重要的个人信息和发布日期。对持有人来说,妥善保管是非常重要的。

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一比一原版(london毕业证书)英国伦敦大学毕业证如何办理
一比一原版(london毕业证书)英国伦敦大学毕业证如何办理一比一原版(london毕业证书)英国伦敦大学毕业证如何办理
一比一原版(london毕业证书)英国伦敦大学毕业证如何办理

特殊工艺完全按照原版制作【微信:A575476】【(london毕业证书)英国伦敦大学毕业证成绩单offer】【微信:A575476】(留信学历认证永久存档查询)采用学校原版纸张(包括:隐形水印,阴影底纹,钢印LOGO烫金烫银,LOGO烫金烫银复合重叠,文字图案浮雕,激光镭射,紫外荧光,温感,复印防伪)行业标杆!精益求精,诚心合作,真诚制作!多年品质 ,按需精细制作,24小时接单,全套进口原装设备,十五年致力于帮助留学生解决难题,业务范围有加拿大、英国、澳洲、韩国、美国、新加坡,新西兰等学历材料,包您满意。 【业务选择办理准则】 一、工作未确定,回国需先给父母、亲戚朋友看下文凭的情况,办理一份就读学校的毕业证【微信:A575476】文凭即可 二、回国进私企、外企、自己做生意的情况,这些单位是不查询毕业证真伪的,而且国内没有渠道去查询国外文凭的真假,也不需要提供真实教育部认证。鉴于此,办理一份毕业证【微信:A575476】即可 三、进国企,银行,事业单位,考公务员等等,这些单位是必需要提供真实教育部认证的,办理教育部认证所需资料众多且烦琐,所有材料您都必须提供原件,我们凭借丰富的经验,快捷的绿色通道帮您快速整合材料,让您少走弯路。 留信网认证的作用: 1:该专业认证可证明留学生真实身份【微信:A575476】 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内,将在公安局网内查询个人身份证信息后,同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料,供国家高端企业选择人才 → 【关于价格问题(保证一手价格) 我们所定的价格是非常合理的,而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格,因为我想坦诚对待大家 不想跟大家在价格方面浪费时间 对于老客户或者被老客户介绍过来的朋友,我们都会适当给一些优惠。 选择实体注册公司办理,更放心,更安全!我们的承诺:可来公司面谈,可签订合同,会陪同客户一起到教育部认证窗口递交认证材料,客户在教育部官方认证查询网站查询到认证通过结果后付款,不成功不收费! 办理(london毕业证书)英国伦敦大学毕业证【微信:A575476】外观非常精致,由特殊纸质材料制成,上面印有校徽、校名、毕业生姓名、专业等信息。 办理(london毕业证书)英国伦敦大学毕业证【微信:A575476】格式相对统一,各专业都有相应的模板。通常包括以下部分: 校徽:象征着学校的荣誉和传承。 校名:学校英文全称 授予学位:本部分将注明获得的具体学位名称。 毕业生姓名:这是最重要的信息之一,标志着该证书是由特定人员获得的。 颁发日期:这是毕业正式生效的时间,也代表着毕业生学业的结束。 其他信息:根据不同的专业和学位,可能会有一些特定的信息或章节。 办理(london毕业证书)英国伦敦大学毕业证【微信:A575476】价值很高,需要妥善保管。一般来说,应放置在安全、干燥、防潮的地方,避免长时间暴露在阳光下。如需使用,最好使用复印件而不是原件,以免丢失。 综上所述,办理(london毕业证书)英国伦敦大学毕业证【微信:A575476 】是证明身份和学历的高价值文件。外观简单庄重,格式统一,包括重要的个人信息和发布日期。对持有人来说,妥善保管是非常重要的。

白金汉大学毕业证赫瑞瓦特大学毕业证利物浦大学毕业证
一比一原版(爱大毕业证书)爱丁堡大学毕业证如何办理
一比一原版(爱大毕业证书)爱丁堡大学毕业证如何办理一比一原版(爱大毕业证书)爱丁堡大学毕业证如何办理
一比一原版(爱大毕业证书)爱丁堡大学毕业证如何办理

特殊工艺完全按照原版制作【微信:A575476】【(爱大毕业证书)爱丁堡大学毕业证成绩单offer】【微信:A575476】(留信学历认证永久存档查询)采用学校原版纸张(包括:隐形水印,阴影底纹,钢印LOGO烫金烫银,LOGO烫金烫银复合重叠,文字图案浮雕,激光镭射,紫外荧光,温感,复印防伪)行业标杆!精益求精,诚心合作,真诚制作!多年品质 ,按需精细制作,24小时接单,全套进口原装设备,十五年致力于帮助留学生解决难题,业务范围有加拿大、英国、澳洲、韩国、美国、新加坡,新西兰等学历材料,包您满意。 【业务选择办理准则】 一、工作未确定,回国需先给父母、亲戚朋友看下文凭的情况,办理一份就读学校的毕业证【微信:A575476】文凭即可 二、回国进私企、外企、自己做生意的情况,这些单位是不查询毕业证真伪的,而且国内没有渠道去查询国外文凭的真假,也不需要提供真实教育部认证。鉴于此,办理一份毕业证【微信:A575476】即可 三、进国企,银行,事业单位,考公务员等等,这些单位是必需要提供真实教育部认证的,办理教育部认证所需资料众多且烦琐,所有材料您都必须提供原件,我们凭借丰富的经验,快捷的绿色通道帮您快速整合材料,让您少走弯路。 留信网认证的作用: 1:该专业认证可证明留学生真实身份【微信:A575476】 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内,将在公安局网内查询个人身份证信息后,同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料,供国家高端企业选择人才 → 【关于价格问题(保证一手价格) 我们所定的价格是非常合理的,而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格,因为我想坦诚对待大家 不想跟大家在价格方面浪费时间 对于老客户或者被老客户介绍过来的朋友,我们都会适当给一些优惠。 选择实体注册公司办理,更放心,更安全!我们的承诺:可来公司面谈,可签订合同,会陪同客户一起到教育部认证窗口递交认证材料,客户在教育部官方认证查询网站查询到认证通过结果后付款,不成功不收费! 办理(爱大毕业证书)爱丁堡大学毕业证【微信:A575476】外观非常精致,由特殊纸质材料制成,上面印有校徽、校名、毕业生姓名、专业等信息。 办理(爱大毕业证书)爱丁堡大学毕业证【微信:A575476】格式���对统一,各专业都有相应的模板。通常包括以下部分: 校徽:象征着学校的荣誉和传承。 校名:学校英文全称 授予学位:本部分将注明获得的具体学位名称。 毕业生姓名:这是最重要的信息之一,标志着该证书是由特定人员获得的。 颁发日期:这是毕业正式生效的时间,也代表着毕业生学业的结束。 其他信息:根据不同的专业和学位,可能会有一些特定的信息或章节。 办理(爱大毕业证书)爱丁堡大学毕业证【微信:A575476】价值很高,需要妥善保管。一般来说,应放置在安全、干燥、防潮的地方,避免长时间暴露在阳光下。如需使用,最好使用复印件而不是原件,以免丢失。 综上所述,办理(爱大毕业证书)爱丁堡大学毕业证【微信:A575476 】是证明身份和学历的高价值文件。外观简单庄重,格式统一,包括重要的个人信息和发布日期。对持有人来说,妥善保管是非常重要的。

