Slides from my SMX Munich 2018 talk.
How to measure engagement with the web analytics tools at our disposal?
How to turn reports more meaningful for our particular organizational idiosyncracies and goals?
How to become more critical about the data that is spoon-fed to us by the default installations of our favorite tools?
Tricks and tweaks for Google Analytics and Google Tag Manager
Slides from my talk at Google Analytics User Conference in Amsterdam.
Some preaching about data collection and then a list of my favorite ways to make GTM and GA data more meaningful to your organization and your unique business goals.
Google Analytics and Google Tag Manager for Startups
Google Analytics and Google Tag Manager for Startups is session 3a of the "Making Your Funnel Work" program by Startupbootcamp and E-commercemanagers.com
The document discusses how to run SEO experiments to test changes on websites. It recommends bucketing pages into control and treatment groups to test elements like title tags, meta descriptions, and content. It provides steps for designing an experiment, waiting 2-4 weeks for results, analyzing traffic differences between groups, concluding if results are significant, and iterating on new experiments. It also includes an example of testing alternative title tags on a company's community pages.
This document discusses Google Tag Manager and provides examples of how it can be used. Google Tag Manager allows tags and code snippets to be quickly updated on websites and mobile apps. It works by injecting JavaScript and can be used to track analytics, conversions, remarketing and more. The document provides examples of how Google Tag Manager can be used to track external link clicks, file downloads, form engagement, scroll tracking, and more. It also discusses triggers, variables, and version control within Google Tag Manager.
The document outlines Steph Whatley's presentation on surviving seasonal SEO. It provides an agenda for the event as well as summaries of Whatley's presentation topics, which include a case study on increasing conversions for a flower retailer during Valentine's Day, different types of seasonal SEO, when to start planning for seasonal campaigns, and tips for creating, maintaining, and analyzing seasonal pages. Whatley stresses the importance of starting seasonal SEO efforts early and retaining pages after events to continue ranking. The document provides information and advice for SEO professionals on optimizing websites for seasonal trends and events.
SEO Tests on Big Sites & Small - What Etsy, Pinterest and Others Can Teach Us
This document discusses the importance of split testing in SEO. It provides examples of split tests conducted by various large websites like Pinterest and Etsy. These examples show that traditional SEO best practices sometimes do not work, while other untested changes can significantly improve organic traffic. The key lessons are that search engine algorithms and ranking signals have become more complex, user-centric and interconnected, making testing critical for effective SEO. Hypothesis-based testing ensures changes are targeted and helps avoid wasting time on ineffective optimizations.
BrightonSEO April 2018 Mobile-First & Crawl Budget
This document discusses optimizing a website's crawl budget for a mobile-first index. It recommends auditing the mobile site, understanding how mobile crawlers view it, and optimizing things like pruning content and internal redirects. It then discusses growing organic revenue as a case study, noting one site migrated to mobile-first and saw a 46% increase in organic traffic over 8 weeks after crawl budget optimization.
A brief introduction to Google Analytics for Beginners from Global Media Insight. Learn more about the website analytics, basic terms, concepts and reports in Google Analytics from this presentation made in Dubai, UAE.
Cut the Crap: Next Level Content Audits with Crawlers - Sam Marsden, SEO & Co...
Sites with any level of content production quickly build up pages that are outdated and left unmanaged, crawl budget can be wasted on low quality pages, penalties may be incurred and organic search visibility can be lost for the pages that matter most on a site.
Sam will be sharing a new framework for conducting regular content audits that make use of many data sources but that are time efficient to implement and put you in the best position to make decisions on how to deal with the content on the sites you manage.
Sam will examine the different data sources that you can bring together from commonly used tools and how to anchor this with crawl data in unique and original ways to assess onsite engagement and performance in search.
The document discusses Google Analytics and strategies for making metrics more meaningful. It proposes treating blog content like online products by tracking things like page views, scroll depth, and dwell time to measure user engagement. Specific strategies covered include using the Page Visibility API to determine meaningful page views and modeling content engagement metrics after ecommerce metrics like product impressions, add to cart, and purchase. The tips provided emphasize designing data collection with analysis in mind.
How to build a scalable content production system.
While content is essential to many agencies, creating an efficient content production system can be challenging—so let us show you how.
In this presentation, Seeker founder, Gareth Simpson, demonstrates how to scale your content marketing efforts by using smart systems and automation. By taking a process-driven approach, you can scale your creative output and keep creatives happy. It’s a win-win.
MeasureFest July 2021 - Session Segmentation with Machine Learning
1. Audience segmentation using unsupervised machine learning can analyze individual user sessions from analytics tools like Google Analytics to automatically group users into behavior segments.
2. The key steps involve extracting session data, processing it, selecting important features, clustering the data using algorithms like k-means, and manually exploring the resulting segments.
3. These segments can provide insights for hypotheses to test in conversion rate optimization experiments and personalizing the user experience.
This document compares different pagination techniques and their effect on SEO. It finds that logarithmic pagination and ghostblock pagination perform best based on metrics like maximum page depth reached, average page rank of pagination vs item pages, and number of relevant pages. The document provides best practices for pagination on category trees, threads/discussions, and chronological content. It recommends stable pagination for content that is constantly updated to avoid unstable page numbers.
UK Top 5,000 Websites; Mobile Site Speed Benchmark - BrightonSEO
At Erudite we like to conduct our own R and D so that we truly understand the competitive landscape. We analysed the Lighthouse speed metrics of 5,000 of the UKs top websites, and categorised them by channel, so that we can better understand mobile site speed in the context of competition.
Competitor Site Audits with Free Tools and Data - Sophie Gibson - BrightonSEO...
Slides from BrightonSEO 2020 - Competitor Site Audits using Free Tools and Data by Sophie Gibson, SEO Strategist at Rise at Seven.
These slides will cover how to use free tools and data to audit a competitor site from a technical point of view, how to put monetary figures on the issues found, and how to use this information to your advantage – using no enterprise solutions and only free tools and free online data. A case study on the Next website.
Search Marketer's Toolkit for Google Tag Manager and Google Analytics
My slides from the Searchlove Boston conference in May 2016. The presentation covers actionable tips and tricks for working with Google Tag Manager and Google Analytics.
Google Analytics is one of the most valuable sources of information we can have to identify SEO opportunities, make decisions and optimize the sites we work for. However, we don’t generally use it to drive SEO benefit.
In this webinar, Alexander Holl (CEO of 121WATT & Leader of German Advisory Board, SMX Munich), will show you how to use Google Analytics to drive SEO Benefit.
You’ll learn:
* Why use Organic Search Sources Feature of Universal Analytics?
* How to Improve the data quality by detecting Spam Referrals & Bots
* How to use 404 Reports to Detect Lost Link Opportunities
* Reporting & Analyzing Google Panda
... plus, much more!
Which possibilities offers Google Analytics for online vacancies?
