HTTPS The Road To A More Secure Web / SEOCamp Paris

1) Tim Hartung presented 10 things web designers tend to forget when doing SEO, including using Google Webmaster Tools, having good sitemaps, being careful with robots.txt files, ensuring AJAX and JavaScript content is crawlable, and optimizing site speed. 2) Schema.org and rel=author annotations can increase click-through rates on search engine results pages by providing rich snippets for structured data and attributing content to authors. 3) International IP redirects that send all traffic to country-specific sites can hurt SEO by preventing search engines from accessing global site content. Redirects should target homepages only and notifications provided for users redirected away from their expected language or country content.

Tim Hartung gives a presentation on common mistakes in SEO and how to avoid them. Some of the key points he discusses are: - Using Google Webmaster Tools to find 404 errors on your site and submit your XML sitemap. - Ensuring your XML sitemap is up-to-date and checking it for broken links to improve your crawl rate. - Being careful with your robots.txt file as incorrectly blocking bots can prevent them from crawling your site. - Optimizing for site speed as it is one of Google's ranking factors and users prefer faster sites. - Implementing Schema.org structured data and Rel=Author to increase click through rates on search results.

This document discusses various strategies for optimizing website performance. It begins with a brief overview of Accelerated Mobile Pages (AMP) and acknowledges that AMP is just the beginning. The bulk of the document then provides tips across several areas: infrastructure and network optimization using techniques like HTTP/2 and content delivery networks; front-end optimization of assets, caching, and resource loading; back-end optimization including server ecosystems and caching; and progressive web app techniques. Key takeaways are that every byte of content matters to users, tools' performance scores should be ignored, and opportunities exist across infrastructure, front-end, and back-end optimizations.

Talking about advanced performance optimization strategies at SMX Stockholm 2012 covering request reduction & optimization, caching, mark-up tuning, database & webserver performance and much, much more!

This document discusses how data science can be used to boost SEO efforts. It provides examples of using data science tools like Dataiku to analyze web server logs, predict Google rankings, and detect SEO opportunities. Key steps include collecting SEO and web log data, cleaning the data, running machine learning algorithms to predict rankings, and creating custom SEO data science plugins. The overall goal is to build an SEO data science platform to improve monitoring, reporting, and strategic decision making.

Learn how to easily implement structured data (schema.org) in the JSON-LD format with Google Tag Manager. These are the slides from my talk at SEO-Day 2017 in Cologne, Germany.

Providing recommendations on how to optimize pagination (post rel=next and rel=prev) based on results of testing pagination and infinite scroll in the wild.

My talk at #BAC14 covering a massive set of 60+ tools for each and every aspect in and around SEO including crawling, auditing, link-building, competetive research and more!

My talk on web performance optimizations (including critical rendering path, better measurements, paint timings, custom font optimization, chrome performance observer and much more) from SMX West 2018 in San Jose.

My talk from 3XE in Dublin covering why I believe that thinking in silos will hurt your 2018 marketing efforts significantly!

Hreflang is a common challenge in international SEO, but for a good reason. It can make the difference between success or failure in reaching your target audience around the world.

The document discusses the importance of technical SEO and on-page factors like content, architecture, and HTML. It provides tips for technical SEO audits, including using a crawler to discover technical issues, establishing a clear picture of the website, recommending quick wins and long-term fixes from audits, monitoring canonical links and robots.txt files, and optimizing website architecture for efficient crawling. Experts are quoted emphasizing that technical flaws can negate other SEO efforts and clear, consistent signals help search engines understand websites.

My presentation from SMX Milan 2014 covering the history of structured data, usage statistics, schema.org implementation guidelines as well as tools.

Web scraping, or extracting data from websites, can be done using various techniques and tools. The document discusses web scraping using Python, covering topics like understanding the DOM, common extraction methods like XPath and CSS selectors, and popular scraping tools. Key scraping libraries for Python mentioned are Requests with BeautifulSoup for static sites, and Selenium for dynamic sites rendered with JavaScript. The document provides examples of scraping with tools like Scraper, Screaming Frog, and Grepsr.

The document discusses SEO considerations for JavaScript frameworks. It notes that SEOs need to understand how JavaScript works and how search engines handle it, as many developers are not familiar with SEO. It provides tips for SEOs, including that search engines don't interact with the page content in the same way users do, and content should be loaded by default without user interaction. It also discusses different approaches to rendering pages for search engines like server-side rendering versus client-side rendering.

The document discusses various techniques for improving page speed, including optimizing critical rendering path and first meaningful paint, inlining critical CSS and JS, using async and defer attributes, prioritizing important resources, using server-side processing, font-display, responsive images, HTTP/2, resource hints, and tools like Chrome Developer Tools. The goal is to have 80% of content viewable within the first few seconds by prioritizing what is needed for initial render.