胡弗汉顿大学毕业证贝德福特大学毕业证伦敦大学伯贝克学院毕业证
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特殊工艺完全按照原版制作【微信:A575476】【(ubc毕业证书)英属哥伦比亚大学毕业证成绩单offer】【微信:A575476】(留信学历认证永久存档查询)采用学校原版纸张(包括:隐形水印,阴影底纹,钢印LOGO烫金烫银,LOGO烫金烫银复合重叠,文字图案浮雕,激光镭射,紫外荧光,温感,复印防伪)行业标杆!精益求精,诚心合作,真诚制作!多年品质 ,按需精细制作,24小时接单,全套进口原装设备,十五年致力于帮助留学生解决难题,业务范围有加拿大、英国、澳洲、韩国、美国、新加坡,新西兰等学历材料,包您满意。 【业务选择办理准则】 一、工作未确定,回国需先给父母、亲戚朋友看下文凭的情况,办理一份就读学校的毕业证【微信:A575476】文凭即可 二、回国进私企、外企、自己做生意的情况,这些单位是不查询毕业证真伪的,而且国内没有渠道去查询国外文凭的真假,也不需要提供真实教育部认证。鉴于此,办理一份毕业证【微信:A575476】即可 三、进国企,银行,事业单位,考公务员等等,这些单位是必需要提供真实教育部认证的,办理教育部认证所需资料众多且烦琐,所有材料您都必须提供原件,我们凭借丰富的经验,快捷的绿色通道帮您快速整合材料,让您少走弯路。 留信网认证的作用: 1:该专业认证可证明留学生真实身份【微信:A575476】 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内,将在公安局网内查询个人身份证信息后,同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料,供国家高端企业选择人才 → 【关于价格问题(保证一手价格) 我们所定的价格是非常合理的,而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格,因为我想坦诚对待大家 不想跟大家在价格方面浪费时间 对于老客户或者被老客户介绍过来的朋友,我们都会适当给一些优惠。 选择实体注册公司办理,更放心,更安全!我们的承诺:可来公司面谈,可签订合同,会陪同客户一起到教育部认证窗口递交认证材料,客户在教育部官方认证查询网站查询到认证通过结果后付款,不成功不收费! 办理(ubc毕业证书)英属哥伦比亚大学毕业证【微信:A575476】外观非常精致,由特殊纸质材料制成,上面印有校徽、校名、毕业生姓名、专业等信息。 办理(ubc毕业证书)英属哥伦比亚大学毕业证【微信:A575476】格式相对统一,各专业都有相应的模板。通常包括以下部分: 校徽:象征着学校的荣誉和传承。 校名:学校英文全称 授予学位:本部分将注明获得的具体学位名称。 毕业生姓名:这是最重要的信息之一,标志着该证书是由特定人员获得的。 颁发日期:这是毕业正式生效的时间,也代表着毕业生学业的结束。 其他信息:根据不同的专业和学位,可能会有一些特定的信息或章节。 办理(ubc毕业证书)英属哥伦比亚大学毕业证【微信:A575476】价值很高,需要妥善保管。一般来说,应放置在安全、干燥、防潮的地方,避免长时间暴露在阳光下。如需使用,最好使用复印件而不是原件,以免丢失。 综上所述,办理(ubc毕业证书)英属哥伦比亚大学毕业证【微信:A575476 】是证明身份和学历的高价值文件。外观简单庄重,格式统一,包括重要的个人信息和发布日期。对持有人来说,妥善保管是非常重要的。

胡弗汉顿大学毕业证贝德福特大学毕业证伦敦大学伯贝克学院毕业证
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一比一原版(爱大毕业证书)英国爱丁堡大学毕业证如何办理
一比一原版(爱大毕业证书)英国爱丁堡大学毕业证如何办理一比一原版(爱大毕业证书)英国爱丁堡大学毕业证如何办理
一比一原版(爱大毕业证书)英国爱丁堡大学毕业证如何办理