How do visitors get on your site, what behavior do they exhibit there, and when do they leave again? Google Analytics can give all this information. For that you need to know the environment of course, and know what the possibilities are. Want to learn how Analytics works and to work on some practical assignments?
Watch the presentation to learn more.
This document provides information about a Google Analytics training seminar to be held on September 3rd, 2014 from 10:00am to 12:00pm. It will be presented by Matt Lynch, General Manager of Vorian Agency, and will cover using Google Analytics to gain insights from website data, including traffic sources, user behavior, and conversions. The document also includes details about the presenter and contact information for Vorian Agency.
I used this presentation for an internal training about Google Analytics and Web Analytics.
Google Analytics Training for Beginners.
Google Analytics Tutorial
Google Analytics for Dummies
Google Analytics Guide
This document provides an introduction and overview of Google Analytics. It begins with introductions from the presenter and explains why learning Google Analytics is important. The rest of the document dives into key topics such as how Google Analytics works, how to install it, the different types of web data and traffic sources it can track, and how to navigate and customize the various reports and features within Google Analytics. Resources for further learning about Google Analytics and obtaining certification are also provided.
Aprobar el examen de google analytics ruben velasco
The document provides instructions for passing the Google Analytics IQ exam. It covers topics such as installing the Google Analytics tracking code, working with report data, and advanced analysis. Key points discussed include setting date ranges and comparison dates for reports, adding annotations, identifying metrics and dimensions, filtering and sorting data, and using advanced segments. The overall aim is to teach the skills needed to interpret Google Analytics data and pass the Google Analytics IQ certification exam.
Slides from the SEO Course from Anadigme Head of Search, short description about the course:
* Real project training, step by step for building your SEO plan.
* All main and most important areas of SEO.
* How to stop wasting time in things that don´t work.
* The tools you need to improve sales.
* Content Marketing Tools and tips for your business.
* Technical SEO Free Tools for finding those errors that hurt your Google rankings.
One Point Solution Assignments, Projects, Synopsis
Assignments score can make your mark sheet better. Take it seriously, do not go with cheaper price with cheapest quality. Take guidance from professional faculty in preparing your assignments. We are dedicatedly helping students in their all types of home work.
Matt Lynch will be presenting a seminar on Google Analytics on March 13th, 2014 from 10am to 12pm. Matt has over 20 years of experience in information technology and online marketing, specializing in search engine optimization. During the seminar, Matt will provide an overview of Google Analytics and how it can be used to gain insights into website traffic patterns, most effective marketing initiatives, valuable customer segments, and more. Attendees will learn how to set up Google Analytics tracking and analyze the data to optimize their websites and online marketing efforts.
MMG GA4 – Using Analytics to Make Better Business Decisions 20230407.pdf
Sharon Mostyn from Mostyn Marketing Group presenting to the MaGiC group on Google Analytics (GA4). Using Analytics to Make Better Business Decisions, including Google Analytics Universal Analytics (UA) vs. Google Analytics 4 differences and reviewing the GA4 reports.
I was a self-taught Google Analytics user. I thought I was getting by OK.
But, since working with professional analysts, I’ve seen how my data wasn’t as complete or accurate as I thought I was. And with bad data, it’s easy to tell the wrong story.
Now, I’m here to level you up, and share best practices for setting up your Google Analytics accounts.
In this talk, we will:
- provide recommendations on best practices for setting up your views, filters, and goals
- explain the connection between users, sessions and pageviews
- look at the power of Search Console for unlocking SEO insights
- outline strategies for UTM link generation and recording
- demystify (and devalue) bounce rates
- show how to improve the accuracy of your referral traffic
- point to how GTM can be used to unleash features like video tracking, heatmapping, and more
- Demonstrate how you can debug GA tracking in real-time
and more!
Attendees will walk away with a handy and concise 3-page guide to take them from basecamp to summit.
VIDEO: https://youtu.be/zklhTO0tLWs
The document discusses various topics related to data measurement and analytics, including the importance of data quality, communication structures, data pipelines, integrating multiple data sources, and fundamentals. It notes that data quality is an investment that requires maturity over time. Organization communication structures greatly influence system designs. Elaborate data pipelines are still susceptible to issues like conflicts. No single data source exists in isolation from others. Even fundamentals of analytics like sessions can be complex and interesting. Customization must be balanced with maintaining data quality.
Google Analytics allows you to track and analyze website traffic. This document provides an overview of key Google Analytics features:
1) It describes how to set up filters, UTM codes, event tracking, tracking pixels, and Google Tag Manager to automate data collection. This provides cleaner data and reduces manual tracking errors.
2) It explains how to set up goals to track conversions, use multi-channel funnels to identify successful paths, and funnel reports to find dropout points. This helps optimize processes like sales funnels.
3) Google Analytics features like advertising reports and demographics help create customer personas by providing audience insights. This allows targeting the right customers.
4) Setting up Google Webmaster Tools
In this Presentation, I share various Tools for Startups. The PPT was shared in an eChai Event, Ahmedabad.
The tools I had covered were:
1) Screaming Frog
2) Google Analytics [Advance Tracking)
3) Ahrefs
4) Sumo
5) Ninja Outreach
6) Bonus (Websites to get Lifetime Deals on Tools)
Solving SEO Issues In Google's Post Update World: How To Track Unconfirmed Al...
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Solving SEO Issues In Google's Post-Update World. PRESENTATION: Solving SEO Issues In Google's Post Update World: How To Track Unconfirmed Algorithm Updates - Given by Glenn Gabe, @glenngabe - G-Squared Interactive, President. #SMX #31A
In our third SEO 101 lesson, we discussed how we can use Google Search Console to earn more organic traffic. During this webinar we gave a high level overview of each section. We went into more depth during the Search Analytics section.
Presentation from the Knowledge Series event - 'What gets measured, gets managed' a Workshop on Google Analytics & Webmasters tools. organised by Google Business Groups (GBG) Mumbai on Aug 31st 2013.
Speakers - Sreeraman Thiagarajan, Pareen Lathia and Vibhas Sen.
Visit gbgmumbai.org for more
My talk from Digital Elite Day 2020 (Conversion Elite track).
I go over the main changes in browser tracking protections since as early as 2003 (Safari version 1). Then I discuss the impact these tracking protections have on digital analytics, advertising, and experimentation.
Server-side Tagging in Google Tag Manager - MeasureSummit 2020
My presentation from MeasureSummit 2020.
I walk you through the key benefits and concerns of Server-side Tagging in Google Tag Manager, before wrapping up with an example of how SST lets you reduce client-side bloat.
For more details about Server-side Tagging, see this resource: https://www.simoahava.com/analytics/server-side-tagging-google-tag-manager/
My presentation titled "Browsers eat data quality for breakfast" from SuperWeek 2020.
The presentation introduces the "tracking protection / prevention / blocking" mechanisms implemented in the major browsers.
The information comes from the www.cookiestatus.com service.
