Mobile internet usage in Greece has increased substantially, with 58% now using mobile versus 38% eight months ago. 55% of retail app impressions occur in physical stores, underscoring the importance of in-store WiFi. App usage among those over 45 has risen 40% in the last eight months. While eCommerce is still small, established mobile commerce works for industries like food delivery, travel, and mobile network operators. Issues around data privacy and a unified digital identity will be important to address as financial technology expands across Europe and the Middle East.