特殊工艺完全按照原版制作【微信:A575476】【(爱大毕业证书)英国爱丁堡大学毕业证成绩单offer】【微信:A575476】(留信学历认证永久存档查询)采用学校原版纸张(包括:隐形水印,阴影底纹,钢印LOGO烫金烫银,LOGO烫金烫银复合重叠,文字图案浮雕,激光镭射,紫外荧光,温感,复印防伪)行业标杆!精益求精,诚心合作,真诚制作!多年品质 ,按需精细制作,24小时接单,全套进口原装设备,十五年致力于帮助留学生解决难题,业务范围有加拿大、英国、澳洲、韩国、美国、新加坡,新西兰等学历材料,包您满意。 【业务选择办理准则】 一、工作未确定,回国需先给父母、亲戚朋友看下文凭的情况,办理一份就读学校的毕业证【微信:A575476】文凭即可 二、回国进私企、外企、自己做生意的情况,这些单位是不查询毕业证真伪的,而且国内没有渠道去查询国外文凭的真假,也不需要提供真实教育部认证。鉴于此,办理一份毕业证【微信:A575476】即可 三、进国企,银行,事业单位,考公务员等等,这些单位是必需要提供真实教育部认证的,办理教育部认证所需资料众多且烦琐,所有材料您都必须提供原件,我们凭借丰富的经验,快捷的绿色通道帮您快速整合材料,让您少走弯路。 留信网认证的作用: 1:该专业认证可证明留学生真实身份【微信:A575476】 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内,将在公安局网内查询个人身份证信息后,同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料,供国家高端企业选择人才 → 【关于价格问题(保证一手价格) 我们所定的价格是非常合理的,而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格,因为我想坦诚对待大家 不想跟大家在价格方面浪费时间 对于老客户或者被老客户介绍过来的朋友,我们都会适当给一些优惠。 选择实体注册公司办理,更放心,更安全!我们的承诺:可来公司面谈,可签订合同,会陪同客户一起到教育部认证窗口递交认证材料,客户在教育部官方认证查询网站查询到认证通过结果后付款,不成功不收费! 办理(爱大毕业证书)英国爱丁堡大学毕业证【微信:A575476】外观非常精致,由特殊纸质材料制成,上面印有校徽、校名、毕业生姓名、专业等信息。 办理(爱大毕业证书)英国爱丁堡大学毕业证【微信:A575476】格式相对统一,各专业都有相应的模板。通常包括以下部分: 校徽:象征着学校的荣誉和传承。 校名:学校英文全称 授予学位:本部分将注明获得的具体学位名称。 毕业生姓名:这是最重要的信息之一,标志着该证书是由特定人员获得的。 颁发日期:这是毕业正式生效的时间,也代表着毕业生学业的结束。 其他信息:根据不同的专业和学位,可能会有一些特定的信息或章节。 办理(爱大毕业证书)英国爱丁堡大学毕业证【微信:A575476】价值很高,需要妥善保管。一般来说,应放置在安全、干燥、防潮的地方,避免长时间暴露在阳光下。如需使用,最好使用复印件而不是原件,以免丢失。 综上所述,办理(爱大毕业证书)英国爱丁堡大学毕业证【微信:A575476 】是证明身份和学历的高价值文件。外观简单庄重,格式统一,包括重要的个人信息和发布日期。对持有人来说,妥善保管是非常重要的。

伦敦大学毕业证伦敦商学院毕业证牛津大学毕业证
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一比一原版(greenwich毕业证书)英国格林威治大学毕业证如何办理一比一原版(greenwich毕业证书)英国格林威治大学毕业证如何办理
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特殊工艺完全按照原版制作【微信:A575476】【(greenwich毕业证书)英国格林威治大学毕业证成绩单offer】【微信:A575476】(留信学历认证永久存档查询)采用学校原版纸张(包括:隐形水印,阴影底纹,钢印LOGO烫金烫银,LOGO烫金烫银复合重叠,文字图案浮雕,激光镭射,紫外荧光,温感,复印防伪)行业标杆!精益求精,诚心合作,真诚制作!多年品质 ,按需精细制作,24小时接单,全套进口原装设备,十五年致力于帮助留学生解决难题,业务范围有加拿大、英国、澳洲、韩国、美国、新加坡,新西兰等学历材料,包您满意。 【业务选择办理准则】 一、工作未确定,回国需先给父母、亲戚朋友看下文凭的情况,办理一份就读学校的毕业证【微信:A575476】文凭即可 二、回国进私企、外企、自己做生意的情况,这些单位是不查询毕业证真伪的,而且国内没有渠道去查询国外文凭的真假,也不需要提供真实教育部认证。鉴于此,办理一份毕业证【微信:A575476】即可 三、进国企,银行,事业单位,考公务员等等,这些单位是必需要提供真实教育部认证的,办理教育部认证所需资料众多且烦琐,所有材料您都必须提供原件,我们凭借丰富的经验,快捷的绿色通道帮您快速整合材料,让您少走弯路。 留信网认证的作用: 1:该专业认证可证明留学生真实身份【微信:A575476】 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内,将在公安局网内查询个人身份证信息后,同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料,供国家高端企业选择人才 → 【关于价格问题(保证一手价格) 我们所定的价格是非常合理的,而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格,因为我想坦诚对待大家 不想跟大家在价格方面浪费时间 对于老客户或者被老客户介绍过来的朋友,我们都会适当给一些优惠。 选择实体注册公司办理,更放心,更安全!我们的承诺:可来公司面谈,可签订合同,会陪同客户一起到教育部认证窗口递交认证材料,客户在教育部官方认证查询网站查询到认证通过结果后付款,不成功不收费! 办理(greenwich毕业证书)英国格林威治大学毕业证【微信:A575476】外观非常精致,由特殊纸质材料制成,上面印有校徽、校名、毕业生姓名、专业等信息。 办理(greenwich毕业证书)英国格林威治大学毕业证【微信:A575476】格式相对统一,各专业都有相应的模板。通常包括以下部分: 校徽:象征着学校的荣誉和传承。 校名:学校英文全称 授予学位:本部分将注明获得的具体学位名称。 毕业生姓名:这是最重要的信息之一,标志着该证书是由特定人员获得的。 颁发日期:这是毕业正式生效的时间,也代表着毕业生学业的结束。 其他信息:根据不同的专业和学位,可能会有一些特定的信息或章节。 办理(greenwich毕业证书)英国格林威治大学毕业证【微信:A575476】价值很高,需要妥善保管。一般来说,应放置在安全、干燥、防潮的地方,避免长时间暴露在阳光下。如需使用,最好使用复印件而不是原件,以免丢失。 综上所述,办理(greenwich毕业证书)英国格林威治大学毕业证【微信:A575476 】是证明身份和学历的高价值文件。外观简单庄重,格式统一,包括重要的个人信息和发布日期。对持有人来说,妥善保管是非常重要的。