MeasureCamp IX (London) - 10 JavaScript Concepts for web analysts
Here's my list of 10 JavaScript (related) concepts that I think all web analysts should understand at least on a basic level. A solid grasp of JavaScript is a base requirement for anyone working with the web browser.
Slides from my talk at MeasureCamp VII (London) in September 2015. Some key findings about Data Layers and how they are integrated with tag management solutions and organisations.
Key Insights From Funnels - Enhanced Ecommerce For Google Analytics
The slides from my talk at GPeC Summit, Romania, on 11 May 2015.
I introduce the Enhanced Ecommerce reports for Google Analytics, but before I do, I outline my ideology for using Enhanced Ecommerce. It's not just a flashy set of reports, it's an optimization tool and a hypothesis machine. I'm less interested in successful transactions and more in things like abandonment and lack of engagement. Enhanced Ecommerce lets us expand the somewhat broken concept of a session-based conversion rate, and granularly investigate its components and particles. This way we can analyze not only transactions, visits, and visitors, but the products themselves, too.
Content Engagement with Google Analytics (Emerce Conversion 2015)
My slides from the Emerce Conversion 2015 conference. Here's a nice method of reconfiguring a data collection platform such as Google Analytics so it gives you best possible data for YOUR business alone.
The slides from my second talk at SMX München (18 March 2015).
I've used Enhanced Ecommerce, implemented via Google Tag Manager, to analyze the content and user funnels on my website, and how people interact with different pieces of content.
In these slides, I explain the methodology and the reasoning for such an unconventional approach.
It's such a fun experiment, but it also leads to a lot of new insights for content optimization.
Be Critical: Going Beyond The Defaults With GA And GTM (SMX Munich 2015)
Slides from my first talk at SMX München on March 17, 2015. The talk was about inspiring a critical approach to the metrics and dimensions we access through tools like Google Analytics. Sometimes we have to tweak the data collection mechanism to get more relevant results in our tools. In fact, I want to say that the quality of data in these platforms is directly proportional to your understanding of how the data is collected and aggregated.
So be critical! Make the most of the metrics and dimensions, and ensure that the data you're using to grow your business is relevant.
The document discusses tag management systems and how they operate in the stateless web environment. It notes that TMS inject JavaScript and act as message buses to update data models. While TMS were originally developed for non-technical marketers, they now serve both marketing and technical functions, including injecting tags and metadata, fixing code errors, and loading libraries. The document cautions against using TMS to fix underlying website issues and recommends proper integration with backend systems.
Tag Management Solutions - Best Data Ever (Marketing Festival 2014)
Tag Management Solutions can really change things for your organization. Their biggest asset is the fact that they'll help you turn your processes around. In this talk I gave at Marketing Festival (CZ) 2014, I go over six of the most commonly asked questions around TMSs, and I explain the ways you can use the answers to improve the way your organization collects and uses data.
Here's the slides from my MeasureCamp presentation on Google Tag Manager, the data layer, and the tool-specific data model.
Here's an accompanying blog post as well:
http://www.simoahava.com/analytics/google-tag-manager-data-model/
The document discusses how weather data can be collected from website visitors and analyzed. It describes a system that uses a weather API to determine the weather based on a visitor's IP address, then tracks metrics like sessions, revenue and average order value according to the weather type. Implementation details are provided, such as using Google Tag Manager and storing the weather data in a custom dimension for analysis in Google Analytics. Some caveats of the system are also mentioned, such as it only capturing the current weather for a visitor's location.
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The advent of social media has revolutionized communication, transforming the way people connect, share, and interact globally. At the forefront of this digital revolution are visionary entrepreneurs who recognized the potential of the internet to foster social connections and create communities. This essay explores the founders of some of the most influential social media platforms, their journeys, and the lasting impact they have made on society.
Mark Zuckerberg, along with his college roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes, founded Facebook in 2004. Initially created as a social networking site for Harvard University students, Facebook rapidly expanded to other universities and eventually to the general public. Zuckerberg's vision was to create an online directory that connected people through their real-life social networks.
Twitter, founded in 2006 by Jack Dorsey, Biz Stone, and Evan Williams, brought a new dimension to social media with its microblogging platform. Dorsey envisioned a service that allowed users to share short, real-time updates, limited to 140 characters (now 280). This concise format encouraged rapid sharing of information and fostered a culture of brevity and immediacy.
Kevin Systrom and Mike Krieger co-founded Instagram in 2010, focusing on photo and video sharing. Systrom, who studied photography, wanted to create an app that made mobile photos look professional. The app's unique filters and easy-to-use interface quickly gained popularity, amassing over a million users within two months of its launch.
Instagram's emphasis on visual content has had a significant cultural impact. It has popularized the concept of influencers, giving rise to a new industry where individuals can monetize their popularity and reach. The platform has also revolutionized digital marketing, enabling brands to connect with consumers in more authentic and engaging ways. Acquired by Facebook in 2012, Instagram continues to be a dominant force in social media, shaping trends and cultural norms.
Reid Hoffman founded LinkedIn in 2002 with the goal of creating a professional networking platform. Unlike other social media sites focused on personal connections, LinkedIn was designed to connect professionals, facilitate job searches, and foster business relationships. The platform allows users to create professional profiles, network with colleagues, and share industry insights.
LinkedIn has become an indispensable tool for job seekers, recruiters, and businesses. It has transformed the job market by making it easier to find and connect with potential employers and employees. LinkedIn's influence extends beyond job searches; it has become a hub for professional development, thought leadership, and industry news. Hoffman's vision has significantly impacted how professionals manage their careers and build their networks.
Jan Koum and Brian Acton co-founded WhatsApp in 2009, aiming to create a simple, reliable..
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Simo Ahava presentation at Digital Marketing Conference – iLive 2015, Riga, Latvia
iLive conference is the place to be for actionable sessions on SEO, Google analytics, social media, community building and brand development in the online environment.
Follow us on Facebook & Twitter & Instagram:
Facebook: http://www.facebook.com/iLivelv
Twitter: http://www.twitter.com/iLivelv
Instagram: http://www.instagram.com/iliveconference
Google Tag Manager Crash Course | MnSummitMike Arnesen
If you’re a digital marketer, Google Tag Manager is your secret weapon — you just might not know it yet. Join Mike Arnesen of UpBuild and journey from the foundational foothills of GTM essentials all the way to the highest peaks of tag manager innovation (i.e., hackery). We’ll go over everything from understanding the building blocks of GTM and using things like GTM variables to simplify your life all the way to how to push out dynamic structured data to Googlebot and even make indexable changes to your site’s content without ever editing source code. Basically, you’re going to learn how to crush it with GTM like it’s your job.
Tricks and tweaks for Google Analytics and Google Tag ManagerSimo Ahava
Slides from my talk at Google Analytics User Conference in Amsterdam.
Some preaching about data collection and then a list of my favorite ways to make GTM and GA data more meaningful to your organization and your unique business goals.
