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2010 STKI
CURATED COMPUTING




   Dr. Jimmy Schwarzkopf
        Research Fellow
       jimmy@stki.info
2
Is this innovation ????




                          3
“innovation ”




                4

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A talk from the Main Stage at AWE USA 2019 - the World's #1 XR Conference & Expo in Santa Clara, California May 29-31, 2019. Charlie Fink (XR Consultant, Forbes): Convergence This is a historic moment. We are on the cusp of a new generation of mobile computing. Latency-free 5G broadband networks, Artificial Intelligence (AI) and Augmented Reality (AR) technologies will converge in the next five years to change the world as we know it. Our devices will change dramatically and change us in ways no one can fully predict. Convergence tells the story of Augmented Reality, a new technology that’s seeping into every smartphone and every workplace. But the smartphone is just the beginning. We will soon wonder how we put up with its miserable form for so long. In this presentation of key ideas from his new book, author and Forbes columnist Charlie Fink will discuss how the convergence will lead to head-worn, interoperable AR/VR glasses and, ultimately, to wearable, invisible, computing. The book uses a kind of AR called "marker AR," to allow readers to use their smartphone to bring pages to life in surprising and entertaining ways to illustrate how the world, and everyone it, will be painted with data. More than a book about technology, this is about an evolutionary change in humankind.

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A talk from the Developer Track at AWE USA 2019 - the World's #1 XR Conference & Expo in Santa Clara, California May 29-31, 2019. AWE USA 2019: AR Cloud: Promises and pitfalls Jason Fox | Microsoft Jan-Erik Vinje | Open AR Cloud In this talk Jan-Erik will present his vision of how AR Cloud tecnology can enable a digital upgrade of our shared physical reality and how that holds the promise of enhansing every aspect of our digital lives you can imagine and beyond. The AR industry needs this technology to be able to realize what futurist and sci-fi authors have been envisioning for the last few decades and what the speaker himself has been dreaming of since his teenage years. On the flip side of the great potential that AR Cloud holds for good, there is also the real risk of falling into "Black Mirror" scenarios. If we are careless about this technology things might descend towards a digital prison rather than a digital upgrade. Already we see how Shenzhen, China is using exponential technology to monitor and track every person everywhere - the invasiveness of this practice will become much worse if or when the authorities deploy AR-Cloud technology. Towards the end of his talk, Jan-Erik will also say a few words about how Open AR Cloud is bringing together people from all over the world to build an open and interoperable spatial computing ecosystem for the benefit of all. By bringing together the best minds we have a fighting chance to avoid the pitfalls and usher in a great new era! https://awexr.com

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Sometimes the “crash” is …..




                    5
Microsoft CEO Steve Ballmer : CES keynote speech 6/1/2010


-"The fact of the matter is, this is not
 a downturn, this is a bit of a reset”-
                                               6
What do we carry in our pockets ?




                                7
                   7
Virtually free and unlimited:
              bandwidth and storage

• Storage and bandwidth: are
  improving performance and
  cost efficiency even faster than
  processor speed is .



• The marginal cost is falling to          wired

  practically zero.

                                     8

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Broadband related growth (innovation)
will be the big differentiator in 2010-2012




                        10
Wired : 9/2010




             11
Consumer Cloud Applications

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Cheap fast storage/bandwidth




                13
14
Companies 2011: Engaging and influencing


         CRM 1.0                           CRM 2.0
Managing individual customers   Managing influencers and ‘tribes’
When will we have “Industrial Information” Machines ?
       It takes time not only for people to adopt
      technologies into their daily routines but also
       for technologists to figure out how to make
                          things




                                     33 years




                                                        The Austin 7 was produced
                                                        from 1922 through to 1939
The Karl Benz Patent Motorwagen 1885,.                   by the Austin Motor Company.


                                                             16

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17
Internet of things:


   SPEED                 SCALE            SENSORS SOFTWARE
Infinite bandwidth     Unprecedented      New kinds of data   Cloud applications
and going for real-   processing power
     time data        and storage sizes r




                                           Appliance
                                           Always connected
                                              Easy to use


                                                      18
What happenned
• Consumerization of
  technology (user demand)      • Hardware
• Social Networks                  – Cool chips
• Cloud Applications               – Memory/storage
  – Standard                       – Batteries
  – Easy to use                 • Broadband
  – Business Model                 – Cellular Networks
     • No license                  – Wi-Fi
     • Pay per use




                                  19
The BIG problem : complexity




                    20

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The solution




               21
CURATED COMPUTING
CURATOR:
1. Simplifies technology and
   “cost” model (ie: salesforce)
2. Will decide what technologies
   will enter his roadmap and
   when)
3. Will design a specific man
   machine interface
4. Whole ecosystem will grow
   around him (ie: apple)
Examples: Oracle, Microsoft,
IBM, SAP and Android/google

