E-commerce Content Marketing for Search
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Presentation from Searchfest 2013. Strategies include how to better market content for e-commerce websites, people to follow, and more. Follow me on Twitter: http://www.twitter.com/rosshudgens
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E-commerce Content Marketing for Search
- 1. E-Commerce Content Marketing for Search Ross Hudgens, Founder, Siege Media @RossHudgens http://siegemedia.com
- 3. @ROSSHUDGENS
- 4. SO, THINK “GREAT DIGITAL EXPERIENCES”, NOT LINKS.
- 7. REPLIES TO BRAND MENTIONS, NOT JUST TWITTER ACCT. MENTIONS
- 8. GREAT DESIGN
- 9. BLAZING SITE SPEED Get The Bookmarklet: http://siege.cm/seomarklets
- 10. RESPONSIVE DESIGN RD Bookmarklet: http://responsive.victorcoulon.fr/
- 11. ONLINE CUSTOMER SERVICE THAT GIVES A S%!*
- 14. A MEMORABLE BRAND YOU CAN ENGAGE WITH ONLINE
- 15. A BIG & VISIBLE DIGITAL SALE
- 16. REMARKABLE POST-CONVERSION E-MAIL MESSAGES 20,000+ Citations Received Online!
- 18. IF THE 2005 SEO VERSION OF YOU IS STILL AROUND THE OFFICE TODAY, THEY SHOULD BE FIRED.
- 19. UNFOLLOW (MOST) SEOS. STOP READING (MOST) SEO BLOGS. WE’RE NOT THE BEST AT THIS. YET.
- 25. TOPSY FOR GUEST POST OPPORTUNITIES @ROSSHUDGENS
- 26. TAKE ADVANTAGE OF PEOPLE SHARING YOUR SITE Topsy.com/Links – Bookmarklet: http://siege.cm/seomarklets
- 27. CAPITALIZED META DESCRIPITONS IMPROVE ORGANIC CTR WITH PPC BEST PRACTICES MAIN KEYWORD TWICE IN DESCRIPTION
- 28. IMPROVE ORGANIC CTR WITH PPC BEST PRACTICES “REGISTERED” TRADEMARK
- 29. WHOIS Bookmarklet For Contact Finding Get The Code: http://siege.cm/seomarklets
- 31. DESIGN/DEVEL OPMENT COMMUNITY GUEST POSTS
- 32. Could Use Rel=Author… ADD VALUE WHEN PITCHING BY GIVING SEO ADVICE
- 33. CREATE GMAIL FILTERS FOR HARO Easy Way To Improve Signal:Noise Ratio! @ROSSHUDGENS
- 34. Brand Image Search UsingTINEYE BRAND IMAGE SEARCH USING TinEye @ROSSHUDGENS
- 35. GOOGLE REVERSE IMAGE SEARCH @ROSSHUDGENS
- 36. GOOGLE BLOG SEARCH FOR TARGETED, FRESH GIVEAWAY OPPORTUNITIES http://www.google.com/blogsearch
- 37. COMPETITOR GIVEAWAY MONITORING http://www.google.com/blogsearch
- 38. allinurl:/tag/BRAND/ PROTIP: CREATE GOOGLE ALERTS FOR THESE QUERIES @ROSSHUDGENS
- 39. MONITOR BRAND MENTIONS ON GOOGLE +
- 40. FORUM LINK BUILDING http://downtownecommerce.com/blog/search-engine- marketing/ecommerce-link-building-using-forums/
- 43. Ross Hudgens, Founder, Siege Media @RossHudgens http://siegemedia.com E-Mail: ross@siegemedia.com
Editor's Notes
- SEO with cross circle through it.