Don't Get Funded: How to Use Your Customers to Bootstrap

This document provides an overview of blogging and how it can fit into a company's marketing strategy. It discusses why businesses should have a blog, including that blogs give companies a personality, share expertise, and encourage continuing education. Statistics show that blogs can help acquire customers. The document also covers determining if a blog is needed, setting goals, assigning blog responsibilities, measuring ROI, content planning, tactics, writing strategies, and measuring results. It emphasizes that while starting a blog only does 20% of the work, blogs have the potential to be a successful marketing channel when done right.

This document summarizes a presentation about improving careers websites. It finds that 51% of careers sites provide a below average candidate experience. Good careers sites provide personalized, consumer-grade experiences with smart search, rich content, talent communities and social integration. They also focus on engagement through communities, social media, resources and events. The document outlines different options for careers sites from bespoke sites to microsites and recommends adopting a mid-market smart site for most companies to improve inbound conversion and candidate engagement through recruitment marketing automation and talent communities.

There is no doubt predictive analytics can play a big role in helping talent acquisition teams target the best candidates for their organizations. However, without statisticians or business analytics professionals on the team, making sense of all the data can be next to impossible. Learn how recruiting teams can learn more about candidates from the behaviors they display. Gain insight into leading organizations' recruiting processes that enables top talent to find them as opposed to the other way around.

This document outlines the roles and responsibilities of a CEO at Front. The CEO has four main responsibilities: financial safety, product leadership and strategy setting, culture upkeep, and executive hiring. For each responsibility, examples are given of specific tasks completed by the CEO, such as fundraising meetings, product testing, candidate interviews, and advising on hiring. Additional roles of the CEO include serving as manager to direct reports, being the public face of the company through presentations and podcasts, facilitating internal communications, and making strategic decisions when others cannot. A significant amount of the CEO's time is also spent on emails and self-improvement.

Sean Ellis explains what a North Star Metric is and how your company can identify one to drive sustainable growth. Original source of content in slides & link to discover your company's North Star Metric with Sean's help: https://blog.growthhackers.com/what-is-a-north-star-metric-b31a8512923f

Marketing change and marketing technology change continues to accelerate. Marketing Operations can be a key enabler of success provided it evolves proactively to fill the growing need.

The document discusses crowdchain, a new type of crowdfunding. It begins by defining crowdfunding as raising money from a large number of people online or through other methods to fund a project. Crowdfunding offers benefits like testing products on the market with low risk and engaging new stakeholders. There are different types of crowdfunding campaigns that can help with pre-orders, scaling up a company, or acting as an "easy" source of startup money, raising on average 25% equity. The future of crowdfunding may involve crowd chain models and new business opportunities in enterprise crowdfunding. Successful crowdfunding requires inspiring donors with a clear vision and building confidence in being able to

1) Tony Hsieh co-founded Zappos in 1999 and served as its CEO. Zappos started as an online shoe retailer but expanded to sell clothing, handbags, and other items. (2) Zappos emphasized exceptional customer service including fast shipping, free returns, and friendly customer support. (3) Hsieh outlined four things needed to reach $1 billion in sales: having a compelling vision, focusing on repeat customers, hiring the right people, and developing a strong company culture.

This class is geared toward Impact Hub Makers who seek to find more information about Inbound Marketing, and how to implement it in their local Impact Hub. The class was led by Itai Boublil, the Head of global marketing for Impact Hub Company.

The document describes the culture and values at HubSpot, known as "The HubSpot Way." It emphasizes an experimental, transparent, and trust-based culture where employees have flexibility, autonomy, and opportunities to take risks. Key aspects include agile "scrum" development, rotating work assignments, open workspaces without doors, transparency through a public wiki, and a fellows program to develop skills. The goal is to transform how marketing is done through a dynamic culture that embraces change.

The document summarizes trends in talent acquisition based on research from over 1,000 organizations. Key points discussed include: - Talent availability is a top concern for CEOs and many are rethinking their strategies. - Common talent acquisition challenges include increasing business pressures, new technologies, transparency, and the gig economy. - Companies are focusing more on screening candidates early, internal mobility, communication, and referrals. - The talent acquisition process is being broken into three stages: attract, recruit, and onboard. - Recruiters are taking on new roles like data analysis and innovation in addition to core responsibilities like communication and scheduling. - Areas that need improvement include quality of hire, mobile optimization, veteran

This document provides information about Sphere, an award-winning digital recruitment agency. It summarizes Sphere's services in recruiting candidates for marketing, sales, analytics, creative, technology and administrative roles. It also describes Sphere's process for graduate group assessments, which allows companies to quickly hire multiple graduates through a group interview format. Positive testimonials from clients praise Sphere's expertise, ability to understand their needs, and success in filling challenging roles.

