Reality Advert Slideshare

This document provides an overview and introduction to mobile marketing. It discusses focusing on the user journey rather than the device, and how mobile is disruptive to traditional marketing. The document emphasizes starting with basics like setting objectives and understanding the audience, then selecting appropriate tools and channels to deploy, test and learn. It outlines that the document is split into three parts: perspectives on mobile marketing, the tactical toolkit, and checklists.

The document introduces Refresh Ads, a new mobile ad platform that allows publishers to monetize the empty space in pull-to-refresh functions. Refresh Ads fit into this space without obscuring content. The platform provides advertisers with targeting capabilities and helps publishers generate revenue from previously unused screen areas. It aims to improve on existing mobile ad solutions by delivering ads in a less disruptive manner.

Mobile ad formats can be display, video, social media, or incentivized. Display formats include banners of various sizes that are effective for branding. Video ads have high engagement but production costs. Incentivized ads have high conversion rates but quality varies. Social media allows granular targeting on platforms and has 26% click-to-install rates on average. Understanding different formats, costs, volumes, and pros/cons is key to choosing the right mobile advertising strategy.

This document discusses the growth of mobile advertising and marketing. It notes that mobile advertising will likely overtake online advertising by reaching $24 billion by 2015. It highlights opportunities for mobile media like its wide reach and potential for interactivity. The document also outlines examples of mobile advertising functionality like banner ads, interstitial pop-ups, contextual SMS targeting. It discusses the mobile advertising value chain and need for targeting, measurability, and relevance in mobile ads. Finally, it predicts increased mobile internet usage, growth of m-commerce, personalized offers through GPRS, and geographic targeting through location services will shape the future of mobile advertising.

Digital Access is a digital marketing agency that has been operating since 1999. They specialize in native advertising by creating branded content for publishers' editorial streams. They aim to deliver higher engagement rates for advertisers. Their services include native ads, digital marketing, mobile marketing, video advertising, and publisher monetization. They work with clients of all sizes based in the Middle East, Africa, and abroad. Their native ad formats include basic in-feed ads, expandable in-feed ads, and immersive page takeovers. They use data to better target audiences and align advertisers with relevant topics. Most of their publishers are based in the Middle East, with some in North America, North Africa, and Europe.

The document discusses how mobile marketing can be used to get more customers by having a mobile-optimized website, mobile apps, and using features like click-to-call, maps, forms, and payments to engage customers on their mobile devices. It provides tips for mobile marketing including using QR codes, offers, and loyalty programs, and explains the benefits of both mobile websites and apps for businesses.

ATS Mobile's senior mobile marketing executive Scott Bronenberg and Creative Director Michael Candelori review how mobile advertising needs to be part of your company’s advertising budget, and how ATS Mobile can help generate real engagement on every mobile device. Whether it's advertising on social media, mobile website or in-app, Scott will detail the latest targeting strategies and tools available to accurately pinpoint and cost-effectively reach your desired audience, as well as the all-important question - how do we turn digital traffic into foot traffic?

This document discusses how mobile technology can be leveraged for recruitment purposes. It outlines how mobile usage has increased dramatically, with people checking their phones over 100 times per day on average. It then provides examples of how companies have used targeted mobile advertising campaigns on platforms like Facebook and LinkedIn to recruit candidates for specific roles. Metrics are shared on the success of sample mobile recruitment campaigns for Aldi and a hospital, demonstrating high engagement rates. The document concludes by advising readers to define goals, audiences, and investments when developing a mobile recruitment strategy.

VEGAS.com implemented Google mobile ads to reach more customers on the go and drive ROI. They achieved close to 20% clickthrough rates on some iPhone campaigns and improved overall returns from AdWords with minimal effort. By tapping into the large mobile audience, mobile ads helped VEGAS.com take advantage of the growing mobile market in a cost-effective way.

Ad networks mediation is an ad-tracking platform that is integrated with multiple ad networks. It can facilitate ad networks management and ads optimization. By employing it, you can add unlimited ad networks and efficiently manage them to enrich the content and form of mobile advertising and optimize the fill rate and eCPM.

This document discusses mobile marketing strategies. It begins by defining mobile marketing and explaining how mobile has transformed consumer behavior. It then provides tips for mobile marketers, such as exploring foundation strategies, targeting prospects, driving transactions through mobile websites and apps, and leveraging the power of mobile. Tools for mobile marketing discussed include mobile video/display ads, websites, apps, response codes, search, SMS/MMS, location-based marketing and NFC. The document concludes by discussing designing for mobile in terms of usability and provides examples of successful mobile marketing campaigns.

Every publisher we speak with wants to know how we drive such high ad performance with our optimization layer. Although we’ve always been completely candid with our publishers in our meetings, we’ve never revealed our trade secrets around our performance in a documented form – until now. The truth is, performing the optimizations we do for Upsight requires some very proprietary technology, so we feel we can comfortably reveal our optimization secrets. To that end, VP Mediation Platform, Darren Keyes, decided to sit down and write ‘The Art & Science of Ad Optimization’. He explains in painful detail all the tricks of our industry-leading trade.