伦敦大学毕业证伦敦商学院毕业证牛津大学毕业证
#7: Measure SERP bounce time
Complexity
Metric impact
LOW
MEDIUM
HIGH
LOW
MEDIUM
HIGH
https://goo.gl/Wn16xD
Essential Search Marketing Tweaks For Google Analytics And Google Tag Manager
Total SERP
Bounces
Total SERP
Bounces
Average Dwell Time
Before Bounce

Recommended for you

一比一原版(uom毕业证)曼彻斯特大学毕业证如何办理
一比一原版(uom毕业证)曼彻斯特大学毕业证如何办理一比一原版(uom毕业证)曼彻斯特大学毕业证如何办理
一比一原版(uom毕业证)曼彻斯特大学毕业证如何办理

特殊工艺完全按照原版制作【微信:A575476】【(uom毕业证)曼彻斯特大学毕业证成绩单offer】【微信:A575476】(留信学历认证永久存档查询)采用学校原版纸张(包括:隐形水印,阴影底纹,钢印LOGO烫金烫银,LOGO烫金烫银复合重叠,文字图案浮雕,激光镭射,紫外荧光,温感,复印防伪)行业标杆!精益求精,诚心合作,真诚制作!多年品质 ,按需精细制作,24小时接单,全套进口原装设备,十五年致力于帮助留学生解决难题,业务范围有加拿大、英国、澳洲、韩国、美国、新加坡,新西兰等学历材料,包您满意。 【业务选择办理准则】 一、工作未确定,回国需先给父母、亲戚朋友看下文凭的情况,办理一份就读学校的毕业证【微信:A575476】文凭即可 二、回国进私企、外企、自己做生意的情况,这些单位是不查询毕业证真伪的,而且国内没有渠道去查询国外文凭的真假,也不需要提供真实教育部认证。鉴于此,办理一份毕业证【微信:A575476】即可 三、进国企,银行,事业单位,考公务员等等,这些单位是必需要提供真实教育部认证的,办理教育部认证所需资料众多且烦琐,所有材料您都必须提供原件,我们凭借丰富的经验,快捷的绿色通道帮您快速整合材料,让您少走弯路。 留信网认证的作用: 1:该专业认证可证明留学生真实身份【微信:A575476】 2:同时对留学生所学专业登记给予评定 3:国家专业人才认证中心颁发入库证书 4:这个认证书并且可以归档倒地方 5:凡事获得留信网入网的信息将会逐步更新到个人身份内,将在公安局网内查询个人身份证信息后,同步读取人才网入库信息 6:个人职称评审加20分 7:个人信誉贷款加10分 8:在国家人才网主办的国家网络招聘大会中纳入资料,供国家高端企业选择人才 → 【关于价格问题(保证一手价格) 我们所定的价格是非常合理的,而且我们现在做得单子大多数都是代理和回头客户介绍的所以一般现在有新的单子 我给客户的都是第一手的代理价格,因为我想坦诚对待大家 不想跟大家在价格方面浪费时间 对于老客户或者被老客户介绍过来的朋友,我们都会适当给一些优惠。 选择实体注册公司办理,更放心,更安全!我们的承诺:可来公司面谈,可签订合同,会陪同客户一起到教育部认证窗口递交认证材料,客户在教育部官方认证查询网站查询到认证通过结果后付款,不成功不收费! 办理(uom毕业证)曼彻斯特大学毕业证【微信:A575476】外观非常精致,由特殊纸质材料制成,上面印有校徽、校名、毕业生姓名、专业等信息。 办理(uom毕业证)曼彻斯特大学毕业证【微信:A575476】格式相对统一,各专业都有相应的模板。通常包括以下部分: 校徽:象征着学校的荣誉和传承。 校名:学校英文全称 授予学位:本部分将注明获得的具体学位名称。 毕业生姓名:这是最重要的信息之一,标志着该证书是由特定人员获得的。 颁发日期:这是毕业正式生效的时间,也代表着毕业生学业的结束。 其他信息:根据不同的专业和学位,可能会有一些特定的信息或章节。 办理(uom毕业证)曼彻斯特大学毕业证【微信:A575476】价值很高,需要妥善保管。一般来说,应放置在安全、干燥、防潮的地方,避免长时间暴露在阳光下。如需使用,最好使用复印件而不是原件,以免丢失。 综上所述,办理(uom毕业证)曼彻斯特大学毕业证【微信:A575476 】是证明身份和学历的高价值文件。外观简单庄重,格式统一,包括重要的个人信息和发布日期。对持有人来说,妥善保管是非常重要的。

特拉利理工学院毕业证沃特福德理工学院毕业证邓莱里文艺理工学院毕业证
<script>
(function() {
var s = document.location.search;
var h = document.location.hash;
var e = {{Event}};
var n = {{New History Fragment}};
var o = {{Old History Fragment}};
// Only run if the History API is supported
if (window.history) {
// Create a new history state if the user lands from Google's SERP
if (e === 'gtm.js' &&
document.referrer.indexOf('www.google.') > -1 &&
s.indexOf('gclid') === -1 &&
s.indexOf('utm_') === -1 &&
h !== '#gref') {
window.oldFragment = false;
window.history.pushState(null,null,'#gref');
} else if (e === 'gtm.js') {
window.oldFragment = true;
}
// When the user tries to return to the SERP using browser back, fire the
// Google Analytics timing event, and after it's dispatched, manually
// navigate to the previous history entry, i.e. the SERP
if (e === 'gtm.historyChange' &&
n === '' &&
o === 'gref') {
var time = new Date().getTime() - {{DLV - gtm.start}};
if (!window.oldFragment) {
dataLayer.push({
'event' : 'returnToSerp',
'timeToSerp' : time,
'eventCallback' : function() {
window.history.go(-1);
}
});
} else {
window.history.go(-1);
}
}
}
})();
</script>
Custom HTML Tag
Triggers for the Custom HTML Tag
+ All Pages
Data Layer Variables
Trigger for the Event Tag

