The document provides guidance on focusing SEO efforts to have greater impact. It recommends starting with common keywords or a list of keywords and seeing what competitors rank for to find gaps. It also suggests grouping keywords by topic or subtopic and using a tree map to view opportunities at a glance. The document discusses exporting and combining keyword data from different sources and creating a pivot table to analyze the data.
The document discusses the challenges of scaling great content. It states that while scaling basic content is easy, scaling high-quality content is difficult. It recommends systematizing, standardizing, and streamlining content production processes to help overcome these challenges. This includes outlining processes, reviewing drafts, editing, and publishing content according to standardized steps.
How to get your SEO work prioritised in house - Maddie McCartney.pptxMaddie McCartney
How to get your SEO work prioritised in-house. A look at how the different ways of working in-house can determine whether or not your SEO initiatives are implemented.
brightonSEO April 2023 - Sarah Presch - The Psychology Behind Inclusive iSEO ...Sarah Presch
The document discusses the psychology behind inclusive search engine optimization (SEO) strategies. It covers topics like stereotyping, prejudice, discrimination, social learning theory, and social identity theory to explain how biases can negatively impact marketing. The presentation provides examples of offensive campaigns and gives recommendations for more inclusive SEO content, including using in-country research, avoiding us-versus-them approaches, and consulting minority groups. The overarching message is that understanding human psychology can help marketers avoid hurtful biases and create more diverse and inclusive content.
We must have equality by now? Why unconscious bias in the agency world is holding you back.
We still live in a world where your boss is more likely to be called Steve, than to be a woman. In the US, 48% of African American women report being mistaken for administrative or custodial staff, whilst in meetings women are interrupted 33 percent more often than men.
Have you ever felt that your opinions and expertise are valued less that your colleagues, that you’re being talked over in meetings, or not invited to give your opinion? Sexism and discrimination has changed from being something blatant and obvious, to more of an undertone of challenge that makes life that little bit harder for certain sectors of the population. Men get more airtime in the boardroom, and women are more likely to get interrupted. It’s not always the unpleasant chauvinist who is being sexist, it can come from other women, or the man that you actually like and respect.
This sort of unconscious bias leaves us experiencing self-doubt which negatively affects our performance, our confidence and chances of promotion. Yet often we can’t put our fingers on why we feel this way, because of its very nature being more discreet.
Cheryl Luzet became fascinated about unconscious bias having experienced it herself running a marketing agency. From people assuming that her male staff member must be the boss, to having her opinions questioned and challenged by male clients – challenges that mysteriously disappear when a man backs them up.
With real examples from agency life, Cheryl highlights the challenges that exist for anyone working in an agency, who doesn’t fit the white, male mould.
This talk isn’t just for women, if you’re a man you absolutely need to attend to find out how unconscious bias has perpetuated society that we assume is now ‘equal’. Find out how you can help to support your female colleagues get an equal opportunity.
How to rethink the traditional SEO workspace to promote team wellbeing and pr...Varn
The slides from Tom Vaughton's talk at Brighton SEO April 2023. It focuses on how we need to rethink the traditional workspace and promote team wellbeing as well as productivity.
How to get more traffic with less content - BrightonSEOAnna Gregory-Hall
I want you to go away after this with a really clear view on why less definitely is more, what you can do to decide what actually is too much content to have on your site, and how to go about reducing the number of pages you’ve got.
Ultimately, you’re here to find out how to reduce the amount of work you have to do in the long-run to get the same amount or more traffic.
No More "It Depends" - Learn to Set your Visual SEO Resources #LondonSEOMeetu...Aleyda Solís
This document discusses how SEOs often answer questions with the vague response of "it depends" and provides better alternatives. It recommends developing reusable resources like diagrams, charts and frameworks to more clearly explain SEO scenarios, processes and criteria. This helps avoid vague answers, establish trust, and facilitate decision making. It also encourages analyzing activities and setting replicable systems to improve services and grow expertise.
Influencing Discovery, Indexing Strategies For Complex WebsitesDan Taylor
Google is making an assumption about the page's quality based on other pages on the domain. Their classifications are based on URL patterns and website architecture.
As a result, moving these pages from "awareness" to the crawl queue can be de-prioritized based on the lack of quality they have found on similar pages.
Canonicalization for SEO BrightonSEO April 2023 Patrick StoxAhrefs
Canonicalization is a process that webmasters use to tell search engines which URL is the preferred version for a page that may have duplicate content across different URLs. It helps search engines understand which version of a page should be considered the original and primary version for things like search rankings. Properly implementing canonicalization can help avoid duplicate content penalties and ensure the right URL receives credit in search results.
Crawl budget refers to the number of pages a site is allowed to request that Google crawls on a daily basis. It is important because exceeding the crawl budget can lead to pages not being indexed. The document provides tips on how to identify a site's current crawl rate, issues impacting crawl budget like errors and duplicate content, and strategies for optimizing demand and capacity such as improving site speed and creating fresh content regularly. The goal is identifying any crawl issues and optimizing the crawl budget to have the most important pages indexed.
BrightonSEO 2023 - Introduction to Search Engines Beyond Google - N Witczyk.pdfNatalia Witczyk
The deck presented at BrightonSEo April 2023 - Search Engines Beyond Google. An overview of the current Search Engine Landscape beyond Google, including the International search engines and some of the newly emerged web3/privacy-led Search Engines.
Probabilistic Thinking in SEO - BrightonSEO October 2022Andrew Charlton
Andrew talks through practical ways to think in probabilities to make better decisions in SEO at BrightonSEO.