This document provides a list and overview of 12 incentivized mobile ad networks: SupersonicAds, NativeX, FreeMyApps, TapJoy, Kiip, CA Reward, Getjar, WildTangent Media, Metaps, Jana, TinyLoot. It describes each network's pricing models, platforms supported, and key features. Incentivized mobile ad networks allow users to earn rewards like virtual currency for engaging with ads or completing tasks. The document discusses how this model can increase user engagement with ads compared to regular mobile advertising.

This document discusses emerging forms of advertising and media opportunities. It covers topics like mobile advertising, game-related advertising, out-of-home electronic advertising, and interactive TV advertising. New platforms allow for targeted, interactive ads on mobile devices and games. Technologies like Microsoft Surface and sponsored Wi-Fi provide opportunities for immersive advertising experiences. The future of TV will involve more interactivity through platforms like Comcast iGuide and Yahoo! Widget Channel TV. Overall, emerging media opens many new avenues for reaching audiences.

Smartphones catalyze the equation between the buyers and the brands in such a variety of energizing way. Here is a general discussion that may suggest to any brand from any domain and can make it a beneficiary of smartphones. Smartphones permit the brands to get an understanding of their customer behaviors, beyond their gender information.

Delivered at Casual Connect Europe 2016 For years, advertisers were using programmatic ad buying solutions to get the most out of their ad budget. Now, publishers can level the playing field with programmatic ad mediation. Programmatic ad mediation increases revenue for publishers by engaging ad networks in real-time auction-based competition for every ad impression.

The document discusses 8 native mobile advertising formats: 1. In-Feed Social - Ads blend into social feeds like posts and allow social actions. 2. In-Feed Content - Ads match site layout and user experience as unpaid content. 3. In-Feed Commerce - Ads blend into commerce feeds and allow purchasing. 4. In-Map - Ads appear on maps with location context and call-to-action. 5. In-Game - Video ads run in games and reward players for watching. 6. Paid Search - Ads integrate with search results and allow calls/directions. 7. Recommendation Widgets - Sponsored links

Mobile enablement of popular CMS like drupal and wordpress. Mobile development with open source platforms like android, maemo as well as cross platform code generators like phonegap and mosync.

This document discusses open source GIS and modeling tools. It covers topics like addressing the map changing problem, defining temporal spatial databases, and integrated modeling and spatial data. Open formats, modeling, and the OGC and OPEN MI partnership are also mentioned. Spatial enabled services, standards, and the map changing problem are summarized. The document provides examples and diagrams about OPEN MI, model linking, and supporting open source tools and communities. Future steps discussed include parallel computing modeling, model optimization, and linking sensors and models.

Discussing programmatic media buying from an advertiser's perspective, focusing on the significant value of 1st party data.

Mobile internet usage in Greece has increased substantially, with 58% now using mobile versus 38% eight months ago. 55% of retail app impressions occur in physical stores, underscoring the importance of in-store WiFi. App usage among those over 45 has risen 40% in the last eight months. While eCommerce is still small, established mobile commerce works for industries like food delivery, travel, and mobile network operators. Issues around data privacy and a unified digital identity will be important to address as financial technology expands across Europe and the Middle East.

Our proposal for a centralized eRepository with mobile clients on Greek's strategic tourism marketing.

This document provides advice for physicists interested in entrepreneurship. It discusses how starting a startup is similar to choosing a PhD topic, in that one should pick something they are passionate about and define a tractable problem. It also notes that the adoption curve for new products follows a Gaussian distribution, while product sales over time follow a logistic curve. Additional analogies are made between business concepts like disruption, product-market fit, startup financing, and idea replication to physics concepts like quantum tunneling, plasma etching, fusion reactions, and quantum entanglement. The document concludes by providing contact information for a startup company called Warply that is hiring.

We describe the conversational UI trends in various verticals and mobile banking in particular. Presented at finovate NBB hackathon 2016.

2016 is the year of all things conversational. Chatbots, suddenly, are everywhere. Driven by the explosion in popularity of messaging apps like Kik, Slack and Facebook Messenger, chatbots are quickly becoming a core part of the software product mix. So does your business need a chatbot? This deck will help you understand the massive opportunity for companies who are bold enough to start building chatbots of their own. (Already au fait with chatbots and looking for a software team to help you with yours? Skip to slide 47 to see some of the chatbots we've built at TWG for our clients and ourselves.)

Augmented reality (AR) adds an additional layer of digital information to the real physical world. AR works in real-time and contextualizes information. The basic components are a trigger, lens, and new content. Common triggers include images, locations, sounds and text. When triggered, additional images, videos, text or 3D models are displayed. AR information is shown through devices like smart glasses, projectors or mobile apps. Future directions for AR include visual search using cameras to access information and user-defined triggers where any object can be tagged to display content.

