How to Market Unsexy Products

•

1 like•1,543 views

Instructor: Jacquelyn Miller Let's face it, as a marketer, you can't always promote products on the vanguard of hip and cool. In fact, it might even be good to build your marketing career in an unsexy industry - Jacqui Miller will tell you why. As the marketer for PillPack, a new pharmacy focused on creating a better, simpler pharmacy experience, Jacqui knows all about turning on spotlights even when there's no stage. She'll help you (your brand) get sexy and brainstorm marketing plans that actually feel fun. What You'll Learn: Why unsexy industries are where it's at. Spotting marketing opportunity in unexpected places. Borrowing marketing ideas from successful consumer brands. Convincing managers / team members to have more marketing fun.

marketing un-sexy products
november 20, 2013
jacqui miller | @jacquimiller

http://www.youtube.com/watch?v=0XnzfRqkRxU

1. Borrow From Everywhere
2. Find Your Audience
3. Make It Stick

‣ Social Currency: we share things that
make us look good
‣ Triggers: top of mind, tip of tongue
‣ Emotion: when we care, we share
‣ Public: observability drives imitation
‣ Practical Value: news you can use
‣ Stories: create a Trojan Horse for your
information

‣ Social Currency: Snapple caps
‣ Triggers: Coffee <3’s Kit Kats
‣ Emotion: #SFbatkid
‣ Public: Mo’vember
‣ Practical Value: Corn shucking YouTube
‣ Stories: Dove Real Beauty campaign

The next time someone complains about
Millennials, maybe remind them who
linoleum-ed over all the hardwood floors.
!

- Julieanne Smolinski (@boobsradley), Twitter

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Front Slide ConvertKit: Best Email Marketing Tool for 2024 Next Slide What is Email Marketing? Email marketing involves promoting products or services via email to potential customers. Tools like ConvertKit enhance the effectiveness of email marketing by helping you reach your target audience and elevate your business. Next Slide What is ConvertKit? ConvertKit is a top email marketing tool, favored by content creators and small businesses. It offers features like automation, landing pages, sequencing, and broadcasting, making it ideal for generating and converting leads efficiently. Next Slide Key Features of ConvertKit 1. Landing Pages: Easily create customizable landing pages. 2. Forms: Embed forms on your website to generate leads. 3. Automation: Automate email responses with pre-built templates. 4. Broadcasting: Send personalized emails to thousands of subscribers. Next Slide Key Features of ConvertKit 5. Sequencing: Automate email series to convert leads into customers. 6. Integration: Integrate with platforms like affiliate sites and e-commerce. 7. Commerce: Start an e-commerce business without a website. 8. Creator Pro: Advanced features for selling high-cost products. Next Slide How ConvertKit Can Help Your Business Grow 1. Convert Casual Visitors: Turn social media followers into subscribers. 2. Build Relationships: Customize emails to build strong audience relationships. 3. Source of Earnings: Use trust to convert subscribers into sales. Next Slide Join ConvertKit Affiliate Program ConvertKit's affiliate program offers free training, premium tools, and a 30% commission for referrals. Next Slide ConvertKit Pricing Plans ConvertKit has Monthly and Yearly plans with Free, Creator, and Creator Pro tiers. Start with the free plan and upgrade as needed. Next Slide ConvertKit Alternatives 1. Mailchimp: All-in-one marketing platform. 2. GetResponse: Focus on landing pages and email lists. 3. ActiveCampaign: Advanced follow-up sequences. 4. AWeber: Building mailing lists and designing newsletters. Next Slide ConvertKit vs. Mailchimp - Automation: ConvertKit offers advanced options. - Landing Pages: ConvertKit has more templates. - Customer Support: ConvertKit offers 24/7 support in all plans. - Email Sending Limit: ConvertKit allows unlimited emails. - Migration: ConvertKit offers free migration services. Next Slide ConvertKit vs. GetResponse - Simplicity: ConvertKit is user-friendly for small businesses. - Sequencing: Easier to use in ConvertKit. - WordPress Plugin: Available in ConvertKit. - Charges: No charges for duplicate signups in ConvertKit. Next Slide Conclusion Email marketing is an excellent method to showcase your business and sell high-value products. ConvertKit is a robust tool to help you reach your target audience and start earning.

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11. 1. Borrow From Everywhere 2. Find Your Audience 3. Make It Stick

12. 1. Borrow From Everywhere 2. Find Your Audience 3. Make It Stick

21. 1. Borrow From Everywhere 2. Find Your Audience 3. Make It Stick

27. 1. Borrow From Everywhere 2. Find Your Audience 3. Make It Stick

29. ‣ Social Currency: we share things that make us look good ‣ Triggers: top of mind, tip of tongue ‣ Emotion: when we care, we share ‣ Public: observability drives imitation ‣ Practical Value: news you can use ‣ Stories: create a Trojan Horse for your information

30. ‣ Social Currency: Snapple caps ‣ Triggers: Coffee <3’s Kit Kats ‣ Emotion: #SFbatkid ‣ Public: Mo’vember ‣ Practical Value: Corn shucking YouTube ‣ Stories: Dove Real Beauty campaign

31. Try it !

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