From methodologies to help you increase the chances of successful outcomes, to reframing decisions as bets to prioritise your recommendations.
How to Implement Machine Learning in Your Internal Linking Audit - Lazarina S...LazarinaStoyanova
This document contains the transcript of a presentation about incorporating machine learning into internal linking audits. The presentation discusses analyzing a website's internal link structure using machine learning techniques like topic modeling and fuzzy matching to identify opportunities for new or improved internal links. It provides a 6-step process for discovery, analysis, clustering content by topic, identifying link opportunities, prioritizing where to link, and measuring the impact of implemented links. The goal is incremental improvements to internal linking that can boost SEO over time through better content organization and discoverability.
This document introduces methods and tools for planning and creating optimized content using natural language processing techniques. It discusses using Distilled NLP to study top-ranking pages in a vertical, identify common topics and how they are combined, and then analyze and optimize one's own content. Specific tools mentioned include SEO Moonshine for implementing Distilled NLP, Majestic for backlink analysis and identifying topical trust flow, and TechSEO360 for keyword analysis. The overall goal is to identify recurring concepts across related pages and use those common topics to target user intent and improve content and search performance.
The Value of Featured Snippets (BrightonSEO 2023).pdfNiki Mosier
The document discusses featured snippets in Google search results. It begins by explaining what featured snippets are and their value for searchers. It then provides tips for developing a featured snippet strategy, including focusing keyword research on question keywords and optimizing content with headers, images, and schema markup. The document concludes by emphasizing the importance of keyword research and checking all SEO best practices to start winning featured snippets.
Kleecks - AI-Martech as a game changer-DEF.pdfKleecks
This document discusses how AI and automation can revolutionize the SEO value chain. It argues that AI can enable a symbiotic relationship between SEO strategy and technical implementation by powering automated competitive analysis, strategy suggestions, and one-click fixes. This represents a new approach that can improve time-to-market and optimize implementation timescales through a no-code model.
BrightonSEO _ Ideation_ How to go beyond the first idea.pdfJamesHaywardBrowne
The document discusses ideation strategies for coming up with creative PR campaign ideas. It recommends spending time on research, analyzing themes, and considering the target publication and audience. Rather than stopping at the obvious first idea, it encourages thinking one or two steps removed and using imagination. Examples are given of campaigns like creating a fictional footballer to promote responsible gambling or hiring an AI assistant to demonstrate its limitations. The key takeaways are to protect thinking time, not stop at the first idea, and use imagination.
Fully Automated Link Building - Brighton SEO.pdfSam Oh
Automated link building has the potential to scale link acquisition but poses challenges. While tools can identify prospects and reach out, human judgment is still needed to determine quality and make the personal connections required to convince others to link. Fully automated systems without human oversight risk coming across as spammy or manipulating search engines.
The Big SEO Migration - Learnings from a first time hiker ReneHarris7
In this presentation Rene will cover the highs and lows of managing a large Ecommerce website migration for the first time. Migrations can be overwhelming so in this talk Rene will cover how to tackle the SEO essentials, stakeholder and developer management as well as how to to gain key learnings. Of course, redirects, how to change the URL structure for the better and server-side rendering will all feature. This is a high level inspirational talk centered around the highs and lows of the hike to the migration finish line with hopefully some key take-aways along the way.
Where to focus your SEO efforts to have the most impact Digital Summit Atlant...patrickstox
Patrick Stox provides tips on focusing SEO efforts to have greater impact. He recommends starting with common keywords or lists, seeing what competitors rank for, grouping keywords, and using tools like keyword maps and competitor analysis to identify opportunities. He also discusses content strategies like ensuring topic coverage, writing for featured snippets, creating useful content for different business types, and ongoing content refreshment and optimization.
The document provides an overview of Patrick Stox's SEO presentation on creating valuable content for local accountants. Some of the key points covered include:
- Analyzing keyword data to identify topic opportunities and intents
- Mapping out topic coverage and content outlines to address what people search for
- Checking for cannibalization between existing and planned content
- Refining content over time through refreshing, translating to other languages, etc.
- Researching competitor links and top referring domains to identify link opportunities
- Creating topic cards to map content and train others on content creation
The presentation emphasizes analyzing keyword and competitor data to identify valuable content topics, mapping out content to address user intents, and refining content over
Most Valuable SEO Presentation - Advanced Search Summit - DMO Advanced 2021 -...Ahrefs
Patrick Stox presents the most valuable SEO presentation you'll ever see at DMO Advanced in Napa 2021.
What to prioritize, how to scale processes, what's really going to have an impact on your SEO.
This document appears to be a presentation on SEO best practices given by Patrick Stox. It introduces Patrick Stox and his background and experience in SEO. The bulk of the presentation provides tips, strategies, and examples for conducting keyword research, analyzing competitors, creating content, and optimizing websites for SEO success. Key points covered include using keyword tools to find topic and intent opportunities, analyzing competitor backlinks and content, developing content to match user intent and rank for related terms, and continually refreshing content to maintain rankings over time.
SearchLeeds 2019 - Matt Howells-Barby - Everything you need to know before sc...SearchLeeds
Taking the giant leap into international SEO is both daunting and full of potential banana skins. Matt Barby's SearchLeeds talk helps makes the leap a little less daunting for you, and so that you avoid many of the common mistakes that are made. Packed full of examples, you’ll see how many of the top companies in the world have approached their international setup and how you can decide which is right for you.