The document discusses many of the common issues that can arise when implementing hreflang tags for internationalization, such as tools providing incorrect information; content being served from different URLs than indexed; duplicate pages causing problems; and it taking time for all language versions to be crawled. It emphasizes that internationalization is complex with multiple systems involved and recommends automating the process as much as possible to avoid manual errors, and to expect that problems will occur and need repeated checking.

Neil Walker from made Notable will discuss secure search, its past, impact and future. It was big news when Google first announced HTTPS as a ranking signal in August 2014, so what impact has this had for businesses, should brands and webmaster update to https and what tools and advise is needed to ensure a website meet Google’s guidelines. This webinar will cover: 1. History of Https 2. The impact – Winners & Losers 3. Tools and advice to help you switch 4. The future of https as a ranking signal

A lunch and learn session about SEO in conjunction with The Left Bank @ WeWork Melbourne. Covering the basics of how Google works and basic SEO tips.

My talk from SMX West 2019 in San Jose covering best practices on how to successfully navigate through the various types of migrations (protocol migrations, frontend migrations, website migration, cms migration, etc.) from an SEO perspective - mainly focussing on all things technical SEO.

Patrick Stox gives a presentation on how search works. He discusses how Google crawls and indexes websites, processes content, handles queries, and ranks results. Some key points include: Google's crawler downloads pages and files from websites; processing includes duplicate detection, link parsing, and content analysis; queries are understood through techniques like spelling correction and query expansion; and search results are ranked based on numerous freshness, popularity, and relevancy signals.

Why you should move to HTTPS and what mistakes to avoid along the way. In her speech at Pubcon, Olga covers: - HTTPs adoption rates in various industries and countries - the importance of this to Google - mistakes companies make when migrating their website.

HTTP is dead. Here’s why, and what you need to know to migrate to HTTPS. Delivered to the BigWP Meetup NYC on September 15, 2015. Detailed guide: https://docs.google.com/document/d/1EJKAoa4Hxc4AyH0znuA_AAplcNeNejEhATFptFX-OME/edit

Webinar recording here: https://www.heroku.com/tech-sessions/creating-secure-web-apps Secure internet communication is one of the most important issues facing technology practitioners these days. But for many software development teams, it’s an afterthought. Almost every week there’s a new headline about web security: Google Chrome flagging non-HTTPS sites as insecure, Apple requiring iOS apps’ API communication to use HTTPS, and Google giving search ranking preference to HTTPS. Join Josh Aas, Executive Director of Let's Encrypt, and Chris Castle, Developer Advocate from Heroku, as they take you on a quick tour of what you, as a developer, need to know about HTTPS today plus show you how Let's Encrypt and Heroku are making it easier than ever for all developers to add HTTPS to their web apps.

My talk from SEOkomm 2018 in Salzburg covering best practices on how to successfully naviate through the various types of migrations (protocal migrations, frontend migrations, etc.) from an SEO perspective - mainly focussing on all things tech.

Google is pushing websites to adopt HTTPS to secure connections and provide encryption. The document discusses reasons for this, including privacy benefits and how some new browser features only work for secure HTTPS sites. It outlines challenges with migrating to HTTPS, including speed impacts and ensuring all site assets use HTTPS. HTTP/2 is presented as the next evolution, allowing more efficient use of network resources. Browser support for HTTP/2 is discussed, along with how it generally requires HTTPS for implementation.

Patrick Stox is a product advisor, technical SEO, and brand ambassador at Ahrefs who writes for their blog and speaks at conferences. He summarizes that Google's Page Experience update is currently rolling out and focuses on core web vitals like LCP, FID, and CLS. He provides tips on optimizing pages for speed by prioritizing critical resources, using content delivery networks, caching, and other techniques.

In the ever changing Google algorithms' world, you need to be up-to-dated to take the lead and outrace your competition. Find out what's the most important from the perspective of developers team when building a highly successful e-commerce businesses. - Why to use SSL and how to be good for the Crawler - Picking perfect link structure - Mind the 'duplicated content' trap - What should you know about meta tags - Use canonical to promote your finest content - The common mistake on uploading pictures - How to use a tool almost nobody take advantage of This is a part of Mirumee Talks — an engineering meetup that is free for everyone to come and enjoy. We love sharing what we know and what we are currently up to our in the techy trenches. Talk. Share. Learn.

This document discusses technical SEO techniques including prefetching and prerendering to improve page load speeds, using AJAX in a search engine friendly way through pushState, and supercharging crawling through tools like Screaming Frog and PowerMapper combined with grep searches to analyze crawled pages for patterns. Specific techniques mentioned include prefetching assets, prerendering pages for faster loading, using pushState for SEO-friendly AJAX, installing crawling and grep tools, building regex pattern libraries, and grep searches to discover structured data, nofollow links, and more across competitor pages and link prospects.

Patrick Stox is a technical SEO expert who works for IBM and writes for Search Engine Land. He speaks at conferences on SEO and technical SEO topics. He runs several meetup groups and a conference on SEO. Googlebot has updated to support newer web features like JavaScript. It renders pages dynamically but initially indexes an HTML snapshot. Google recommends using dynamic rendering techniques like Puppeteer or Rendertron to ensure Googlebot sees the same content as users.