Google Analytics and Google Tag Manager for StartupsJoost Hoogstrate
Google Analytics and Google Tag Manager for Startups is session 3a of the "Making Your Funnel Work" program by Startupbootcamp and E-commercemanagers.com
The document discusses how to run SEO experiments to test changes on websites. It recommends bucketing pages into control and treatment groups to test elements like title tags, meta descriptions, and content. It provides steps for designing an experiment, waiting 2-4 weeks for results, analyzing traffic differences between groups, concluding if results are significant, and iterating on new experiments. It also includes an example of testing alternative title tags on a company's community pages.
This document discusses Google Tag Manager and provides examples of how it can be used. Google Tag Manager allows tags and code snippets to be quickly updated on websites and mobile apps. It works by injecting JavaScript and can be used to track analytics, conversions, remarketing and more. The document provides examples of how Google Tag Manager can be used to track external link clicks, file downloads, form engagement, scroll tracking, and more. It also discusses triggers, variables, and version control within Google Tag Manager.
The document outlines Steph Whatley's presentation on surviving seasonal SEO. It provides an agenda for the event as well as summaries of Whatley's presentation topics, which include a case study on increasing conversions for a flower retailer during Valentine's Day, different types of seasonal SEO, when to start planning for seasonal campaigns, and tips for creating, maintaining, and analyzing seasonal pages. Whatley stresses the importance of starting seasonal SEO efforts early and retaining pages after events to continue ranking. The document provides information and advice for SEO professionals on optimizing websites for seasonal trends and events.
SEO Tests on Big Sites & Small - What Etsy, Pinterest and Others Can Teach UsTom Anthony
This document discusses the importance of split testing in SEO. It provides examples of split tests conducted by various large websites like Pinterest and Etsy. These examples show that traditional SEO best practices sometimes do not work, while other untested changes can significantly improve organic traffic. The key lessons are that search engine algorithms and ranking signals have become more complex, user-centric and interconnected, making testing critical for effective SEO. Hypothesis-based testing ensures changes are targeted and helps avoid wasting time on ineffective optimizations.
BrightonSEO April 2018 Mobile-First & Crawl BudgetMark Thomas
This document discusses optimizing a website's crawl budget for a mobile-first index. It recommends auditing the mobile site, understanding how mobile crawlers view it, and optimizing things like pruning content and internal redirects. It then discusses growing organic revenue as a case study, noting one site migrated to mobile-first and saw a 46% increase in organic traffic over 8 weeks after crawl budget optimization.
A brief introduction to Google Analytics for Beginners from Global Media Insight. Learn more about the website analytics, basic terms, concepts and reports in Google Analytics from this presentation made in Dubai, UAE.
Cut the Crap: Next Level Content Audits with Crawlers - Sam Marsden, SEO & Co...DeepCrawl
Sites with any level of content production quickly build up pages that are outdated and left unmanaged, crawl budget can be wasted on low quality pages, penalties may be incurred and organic search visibility can be lost for the pages that matter most on a site.
Sam will be sharing a new framework for conducting regular content audits that make use of many data sources but that are time efficient to implement and put you in the best position to make decisions on how to deal with the content on the sites you manage.
Sam will examine the different data sources that you can bring together from commonly used tools and how to anchor this with crawl data in unique and original ways to assess onsite engagement and performance in search.
The document discusses Google Analytics and strategies for making metrics more meaningful. It proposes treating blog content like online products by tracking things like page views, scroll depth, and dwell time to measure user engagement. Specific strategies covered include using the Page Visibility API to determine meaningful page views and modeling content engagement metrics after ecommerce metrics like product impressions, add to cart, and purchase. The tips provided emphasize designing data collection with analysis in mind.
How to build a scalable content production system.Gareth Simpson
While content is essential to many agencies, creating an efficient content production system can be challenging—so let us show you how.
In this presentation, Seeker founder, Gareth Simpson, demonstrates how to scale your content marketing efforts by using smart systems and automation. By taking a process-driven approach, you can scale your creative output and keep creatives happy. It’s a win-win.
MeasureFest July 2021 - Session Segmentation with Machine LearningRichard Lawrence
1. Audience segmentation using unsupervised machine learning can analyze individual user sessions from analytics tools like Google Analytics to automatically group users into behavior segments.
2. The key steps involve extracting session data, processing it, selecting important features, clustering the data using algorithms like k-means, and manually exploring the resulting segments.
3. These segments can provide insights for hypotheses to test in conversion rate optimization experiments and personalizing the user experience.
This document compares different pagination techniques and their effect on SEO. It finds that logarithmic pagination and ghostblock pagination perform best based on metrics like maximum page depth reached, average page rank of pagination vs item pages, and number of relevant pages. The document provides best practices for pagination on category trees, threads/discussions, and chronological content. It recommends stable pagination for content that is constantly updated to avoid unstable page numbers.
UK Top 5,000 Websites; Mobile Site Speed Benchmark - BrightonSEOErudite
At Erudite we like to conduct our own R and D so that we truly understand the competitive landscape. We analysed the Lighthouse speed metrics of 5,000 of the UKs top websites, and categorised them by channel, so that we can better understand mobile site speed in the context of competition.
Competitor Site Audits with Free Tools and Data - Sophie Gibson - BrightonSEO...Sophie Gibson
Slides from BrightonSEO 2020 - Competitor Site Audits using Free Tools and Data by Sophie Gibson, SEO Strategist at Rise at Seven.
These slides will cover how to use free tools and data to audit a competitor site from a technical point of view, how to put monetary figures on the issues found, and how to use this information to your advantage – using no enterprise solutions and only free tools and free online data. A case study on the Next website.
Search Marketer's Toolkit for Google Tag Manager and Google AnalyticsSimo Ahava
My slides from the Searchlove Boston conference in May 2016. The presentation covers actionable tips and tricks for working with Google Tag Manager and Google Analytics.
How to Use Google Analytics to Drive SEO Benefit?Tatvic Analytics
Google Analytics is one of the most valuable sources of information we can have to identify SEO opportunities, make decisions and optimize the sites we work for. However, we don’t generally use it to drive SEO benefit.
In this webinar, Alexander Holl (CEO of 121WATT & Leader of German Advisory Board, SMX Munich), will show you how to use Google Analytics to drive SEO Benefit.
You’ll learn:
* Why use Organic Search Sources Feature of Universal Analytics?
* How to Improve the data quality by detecting Spam Referrals & Bots
* How to use 404 Reports to Detect Lost Link Opportunities
* Reporting & Analyzing Google Panda
... plus, much more!
Which possibilities offers Google Analytics for online vacancies?
How do visitors get on your site, what behavior do they exhibit there, and when do they leave again? Google Analytics can give all this information. For that you need to know the environment of course, and know what the possibilities are. Want to learn how Analytics works and to work on some practical assignments?
Watch the presentation to learn more.
