Enter2013 Travel Industry Context Marketing
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This document discusses context based marketing and Warply, a mobile marketing toolbox. It summarizes that traditional mobile advertising like banners is underperforming. Warply allows brands to directly send interactive push notifications to engage customers. It offers segmentation tools to target messages based on factors like location and user behavior data. Case studies show campaigns on Warply achieving redemption rates up to 80% and 10x consumer reach with lower budgets.
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Enter2013 Travel Industry Context Marketing
- 1. context based marketing John Doxaras, founder of Warply @doxaras A marketing toolbox that powers up monetization, loyalty and consumer engagement for marketeers and publishers in local and global level, across four screens
- 2. DEMAND FULFILLMENT VS. DEMAND GENERATION let’s set things straight
- 3. PROBLEM Mobile Marketing Is Underperforming an ner Ad s Mo bile B ork d on’t w “Traditional” mobile advertising like banner-ads is failing, real- S imply id! performance is very poor and needs to be addressed ever d immediately. Brands need to learn how to execute in the sense They n of new mobile marketing strategies. The Evolution of Brands Mobile Strategies ng After investing in the development of mobile inventory, brands then enteri ra a tion e onetiz focused on growing their user base. Now it is time monetize this medium... m 2009 2012 2012 2016
- 4. TESTIMONIALS Warply serves as a zero cost direct Campaign redemption is up to communication channel 80% making CPC down to 4-7¢ with our top customer - Mindshare 10% - Eurobank 40% Warply gave us 10x consumer reach with 1/5 of the media buying budget! CREDIT CARD SPENDING INCREASE FROM THE FIRST MONTH OF USE - Kraft
- 5. Q1 2013
- 6. HOW EVERYTHING WORKS ? A cloud based marketing toolbox, that enables brands, developers and publishers to directly send interactive mobile marketing campaigns to their customer base via push notifications User receives WARP
- 7. LONG TAIL MOBILE MARKETING
- 8. SEGMENTATION Facebook/Foursquare Data Mining Custom Geolocation/ Demographics Tagging Geofencing Target using full scope of Integrate with existing back Use custom tagging API to Deliver campaigns that either facebook demographics ends and fuse it with end categorize your app users change their content based through the embedded users messaging interaction. based on your app marketing on user location facebook connect Persuasive marketing can needs. Use “4/5 star rating” (geolocation) or triggering functionality inside effectively identify consumer or “frequent player” if you campaign interactions when Warply SDK personas. develop games or “Sports users are close to specific Fan” and “Car Enthusiast” if locations (geofencing). you are a publisher.
- 9. TRANSMEDIA
- 11. LONG TAIL
- 12. LONG TAIL
- 13. AIRLINES
- 20. CONTEXT BASED MESSAGES Go Ahead Communicate with your clients in their context! visit us: http://warp.ly mail us: info@warp.ly like us: https://facebook.com/warply