                                   22
Decision on “curator”as marriage




                      23
Or religion




              24

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DEFINITIONS: CURATED COMPUTING
– 24 X 7 connectivity
– Application based appliance (peer to peer)
   •   Application market is self service
   •   Applications are standard and easy to install
   •   Applications have the same MMI
   •   Part/all of the application is in the cloud
– Appliance is ultra-portable, Wi-Fi and 3G-4G
– Security / tokens




                                              25
NO .. NO




           26
5th Generation Of Computing
  1970s      1980s     1990s   Today    2010+
Autocratic Personal:   Web:    SOA:    Curated:
Centralized
Computing
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MEGAtrends: curated computing




      29
Disruptive Innovations




                 30
Winners and losers: who now?


                          15 billion ARM
                           based chips
                          shipped to date




                   31
32

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33
Like an old phone   changed form        adopted its own form




                                   34
FOURSQUARE




         35
Unsocial

        Unsocial is a new application
      that connects users with business
        people in their proximity that
             they need to meet.
        It doesn’t care about any
             of your friends.
            It’s focused on all the
           people you don’t know
             but probably should




                36

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Context Application: Zipcar




                    37
In Context :Transparent Price




                     38
Farmville Game on Facebook
• It‟s free but you can buy goods to enhance
  the experience:
  – 800.000 tractors „sold‟ every single day
• A team of 35 Developers release new virtual
  items into FarmVille twice a week
• 65 Million+ users without any advertising; 1.2
  Million users per day
• Parent company Zynga makes est. $500M /
  Year and has 600+ employees

                                    39
40

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41
42
If looks could kill




                      43
New client ? 1 or more ?




                  44

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2016 Media Keyword - 2016년 "Mobile Only"의 시대를 경험하다. 2017 Core Trend Keyword - 2017년 디지털 광고업계 종사자들이 뽑은 트렌드 키워드 2017 Mobile All - 2017년 "모든 미디어 중심에는 모바일이 있다" 1. 모바일 영상으로 변모하는 미디어 콘텐츠 - TV 프로그램의 모바일화 : TV 방송사들이 모바일 콘텐츠 전용 제작 채널 보유, 서비스 오픈 - 모바일 최적화 광고 : 기존 TV, 온라인 광고가 모바일 환경에 최적화 된 광고 상품으로 진화함 - V커머스 : TV 홈쇼핑과 온라인 커머스가 모바일 영상화 된 ‘V 커머스’ 탄생 2. 모바일 결제와 O2O 서비스 시너지 창출 - 모바일 결제 현황 : 다양한 간편결제 서비스가 출시되고, 업체 간 경쟁적인 마케팅을 진행하면서 간편결제 이용경험의 비중이 높게 나타남 - 오프라인 시너지 창출 : O2O 사업의 지속적인 오프라인 진출 및 확장으로 인해 모바일 결제의 비중이 점차 증대되는 추세. 앞으로의 시너지가 기대됨 3. 데이터 기반 광고 플랫폼 도입 확산 - 애드테크의 본격화 : 모바일 광고의 성장, 매체의 다변화 등 디지털 환경변화에 따른 애드테크의 본격화 - 페이스북, 구글 광고 약진 : 글로벌 플랫폼 사업자인 페이스북, 구글 등이 모바일 기반의 프로그래매틱 광고 시장을 선도함 - 국내 도입 확산 : 모바일 시장의 지속적인 성장과 글로벌 사업자들의 약진으로 데이터에 기반한 광고 플랫폼 시장이 본격 확산될 것으로 전망 4. Live 영상 플랫폼 활용 증가 - 라이브 영상 현황 : 'Live’ 기능을 강화한 영상 플랫폼이 확산되고, 메신저 및 VR 등의 기능들까지 접목되어 더 적극적인 활용이 예상됨 - 다양한 라이브 영상 : 미디어 및 엔터 분야의 셀럽들이 라이브 영상을 활용한 콘텐츠 제작해 소통을 강화함 - 에이전시 및 마케터 대부분이 실시간 스트리밍 동영상 광고에 투자한다는 글로벌 조사 5. 생활플랫폼으로 확대되는 모바일 메신저 - 이미 메신저는 모바일 시대를 대표하는 주요한 의사소통 수단으로 정착함 - 다양한 영역의 서비스로 확장되며 생활 플랫폼으로 진화 중 6. 콘텐츠 중신 마케팅 확산 - Multi Use Multi Platform : 특정 플랫폼에 종속되지 않는 경쟁력 있는 콘텐츠의 제작 - 콘텐츠 마케팅 믹스 : 콘텐츠의 힘을 활용한 마케팅과 타겟팅이 더욱 활성화 될 것으로 전망 7. TV와 경계가 희미해지는 동영상 소비 - 동영상으로 소비되는 TV : 모바일을 통한 TV 콘텐츠의 시청 및 증가 - TV로 보는 모바일 영상 : IPTV 내 콘텐츠 채널 편성, 앱/OTT 활용한 온라인 콘텐츠의 TV 수신 확대 등...

모바일트렌드모바일 분석자료동영상 광고
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What is Amazon ?




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  As such he should be above systems and
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