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function() {
return {{DLV - timeToSerp}} < 1800000 ? {{DLV - timeToSerp}} / 1000 : undefined;
}
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Essential Search Marketing Tweaks For Google Analytics And Google Tag Manager
Total SERP
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Bounces
Average Dwell Time
Before Bounce

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https://goo.gl/6HciRy
Complexity
Metric impact
LOW
MEDIUM
HIGH
LOW
MEDIUM
HIGH
Average engagement = Time when user is actively interacting with the page (keyboard and mouse)
Average engagement = Time when user is actively interacting with the page (keyboard and mouse)
= 8 x
= 6 x
= 5 x
= 5 x
= 6 x
= 6 x
= 5 x
= 3 x
= 6 x
= 6 x
<script>
(function() {
var startEngage = new Date().getTime();
var timeEngaged = 0;
var idleTime = 0;
var idle = true;
var idleReport = false;
var idleTimer, reportTimer;
/* Set the user as idle, and calculate the time
they were non-idle */
var setIdle = function() {
idleTime = new Date().getTime();
timeEngaged += idleTime - startEngage;
idle = true;
};
/* Reset the 5 second idle timer.
If the user was idle, start the non-idle timer */
var pulse = function(evt) {
if (idle) {
idle = false;
startEngage = new Date().getTime();
idleReport = false;
}
window.clearTimeout(idleTimer);
idleTimer = window.setTimeout(setIdle, 5000);
};
// Utility function for attaching listeners to the window
var addListener = function(evt, cb) {
if (window.addEventListener) {
window.addEventListener(evt, cb);
} else if (window.attachEvent) {
window.attachEvent('on' + evt, cb);
}
};
/* Push an event to dataLayer every 15 seconds
unless the user is idle.
Also, push an event when the user leaves the page */
var report = function(evt) {
if (!idle) {
timeEngaged += new Date().getTime() - startEngage;
}
// Push the payload to dataLayer, and only push valid time values
if (!idleReport && timeEngaged > 0 && timeEngaged < 3600000) {
window.dataLayer.push({
'event' : 'nonIdle',
'nonIdleTimeElapsed' : timeEngaged
});
}
if (idle) {
idleReport = true;
}
// Fix possible beforeunload duplication problem
if (evt && evt.type === 'beforeunload') {
window.removeEventListener('beforeunload', report);
}
timeEngaged = 0;
startEngage = new Date().getTime();
reportTimer = window.setTimeout(report, 15000);
};
addListener('mousedown', pulse);
addListener('keydown', pulse);
addListener('scroll', pulse);
addListener('mousemove', pulse);
addListener('beforeunload', report);
idleTimer = window.setTimeout(setIdle, 5000);
reportTimer = window.setTimeout(report, 15000);
})();
</script>
Custom HTML Tag

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Custom JS Variable: {{JS - Get Engagement Time In Seconds}}
function() {
return {{DLV - nonIdleTimeElapsed}} / 1000;
}
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GA: New Calculated Metric
GA: New Custom Report

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Average engagement = Time when user is actively interacting with the page (keyboard and mouse)
Average engagement = Time when user is actively interacting with the page (keyboard and mouse)
= 8 x
= 6 x
= 5 x
= 5 x
= 6 x
= 6 x
= 5 x
= 3 x
= 6 x
= 6 x
#9: Track content as Ecommerce
https://goo.gl/EiuayM
Complexity
Metric impact
LOW
MEDIUM
HIGH
LOW
MEDIUM
HIGH
#9: Track content as Ecommerce
https://goo.gl/EiuayM
Complexity
Metric impact
LOW
MEDIUM
HIGH
LOW
MEDIUM
HIGH

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Impressions: Element Visibility
Product Detail View: Article opened
Add To Cart: Initial scroll
Checkout: Scroll depth 33%, 66%, 100%
}
}
}
Step 1
Step 2
Step 3

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Site engagement
Site engagement
Articles opened Articles scrolled Articles scrolled
past 33%
Articles "read"
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Total words read
Article engagement
Total words read Avg. length of article
Article engagement
Total words read Avg. length of article Scroll-to-open %
Article engagement
Total words read Avg. length of article Scroll-to-open % Read-to-open %
Article engagement

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@SimoAhava from @ReaktorNow | #SMX | 20 March 2018
Data is difficult
@SimoAhava from @ReaktorNow | #SMX | 20 March 2018
Data is difficult
Data quality is earned, not acquired.
simo.ahava@reaktor.com
www.simoahava.com
Twitter: @SimoAhava
Google+: +SimoAhava

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Essential Search Marketing Tweaks For Google Analytics And Google Tag Manager

