Social media marketing

This presentation was aimed at small business in Delta British Columbia. It is an introduction to social media. Many of the slides are the back drop to a story and my not be in context on there own.

Facebook and LinkedIn are two major social media platforms important for businesses. Facebook has over 955 million active users and is a global communication channel that businesses need a presence on, though they must carefully plan their interactions to respect how people typically use Facebook. LinkedIn is a social media site focused on professional networking. The document provides guidance on setting up business pages and profiles on each platform to engage customers and build communities.

Social media marketing uses social media sites like Facebook, Twitter, and LinkedIn to positively influence consumers toward a brand or company. It involves creating buzz around newsworthy content that attracts attention and encourages sharing, building ways for fans to promote a brand themselves, and fostering online conversations. Popular social media sites for marketing include Facebook, with over 1 million businesses advertising, Twitter where 81% of revenue comes from mobile, and LinkedIn as the largest professional network.

Social media allows users to create and share content online, bringing value to participants. Common social media sites include Facebook, LinkedIn, YouTube, and Flickr for photo and video sharing. Most US businesses use blogs for social media, and Americans frequently interact with companies on social media sites. Consumers feel stronger connections to and better served by companies that interact on social media. Companies should use social media to solicit feedback and develop new ways for consumers to engage with their brand.

This document discusses the 6 main types of social media: 1) social networks like Facebook and LinkedIn for connecting with others, 2) bookmarking sites like StumbleUpon for saving and sharing links, 3) social news sites like Reddit and Digg for sharing news articles and voting, 4) media sharing sites like YouTube and Flickr for uploading photos and videos, 5) microblogging sites like Twitter for sharing short updates, and 6) blogs, blog comments, and forums for information sharing and discussions. It provides tips for using each type of social media and encourages contacting Sprint Marketing for help with digital marketing planning.

Social media marketing uses social media sites like Facebook, Twitter, and LinkedIn to positively influence consumers toward a brand or company. It involves creating engaging content that generates buzz and encourages sharing, as well as enabling fans to promote the brand themselves. Popular strategies include viral videos, tweets, blog posts, and online conversations to build communities around a brand through participation and dialogue.

The document discusses the rise of social media and its implications for public relations. It notes that nearly half of online adults now belong to a social network and over 300 million people engage in various social media activities monthly. The text advocates for a new model of PR, called PR 2.0, that focuses on transparency, participation in online communities, and reputation management through tools like buzz monitoring and sentiment analysis. PR 2.0 encourages stimulating conversations through outreach programs, media sharing, and social media news releases.

Social media includes web and mobile technologies that enable interactive dialogue among individuals, communities and organizations. It allows for the creation and sharing of user-generated content. There are different types of social media platforms including collaborative projects, blogs, content communities, social networking sites, and virtual worlds. Companies are increasingly using social media for purposes like brand awareness, customer engagement, lead generation, recruiting, and research.

This document discusses the importance of social media for business communication. It provides examples of how social media has helped individuals gain popularity and earn money. Social media allows for two-way conversation between customers, employees, investors, and the public. The top social media platforms are Facebook, Pinterest, Instagram, LinkedIn, and Twitter. Social media gives businesses opportunities to listen to customers, connect with audiences locally and globally, improve customer service, gain market share, build relationships, increase brand awareness affordably, and establish themselves as experts.

The document discusses the emergence and growth of social media over the past 15 years. It outlines the current social media landscape and how companies in the IT industry are using social media for marketing and engagement. The benefits of social media for both external and internal communications are presented. Statistics are provided showing the widespread adoption of social media among marketers and internet users. The presentation concludes by emphasizing the importance of social media for technology firms and the benefits of partnership.

Introduction to Social Media. Presented by: Ms. Dina Marzban, GOL Trainer Socialize your Business, Maadi Public Library, Cairo, Egypt. Organized by IRC, US-Embassy in Cairo 25 March, 2013

The document discusses new media marketing and social media marketing. It provides statistics on popular social media sites like Facebook, Twitter, and LinkedIn and how they can be used for business purposes. It also discusses using video, audio, internet radio and podcasting for marketing and gives examples of sites to use like YouTube, iTunes and BlogTalkRadio. The document aims to educate about using social media and new media for network marketing.