In the world of digital marketing there are lots of different options for acquiring customers. In the last few years the spotlight's been on inbound, with its focus on content and authentic interactions with the customer to drive sales. What we don't hear about as often though, is the enormous amount of manpower that goes into implementing a successful inbound strategy. Enter the paid customer acquisition route. Services like Google AdWords and Facebook Advertising, while costing money, have great reputations for a reason--they work. Andrew and Noah will walk you through the basics, and teach you how to craft a successful strategy. What You'll Learn An overview of paid customer acquisition channels The metrics to pay attention to How to identify the best strategy for your company
"How to choose the right sales and marketing channels for your startup?" Presentation of "Martin Wrobel" at "Startup Night 2016" at "Chamber of Commerce and Industry of Berlin"
Whether you’re advertising online or reaching out to clients via email, landing pages can be your greatest online marketing asset. Learn how landing pages fit into your marketing arsenal, best practices for increasing conversions from any campaign, and proven techniques for implementing A/B tests that yield results. Presented by Jenny DeGraff, Director of Design Optimization at the Central Virginia AMA event on June 16, 2015.
In this presentation, we outline the benefits of SEO and why you should use both paid and organic search for maximizing your revenue. Brought to you by https://ppc.co/ and https://seo.co/ppc/
The document discusses inbound marketing and how it can help companies better target their marketing efforts towards buyers like Dave. It recommends using buyer personas to understand customers and create relevant content and marketing assets. It also stresses the importance of measuring marketing performance across the entire customer funnel, from attracting visitors to converting leads and closing sales. If done correctly through inbound marketing, companies can see significant increases in web traffic, leads, and customers over time.
Johnathan is the founder of KlientBoost, a no-nonsense, creative kick-ass PPC agency that hustles for results & ROI. He’s been named the 2015 “Conversion Marketer To Watch” by Unbounce’s readers. 1) Single Keyword Ad Groups 2) Ad Group Level Negatives 3) Multi Intent Keywords 4) The Five Ad Tests 5) Aggressive Ad Testing 6) AdWords is Your Carrot 7) Insane Importance of Design 8) Multi Step Landing Pages 9) Your Landing Page Offer 10) The Price Focus CTA Single Keyword Ad Groups 1 Google’s advice… That would mean… But it should be… keyword 1 keyword 2 What happens to your CTR Higher search-to-ad relevancy = higher CTR = higher quality scores = lower cpc = lower cost per conversion. Your new ad group structure = Ad Group Level Negatives 2 Killing off internal competition What it means… Ad group = “web analytics” Ad group = “web analytics stripe” Ad group = “web analytics braintree” Ad group = “web analytics paypal” What it means… Ad group = “web analytics” Ad group level negative keywords - stripe - braintree - paypal Search terms should look like… See what’s holding you back Multi Intent Keywords 3 The Search Buying Cycle Search Buying Cycle Awareness Consideration Action “broken transmission” “whats my car worth” “sell my car” The Five Ad Tests 4 Proximity Source: ThinkWithGoogle.com Proximity Source: Hanapin Source: Engine Ready 30% increase in conversions Countdowns 32% CTR boost & 3% conv/rate improvement Specificity How to Get 6,312 Subscribers to Your Business Blog in One Day How to Get Over 6,000 Subscribers to Your Business Blog in One Day How to Get a Torrent of Subscribers to Your Business Blog in One Day Specificity 88% CTR boost & 23% conv/rate improvement Timeliness 217% CTR boost & 23% conv/rate improvement Aggressive Ad Testing 5 Get Aggressive! Isolate and label Headline Display URL Description 1 Description 2 Let time pass, then filter GetDataDriven.com/ab-significance-test 6 AdWords is Just Your Carrot “Cats are your customers, AdWords is your laser pointer” 7 Insane Importance of Design How fast do people judge you? Visual & Aesthetic Judgement Research at Google International Journal of Human-Computer Studies, vol. 70(11) (2012), pp. 794-811 |——————————————| 1 full second 50 ms = 0.05 second Insane Important of Design 6 8 Multi Step Landing Pages Single step landing pages are threatening 9 Your Landing Page Offer Conversion Rate Optimization 101 “What makes a good value proposition? An offer that’s differentiated from your competitors.” — Peep Laja, CRO Expert at ConversionXL A lot more valuable than your competitors Make your offer 10 The Price Focus CTA Struggling with CTA ideas? Get Pricing & More Info 32 New Hacks To Get More Phone Leads With AdWords & CRO kboo.st/kiss-phone (60 pages deep!) The Price Focus CTA landingpages@klientboost.com
How to build a powerful online presence and grow your business for companies in the radon mitigation and home inspection industry. Visit http://scmmarkets.com/marketing-radon-business/ to learn more.