Google Analytics Training Seminar - Vorian AgencyVorian Agency
This document provides information about a Google Analytics training seminar to be held on September 3rd, 2014 from 10:00am to 12:00pm. It will be presented by Matt Lynch, General Manager of Vorian Agency, and will cover using Google Analytics to gain insights from website data, including traffic sources, user behavior, and conversions. The document also includes details about the presenter and contact information for Vorian Agency.
Google Analytics for Beginners - TrainingRuben Vezzoli
I used this presentation for an internal training about Google Analytics and Web Analytics.
Google Analytics Training for Beginners.
Google Analytics Tutorial
Google Analytics for Dummies
Google Analytics Guide
This document provides an introduction and overview of Google Analytics. It begins with introductions from the presenter and explains why learning Google Analytics is important. The rest of the document dives into key topics such as how Google Analytics works, how to install it, the different types of web data and traffic sources it can track, and how to navigate and customize the various reports and features within Google Analytics. Resources for further learning about Google Analytics and obtaining certification are also provided.
The document provides instructions for passing the Google Analytics IQ exam. It covers topics such as installing the Google Analytics tracking code, working with report data, and advanced analysis. Key points discussed include setting date ranges and comparison dates for reports, adding annotations, identifying metrics and dimensions, filtering and sorting data, and using advanced segments. The overall aim is to teach the skills needed to interpret Google Analytics data and pass the Google Analytics IQ certification exam.
Free Basic SEO Course/Workshop - AnadigmeJoaquin Poggi
Slides from the SEO Course from Anadigme Head of Search, short description about the course:
* Real project training, step by step for building your SEO plan.
* All main and most important areas of SEO.
* How to stop wasting time in things that don´t work.
* The tools you need to improve sales.
* Content Marketing Tools and tips for your business.
* Technical SEO Free Tools for finding those errors that hurt your Google rankings.
One Point Solution Assignments, Projects, Synopsisvineetkarhana
Assignments score can make your mark sheet better. Take it seriously, do not go with cheaper price with cheapest quality. Take guidance from professional faculty in preparing your assignments. We are dedicatedly helping students in their all types of home work.
Vorian Agency - Google Analytics SeminarMatt Lynch
Matt Lynch will be presenting a seminar on Google Analytics on March 13th, 2014 from 10am to 12pm. Matt has over 20 years of experience in information technology and online marketing, specializing in search engine optimization. During the seminar, Matt will provide an overview of Google Analytics and how it can be used to gain insights into website traffic patterns, most effective marketing initiatives, valuable customer segments, and more. Attendees will learn how to set up Google Analytics tracking and analyze the data to optimize their websites and online marketing efforts.
MMG GA4 – Using Analytics to Make Better Business Decisions 20230407.pdfSharon Mostyn
Sharon Mostyn from Mostyn Marketing Group presenting to the MaGiC group on Google Analytics (GA4). Using Analytics to Make Better Business Decisions, including Google Analytics Universal Analytics (UA) vs. Google Analytics 4 differences and reviewing the GA4 reports.
I was a self-taught Google Analytics user. I thought I was getting by OK.
But, since working with professional analysts, I’ve seen how my data wasn’t as complete or accurate as I thought I was. And with bad data, it’s easy to tell the wrong story.
Now, I’m here to level you up, and share best practices for setting up your Google Analytics accounts.
In this talk, we will:
- provide recommendations on best practices for setting up your views, filters, and goals
- explain the connection between users, sessions and pageviews
- look at the power of Search Console for unlocking SEO insights
- outline strategies for UTM link generation and recording
- demystify (and devalue) bounce rates
- show how to improve the accuracy of your referral traffic
- point to how GTM can be used to unleash features like video tracking, heatmapping, and more
- Demonstrate how you can debug GA tracking in real-time
and more!
Attendees will walk away with a handy and concise 3-page guide to take them from basecamp to summit.
VIDEO: https://youtu.be/zklhTO0tLWs
The document discusses various topics related to data measurement and analytics, including the importance of data quality, communication structures, data pipelines, integrating multiple data sources, and fundamentals. It notes that data quality is an investment that requires maturity over time. Organization communication structures greatly influence system designs. Elaborate data pipelines are still susceptible to issues like conflicts. No single data source exists in isolation from others. Even fundamentals of analytics like sessions can be complex and interesting. Customization must be balanced with maintaining data quality.
Google Analytics allows you to track and analyze website traffic. This document provides an overview of key Google Analytics features:
1) It describes how to set up filters, UTM codes, event tracking, tracking pixels, and Google Tag Manager to automate data collection. This provides cleaner data and reduces manual tracking errors.
2) It explains how to set up goals to track conversions, use multi-channel funnels to identify successful paths, and funnel reports to find dropout points. This helps optimize processes like sales funnels.
3) Google Analytics features like advertising reports and demographics help create customer personas by providing audience insights. This allows targeting the right customers.
4) Setting up Google Webmaster Tools
In this Presentation, I share various Tools for Startups. The PPT was shared in an eChai Event, Ahmedabad.
The tools I had covered were:
1) Screaming Frog
2) Google Analytics [Advance Tracking)
3) Ahrefs
4) Sumo
5) Ninja Outreach
6) Bonus (Websites to get Lifetime Deals on Tools)
From the SMX West Conference in San Jose, California, March 21-23, 2017. SESSION: Solving SEO Issues In Google's Post-Update World. PRESENTATION: Solving SEO Issues In Google's Post Update World: How To Track Unconfirmed Algorithm Updates - Given by Glenn Gabe, @glenngabe - G-Squared Interactive, President. #SMX #31A
SEO 101 - Google Search Console Explained Steve Weber
In our third SEO 101 lesson, we discussed how we can use Google Search Console to earn more organic traffic. During this webinar we gave a high level overview of each section. We went into more depth during the Search Analytics section.
Google Analytics & Web Masters Tools - GBG MumbaiGBG Mumbai
Presentation from the Knowledge Series event - 'What gets measured, gets managed' a Workshop on Google Analytics & Webmasters tools. organised by Google Business Groups (GBG) Mumbai on Aug 31st 2013.
Speakers - Sreeraman Thiagarajan, Pareen Lathia and Vibhas Sen.
Visit gbgmumbai.org for more
Similar to Essential Search Marketing Tweaks For Google Analytics And Google Tag Manager (20)
My talk from Digital Elite Day 2020 (Conversion Elite track).
I go over the main changes in browser tracking protections since as early as 2003 (Safari version 1). Then I discuss the impact these tracking protections have on digital analytics, advertising, and experimentation.
Server-side Tagging in Google Tag Manager - MeasureSummit 2020Simo Ahava
My presentation from MeasureSummit 2020.
I walk you through the key benefits and concerns of Server-side Tagging in Google Tag Manager, before wrapping up with an example of how SST lets you reduce client-side bloat.
For more details about Server-side Tagging, see this resource: https://www.simoahava.com/analytics/server-side-tagging-google-tag-manager/
My presentation titled "Browsers eat data quality for breakfast" from SuperWeek 2020.