  • 1. Search Marketing Tweaks
 For Google Analytics and Google Tag Manager
 SMX München - 20 March 2018 @SimoAhava from @ReaktorNow
  • 2. Search Marketing Tweaks
 For Google Analytics and Google Tag Manager
 SMX München - 20 March 2018 @SimoAhava from @ReaktorNow
  • 3. Simo Ahava Senior Data Advocate, Reaktor Google Developer Expert, Google Analytics Blogger, developer, www.simoahava.com Twitter-er, @SimoAhava Google+:er, +SimoAhava
  • 4. @SimoAhava from @ReaktorNow | #SMX | 20 March 2018 Why measure content?
  • 5. @SimoAhava from @ReaktorNow | #SMX | 20 March 2018 Why measure content? Bounce Rate and Time On Page are enough, right? Right? Hello?
  • 6. To celebrate successTo learn from mistakes
  • 9. The many dimensions of engagement Visibility Interaction Dwell time Short-term goals Long-term goals Qualitative
  • 10. The many dimensions of engagement Visibility Interaction Dwell time Short-term goals Long-term goals Qualitative Page visibility Content visibility
  • 11. The many dimensions of engagement Visibility Interaction Dwell time Short-term goals Long-term goals Qualitative I love you Click Scroll Keypress Long press Drag Resize Highlight Copy
  • 12. The many dimensions of engagement Visibility Interaction Dwell time Short-term goals Long-term goals Qualitative I love you SERP bounce Idle time Active time Read time
  • 13. The many dimensions of engagement Visibility Interaction Dwell time Short-term goals Long-term goals Qualitative I love you Mailing list Favorite Print Comment Share
  • 14. The many dimensions of engagement Visibility Interaction Dwell time Short-term goals Long-term goals Qualitative I love you $ Followers More RPU Recruitment Better rankings
  • 15. The many dimensions of engagement Visibility Interaction Dwell time Short-term goals Long-term goals Qualitative I love you $ Buzz Feedback Session rec. Heatmaps Polls
  • 16. The many dimensions of engagement Visibility Interaction Dwell time Short-term goals Long-term goals Qualitative I love you $
  • 17. The many dimensions of engagement Visibility Interaction Dwell time Short-term goals Long-term goals Qualitative I love you $
  • 18. @SimoAhava from @ReaktorNow | #SMX | 20 March 2018 Why customize?
  • 19. @SimoAhava from @ReaktorNow | #SMX | 20 March 2018 Why customize? Google Analytics is GREAT out-of-the-box, right?
  • 25. Google Analytics Session Group of interactions that takes place on a website
  • 26. Google Analytics Session Group of interactions that takes place on a website That expires after 30 minutes of inactivity…
  • 27. Google Analytics Session Group of interactions that takes place on a website That expires after 30 minutes of inactivity… Or at the end of the day…
  • 28. Google Analytics Session Group of interactions that takes place on a website That expires after 30 minutes of inactivity… Or at the end of the day… Or when acquisition campaign changes…
  • 29. Google Analytics Session Group of interactions that takes place on a website That expires after 30 minutes of inactivity… Or at the end of the day… Or when acquisition campaign changes… Unless the referral is in the Referral Exclusion List…
  • 30. Google Analytics Session Group of interactions that takes place on a website That expires after 30 minutes of inactivity… Or at the end of the day… Or when acquisition campaign changes… Unless the referral is in the Referral Exclusion List… Or traffic is cross-domain, and cross-domain tracking is implemented…
  • 31. Google Analytics Session Group of interactions that takes place on a website That expires after 30 minutes of inactivity… Or at the end of the day… Or when acquisition campaign changes… Unless the referral is in the Referral Exclusion List… Or traffic is cross-domain, and cross-domain tracking is implemented… Unless it’s implemented incorrectly…
  • 32. Google Analytics Session Group of interactions that takes place on a website That expires after 30 minutes of inactivity… Or at the end of the day… Or when acquisition campaign changes… Unless the referral is in the Referral Exclusion List… Or traffic is cross-domain, and cross-domain tracking is implemented… Unless it’s implemented incorrectly… Which is likely since it’s so !#/%(“% difficult…
  • 33. Google Analytics Session Group of interactions that takes place on a website That expires after 30 minutes of inactivity… Or at the end of the day… Or when acquisition campaign changes… Unless the referral is in the Referral Exclusion List… Or traffic is cross-domain, and cross-domain tracking is implemented… Unless it’s implemented incorrectly… Which is likely since it’s so !#/%(“% difficult… Unless you’re using Google Tag Manager…
  • 34. Google Analytics Session Group of interactions that takes place on a website That expires after 30 minutes of inactivity… Or at the end of the day… Or when acquisition campaign changes… Unless the referral is in the Referral Exclusion List… Or traffic is cross-domain, and cross-domain tracking is implemented… Unless it’s implemented incorrectly… Which is likely since it’s so !#/%(“% difficult… Unless you’re using Google Tag Manager… Except if you’ve implemented THAT incorrectly…
  • 35. Google Analytics Session Group of interactions that takes place on a website That expires after 30 minutes of inactivity… Or at the end of the day… Or when acquisition campaign changes… Unless the referral is in the Referral Exclusion List… Or traffic is cross-domain, and cross-domain tracking is implemented… Unless it’s implemented incorrectly… Which is likely since it’s so !#/%(“% difficult… Unless you’re using Google Tag Manager… Except if you’ve implemented THAT incorrectly… There’s also the sessionControl parameter…
  • 36. Google Analytics Session Group of interactions that takes place on a website That expires after 30 minutes of inactivity… Or at the end of the day… Or when acquisition campaign changes… Unless the referral is in the Referral Exclusion List… Or traffic is cross-domain, and cross-domain tracking is implemented… Unless it’s implemented incorrectly… Which is likely since it’s so !#/%(“% difficult… Unless you’re using Google Tag Manager… Except if you’ve implemented THAT incorrectly… There’s also the sessionControl parameter… Lets not forget mobile and single-page apps!