For the financial advisor seeking to grow their business and expand their clientele, a good content strategy is a key marketing component. It can help you get noticed by your ideal clients and remain top of mind for prospects over long periods of time until they need you most. In this broadcast we’ll develop a workable content strategy that won’t take up all your time and will cost far less than hiring a marketing firm. We’ll give you the tools you need to determine what you want to accomplish, how you plan to do that, and how you’ll distribute the content when it’s done. https://fmgsuite.com/broadcast/public/creating-content-that-grows-your-business/

The document discusses company culture and how to shape it. Culture is defined as the beliefs, customs, and behaviors of a group. It is created by how management and employees treat each other and customers. Culture should be driven by both tangible initiatives and intangible qualities like kindness. Companies can establish a purpose statement to answer "Why are we in business?" and guiding principles to reflect how the purpose will be achieved. The purpose statement should inspire action and be socialized throughout the organization.

This document is a transcript of a presentation by Dharmesh Shah on inbound marketing. Some key points: - Dharmesh discusses how he has been meaning to speak at conferences for years but was preoccupied with starting Hubspot, a company focused on inbound marketing. - He talks about the importance of having a good domain name that has processing fluency rather than just being keyword-rich. - Dharmesh discusses how some companies have driven thousands of views to their slideshare presentations, especially if they get featured or top placement. The best piece of content Hubspot produced got over 780,000 views. - He talks about the need to balance brand and performance, think beyond customer lifetime value to human

“A Hero’s Journey: It’s Your Customer’s Story, Not Yours” presentation was delivered by Ken Rutsky, President and Principal Consultant at KJR Consultants, Inc. Part of “The Business Growth Innovation Conference” organized and hosted by SoCal BMA, in cooperation with ANA, this Members-Only Event was held May 3, 2017 in Los Angeles, California.

The key to sustainable growth comes down to aligning your internal and external incentives with your customers. These slides show you how to align your companies incentives and increase customer retention and satisfaction. Lessons learned from Compete, Performable, Ghostery, HubSpot and now Driftt. Video version: https://youtu.be/OY-HebjR-bA

Inbound is fundamentally changing the way the world does business and shifting the way the world does marketing and sales. This class will introduce you to the world of inbound and provide you a big picture view of everything you need for a successful inbound strategy.

Inbound is fundamentally changing the way the world does business and shifting the way the world does marketing and sales. This class will introduce you to the world of inbound and provide you a big picture view of everything you for a successful inbound strategy.

This document outlines the essentials of an effective inbound marketing strategy. It discusses using buyer personas to create targeted content, focusing on creating remarkable educational content aligned to the buyer's journey. It also emphasizes leveraging content through proper distribution channels. The document provides an example of how an Australian financial services company developed buyer personas to better understand their customers and create targeted content, blogs, and offers. This led to a 200% increase in web traffic and 9.6x more leads through improved lead capture and a 153% increase in sales-ready leads through lead management.

Let’s start with the biggest question of them all - why inbound? Before understanding why inbound is transforming the way the world does business, let’s take a moment to think about traditional marketing. In traditional marketing, companies focus on finding customers. Generally, they use techniques that are interruptive. These techniques could be anything from cold-calling and print advertising to TV commercials and junk mail. But technology is making these techniques less effective and more expensive. Caller ID blocks cold calls, DVR makes TV advertising less effective, and spam filters block mass emails. It's still possible to get a message out using these channels, but it costs a lot more.

1) Content marketing guides customers through the purchasing funnel by increasing awareness, education, and influence at each stage from top to bottom. 2) At the top, educational and shareable content like blogs and infographics meet awareness needs. In the middle, content addresses specific interests around products through eBooks and webinars. 3) At the bottom, "deal closing" content like evaluation guides and case studies provide cost and reference information needed to make a purchase decision. Tailoring content to the customer's stage in the funnel is key to guiding them through to conversion.

This document discusses content marketing and provides strategies for creating helpful content. It begins by highlighting statistics that show the importance and growth of content marketing. However, it notes that not all content is relevant for buyers. The document then provides a five step checklist for creating successful content marketing: 1) understand buyers and their journey; 2) apply content to the buyer journey; 3) set goals; 4) define a content strategy; and 5) tell a good story. It emphasizes the importance of personalizing content for buyers and identifying information gaps. The document concludes by introducing the content marketing agency First Base and the services they provide.

Contractors are an important target audience for content marketing. Building relationships with contractors through helpful, valuable content can grow a business. Content should be distributed across owned channels like email lists as well as paid channels like search advertising and social media platforms where contractors spend time, like LinkedIn and Facebook groups. Measuring the effectiveness of content marketing efforts is important for optimizing strategies over time.