Developing Technical SEO Skills - Brighton SEO Sept 2021Mike Osolinski
The document is a slide presentation on developing stronger technical SEO skills. It covers what technical SEO is, why it's important to learn, and where someone should start in developing technical SEO skills. It discusses topics like page speed performance, crawling and indexing, internal link analysis, and structured data. It provides recommendations on areas to focus on like HTTP protocols, DNS configuration, and familiarizing oneself with HTML, CSS, and servers. It also lists some common technical SEO tools. The overall aim is to help guide learning technical SEO without providing specific tips.
Patrick Stox gives a presentation on how search works. He discusses how Google crawls and indexes websites, processes content, handles queries, and ranks results. Some key points include: Google's crawler downloads pages and files from websites; processing includes duplicate detection, link parsing, and content analysis; queries are understood through techniques like spelling correction and query expansion; and search results are ranked based on numerous freshness, popularity, and relevancy signals.
Local Link Building - Pubcon Local 2021 - Patrick StoxAhrefs
Patrick covers different strategies to build local links such as getting listed on already ranking sites, finding common links for your competitors, competitors in your niche, and other businesses in your own city, reclaiming lost links, unlinked mentions, and internal links.
BrightonSEO October 2022 - Martijn Scheybeler - SEO Testing: Find Out What Wo...Martijn Scheijbeler
This document discusses SEO testing and experimentation. It provides examples of types of SEO tests that could be done, such as pre-post testing, A/B testing, and combining different measurement approaches. Specific cases are also mentioned, like testing the impact of internal linking, HTML sitemaps, and changes to page titles and meta descriptions. The document emphasizes that SEO testing takes work to set up properly and find meaningful results, but it is important for identifying what strategies are truly effective.
The document discusses critical rules for SEO success. It covers topics like writing content for audiences, speaking the searcher's language by developing keyword lists and personas, optimizing site content by including keywords, and getting quality links through great content and curated directories rather than buying links. The goal is to create pages that delight humans by understanding what people search for and providing helpful information to them.
1) Jamie Peach is the Head of SEO at House of Fraser, a leading UK department store. He has 8 years of experience in SEO, both in agencies and client-side focused on retail.
2) Scaling on-site content for ecommerce is challenging due to the large number of products, customer search queries, and devices. Key challenges include balancing automated vs manual processes and prioritizing content in a trading environment.
3) Strong product data governance is critical for scaling content and avoiding issues like duplicate content and conflicting taxonomies. The speaker advocates for a "product information perfection" process to ensure high quality data.
SEO Low hanging Fruit: Identifying SEO Opportunities to Achieve Results Fast ...Aleyda Solís
How can you achieve results in your SEO process without having to wait for months? In this presentation I go through criteria to use to identify quick win opportunities!
C-T-R-You Ready for 2021?! - On-SERP SEO StrategiesIzzi Smith
As SEOs we have to do all in our power to drive more and more relevant clicks to our website, but the SERP is an over-populated and competitive space filled with ads and Google integrations, so we need to stand out as much as we can. Izzi's new talk covers useful strategies you can use in 2021 to: better analyze and interpret searcher intents, scale the creation of rich results and featured snippets, satisfying "needs met" and more.
The document provides information and instructions for accessing APIs from various organizations to use for a hackathon, including the Guardian API, Semantria API, DataSift API, and Amazon datasets. It includes tips for initial queries to make using the Guardian API, how to sign up and activate licenses for the DataSift API, and potential ideas for projects using clean energy and Olympic drug use data.
Google's Search Signals For Page Experience - SMX Advanced 2021 Patrick StoxAhrefs
Patrick Stox is a product advisor, technical SEO, and brand ambassador at Ahrefs who writes for their blog and speaks at conferences. He summarizes that Google's Page Experience update is currently rolling out and focuses on core web vitals like LCP, FID, and CLS. He provides tips on optimizing pages for speed by prioritizing critical resources, using content delivery networks, caching, and other techniques.
Search engine optimization (SEO) is the practice of optimizing your website and its content to improve its visibility and ranking in search engine results pages (SERPs). A long title on SEO could cover a wide range of topics, including:
The Importance of SEO for Small Business: How to Drive Organic Traffic and Boost Your Online Presence
The Ultimate Guide to On-Page SEO: Best Practices for Optimizing Your Website's Content
Advanced SEO Techniques: How to Rank Higher and Drive More Traffic to Your Website
Local SEO Strategies: Tips and Tricks for Optimizing Your Business's Online Presence for Local Search
How to Conduct an SEO Audit: A Step-by-Step Guide to Evaluating Your Website's Performance and Identifying Opportunities for Improvement
The Future of SEO: Predictions and Trends to Watch in the Coming Years
SEO vs. PPC: Which One Is Right for Your Business? A Comprehensive Comparison of Search Engine Marketing Strategies
The Impact of Social Media on SEO: How to Leverage Social Media to Boost Your Website's Ranking and Visibility
Mobile SEO: Best Practices for Optimizing Your Website for Mobile Devices and Mobile Search
The Role of Content in SEO: How to Create Content That Ranks Higher and Drives More Traffic to Your Website.
Explore more at: www.arabianluxurytours.com
And end-to-end introduction to building meaningful strategies for organic search. This course addresses:
What is an organic search strategy?
What you need to know and do before starting a project with a client?
The research process
Organizing and prioritizing action items
Building, editing, and presenting presentation
Along with general tips and tricks
This class is targeted to SEO practitioners with 3-6 year of experience (particularly management to director levels). However, anyone can glean insights from this class, as it will be focused on building general critical, strategic thinking for the organic search channel.
Materials Needed:
Internet connection / Google search
A Creative mind
Whiteboard
One of the following would help with keyword analysis: SEMrush/aHref/Moz/getStat/etc.