The presentation introduces the "tracking protection / prevention / blocking" mechanisms implemented in the major browsers.
The information comes from the www.cookiestatus.com service.
MeasureCamp IX (London) - 10 JavaScript Concepts for web analystsSimo Ahava
Here's my list of 10 JavaScript (related) concepts that I think all web analysts should understand at least on a basic level. A solid grasp of JavaScript is a base requirement for anyone working with the web browser.
Slides from my talk at MeasureCamp VII (London) in September 2015. Some key findings about Data Layers and how they are integrated with tag management solutions and organisations.
Key Insights From Funnels - Enhanced Ecommerce For Google AnalyticsSimo Ahava
The slides from my talk at GPeC Summit, Romania, on 11 May 2015.
I introduce the Enhanced Ecommerce reports for Google Analytics, but before I do, I outline my ideology for using Enhanced Ecommerce. It's not just a flashy set of reports, it's an optimization tool and a hypothesis machine. I'm less interested in successful transactions and more in things like abandonment and lack of engagement. Enhanced Ecommerce lets us expand the somewhat broken concept of a session-based conversion rate, and granularly investigate its components and particles. This way we can analyze not only transactions, visits, and visitors, but the products themselves, too.
Content Engagement with Google Analytics (Emerce Conversion 2015)Simo Ahava
My slides from the Emerce Conversion 2015 conference. Here's a nice method of reconfiguring a data collection platform such as Google Analytics so it gives you best possible data for YOUR business alone.
Enhanced Ecommerce For Content (SMX München 2015)Simo Ahava
The slides from my second talk at SMX München (18 March 2015).
I've used Enhanced Ecommerce, implemented via Google Tag Manager, to analyze the content and user funnels on my website, and how people interact with different pieces of content.
In these slides, I explain the methodology and the reasoning for such an unconventional approach.
It's such a fun experiment, but it also leads to a lot of new insights for content optimization.
Be Critical: Going Beyond The Defaults With GA And GTM (SMX Munich 2015)Simo Ahava
Slides from my first talk at SMX München on March 17, 2015. The talk was about inspiring a critical approach to the metrics and dimensions we access through tools like Google Analytics. Sometimes we have to tweak the data collection mechanism to get more relevant results in our tools. In fact, I want to say that the quality of data in these platforms is directly proportional to your understanding of how the data is collected and aggregated.
So be critical! Make the most of the metrics and dimensions, and ensure that the data you're using to grow your business is relevant.
The document discusses tag management systems and how they operate in the stateless web environment. It notes that TMS inject JavaScript and act as message buses to update data models. While TMS were originally developed for non-technical marketers, they now serve both marketing and technical functions, including injecting tags and metadata, fixing code errors, and loading libraries. The document cautions against using TMS to fix underlying website issues and recommends proper integration with backend systems.
Tag Management Solutions - Best Data Ever (Marketing Festival 2014)Simo Ahava
Tag Management Solutions can really change things for your organization. Their biggest asset is the fact that they'll help you turn your processes around. In this talk I gave at Marketing Festival (CZ) 2014, I go over six of the most commonly asked questions around TMSs, and I explain the ways you can use the answers to improve the way your organization collects and uses data.
Here's the slides from my MeasureCamp presentation on Google Tag Manager, the data layer, and the tool-specific data model.
Here's an accompanying blog post as well:
http://www.simoahava.com/analytics/google-tag-manager-data-model/
What's the weather like? MeasureFest 2014Simo Ahava
The document discusses how weather data can be collected from website visitors and analyzed. It describes a system that uses a weather API to determine the weather based on a visitor's IP address, then tracks metrics like sessions, revenue and average order value according to the weather type. Implementation details are provided, such as using Google Tag Manager and storing the weather data in a custom dimension for analysis in Google Analytics. Some caveats of the system are also mentioned, such as it only capturing the current weather for a visitor's location.
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The advent of social media has revolutionized communication, transforming the way people connect, share, and interact globally. At the forefront of this digital revolution are visionary entrepreneurs who recognized the potential of the internet to foster social connections and create communities. This essay explores the founders of some of the most influential social media platforms, their journeys, and the lasting impact they have made on society.
Mark Zuckerberg, along with his college roommates Eduardo Saverin, Andrew McCollum, Dustin Moskovitz, and Chris Hughes, founded Facebook in 2004. Initially created as a social networking site for Harvard University students, Facebook rapidly expanded to other universities and eventually to the general public. Zuckerberg's vision was to create an online directory that connected people through their real-life social networks.
Twitter, founded in 2006 by Jack Dorsey, Biz Stone, and Evan Williams, brought a new dimension to social media with its microblogging platform. Dorsey envisioned a service that allowed users to share short, real-time updates, limited to 140 characters (now 280). This concise format encouraged rapid sharing of information and fostered a culture of brevity and immediacy.
Kevin Systrom and Mike Krieger co-founded Instagram in 2010, focusing on photo and video sharing. Systrom, who studied photography, wanted to create an app that made mobile photos look professional. The app's unique filters and easy-to-use interface quickly gained popularity, amassing over a million users within two months of its launch.
Instagram's emphasis on visual content has had a significant cultural impact. It has popularized the concept of influencers, giving rise to a new industry where individuals can monetize their popularity and reach. The platform has also revolutionized digital marketing, enabling brands to connect with consumers in more authentic and engaging ways. Acquired by Facebook in 2012, Instagram continues to be a dominant force in social media, shaping trends and cultural norms.
Reid Hoffman founded LinkedIn in 2002 with the goal of creating a professional networking platform. Unlike other social media sites focused on personal connections, LinkedIn was designed to connect professionals, facilitate job searches, and foster business relationships. The platform allows users to create professional profiles, network with colleagues, and share industry insights.
LinkedIn has become an indispensable tool for job seekers, recruiters, and businesses. It has transformed the job market by making it easier to find and connect with potential employers and employees. LinkedIn's influence extends beyond job searches; it has become a hub for professional development, thought leadership, and industry news. Hoffman's vision has significantly impacted how professionals manage their careers and build their networks.