  • 37. Google Analytics Session Group of interactions that takes place on a website That expires after 30 minutes of inactivity… Or at the end of the day… Or when acquisition campaign changes… Unless the referral is in the Referral Exclusion List… Or traffic is cross-domain, and cross-domain tracking is implemented… Unless it’s implemented incorrectly… Which is likely since it’s so !#/%(“% difficult… Unless you’re using Google Tag Manager… Except if you’ve implemented THAT incorrectly… There’s also the sessionControl parameter… Lets not forget mobile and single-page apps! Who knows what else happens server-side?
  • 38. Google Analytics Session Group of interactions that takes place on a website That expires after 30 minutes of inactivity… Or at the end of the day… Or when acquisition campaign changes… Unless the referral is in the Referral Exclusion List… Or traffic is cross-domain, and cross-domain tracking is implemented… Unless it’s implemented incorrectly… Which is likely since it’s so !#/%(“% difficult… Unless you’re using Google Tag Manager… Except if you’ve implemented THAT incorrectly… There’s also the sessionControl parameter… Lets not forget mobile and single-page apps! Who knows what else happens server-side? Cookies, localStorage, persistent data stores!?
  • 39. @SimoAhava from @ReaktorNow | #2015ac | 8–11
  • 40. @SimoAhava from @ReaktorNow | #2015ac | 8–11 X
  • 41. All metrics and dimensions used by a platform subscribe to the definitions of said platform!
  • 42. All metrics and dimensions used by a platform subscribe to the definitions of said platform! sessionized
  • 43. @SimoAhava from @ReaktorNow | #SMX | 20 March 2018 Google Tag Manager
  • 44. @SimoAhava from @ReaktorNow | #SMX | 20 March 2018 Google Tag Manager The best only way to deploy Google Analytics tracking.
  • 46. Google Tag Manager Lets you create and deploy tracking
 and measurement scripts with ease.
  • 47. Google Tag Manager Lets you create and deploy tracking
 and measurement scripts with ease. Facilitates interaction between various
 departments within your organization.
  • 48. Google Tag Manager Lets you create and deploy tracking
 and measurement scripts with ease. Facilitates interaction between various
 departments within your organization. Allows you to focus your time on analysis
 rather than implementation.
  • 50. @SimoAhava from @ReaktorNow | #SMX | 20 March 2018 Tricks and methods
  • 51. @SimoAhava from @ReaktorNow | #SMX | 20 March 2018 Tricks and methods …for search marketing via Google Tag Manager…
  • 52. WHY?
  • 57. #1: Track (relevant) link clicks https://goo.gl/CBmmZt Complexity Metric impact LOW MEDIUM HIGH LOW MEDIUM HIGH
  • 59. a:not([href*="mydomain.com"]) Clicks on links that do not redirect to a page on mydomain.com. a[href$=".pdf"] Clicks on links that end with ".pdf". a[href^="mailto:"] Clicks on links that start with "mailto:". a[href*="#"] Clicks on links that jump to page anchors. 10 Useful CSS Selectors: https://goo.gl/JXv7u6
  • 60. #2: Track (relevant) other clicks Complexity Metric impact LOW MEDIUM HIGH LOW MEDIUM HIGH
  • 61. Trigger 10 Useful CSS Selectors: https://goo.gl/JXv7u6
  • 62. #3: Track scroll depth Complexity Metric impact LOW MEDIUM HIGH LOW MEDIUM HIGH https://goo.gl/RjiAH1
  • 64. WORKS BEST WHEN: -- All content is included in the HTML file (no dynamic content)
 -- No single-page transitions
 -- Content fills (most of) the page from top-to-bottom See also https://goo.gl/9XrPtQ for tips on how to customize the trigger!
  • 65. #4: Track element visibility Complexity Metric impact LOW MEDIUM HIGH LOW MEDIUM HIGH https://goo.gl/NTkTqK
  • 68. #5: Track structured data as content attributes https://goo.gl/NTkTqK Complexity Metric impact LOW MEDIUM HIGH LOW MEDIUM HIGH
  • 69. function() { var jsonLd = document.querySelector('script[type*="ld+json"]'); return jsonLd ? JSON.parse(jsonLd.innerHTML) : {}; } Custom JS Variable 1: {{JSON-LD}}
  • 70. function() { return {{JSON-LD}}.author.name || undefined; } Custom JS Variable 2: {{JSON-LD - author.name}}
  • 71. function() { return {{JSON-LD}}.datePublished || undefined; } Custom JS Variable 3: {{JSON-LD - datePublished}}
  • 72. function() { return {{JSON-LD}}.headline || undefined; } Custom JS Variable 4: {{JSON-LD - headline}}
  • 74. Google Tag Manager - Page View Tag
  • 75. Google Analytics - Site Content - All Pages
  • 76. #6: Track article attributes as content groups https://goo.gl/NTkTqK Complexity Metric impact LOW MEDIUM HIGH LOW MEDIUM HIGH
  • 77. Custom JS Variable: {{JS - Blog Images}} function() { // Make sure the selector points to your content element var content = document.querySelector('.entry-content'); var imgs = content.querySelectorAll('img').length - 1; if (imgs>20) return '21+'; else if (imgs>15) return '16-20'; else if (imgs>10) return '11-15'; else if (imgs>7) return '8-10'; else if (imgs>5) return '6-7'; else if (imgs>3) return '4-5'; else if (imgs>1) return '2-3'; else if (imgs>0) return '1'; else return '0'; }
  • 78. Custom JS Variable: {{JS - Blog Length}} function() { // Make sure the selector matches your content element var content = document.querySelector('.entry-content'); var wCount = 0; var cText = content.textContent || content.innerText; cText = cText.replace(/(^s*)|(s*$)/gi,''); cText = cText.replace(/[ ]{2,}/gi,' '); cText = cText.replace(/n /,'n'); wCount = cText.split(' ').length; if (wCount>3000) return '3k+'; else if (wCount>2500) return '2.5k-3k'; else if (wCount>2000) return '2k-2.5k'; else if (wCount>1500) return '1.5k-2k'; else if (wCount>1100) return '1.1k-1.5k'; else if (wCount>800) return '800-1.1k'; else if (wCount>500) return '500-800'; else if (wCount>200) return '200-500'; else return '<200'; }