Site crawlers: Screaming Frog/Sitebulb/DeepCrawl/OnCrawl/aHref/etc.
Keeping Up with the Algorithms: SEO Best Practices from Skyword [Webinar Slides]Skyword Inc.
Between the moment "Googling" became a verb in the early 2000s to our present reality of search results we can carry in our pockets or ask for aloud, the world of SEO has expanded and evolved so rapidly that many brands have struggled to keep up.
In this webinar, we'll review how to:
Build a solid SEO foundation with your website
Implement a strong keyword strategy
Establish an SEO Style Guide
Optimize content with mobile, voice, and global trends in mind
Learn from your optimization results
Make your pitch perfect, using competitive and emotional intelligence - SEOZONEAlexandraTachalova
These are the areas I covered in my speech at SEOZONE:
1. How to create an effective pitch based on a combination of data, logic and emotion
2. How to approach client pitches as a business process, applying organization and scalable systems (such as CRM, templates, and specific steps)
Page Experience Update TMC June 2021 Patrick Stoxpatrickstox
Patrick Stox is a product advisor, technical SEO, and brand ambassador who writes for various publications and speaks at conferences. He discusses Google's Page Experience update, which focuses on core web vitals like Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift. He provides tips to measure these signals and optimize page speed, such as prioritizing critical resources, lazy loading images, and inlining critical CSS.
Nofollow UGC Sponsored SEO From Home Patrick Stox Ahrefspatrickstox
Patrick Stox provides a brief history of the "nofollow" attribute and how its use has evolved over time. Originally created by Google to help combat comment spam, nofollow signals to search engines that a link should not pass PageRank or relevance to the linked page. Many sites overused nofollow on external links, causing Google to miss indexing about 50% of the web. Google's new "sponsored" and "ugc" attributes aim to address this by providing more context about link types.
Nofollow UGC Sponsored SMX West 2020 Patrick Stoxpatrickstox
Patrick Stox provides a summary of the history and evolution of nofollow, ugc, and sponsored attributes. Originally created to combat comment spam, nofollow was overused which led to Google missing 50% of the web. Google introduced ugc and sponsored to better classify links and pass partial ranking signals. Major platforms like WordPress have since adopted these attributes. Data shows the attributes are being used but adoption will likely be gradual without incentives from Google.
How to find other affiliates most successful content patrick stoxpatrickstox
The document discusses how to find and analyze other affiliates' most successful content in order to create similar successful content. It recommends using Ahrefs' Site Explorer tool to find backlinks with affiliate parameters and filter for the most trafficked affiliate content. The top content types identified include tools, hotel/accommodation guides, top lists, weekend getaway guides, and city/activity comparisons. To create effective content, one should thoroughly research topics, add unique expertise and experiences, and link related content internally to improve performance.
Patrick Stox is a product advisor, technical SEO expert, and conference speaker. He shares various types of data visualizations that are useful for SEO, including line charts to show trends over time, bar charts for comparisons, bubble charts and scatter plots to show relationships between variables, and network graphs to depict site structures. Different visualization options allow users to communicate messages effectively and make informed decisions based on patterns in their data.
JavaScript SEO Ungagged 2019 Patrick Stoxpatrickstox
Patrick Stox is a product advisor, technical SEO expert, and brand ambassador at Ahrefs. He speaks at various conferences and organizes several meetup groups. He has judged various search awards and is a founder of the Technical SEO Slack group. Stox provides advice on JavaScript frameworks, headless CMS, code splitting, and best practices for JavaScript sites to be search engine friendly. He notes the challenges search engines face in rendering JavaScript content at scale.
International SEO: The Weird Technical Parts - Pubcon Vegas 2019 Patrick Stoxpatrickstox
1) The document summarizes Patrick Stox's presentation on international SEO and technical aspects of implementing hreflang.
2) It addresses common misconceptions about hreflang and what can cause issues like underscores instead of dashes in codes.
3) It provides troubleshooting tips for hreflang such as checking Google Search Console for canonicalization and international targeting reports.
React JS and Search Engines - Patrick Stox at Triangle ReactJS Meetuppatrickstox
Patrick Stox is a technical SEO expert who works for IBM and writes for Search Engine Land. He speaks at conferences on SEO and technical SEO topics. He runs several meetup groups and a conference on SEO. Googlebot has updated to support newer web features like JavaScript. It renders pages dynamically but initially indexes an HTML snapshot. Google recommends using dynamic rendering techniques like Puppeteer or Rendertron to ensure Googlebot sees the same content as users.
Things Google Tries To Correct For You - SMX Advanced 2019 Insights Sessions ...patrickstox
Patrick Stox is a technical SEO consultant who works for IBM and writes for Search Engine Land. He speaks at various conferences and organizes local SEO meetups. The document provides various tips and insights from Patrick Stox regarding technical SEO best practices such as HTTPS implementation, redirects, canonical tags, duplicate content, and hreflang usage.
A Crash Course in Technical SEO from Patrick Stox - Beer & SEO Meetup May 2019patrickstox
The document provides an overview of technical SEO best practices. It discusses on-page SEO elements like titles, meta descriptions, headings, images and URLs. It also covers technical aspects like sitemaps, indexing APIs, robots.txt files, redirects and canonical tags. The document recommends prioritizing content, links and proper indexing as the most important ranking factors. It also lists various tools for SEO audits, monitoring and troubleshooting technical issues.