In this talk, I focus on fixing these common AdWords Mistakes 1. Low Quality Scores 2. Low Exact Match Impression Share & Weak Negative Keyword Optimization 3. PPC Without a Sales Funnel 4. Not using RLSA 5. Not Bidding on your own Brand 6. Not using automated rules 7. Not being active and optimizing regularly
Find out in what ways the PPC game is similar to a F&F race and discover the one thing that makes them different.
Engage with the most qualified part of your sales funnel with this retargeting strategy. BOFU Retargeting involves hitting the bottom of your sales funnel, and serving them an offer to make it a no-brainer to convert.
Exploring different online advertising mediums including Google AdWords and Facebook Ads. How to begin your strategic plan and troubleshoot common challenges.
Inbound marketing is the process of helping potential customers find a company through helpful content before they are looking to purchase. It relies on creating high-quality, non-promotional content like articles, videos, and whitepapers to engage and educate prospects. When done effectively, this approach generates better results than interruptive traditional marketing by building relationships and allowing buyers to come to the company when they are ready to buy. Content must be relevant to target personas and address their challenges. Common inbound tactics include search engine optimization, social sharing, blogging, and social media engagement to spread content and visibility.
This document outlines an inbound marketing approach that uses blogging, social media, targeted offers, landing pages, calls to action, email nurturing, and email blasts to generate more traffic, leads, and customers. It emphasizes using analytics to measure the performance of each campaign element and continuously improve the inbound marketing strategy. The goal is to implement a metrics-based approach that delivers real marketing ROI through an analyze-and-optimize cycle.
The team at Rejoiner.com asked 20 of the world's top conversion rate optimization experts to share their top tip for making your eCommerce website convert. The responses were amazing and we assembled them in this SlideShare. Advice includes topics related to A/B testing, usability, metrics, cart abandonment, design philosophy, customer experience & more.
Slides that go with the Growth Hacking Roadmap infographic, which summarizes how startups can maximize the growth of their most valuable customers. It also summarizes the actionable analytics growth hackers should be using including cohort analysis, user testing and key performance indicators. Panel presentation by Mark Andersen, Prasanna Vinjamuri and Lauren Anderson.
We sometimes get asked why we would recommend a paid end-to-end platform when there are so many other options out there, like Wordpress, Marketo, LinkedIn, Unbounce and more. It's a great question, and one we asked ourselves before moving onto the platform ourselves. Here are the stats that helped us decide that this is the best solution for our clients.
This document discusses optimizing media campaigns through targeted landing pages. It argues that the landing page (Step 2) is often overlooked despite being a primary driver of campaign ROI. Examples are given of campaigns where the landing page message does not reinforce what prompted the visitor to click. The benefits of using tools like Webtrends Optimize to segment traffic and display targeted content matching the referring campaign message are discussed. Testing and optimizing the landing page conversion rate through A/B/n testing and multivariate tests is presented as the "third lever" for improving campaign performance beyond optimizing creative and media spend. The key takeaways are to reinforce campaign promises on the landing page and leverage tools to surface relevant messages to visitors based on how
Ximena Sanchez gave an introductory presentation on using Facebook ads. The presentation covered key topics like: 1) Setting up campaigns with clear objectives like awareness, consideration, or conversions. 2) Using the Facebook pixel and custom audiences to properly target ads. Lookalike audiences were discussed as a way to expand targeting. 3) Optimizing bids and understanding how the auction system works. Testing different bid types and objectives was recommended. 4) Developing effective creative assets that capture attention and are optimized for Facebook. Testing new creatives regularly was advised. 5) Discussing prospecting strategies to reach new audiences alongside retargeting past visitors or those showing interest. Segmenting
The document discusses search engine and display advertising. It provides an overview of different types of search and display ads, how they work together, and best practices. Some key points covered include: - Search ads include text ads on Google/Bing and display ads on the Google Display Network. Remarketing is also discussed. - Display ads include remarketing ads and targeting by demographics, categories, lookalikes, and CRM data. - Search is considered "pull marketing" while display is "push marketing". Search is focused on keywords and cost per click, while display uses interest targeting and cost per thousand impressions. - The document reviews best practices for search advertising, including defining goals, keyword research, ad