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Essential Search Marketing Tweaks For Google Analytics And Google Tag Manager
1. Search Marketing Tweaks
For Google Analytics and Google Tag Manager
SMX München - 20 March 2018
@SimoAhava from @ReaktorNow
2. Search Marketing Tweaks
For Google Analytics and Google Tag Manager
SMX München - 20 March 2018
@SimoAhava from @ReaktorNow
3. Simo Ahava
Senior Data Advocate, Reaktor
Google Developer Expert, Google Analytics
Blogger, developer, www.simoahava.com
Twitter-er, @SimoAhava
Google+:er, +SimoAhava
9. The many dimensions of engagement
Visibility
Interaction
Dwell time
Short-term goals
Long-term goals
Qualitative
10. The many dimensions of engagement
Visibility
Interaction
Dwell time
Short-term goals
Long-term goals
Qualitative
Page visibility Content visibility
11. The many dimensions of engagement
Visibility
Interaction
Dwell time
Short-term goals
Long-term goals
Qualitative
I love you
Click Scroll Keypress Long press Drag Resize Highlight Copy
12. The many dimensions of engagement
Visibility
Interaction
Dwell time
Short-term goals
Long-term goals
Qualitative
I love you
SERP bounce Idle time Active time Read time
13. The many dimensions of engagement
Visibility
Interaction
Dwell time
Short-term goals
Long-term goals
Qualitative
I love you
Mailing list Favorite Print Comment Share
14. The many dimensions of engagement
Visibility
Interaction
Dwell time
Short-term goals
Long-term goals
Qualitative
I love you
$
Followers More RPU Recruitment Better rankings
15. The many dimensions of engagement
Visibility
Interaction
Dwell time
Short-term goals
Long-term goals
Qualitative
I love you
$
Buzz Feedback Session rec. Heatmaps Polls
16. The many dimensions of engagement
Visibility
Interaction
Dwell time
Short-term goals
Long-term goals
Qualitative
I love you
$
17. The many dimensions of engagement
Visibility
Interaction
Dwell time
Short-term goals
Long-term goals
Qualitative
I love you
$
26. Google Analytics Session
Group of interactions that takes place on a website
That expires after 30 minutes of inactivity…
27. Google Analytics Session
Group of interactions that takes place on a website
That expires after 30 minutes of inactivity…
Or at the end of the day…
28. Google Analytics Session
Group of interactions that takes place on a website
That expires after 30 minutes of inactivity…
Or at the end of the day…
Or when acquisition campaign changes…
29. Google Analytics Session
Group of interactions that takes place on a website
That expires after 30 minutes of inactivity…
Or at the end of the day…
Or when acquisition campaign changes…
Unless the referral is in the Referral Exclusion List…
30. Google Analytics Session
Group of interactions that takes place on a website
That expires after 30 minutes of inactivity…
Or at the end of the day…
Or when acquisition campaign changes…
Unless the referral is in the Referral Exclusion List…
Or traffic is cross-domain, and cross-domain tracking is implemented…
31. Google Analytics Session
Group of interactions that takes place on a website
That expires after 30 minutes of inactivity…
Or at the end of the day…
Or when acquisition campaign changes…
Unless the referral is in the Referral Exclusion List…
Or traffic is cross-domain, and cross-domain tracking is implemented…
Unless it’s implemented incorrectly…
32. Google Analytics Session
Group of interactions that takes place on a website
That expires after 30 minutes of inactivity…
Or at the end of the day…
Or when acquisition campaign changes…
Unless the referral is in the Referral Exclusion List…
Or traffic is cross-domain, and cross-domain tracking is implemented…
Unless it’s implemented incorrectly…
Which is likely since it’s so !#/%(“% difficult…
33. Google Analytics Session
Group of interactions that takes place on a website
That expires after 30 minutes of inactivity…
Or at the end of the day…
Or when acquisition campaign changes…
Unless the referral is in the Referral Exclusion List…
Or traffic is cross-domain, and cross-domain tracking is implemented…
Unless it’s implemented incorrectly…
Which is likely since it’s so !#/%(“% difficult…
Unless you’re using Google Tag Manager…
34. Google Analytics Session
Group of interactions that takes place on a website
That expires after 30 minutes of inactivity…
Or at the end of the day…
Or when acquisition campaign changes…
Unless the referral is in the Referral Exclusion List…
Or traffic is cross-domain, and cross-domain tracking is implemented…
Unless it’s implemented incorrectly…
Which is likely since it’s so !#/%(“% difficult…
Unless you’re using Google Tag Manager…
Except if you’ve implemented THAT incorrectly…
35. Google Analytics Session
Group of interactions that takes place on a website
That expires after 30 minutes of inactivity…
Or at the end of the day…
Or when acquisition campaign changes…
Unless the referral is in the Referral Exclusion List…
Or traffic is cross-domain, and cross-domain tracking is implemented…
Unless it’s implemented incorrectly…
Which is likely since it’s so !#/%(“% difficult…
Unless you’re using Google Tag Manager…
Except if you’ve implemented THAT incorrectly…
There’s also the sessionControl parameter…
36. Google Analytics Session
Group of interactions that takes place on a website
That expires after 30 minutes of inactivity…
Or at the end of the day…
Or when acquisition campaign changes…
Unless the referral is in the Referral Exclusion List…
Or traffic is cross-domain, and cross-domain tracking is implemented…
Unless it’s implemented incorrectly…
Which is likely since it’s so !#/%(“% difficult…
Unless you’re using Google Tag Manager…
Except if you’ve implemented THAT incorrectly…
There’s also the sessionControl parameter…
Lets not forget mobile and single-page apps!
37. Google Analytics Session
Group of interactions that takes place on a website
That expires after 30 minutes of inactivity…
Or at the end of the day…
Or when acquisition campaign changes…
Unless the referral is in the Referral Exclusion List…
Or traffic is cross-domain, and cross-domain tracking is implemented…
Unless it’s implemented incorrectly…
Which is likely since it’s so !#/%(“% difficult…
Unless you’re using Google Tag Manager…
Except if you’ve implemented THAT incorrectly…
There’s also the sessionControl parameter…
Lets not forget mobile and single-page apps!
Who knows what else happens server-side?
38. Google Analytics Session
Group of interactions that takes place on a website
That expires after 30 minutes of inactivity…
Or at the end of the day…
Or when acquisition campaign changes…
Unless the referral is in the Referral Exclusion List…
Or traffic is cross-domain, and cross-domain tracking is implemented…
Unless it’s implemented incorrectly…
Which is likely since it’s so !#/%(“% difficult…
Unless you’re using Google Tag Manager…
Except if you’ve implemented THAT incorrectly…
There’s also the sessionControl parameter…
Lets not forget mobile and single-page apps!
Who knows what else happens server-side?
Cookies, localStorage, persistent data stores!?
47. Google Tag Manager
Lets you create and deploy tracking
and measurement scripts with ease.
Facilitates interaction between various
departments within your organization.
48. Google Tag Manager
Lets you create and deploy tracking
and measurement scripts with ease.
Facilitates interaction between various
departments within your organization.
Allows you to focus your time on analysis
rather than implementation.
59. a:not([href*="mydomain.com"])
Clicks on links that do not redirect to a page on mydomain.com.
a[href$=".pdf"]
Clicks on links that end with ".pdf".
a[href^="mailto:"]
Clicks on links that start with "mailto:".
a[href*="#"]
Clicks on links that jump to page anchors.
10 Useful CSS Selectors: https://goo.gl/JXv7u6
60. #2: Track (relevant) other clicks
Complexity
Metric impact
LOW
MEDIUM
HIGH
LOW
MEDIUM
HIGH
64. WORKS BEST WHEN:
-- All content is included in the HTML file (no dynamic
content)
-- No single-page transitions
-- Content fills (most of) the page from top-to-bottom
See also https://goo.gl/9XrPtQ for tips on how to customize the trigger!