Website Migrations at SMX Munich 2019 - Patrick Stoxpatrickstox
Patrick Stox provides tips for managing website migrations and redirects, including:
1. Make a detailed plan, get the right people involved, set realistic goals and deadlines, and get enough resources.
2. Expect some issues and don't panic - not everything needs to be perfect at launch. Ensure redirects are set up properly to consolidate links and signals to the new site.
3. Monitor the old and new sites to ensure proper crawling and indexing, and that nothing is blocked or noindexed that could prevent consolidation of signals. Look at analytics comprehensively.
SMX Advanced 2018 SEO for Javascript Frameworks by Patrick Stoxpatrickstox
The document discusses SEO considerations for JavaScript frameworks. It notes that SEOs need to understand how JavaScript works and how search engines handle it, as many developers are not familiar with SEO. It provides tips for SEOs, including that search engines don't interact with the page content in the same way users do, and content should be loaded by default without user interaction. It also discusses different approaches to rendering pages for search engines like server-side rendering versus client-side rendering.
SMX Advanced 2018 Solving Complex SEO Problems by Patrick Stoxpatrickstox
Patrick Stox is a technical SEO consultant who writes for Search Engine Land and speaks at conferences. He discusses various tools and techniques for investigating a drop in search traffic, including checking for changes to content, tags, redirects, links, and what Google is seeing versus users. Some issues that could cause problems are things not working together like blocking crawling or noindexing pages, multiple conflicting tags, or rules that redirect Googlebot differently than users. The key is to thoroughly examine all possible areas that could have changed using various Google Search and other SEO tools.
AMP for Enterprises - SMX West - Patrick Stoxpatrickstox
This document contains a Twitter thread from Patrick Stox discussing concerns and considerations around implementing AMP (Accelerated Mobile Pages) for large enterprises. Some key points discussed include:
- AMP adds complexity for enterprises that have to maintain multiple systems and meet various legal/technical requirements
- It may not be possible for some enterprises to implement AMP if they have content/functionality that does not validate
- Adopting AMP requires buy-in and resources from many different teams within an organization
- There are open questions around legal issues, impact on brands, and what would happen if Google discontinued support for AMP in the future.
Everything That Can Go Wrong Will Go Wrong - Tech SEO Boost 2017 - Patrick Stoxpatrickstox
Patrick Stox discusses many technical SEO issues he has encountered in his work, including duplicate international pages being folded together incorrectly, error pages being redirected with no destination, and a staging site being indexed. He provides tips for troubleshooting SEO problems, such as using the site: operator to check parameterized pages or sections not known about. Stox emphasizes getting ahead of technical problems, knowing when to push for changes and when to step back, and verifying any requested changes will make a meaningful difference.
Pubcon Vegas 2017 You're Going To Screw Up International SEO - Patrick Stoxpatrickstox
The document discusses many of the common issues that can arise when implementing hreflang tags for internationalization, such as tools providing incorrect information; content being served from different URLs than indexed; duplicate pages causing problems; and it taking time for all language versions to be crawled. It emphasizes that internationalization is complex with multiple systems involved and recommends automating the process as much as possible to avoid manual errors, and to expect that problems will occur and need repeated checking.
Mobile First Indexing - SMX Advanced 2017 - Patrick Stoxpatrickstox
This document discusses the history and rise of mobile phones and their impact on user behavior and search engine optimization. It traces the evolution of mobile phones from their invention to the development of smartphones and ubiquitous internet access via mobile devices. It notes that users now spend significant time on their phones and are heavily dependent on them. The document also summarizes Google's plan to transition to mobile-first indexing and the potential impacts this may have on websites that are not optimized for mobile or that have separate mobile sites. It provides recommendations for site owners to test their sites and prepare for the upcoming changes.
A Technical Look at Content - PUBCON SFIMA 2017 - Patrick Stoxpatrickstox
This document discusses various techniques for analyzing content quality, including those used by search engines like Google. It covers topics like keyword density, latent semantic analysis, TF-IDF, word embeddings, and more. The key message is that while search engines provide guides on quality content, there are many factors to consider and the best approach is to primarily focus on creating useful content for users.
Top 10 Cases of Amnesia A Journey through Memory Loss.pptxelizabethella096
Amnesia, the loss of memory, is a fascinating and complex condition that has captured the imagination of scientists, storytellers, and the general public alike. It can be triggered by various factors such as brain injury, psychological trauma, or even certain medical conditions. This article delves into ten intriguing cases of amnesia each offering unique insights into the human mind and the fragile nature of memory.
In our rapidly evolving digital landscape, yesterday's strategies simply won't suffice. Join us for a groundbreaking session on revenue based marketing where we'll explore cutting-edge approaches and the latest strategies that can supercharge your digital marketing plans. Discover how to leverage performance-based PR, influencer marketing, and affiliate marketing to drive revenue, optimize your campaigns, and achieve measurable results. We'll dive into effective methods for building brand awareness, cultivating deep engagement, driving conversions, and fostering lasting customer loyalty. Prepare to gain fresh ideas, valuable insights, and innovative methodologies designed to elevate your digital marketing efforts to new heights. Don't miss this opportunity to transform your strategy and stay ahead of the curve!
Key Takeaways:
1. Advanced Revenue-Driven Strategies: Learn how performance-based PR, influencer marketing, and affiliate marketing can drive revenue and optimize your marketing efforts.
2. Building and Engaging Your Audience: Discover effective methods for increasing brand awareness and cultivating deep engagement with your target audience.
3. Driving Conversions and Loyalty: Gain insights into strategies for driving conversions and fostering lasting customer loyalty to sustain your brand's growth.