State of the art in Mobile Augmented Reality Development Tools/API Literature Survey Report Assignment Advanced Computer Graphics and Gaming Course

15 years of experience in developing location-based services and mobile apps trusted by 200+ million users worldwide

A generic presentation to give an overview of the current state of virtual dimension. How far are we with repects to ´the future of seeing more´? This presentation is aimed at those that would like to get a first impression on the potential of augmented reality. It is based on internet research. Links are included at the end, 

- Microsoft has been providing enterprise mapping services for 15 years and their portfolio of mapping platforms and worldwide team is considered best-in-class - Their mapping platforms combine base maps, geocoding, points of interest, directions, imagery, birds eye views, and support for custom layers - Microsoft's mapping solutions can be used by real estate companies to enhance listings with additional property details, points of interest, imagery, and location finders to help buyers search and compare properties

This document provides an overview of General Senses and the technologies they offer related to augmented reality (AR), virtual reality (VR), and combining realities. It discusses how General Senses uses AR and VR across industries like real estate, marketing, education and more. General Senses has also pioneered combining VR and AR into hybrid apps and morphing experiences. The document outlines additional technologies General Senses leverages and the large market potential for AR and VR, projected to grow to over $162 billion by 2020.

15 years of developing location-based services and mobile apps trusted by 200+ million users worldwide.

Liti Solutions provides outsourcing/consulting services and has developed several products. They created Social Map to build a database of people in need and show their locations on a map. They contributed to community efforts through projects like this. Liti also created Techwork & Adjobs, recruiting platforms for engineers and marketing/advertising jobs. Additionally, they are working on Glass Earth, an virtual reality application using Oculus Rift to provide 3D interior design solutions. Liti focuses on web and mobile applications, using technologies like Golang, NodeJS, ReactJS, and works with clients across industries.

IAB Poland Presentation from Zugara on Augmented Reality. Though most of the presentation involved on-hand demo's of AR, there are slides with statistics pertaining to AR and webcams.

Nearbuy is an innovation leader that specializes in digital solutions to improve visitors' experiences across 9 countries. It designs, develops, implements, and operates wayfinding solutions, mobile/web solutions, digital signage, indoor location systems, and targeted advertising. Nearbuy provides an integrated digital ecosystem including maps/directories, indoor positioning, digital signage, mobile apps, analytics dashboards, and advertising platforms to enhance visitors' experiences and generate business insights.

POVRLabs is a virtual reality content platform that aims to build a sustainable ecosystem for cinematic VR. It allows users to create, share, and view VR content. The company sees a large market opportunity as VR technology diffusion is estimated to take 5-10 years. It is seeking $30,000 in funds to further develop its platform and scale up operations.

The document discusses the accelerating pace of technological change and its effects. It covers how digital technology is infiltrating various aspects of life, blurring lines between online and offline activities. It also examines challenges faced by companies like Google in maintaining growth and market leadership as technologies and user behaviors continue to rapidly evolve.

Location-based social networks allow users to share geo-tagged content and reviews. While these platforms have access to valuable user data, their business models are struggling to become profitable. Opportunities exist to generate revenue by selling anonymized user data or implementing an advertising model that features merchants based on user location, time of day, and other factors. Concluding, these networks should focus on monetizing their unique access to customer behavior data in order to solidify their business prospects.

The integration of Virtual Reality & Augmented Reality with multiple mobile, wearable, IoT & conversational platforms extends possibilities for a plethora of immersive applications for a wide range of industries. According to Statista, the combined the market size of VR & AR would be $210bn by 2022.

AUREA VISION FOUNDED AS START-UP IN AUGMENTED REALITY (AR) TECHNOLOGY AUREA CONSULTING FOUNDED AS START-UP IN INTERNET OF THINGS (IoT) TECHNOLOGY

1) Firebase Cloud Messaging (FCM) allows developers to send notifications and messages across platforms through Google's cloud services. FCM provides an architecture for trusted servers to send messages to client apps. 2) AdMob is a platform that allows developers to earn money by displaying targeted ads in their apps. AdMob matches relevant ads to apps and developers earn varying amounts based on advertiser costs. 3) PRTG is a monitoring tool that can monitor devices with IP addresses through sensors on probes reporting to a core server. It has over 250 sensors and flexible alerting options to monitor things like servers, bandwidth usage, and applications on Google Cloud Platform.

The webinar provided an overview of programmatic advertising trends globally and in Asia. It discussed how programmatic has evolved from broadcast advertising to targeted real-time ads on thousands of devices. The speakers from Rubicon Project and InMobi described how automation has benefited the advertising industry by streamlining processes. InMobi's capabilities in data gathering, audience segmentation, and inventory were highlighted. Key trends of growing programmatic spending, especially in mobile and video, in India and Asia were shared. The webinar concluded with recommendations on effective programmatic media buying strategies.