65. #4: Track element visibility
Complexity
Metric impact
LOW
MEDIUM
HIGH
LOW
MEDIUM
HIGH
https://goo.gl/NTkTqK
76. #6: Track article attributes as content groups
https://goo.gl/NTkTqK
Complexity
Metric impact
LOW
MEDIUM
HIGH
LOW
MEDIUM
HIGH
77. Custom JS Variable: {{JS - Blog Images}}
function() {
// Make sure the selector points to your content element
var content = document.querySelector('.entry-content');
var imgs = content.querySelectorAll('img').length - 1;
if (imgs>20) return '21+';
else if (imgs>15) return '16-20';
else if (imgs>10) return '11-15';
else if (imgs>7) return '8-10';
else if (imgs>5) return '6-7';
else if (imgs>3) return '4-5';
else if (imgs>1) return '2-3';
else if (imgs>0) return '1';
else return '0';
}
78. Custom JS Variable: {{JS - Blog Length}}
function() {
// Make sure the selector matches your content element
var content = document.querySelector('.entry-content');
var wCount = 0;
var cText = content.textContent || content.innerText;
cText = cText.replace(/(^s*)|(s*$)/gi,'');
cText = cText.replace(/[ ]{2,}/gi,' ');
cText = cText.replace(/n /,'n');
wCount = cText.split(' ').length;
if (wCount>3000) return '3k+';
else if (wCount>2500) return '2.5k-3k';
else if (wCount>2000) return '2k-2.5k';
else if (wCount>1500) return '1.5k-2k';
else if (wCount>1100) return '1.1k-1.5k';
else if (wCount>800) return '800-1.1k';
else if (wCount>500) return '500-800';
else if (wCount>200) return '200-500';
else return '<200';
}
79. Custom JS Variable: {{JS - Blog Title Length}}
function() {
var title = document.title;
var wCount;
title = title.replace(/(^s*)|(s*$)/gi,'');
title = title.replace(/[ ]{2,}/gi,' ');
wCount = title.split(' ').length;
if (wCount>20) return '21+';
else if (wCount>16) return '17-20';
else if (wCount>12) return '13-16';
else if (wCount>10) return '11-12';
else if (wCount>8) return '9-10';
else if (wCount>6) return '7-8';
else if (wCount>4) return '5-6';
else if (wCount>2) return '3-4';
else return '<3';
}
97. <script>
(function() {
var s = document.location.search;
var h = document.location.hash;
var e = {{Event}};
var n = {{New History Fragment}};
var o = {{Old History Fragment}};
// Only run if the History API is supported
if (window.history) {
// Create a new history state if the user lands from Google's SERP
if (e === 'gtm.js' &&
document.referrer.indexOf('www.google.') > -1 &&
s.indexOf('gclid') === -1 &&
s.indexOf('utm_') === -1 &&
h !== '#gref') {
window.oldFragment = false;
window.history.pushState(null,null,'#gref');
} else if (e === 'gtm.js') {
window.oldFragment = true;
}
// When the user tries to return to the SERP using browser back, fire the
// Google Analytics timing event, and after it's dispatched, manually
// navigate to the previous history entry, i.e. the SERP
if (e === 'gtm.historyChange' &&
n === '' &&
o === 'gref') {
var time = new Date().getTime() - {{DLV - gtm.start}};
if (!window.oldFragment) {
dataLayer.push({
'event' : 'returnToSerp',
'timeToSerp' : time,
'eventCallback' : function() {
window.history.go(-1);
}
});
} else {
window.history.go(-1);
}
}
}
})();
</script>
Custom HTML Tag
109. #8: Measure content interactive time
https://goo.gl/6HciRy
Complexity
Metric impact
LOW
MEDIUM
HIGH
LOW
MEDIUM
HIGH
110. Average engagement = Time when user is actively interacting with the page (keyboard and mouse)
111. Average engagement = Time when user is actively interacting with the page (keyboard and mouse)
= 8 x
= 6 x
= 5 x
= 5 x
= 6 x
= 6 x
= 5 x
= 3 x
= 6 x
= 6 x
112. <script>
(function() {
var startEngage = new Date().getTime();
var timeEngaged = 0;
var idleTime = 0;
var idle = true;
var idleReport = false;
var idleTimer, reportTimer;
/* Set the user as idle, and calculate the time
they were non-idle */
var setIdle = function() {
idleTime = new Date().getTime();
timeEngaged += idleTime - startEngage;
idle = true;
};
/* Reset the 5 second idle timer.
If the user was idle, start the non-idle timer */
var pulse = function(evt) {
if (idle) {
idle = false;
startEngage = new Date().getTime();
idleReport = false;
}
window.clearTimeout(idleTimer);
idleTimer = window.setTimeout(setIdle, 5000);
};
// Utility function for attaching listeners to the window
var addListener = function(evt, cb) {
if (window.addEventListener) {
window.addEventListener(evt, cb);
} else if (window.attachEvent) {
window.attachEvent('on' + evt, cb);
}
};
/* Push an event to dataLayer every 15 seconds
unless the user is idle.
Also, push an event when the user leaves the page */
var report = function(evt) {
if (!idle) {
timeEngaged += new Date().getTime() - startEngage;
}
// Push the payload to dataLayer, and only push valid time values
if (!idleReport && timeEngaged > 0 && timeEngaged < 3600000) {
window.dataLayer.push({
'event' : 'nonIdle',
'nonIdleTimeElapsed' : timeEngaged
});
}
if (idle) {
idleReport = true;
}
// Fix possible beforeunload duplication problem
if (evt && evt.type === 'beforeunload') {
window.removeEventListener('beforeunload', report);
}
timeEngaged = 0;
startEngage = new Date().getTime();
reportTimer = window.setTimeout(report, 15000);
};
addListener('mousedown', pulse);
addListener('keydown', pulse);
addListener('scroll', pulse);
addListener('mousemove', pulse);
addListener('beforeunload', report);
idleTimer = window.setTimeout(setIdle, 5000);
reportTimer = window.setTimeout(report, 15000);
})();
</script>
Custom HTML Tag
121. Average engagement = Time when user is actively interacting with the page (keyboard and mouse)
122. Average engagement = Time when user is actively interacting with the page (keyboard and mouse)
= 8 x
= 6 x
= 5 x
= 5 x
= 6 x
= 6 x
= 5 x
= 3 x
= 6 x
= 6 x
123. #9: Track content as Ecommerce
https://goo.gl/EiuayM
Complexity
Metric impact
LOW
MEDIUM
HIGH
LOW
MEDIUM
HIGH
124. #9: Track content as Ecommerce
https://goo.gl/EiuayM
Complexity
Metric impact
LOW
MEDIUM
HIGH
LOW
MEDIUM
HIGH