Revolutionizing Advertising with Billion Broadcaster Standee Screen MediaVikasYadav194549
Billion Broadcaster's standee screen media is revolutionizing the advertising landscape with innovative digital screens placed in high-traffic areas such as malls, airports, and residential complexes. These dynamic screens capture attention with vibrant multimedia content, offering a visually engaging platform for advertisers.
CIIM (Chandigarh Institute of Internet Marketing) – ISO:9001 Certified & Google Partner Digital Marketing institute in Chandigarh — was founded by Surjeet Thakur in the year 2010. We specialize in training aspirants in various digital marketing domains such as Google Ads, PPC, SEO, SMM, SEM, Video Marketing, Amazon Marketing etc.
In today's digital age, German auto repair shops can leverage digital marketing to enhance visibility, engage customers through personalized interactions, and reach targeted demographics effectively. By optimizing online presence, managing reputation, and analyzing performance data, shops can achieve cost-efficient growth and competitive advantage in the market.
Much like Odysseus's fabled journey, the venture of an organization into creating compelling websites, easy-to-use digital solutions, and flawless user experience is laden with trials and triumphs. This session explores a BizStream customer case study that demonstrates how crafting composable digital solutions with headless CMS and headless commerce is possible. The result now serves as a modern-day Athena, navigating the customer through the stormy seas of digital transformation. Attendees can expect to learn how to embrace modern composable solutions, understand the benefits they bring, and identify which of Odysseus's conflicts to avoid.
Key Takeaways:
What makes up a composable digital solution.
Why content is still king in a composable world.
How Headless CMS and Headless Commerce are different.
Nick will present his "best of" findings from reviewing and testing more than 200 generative AI platforms over the last three years. While some programs will save you more than half the time, you can bet to save at least 50% of your time creating content if you begin using these tools.
Key Takeaways:
Attendees will walk away with a comprehensive list of generative AI programs that will make their lives easier. From blogging to video production and even AI marketing assistants, you will learn about nearly 20 AI platforms that are guaranteed to make your life easier in some way.
Chemical Industry- Rashtriya Chemical Fertilizers (RCF) .pptxmayurparate000
Research on chemical industry with considering one of PSU as an example Rashtriya Chemical Fertilizers (RCF). Chemical Industry trend, strengths, weaknesses. Chemical Industry market position as well as RCF position. RCF revenue, profit, EBITDA, forecast, technology, past performance. State wise revenue of chemical industry and RCF as well
Importance of SEO to support holistic marketing strategies and the rise of n...JessicaRedman5
A presentation for the Digital Marketing World Forum by Jessica Redman and Andrew Fox.
Discussing how SEO supports across numerous marketing channels and how user search behaviour is changing.
Discover how to optimise social media posts for discoverability and learn about Topical Domination.
10 Advantages and Disadvantages of Social Media Marketing in 2024Markonik
Explore the dynamic landscape of social media marketing in 2024 with our comprehensive presentation. Delve into the top 10 advantages and disadvantages that digital marketers face in leveraging social media platforms. Understand the opportunities for growth, engagement, and brand visibility, as well as the challenges and potential pitfalls that come with navigating the ever-evolving digital ecosystem. This presentation will provide valuable insights and actionable strategies for maximizing the benefits of social media marketing while mitigating its drawbacks, tailored specifically for the needs of Markonik.
In 2024, digital marketing is not just an optional strategy for businesses; it's a fundamental component of any successful marketing plan. The rapid evolution of technology and changing consumer behaviors have made digital marketing more critical than ever. Here’s why digital marketing is indispensable in 2024 and how digital marketing agency can propel your business to new heights.
EyekooTech is committed to helping businesses navigate the complexities of digital marketing. Whether you're a small startup or a large enterprise, our innovative strategies and data-driven approach can elevate your brand and connect you with your target audience.
You'll learn about proven systems and effective workflows to maintain a consistent and engaging social media strategy. Additionally, you'll gain actionable strategies and practical tactics to drive engagement, increase followers, and convert them into loyal customers.
[Webinar - VWO] AI-First Strategies to Drive Traffic and Conversions for 2024...VWO
Discover how Eric Siu’s agency, Single Grain, drove over 1 million new website visitors at a +59% higher conversion rate in 90 days by integrating innovative AI-driven strategies into their CRO and SEO practices, known as programmatic CRO (pCRO) and SEO (pSEO).
Imagine: At the click of a button, your landing pages dynamically adapt to feature content and elements specific to the keywords and products they are targeting. That’s the power of pCRO, transforming generic pages into highly personalized experiences. With pSEO, generate quality pages at scale that rank at the top of search results for relevant long-tail keywords, driving traffic that then converts.
Excited? In this session, Eric will guide you through how to implement these game-changing techniques for your own business, enhancing your digital strategy and maximizing your ROI.
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Let’s be honest. Improvements in search rankings and organic traffic don’t always translate into sales. Yet, you spend the majority of your SEO resources on driving rankings and traffic. What if you built your SEO content with conversion in mind from the beginning? You’d generate more organic traffic that actually converts into revenue! Join 20-year search marketing veteran as he unveils his framework for developing SEO content with conversion in mind every step of the way ‒ from keyword strategy to content development and publication.