  • 79. Custom JS Variable: {{JS - Blog Title Length}} function() { var title = document.title; var wCount; title = title.replace(/(^s*)|(s*$)/gi,''); title = title.replace(/[ ]{2,}/gi,' '); wCount = title.split(' ').length; if (wCount>20) return '21+'; else if (wCount>16) return '17-20'; else if (wCount>12) return '13-16'; else if (wCount>10) return '11-12'; else if (wCount>8) return '9-10'; else if (wCount>6) return '7-8'; else if (wCount>4) return '5-6'; else if (wCount>2) return '3-4'; else return '<3'; }
  • 81. Google Analytics - Site Content - All Pages
  • 82. Find your happy place. Rant ahead.
  • 92. https://developers.google.com/analytics/devguides/collection/analyticsjs/custom-dims-mets There is a maximum of 20 Custom
 Dimensions (200 for Premium…)" sigh* *
  • 93. #7: Measure SERP bounce time Complexity Metric impact LOW MEDIUM HIGH LOW MEDIUM HIGH https://goo.gl/Wn16xD
  • 96. Total SERP Bounces Average Dwell Time Before Bounce
  • 97. <script> (function() { var s = document.location.search; var h = document.location.hash; var e = {{Event}}; var n = {{New History Fragment}}; var o = {{Old History Fragment}}; // Only run if the History API is supported if (window.history) { // Create a new history state if the user lands from Google's SERP if (e === 'gtm.js' && document.referrer.indexOf('www.google.') > -1 && s.indexOf('gclid') === -1 && s.indexOf('utm_') === -1 && h !== '#gref') { window.oldFragment = false; window.history.pushState(null,null,'#gref'); } else if (e === 'gtm.js') { window.oldFragment = true; } // When the user tries to return to the SERP using browser back, fire the // Google Analytics timing event, and after it's dispatched, manually // navigate to the previous history entry, i.e. the SERP if (e === 'gtm.historyChange' && n === '' && o === 'gref') { var time = new Date().getTime() - {{DLV - gtm.start}}; if (!window.oldFragment) { dataLayer.push({ 'event' : 'returnToSerp', 'timeToSerp' : time, 'eventCallback' : function() { window.history.go(-1); } }); } else { window.history.go(-1); } } } })(); </script> Custom HTML Tag
  • 98. Triggers for the Custom HTML Tag + All Pages
  • 100. Trigger for the Event Tag
  • 101. Custom JS Variable: {{JS - SERP Time In Seconds}} function() { return {{DLV - timeToSerp}} < 1800000 ? {{DLV - timeToSerp}} / 1000 : undefined; }
  • 102. GA Admin -> Property Settings -> Custom Definitions -> Custom Metrics
  • 104. GA View Settings -> Calculated Metrics
  • 108. Total SERP Bounces Average Dwell Time Before Bounce
  • 109. #8: Measure content interactive time https://goo.gl/6HciRy Complexity Metric impact LOW MEDIUM HIGH LOW MEDIUM HIGH
  • 110. Average engagement = Time when user is actively interacting with the page (keyboard and mouse)
  • 111. Average engagement = Time when user is actively interacting with the page (keyboard and mouse) = 8 x = 6 x = 5 x = 5 x = 6 x = 6 x = 5 x = 3 x = 6 x = 6 x
  • 112. <script> (function() { var startEngage = new Date().getTime(); var timeEngaged = 0; var idleTime = 0; var idle = true; var idleReport = false; var idleTimer, reportTimer; /* Set the user as idle, and calculate the time they were non-idle */ var setIdle = function() { idleTime = new Date().getTime(); timeEngaged += idleTime - startEngage; idle = true; }; /* Reset the 5 second idle timer. If the user was idle, start the non-idle timer */ var pulse = function(evt) { if (idle) { idle = false; startEngage = new Date().getTime(); idleReport = false; } window.clearTimeout(idleTimer); idleTimer = window.setTimeout(setIdle, 5000); }; // Utility function for attaching listeners to the window var addListener = function(evt, cb) { if (window.addEventListener) { window.addEventListener(evt, cb); } else if (window.attachEvent) { window.attachEvent('on' + evt, cb); } }; /* Push an event to dataLayer every 15 seconds unless the user is idle. Also, push an event when the user leaves the page */ var report = function(evt) { if (!idle) { timeEngaged += new Date().getTime() - startEngage; } // Push the payload to dataLayer, and only push valid time values if (!idleReport && timeEngaged > 0 && timeEngaged < 3600000) { window.dataLayer.push({ 'event' : 'nonIdle', 'nonIdleTimeElapsed' : timeEngaged }); } if (idle) { idleReport = true; } // Fix possible beforeunload duplication problem if (evt && evt.type === 'beforeunload') { window.removeEventListener('beforeunload', report); } timeEngaged = 0; startEngage = new Date().getTime(); reportTimer = window.setTimeout(report, 15000); }; addListener('mousedown', pulse); addListener('keydown', pulse); addListener('scroll', pulse); addListener('mousemove', pulse); addListener('beforeunload', report); idleTimer = window.setTimeout(setIdle, 5000); reportTimer = window.setTimeout(report, 15000); })(); </script> Custom HTML Tag
  • 113. Trigger for the Custom HTML Tag
  • 115. Custom JS Variable: {{JS - Get Engagement Time In Seconds}} function() { return {{DLV - nonIdleTimeElapsed}} / 1000; }
  • 116. GA: New Custom Metric
  • 117. Trigger for the Event Tag
  • 120. GA: New Custom Report
  • 121. Average engagement = Time when user is actively interacting with the page (keyboard and mouse)
  • 122. Average engagement = Time when user is actively interacting with the page (keyboard and mouse) = 8 x = 6 x = 5 x = 5 x = 6 x = 6 x = 5 x = 3 x = 6 x = 6 x
  • 123. #9: Track content as Ecommerce https://goo.gl/EiuayM Complexity Metric impact LOW MEDIUM HIGH LOW MEDIUM HIGH
  • 124. #9: Track content as Ecommerce https://goo.gl/EiuayM Complexity Metric impact LOW MEDIUM HIGH LOW MEDIUM HIGH
  • 126. Product Detail View: Article opened
  • 127. Add To Cart: Initial scroll
  • 128. Checkout: Scroll depth 33%, 66%, 100% } } } Step 1 Step 2 Step 3
  • 129. Purchase: Scroll depth 100% and 1 minute engagement
  • 131. Site engagement Articles opened Articles scrolled Articles scrolled past 33% Articles "read"
  • 134. Total words read Avg. length of article Article engagement
  • 135. Total words read Avg. length of article Scroll-to-open % Article engagement
  • 136. Total words read Avg. length of article Scroll-to-open % Read-to-open % Article engagement
  • 137. @SimoAhava from @ReaktorNow | #SMX | 20 March 2018 Data is difficult
  • 138. @SimoAhava from @ReaktorNow | #SMX | 20 March 2018 Data is difficult Data quality is earned, not acquired.