Technical SEO refers to website optimizations that help search engines index a site effectively to improve organic rankings. This document provides an 8-step checklist for technical SEO best practices including using SSL, having a mobile-friendly responsive design, optimizing page speed, fixing duplicate content, creating an XML sitemap, enabling AMP, adding structured data markup, and registering the site with search console and webmaster tools. Following these guidelines can help ensure a site meets search engine expectations and is rewarded in search results.

Technical SEO

Keeping communication between your visitors and your website secure and confidential has never been more important. Data can be vulnerable to theft as it’s transferred to and from your website. One simple solution to this security threat is to encrypt your traffic with SSL (Secure Sockets Layer). SSL encryption ensures the data transferred between your visitors and your site is safe from data theft, and having SSL enabled can also boost your Google search rankings. CloudFlare has made it simple and easy to add SSL to your site: you don’t have to purchase a separate certificate or install anything. In this webinar CloudFlare’s solution engineer Peter Griffin explains the key features of SSL, and walks you through the simple process of getting SSL running on your site.

Presentation about SEO for IAB Belgium @Google Offices BXL (intermediate level) TOC: - The SEO Pyramid - Which ranking factors matter - SEO trends - SEO Migration - New sites & SEO - Social Media & SEO - International SEO - Local SEO - Video & Image SEO - Keyword Research (finally done right) - Optimizing your website / writing content

A Symantec webinar about the changes on browsers that will happen in January and how not to suffer from them!

Discover step by step how to migrate your WordPress site to HTTPS successfully. Covers all the changes necessary ensure all functionality and SEO value is maintained during migration.

The document discusses analyzing links and summarizing link data for SEO purposes. It describes over 25 factors that Google examines for links, sites, and pages. It then recommends tools for extracting link data and simplifying the analysis process by focusing on easier to measure factors. Automating data extraction and creating visualizations like heat maps and graphs are presented as ways to accelerate link analysis. An example analysis of a successful link building campaign is also included to demonstrate the summarized link data approach.

Everything that I found interesting about engineering leadership last month

We are honored to launch and host this event for our UiPath Polish Community, with the help of our partners - Proservartner! We certainly hope we have managed to spike your interest in the subjects to be presented and the incredible networking opportunities at hand, too! Check out our proposed agenda below 👇👇 08:30 ☕ Welcome coffee (30') 09:00 Opening note/ Intro to UiPath Community (10') Cristina Vidu, Global Manager, Marketing Community @UiPath Dawid Kot, Digital Transformation Lead @Proservartner 09:10 Cloud migration - Proservartner & DOVISTA case study (30') Marcin Drozdowski, Automation CoE Manager @DOVISTA Pawel Kamiński, RPA developer @DOVISTA Mikolaj Zielinski, UiPath MVP, Senior Solutions Engineer @Proservartner 09:40 From bottlenecks to breakthroughs: Citizen Development in action (25') Pawel Poplawski, Director, Improvement and Automation @McCormick & Company Michał Cieślak, Senior Manager, Automation Programs @McCormick & Company 10:05 Next-level bots: API integration in UiPath Studio (30') Mikolaj Zielinski, UiPath MVP, Senior Solutions Engineer @Proservartner 10:35 ☕ Coffee Break (15') 10:50 Document Understanding with my RPA Companion (45') Ewa Gruszka, Enterprise Sales Specialist, AI & ML @UiPath 11:35 Power up your Robots: GenAI and GPT in REFramework (45') Krzysztof Karaszewski, Global RPA Product Manager 12:20 🍕 Lunch Break (1hr) 13:20 From Concept to Quality: UiPath Test Suite for AI-powered Knowledge Bots (30') Kamil Miśko, UiPath MVP, Senior RPA Developer @Zurich Insurance 13:50 Communications Mining - focus on AI capabilities (30') Thomasz Wierzbicki, Business Analyst @Office Samurai 14:20 Polish MVP panel: Insights on MVP award achievements and career profiling

Jindong Gu, Zhen Han, Shuo Chen, Ahmad Beirami, Bailan He, Gengyuan Zhang, Ruotong Liao, Yao Qin, Volker Tresp, Philip Torr "A Systematic Survey of Prompt Engineering on Vision-Language Foundation Models" arXiv2023 https://arxiv.org/abs/2307.12980

Recent advancements in the NIST-JARVIS infrastructure: JARVIS-Overview, JARVIS-DFT, AtomGPT, ALIGNN, JARVIS-Leaderboard

Cybersecurity is a major concern in today's connected digital world. Threats to organizations are constantly evolving and have the potential to compromise sensitive information, disrupt operations, and lead to significant financial losses. Traditional cybersecurity techniques often fall short against modern attackers. Therefore, advanced techniques for cyber security analysis and anomaly detection are essential for protecting digital assets. This blog explores these cutting-edge methods, providing a comprehensive overview of their application and importance.