Takeaways:
Tactics and benchmarks for SEO content that converts in 2024
Page layouts and content formats that convert organic traffic
Crafting keyword strategy and calls-to-action for conversion
2. @patrickstox
@ahrefs
Product Advisor, Technical SEO, &
Brand Ambassador at Ahrefs
• I write for Ahrefs blog but have written for many industry publications
in the past
• I speak at some conferences like this one, SMX, Pubcon, UnGagged,
TechSEO Boost
• Organizer for the Raleigh SEO Meetup (most successful in US) and
the Beer & SEO Meetup
• We also run a conference, the Raleigh SEO Conference
• Founder Technical SEO Slack Group
• Moderator /r/TechSEO on Reddit
• Helped define the role of Search Marketing Strategist for the US
Department of Labor
• Lead author for the SEO Chapter of the 2021 Web Almanac, reviewer
for the 2022 Chapter
Who is Patrick Stox?
12. @patrickstox
@ahrefs
Combine CSV Files
1. Save the files to a new folder.
2. Get the path either by using shift+right-click on the folder and “Copy as path,”
or copy it from the address bar when viewing the contents of the folder.
3. Open Command Prompt, which you can find by searching “cmd.”
4. Type “cd,” press “Space,” right-click and paste, then press “Enter.”
5. Type “copy *.csv whatever-name.csv” and press “Enter.”
14. @patrickstox
@ahrefs
Create A Pivot Table
1. With this file, go to “Insert” > “Pivot Table” > press “OK.”
2. From there, select “Top Keyword” and either “Traffic” or “Traffic Value,” and
optionally “URL” if you want to see which competitor pages are ranking for
terms.
3. You’ll want to use “Data” > “Sort” to get an idea of valuable content in your
niche and may need to adjust the column width to make it easier to read.
24. @patrickstox
@ahrefs
Card Sorting Exercise
Add these topics to index cards.
Have those involved sort and have them sort them in a way that makes sense to
them.
This is a good way to get people to understand what pages you need to create
and what content may be included on those pages.
It’s training people to make pages and outlines for those pages.
36. @patrickstox
@ahrefs
What Other Top Pages Talk About
More descriptive terms
Tasting notes
More food pairings
Tannins
Age
Varietals
Benefit:
Doesn’t have to include
searched terms
38. @patrickstox
@ahrefs
The Data All Points The Same Way
What People Search = What Top Pages Talk About = What Top Pages Rank For
+ They match one or more of the main intents.
50. @patrickstox
@ahrefs
Writing For Featured Snippets
Look for commonalities (likely what’s needed to be eligible)
Look for differences (why is one better than the other)
51. @patrickstox
@ahrefs
Some Queries May Not Have More Than 1
But you can refine to a similar query / main intent like “what is x” and see what is
likely needed.
54. @patrickstox
@ahrefs
What About Automated Content Creation?
Still needs review because it gets things wrong.
Expertise may be a bigger differentiator in the future if all the basic content is
covered.
59. @patrickstox
@ahrefs
What If I Wrote Everything Already?
Revisit current content.
Go narrow and deep and really own the niche. Credibility and Expertise.
Go wide. What related content might people be looking for?
Go into another vertical.
77. @patrickstox
@ahrefs
Top Accountants From Different Cities
Keyword URL
accountant seattle https://www.seattlecpaprofessionals.com/
accountant las vegas https://llbcpa.com/las-vegas-small-business-accountant/
accountant chicago https://www.chicago-accountant.com/
accountant chicago https://cpa-in-chicago.com/
accountant chicago https://www.actgroupltd.com/
accountant los angeles https://www.johnweldoncpa.com/
accountant los angeles https://www.roberthalltaxes.com/business-services/accounting/
accountant tucson https://www.cpa-tucson.com/
accountant tucson https://www.cpatucson.com/
accountant tucson https://www.pinpointeaccounting.com/
accountant tucson https://beachfleischman.com/
accountant san diego https://www.regalgroupcpa.com/
accountant portland https://perkinsaccounting.com/
accountant portland https://www.orcpa.org/for-the-public/find-a-cpa
accountant philadelphia https://accountant-philadelphia.com/
accountant philadelphia https://www.daletaxservice.com/
accountant philadelphia https://taxprofessionalphiladelphia.com/
accountant tampa https://www.waterscpagroup.com/
accountant tampa https://www.rgcocpa.com/
accountant tampa https://www.zachcpa.com/
accountant tampa http://jrosencpa.com/
accountant tampa https://www.taxaccountantsoftampabay.com/
79. @patrickstox
@ahrefs
Combine Files
1. Windows Button + R
2. Type cmd and click ok
3. I open the folder where I saved the files in File Explorer and click the address
bar to copy the path
4. Back in Command Prompt, type “cd “ and then press ctrl+v to paste the
copied path
5. Type copy *.csv whatever.csv
80. @patrickstox
@ahrefs
Data Cleaning
1. Insert > Table
2. Insert Column next to Referring Domain to add Count
3. In the Count Column, add the formula =COUNTIF(B:B,[@[Referring
Domain]])
81. @patrickstox
@ahrefs
Data Cleaning
4. Copy the numbers in the Count column and paste in the same place as
values.
