Google+ Insights, how Brands can use Google +, facebook vs google+
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As Google debuts Google+ for brands, we look at how brands can use Google+ and also provide some key insights on Facebook vs Google+
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Google+ Insights, how Brands can use Google +, facebook vs google+
- 2. • Google+ exploits the basic social media functions of sharing thoughts, pictures, links etc. • A key feature is the instant video chat functionality supporting up to 9 users at once • Google+ uses the ‘circles’ function as a USP. It helps you segregate people into various sects like friends, family, colleagues etc. These can then be further segregated into concentrated circles. • Google+ currently boasts of 40 million users • To stumble onto an official brand page, users have to insert a ‘+’ before the name on search.
- 3. Customizable Share Options Profile Picture Posts Are Customizable Viewable To Tabs All Users User Count
- 4. Customizable Stationary Profile Picture Customizable Grid Share Options Users Can Be Classified Content Sharing Can Be Into Circles Limited To Circles
- 5. Google Circles Facebook Friends • Enables a page to segregate • A user cannot be split into followers groups • Content shared can be limited to • Content shared is visible to all desired circles viewers • The follower must add the brand • Privacy settings restrict the page for the brand to reciprocate brand in interacting with • Creating circles and users communicating is simple
- 6. Google+ Hangouts Facebook Video Chat • Enables up to 10 users to • A brand page cannot conduct a video chat simultaneously video chat with followers • For a brand to conduct a video • From an email id, simultaneous chat, the followers need to have chats are not permitted the brand in the circle and vice versa • Group discussions can be carried out Facebook Chats Permits chat only on website. Mobile devices not supported. Group chats permitted on creating of groups. Google+ Huddles Permits android based devices to conduct group chats on the go
- 7. Google+
- 8. Account registered to Brand ID Email ID
- 9. Followers need to add a brand to their circle before the brand can add them to theirs
- 10. Target Content Male- 69% Female- 31% Search shows users are aged between 18-34 years 32+ users have income > $100k* *Stat from ComScore
- 11. Exploit +1 Stamp of SEO Rankings SEO Rankings approval
- 12. Exploit +1 Helps followers give their stamp of approval to posts Friends of followers can find content with a +1 given by the user
- 13. Exploit +1 Google+ pages with a +1 from a follower rank in accordance to the number of +1 on the search engine When a brand name is googled, the search engine displays the number of +1s it has earned
- 14. Exploit +1 Google+ boasts of a tab on a users profile which capsulates content When a friend of the user clicks on the tab, he can view content +1d. This helps viral content from a brand page