Warply Features

Mobile campaigns use SMS text messaging to connect and build relationships with audiences in a personalized way. There are different types of mobile campaigns like transactional, promotional, and onboarding campaigns. The benefits of mobile campaigns include growing industry reach, location-based targeting, accessibility, fraud prevention, and lower costs. While mobile campaigns can have instant results and easy tracking, their disadvantages include issues with diverse platforms, privacy, and navigation on phones. Overall, mobile campaigns remain important for connecting with audiences even as websites remain vital hubs.

NAVTEQ is exploring new technologies and advertising opportunities in the location-based services ecosystem to drive revenues. This includes location-based advertising, developing visual products using new technologies, and the NAVTEQ App Warehouse which provides ready-to-go commercial applications. Case studies show how location-based ads can effectively target consumers and drive traffic to physical store locations. NAVTEQ also offers various location-based advertising units and campaign options to connect brands with customers.

Creafi Online Media Mobile is an advertising agency specialized in mobile internet marketing. They offer personalized solutions focused on obtaining the best returns for advertising campaigns. Their team is dedicated to supporting each client and optimizing campaigns through continuous collaboration, reporting, and creative changes. Creafi has a global mobile advertising marketplace connecting publishers, developers, brands and consumers across 190 countries and managing over 2 billion monthly impressions. They provide detailed analytics and reporting to help optimize campaigns.

Digital Access is a digital marketing agency that has been operating since 1999. They specialize in native advertising by creating branded content for publishers' editorial streams. They aim to deliver higher engagement rates for advertisers. Their services include native ads, digital marketing, mobile marketing, video advertising, and publisher monetization. They work with clients of all sizes based in the Middle East, Africa, and abroad. Their native ad formats include basic in-feed ads, expandable in-feed ads, and immersive page takeovers. They use data to better target audiences and align advertisers with relevant topics. Most of their publishers are based in the Middle East, with some in North America, North Africa, and Europe.

The document discusses various types of mobile marketing solutions including SMS, MMS, mobile sites, games, applications, voucher/ticketing, location-based services, image recognition, and augmented reality. It provides examples of campaigns using these solutions from brands like BMW, Warner Bros., Rexona, Vodafone, Nike, Carlsberg, and others. The types of mobile solutions, their descriptions and example campaigns are outlined to illustrate how mobile can be used for advertising and engagement purposes.

The document provides 5 tips for optimizing app monetization: 1) Use a hybrid monetization model of paid users via in-app purchases and free users via mobile ads. 2) Use powerful ad formats like banner, launch/exit, and interstitial ads. 3) Select an ad mediation platform to add or remove ad networks for more control and options. 4) Integrate frictionless billing options like PayPal, prepaid cards, and SMS billing. 5) Maximize distribution by making the app available on all app stores, partnering with device manufacturers, and launching cost-per-download campaigns to increase downloads.

The document provides an overview and specifications of the most common mobile ad formats in 2015, including banners, native ads, interstitials, rich media, push notifications, and video. It describes each format's appearance, features like interactivity, and ideal uses. Technical specifications are given for dimensions, file sizes, and formats of each mobile ad type for both smartphones and tablets.

Great advertising tells a story and influences purchasing behavior. Learn more about how this is possible through transit advertising.

Guide to increase revenue through monetization by tapping into · Mobile websites · App developers · SSPs and exchanges · Mobile Affiliates

ATS Mobile's senior mobile marketing executive Scott Bronenberg and Creative Director Michael Candelori review how mobile advertising needs to be part of your company’s advertising budget, and how ATS Mobile can help generate real engagement on every mobile device. Whether it's advertising on social media, mobile website or in-app, Scott will detail the latest targeting strategies and tools available to accurately pinpoint and cost-effectively reach your desired audience, as well as the all-important question - how do we turn digital traffic into foot traffic?

This document discusses mobile marketing strategies. It begins by defining mobile marketing and explaining how mobile has transformed consumer behavior. It then provides tips for mobile marketers, such as exploring foundation strategies, targeting prospects, driving transactions through mobile websites and apps, and leveraging the power of mobile. Tools for mobile marketing discussed include mobile video/display ads, websites, apps, response codes, search, SMS/MMS, location-based marketing and NFC. The document concludes by discussing designing for mobile in terms of usability and provides examples of successful mobile marketing campaigns.

This report examines trends in mobile programmatic in the last quarter of 2015. Key themes include brand spend on mobile programmatic, engaging formats driving increased demand and publisher monetization, and trends in EMEA and APAC.