5. Data > Remove Duplicates based on the Referring Domain
6. Data > Sort by Count > Largest to Smallest
99. @patrickstox
@ahrefs
Links Without Mentions
Content Title Content URL Author
Elmiron drug linked to vision problems in women https://www.wral.com/elmiron-drug-linked-to-vision-problems-in-women/193138
How Giving Tuesday impacts the Triangle https://abc11.com/society/how-giving-tuesday-impacts-the-triangle-/5732175/
Michael Perchick
5 Best Divorce Attorneys in San Antonio 🥇 https://kevsbest.com/divorce-attorneys-in-san-antonio/
Elevating Others Scholarship at Pennsylvania State University Fayette, Eberly Campus (Penn State Fayette) | Uloop
https://fepsu.uloop.com/scholarships/view.php/1079951447/Elevating-Others-Sch
Whitley law firm new bern nc http://myphamsandy.com/cne0zhw/whitley-law-firm-new-bern-nc.html
‘Air hunger’ opinion a factor in $1.5M settlement – North Carolina Lawyers Weekly
https://nclawyersweekly.com/2014/03/18/air-hunger-opinion-a-factor-in-1-5m-se
David Donovan
104. @patrickstox
@ahrefs
Screaming Frog Process
1. search site:whatever.com term
2. Settings > Search Settings, change to 100
3. Inspect > go to Console tab, see attached code and change the domain to your own
copy and paste the results and you have a list
4. Screaming Frog: In Configuration > Spider > Advanced tab click "Always Follow Redirects"
5. Screaming Frog: In Configuration > Custom > Search, choose ”Contains" and add in your targeted
term or phrase to make sure it exists on the pages.
6. Screaming Frog: Paste URLs and run to get the list of pages that contain the keyword
7. Screaming Frog: When finished, copy these URLs from the custom tab for your filter, now we check
if the link already exists.
8. Screaming Frog: In Configuration > Custom > Search, change to ”Does Not Contain" add the end
part of the URL/URLs that you want to build the links to.
You probably don't want the whole URL because we use relative paths sometimes. This supports
regex, so you can match multiple pages.
Upload your URLs to crawl them, then export that final list when it finishes the same as you did
previously.
Code snippet for 3:
urls = $$('a');for (url in urls) {
var string = urls[url].href,
domain = "whatever.com",
google = "google.com",
search = "search?",
cache = "webcache";
if ( string.indexOf(search) <1 &&
string.indexOf(cache) <1 &&
string.indexOf(google) <1 &&
string.indexOf(domain) >=0 ) {
console.log ( string );
}
110. @patrickstox
@ahrefs
Links To Your Site, But Broken
Websites change over the years and often there are links going to pages that no
longer exist.
Redirects take users and bots to the current pages. They reclaim that lost value.
113. @patrickstox
@ahrefs
Automated Redirect Matching
Fast using URLs, but not accurate if URL structures changed
https://www.searchenginejournal.com/map-404-urls-at-scale-sentence-
embeddings/338555/
Match on full text is much slower but more accurate.
120. @patrickstox
@ahrefs
Catching Errors / Changes – Before Launch
Unit test: does the code work
Integration test: does the code work together
Regression test: something changed
122. @patrickstox
@ahrefs
Technical Automation – On Page
Find error > write rule to fix error
https://developers.cloudflare.com/workers/runtime-apis/html-rewriter
Have a bunch of pages marked noindex that you want indexed? Write a rule.
Want to change nofollow to follow? Write a rule.
Want to rewrite titles and meta descriptions? Write a rule.
https://www.searchenginejournal.com/titles-meta-descriptions-automatically-
python-javascript/360108/
***Disclaimer*** Change in normal systems if you can
Disclaimer, a lot of the things I show are using ahrefs because it’s what I have access to. You can probably find similar features and adjust processes I show to use whatever tools you subscribe to.
Quick wins might be redirects to reclaim links to your site or adding internal links, long term projects things like content creation
this is available right in excel. You just need topic > subtopic > volume
What is driving value to your competitors
Successful content in a whole niche
Pivot table view
Links to pages that may not get much traffic
The purpose of all that research is to figure out what kind of content to create
These are what we considered good pages, not spam
A couple million keywords
How do you be one of those few %?
I went through an example with wines which I know very little about and tried to group them in ways that made sense to me
Maybe fruit should have been a taste also
Burgundy, but it was a region
It’s a bit beyond the traditional informational, navigational, transactional
As a local company I may think I couldn’t compete for wine, but there are maps and even a couple local intent SERPsIf you don’t think you can compete for one intent, go after another
Or go after a SERP feature like videos
Google shows a mix of results to satisfy most users because they want different things. If you look at popular searches you’ll usually find those intents as well
Pages are going to rank for things they talk about
I had varietals classified as origin. Again I’m not an expert, I didn’t know the right terms but I had found this in the data. Now after seeing it on a site it makes sense.
Data or tools to guide you. Lots of content tools like clearscope, marketmuse, frase, surfer, etc.
The world isn’t perfect and we don’t have unlimited resources for all of these. I’m not saying someone can’t fill more than one of these but it’s situational.Again this is where content tools may help to fill in the gaps somewhat
Has some issues with facts
You have to make some decisions. Usually if you have 2 results in normal searches it’s because they serve different intents.Do you combine these into one stronger page, try to get the other one to rank?
Look at what you used to rank for that you don’t rank well for now.Update / refresh this content if it has value
Add internal linksFocus on it in general and see why you may not be ranking now
Congratulations! You still have opportunities
This is basically a pagerank calculation that takes into account both internal and external linksPages with more traffic tend to have more and better linksCorrelation does not equal causation
Whatever you see
Sort by target URL or Target Keyword, or Source page if you want to see all opportunities for a page you’re working on
They form clusters or page groups where they’re related
You should verify the status code. You can also check others that are already redirected and see if there’s a better match. Check acquisitions too or old websites to see if your redirects could point to better locations
this is where I live and breathe
Making sure pages are indexed that should be is priority #1. Without being crawled and indexed you can’t rank.
Just like you’d crawl a live site, except there may be some access restrictions
CI/CD pipelines, automated tests
Content king
It’s on the edge, so it changes content before it’s served to users and bots.Middleware Search PilotA/B testing systems like Optimizely Performance Edge. You can sell any “fixes” as an A/B test.